Notting Hill Media

What Notting Hill Media does

Notting Hill Media is a London-headquartered, digital-first B2B publishing company founded in 2000 by Tony Saville. The company operates a portfolio of five flagship websites — SourceSecurity.com, SecurityInformed.com, TheBigRedGuide.com, HVACInformed.com, MaritimeInformed.com, and ElectricalsInformed.com — plus specialized sub-brands (SourceAccessControl.com, SourceSurveillanceSoftware.com, SourceIPCameras.com, SourceEN54.com, SecurityPubs.com) covering the Security, HVAC, Fire Safety, Maritime, and Electrical verticals. Its core technology is a proprietary digital publishing stack combined with a cloud-based Campaign Manager portal that enables B2B suppliers to capture qualified leads through content downloads and contact requests, then download and measure those leads against campaign performance. The company reports 290,000+ monthly visits across all sites, 7,000+ qualified leads generated annually, and reach across 242 countries, supported by 400+ expert contributors.

The business model is multi-stream: subscription-recurring lead generation via Campaign Manager, advertising revenue streams including geo-targeted CPM banner advertising served through Google Ad Manager, sponsored/native content (company profiles, case studies, thought leadership), white paper sponsorships, and product catalogue promotion through weekly or monthly eNewsletter distribution. Customer acquisition is conducted through both sales-led enterprise account management (notably with named clients including Siemens, Bosch Security Systems, Verint, Mobotix, and DVTEL) and product-led self-serve access to the Campaign Manager portal. Pricing is not publicly disclosed, but the company offers a money-back guarantee on lead generation services.

Operationally, Notting Hill Media employs 11-50 staff across three offices: London (UK headquarters, registered company number 3937009), Atlanta (US regional headquarters via Delaware-incorporated subsidiary Notting Hill Media Inc.), and Mumbai (India technology and content operations headed by CTO Pratik Thakkar). The leadership team is founder-led and privately held, with Tony Saville serving as Editor in Chief, Pratik Thakkar as CTO, Kinjal Shah as Group Financial Controller since 2009, and Susan Waddell as Non-Executive Director. The company holds GDPR, CCPA, and PCI DSS compliance registrations and is a member of the UK Data & Marketing Association (DMA).

Name

Notting Hill Media

Legal name

Notting Hill Media Limited

Website

https://nottinghillmedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Notting Hill Media is a London-based digital-first B2B publishing company founded in 2000, operating five plus websites across Security, HVAC, Fire Safety, Maritime, and Electrical verticals with a proprietary Campaign Manager lead-generation platform serving enterprise marketing departments globally.

Ownership category

akta.pro rank

Product category

B2B Publishing

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAALAA

B2B / Industrial Market Research

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• B2B digital publishing
• Lead generation services
• Vertical industry portals
• Online advertising platforms
• Sponsored editorial content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lead Generation Services: Generate qualified leads for B2B suppliers through content downloads and contact requests. Uses Campaign Manager platform to capture and deliver leads with measurable ROI.
2. Native Content / Sponsored Content: Company profiles, case studies, and sponsored editorial content options for brands to reach targeted B2B audiences.
3. Banner Advertising: Geo-targeted display advertising on industry-specific websites with cost per thousand impressions (CPM) model.
4. White Paper Sponsorships: Sponsored white papers where companies can reach targeted audiences in exchange for lead data sharing consent.
5. Product Catalogue Promotion: Inclusion of new product releases in unrivalled product databases with weekly or monthly eNewsletter distribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Notting Hill Media publishes a portfolio of vertical-specific B2B ePublication websites covering Security, HVAC, Fire Safety, Maritime and Electrical sectors, and monetizes the resulting B2B audiences through advertising, sponsored content, and qualified sales leads delivered via the proprietary Campaign Manager platform. The company also offers eMarketing solutions including native content, banner advertising, thought leadership placement, email marketing, and product catalogue promotion aimed at marketing departments of B2B suppliers.

Product overview

Notting Hill Media is a digital-first B2B publishing and marketing company offering a portfolio of ePublications across four sectors (Security, HVAC, Fire, Maritime) and eMarketing solutions. The core product consists of multiple B2B portal websites including the flagship SourceSecurity.com, supported by specialized sub-brands (SourceAccessControl.com, SourceSurveillanceSoftware.com, SourceIPCameras.com, SourceEN54.com, SecurityPubs.com) and regional variants (SecurityInformed.com for US, TheBigRedGuide.com, HVACInformed.com, MaritimeInformed.com, ElectricalsInformed.com). The eMarketing suite includes the proprietary Campaign Manager lead generation platform, native content, brand awareness advertising, thought leadership services, social/email marketing, and product catalogue promotion. All publications are digital-only and focus on generating qualified sales leads through trusted editorial content, product databases, and expert contributor networks.

Differentiator

Problem solved

Functional benefit

Products and services

• SourceSecurity.com Market-leading B2B security portal delivering industry-specific news, analysis, and product information to security professionals globally; serves as Notting Hill Media's flagship publication.
• SecurityInformed.com US-focused B2B security publication providing news, analysis, and product information for security industry professionals.
• TheBigRedGuide.com Market-leading B2B portal covering fire safety and related sectors with news, analysis, and product information.
• HVACInformed.com B2B ePublication delivering industry news, analysis, and product information to HVAC professionals.
• MaritimeInformed.com B2B maritime industry publication providing news, analysis, and product information to maritime professionals.
• ElectricalsInformed.com B2B publication covering electrical industry news, analysis, and product information.
• SourceEN54.com Focused B2B portal covering EN54 fire detection and alarm systems with product news and analysis.
• SourceAccessControl.com Focused B2B portal covering access control products, news, and analysis.
• SourceSurveillanceSoftware.com Focused B2B portal covering surveillance software solutions and industry news.
• SourceIPCameras.com Focused B2B portal covering IP camera products, news, and analysis.
• SecurityPubs.com Security industry publication providing news and industry information.
• Campaign Manager Cloud-based lead generation portal enabling clients to capture, download, and measure qualified leads from marketing campaigns with a money-back guarantee.
• Native Content Sponsored content marketing service including company profiles and case studies created or curated by editorial team specialists for B2B audiences.
• Brand Awareness Advertising Geo-targeted banner advertising run on a cost per thousand impressions (CPM) basis across the company's B2B websites.
• Thought Leadership Services Marketing service to increase authority and influence with key B2B decision makers through expert commentary and thought leadership content.
• Product Catalogue Promotion Product database promotion service including inclusion of new product releases in product databases with weekly or monthly eNewsletter distribution.

Quantifiable outcome

• 290,000+ monthly visits across all sites
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Global B2B events and digital media group operating hundreds of vertical industry brands across security, facilities, maritime and related sectors. Overlaps directly with Notting Hill Media's vertical coverage and advertiser base, though at much larger scale and with integrated event assets.
• Emerald Publishing: B2B academic and professional publisher with digital content, research databases and lead generation products. Comparable in combining owned vertical content platforms with B2B marketing solutions, though more skewed toward academic/professional verticals.
• Reed Business Information (RELX): B2B media and information group operating vertical trade publications and data products. Comparable as a multi-vertical digital B2B publisher serving industrial and commercial buyers, though embedded within a much larger information services parent.
• Informa Tech (TechTarget): Large B2B media and events group whose TechTarget business pioneered permission-based B2B lead generation and intent data — directly analogous to Notting Hill Media's Campaign Manager, but at materially larger scale and global reach.
• IDG (Foundry / IDC): Long-established B2B technology media group with vertical publishing, research and lead generation capabilities. Comparable as a multi-vertical B2B digital publisher with a similar mix of audience development, sponsored content and display advertising.

Direct peers

• Endeavor Business Media: B2B media company operating hundreds of vertical trade publications and industry websites with audience development, lead generation and event capabilities. Highly comparable in operating a multi-vertical digital-first B2B publishing portfolio serving industrial and commercial buyers.
• WTWH Media: US-based B2B media company operating a portfolio of vertical industry websites (engineering, life sciences, food, retail) with lead generation, sponsored content and display advertising. Closely comparable in business model, GTM and audience scale to Notting Hill Media's portfolio of vertical B2B portals.

Emerging players

• TradePub: B2B content distribution platform aggregating white papers, webinars and reports from multiple verticals for lead generation. Directly comparable to Notting Hill Media's white paper sponsorship and product catalogue promotion products, though at a broader, vendor-agnostic scale.

Others

• Freeman (digital media services): Large experiential and digital marketing services group that increasingly bundles content, lead generation and audience development for B2B exhibitors. Adjacent to Notting Hill Media's eMarketing solutions for trade audiences, particularly where events and content converge.

Regional players

• Haymarket Media Group: UK-headquartered B2B and consumer media group with vertical B2B brands and content marketing services. Comparable as a UK-based, privately-held multi-vertical B2B publisher, though it serves larger and more diverse end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notting Hill Media