Fire Rover
Fire Rover designs, sells, and monitors portable and fixed fire detection and suppression systems for high-risk industrial facilities in waste and recycling, metal processing, EV fleets, aircraft hangars, marine, and wood processing.
- Company typePrivate
- Founded2015
- HeadquartersWest Bloomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fire Rover does
Fire Rover (Fire Rover LLC) is a privately held U.S. industrial fire protection company founded in 2015 and headquartered in Farmington Hills, Michigan. The company designs, sells, and operates a portfolio of portable and fixed fire detection and suppression systems that combine thermal imaging cameras, flame detection sensors, and smoke analytics with AI-driven monitoring and live human verification to identify fires in industrial environments before they escalate. Core products include the Early Detection System, Continuous Suppression System, Self-Contained Suppression System, OnWatch Mobile Detection System, Mobile Suppression Unit, and the Enforcer line of compressed air foam (CAFS) suppression units (Air 3, 10, 60, and 200 gallon models), with the Enforcer units certified to NTA 8133:2021 for lithium-ion battery fire suppression and UL 711 20:B for industrial fire response. Fire Rover's systems are FM Approved (2025) and covered by a U.S. patent (2019), and are deployed across more than 800 facilities in North America and Europe.
Fire Rover firmographics
Firmographics- Name
- Fire Rover
- Legal name
- Fire Rover LLC
- Website
- https://firerover.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fire Rover designs, sells, and monitors portable and fixed fire detection and suppression systems for high-risk industrial facilities in waste and recycling, metal processing, EV fleets, aircraft hangars, marine, and wood processing.
- Ownership category
- akta.pro rank
Fire Rover industry classification
Industry- Product category
- Industrial Fire Detection and Suppression Systems
- NAICS
- Security Systems Services (56162), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
- akta.pro secondary industries
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)
Keywords
Where Fire Rover is headquartered
LocationHeadquarters
- HQ city
- West Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fire Rover business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fire Detection and Suppression Hardware Systems: Fire Rover sells and installs proprietary fire detection and suppression hardware systems including early detection units, continuous suppression systems, mobile suppression units, self-contained suppression systems, OnWatch mobile units, and Enforcer suppression units. Hardware is sold as permanent installations or mobile/portable units.
- 24/7 Monitoring and Remote Response Services: Fire Rover provides continuous monitoring services with live human operators who verify alerts and coordinate emergency response. This ongoing monitoring and verification service supports recurring revenue through service contracts tied to installed hardware systems.
- Incident Reporting and Maintenance Services: Every fire event is documented and reported to customers for insurance and compliance. Daily equipment checks and service visits ensure peak performance and system reliability, generating ongoing service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on facility size, risk profile, and system configuration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Fire Rover product offering
Product offeringCore offering
Fire Rover designs, manufactures, and sells proprietary fire detection and suppression hardware systems for high-risk industrial facilities, including thermal/early detection systems, continuous and mobile suppression units, and portable CAFS (compressed air foam) Enforcer units. The company pairs this hardware with 24/7 live human monitoring, AI-driven analytics, incident reporting, and maintenance services to detect and suppress fires before they spread in environments where traditional sprinkler systems are impractical.
Product overview
Fire Rover offers a comprehensive fire detection and suppression platform that combines early detection systems with targeted suppression capabilities. The core portfolio includes the Early Detection System (thermal, flame, and smoke analytics with human verification), Continuous Suppression System (automated large-scale protection), Self-Contained Suppression System (compact standalone unit), OnWatch Mobile Detection System (flexible trailer-based monitoring), Mobile Suppression Unit System (fully mobile response unit), and the Enforcer product line (portable CAFS units in four sizes: Air 3, 10, 60, and 200 gallons). The systems are FM Approved and designed for high-risk industries including waste and recycling, marine, wood processing, metal processing, EV fleets, and aircraft hangars.
Differentiator
Problem solved
Functional benefit
Brands
- Enforcer: Enforcer is a portable/compressed air foam fire suppression unit product line including Air 3, 10, 60, and 200 models with varying capacities for different fire protection needs.
Products and services
- Early Detection System Fire Rover's primary detection platform combining thermal imaging cameras, flame detection sensors, and smoke analytics with live human verification to identify fire risks minutes before traditional systems react. Designed for high-risk industrial facilities needing 24/7 protection.
- Continuous Suppression System
Quantifiable outcome
- 268+ fires extinguished across 800+ facilities; 612 firefighter calls prevented; 400+ fires projected stopped in 2025
- +3 more outcomes
Companies that use Fire Rover
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Fire Rover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Fire Rover partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SWANA (Solid Waste Association of North America)coreFire Rover and SWANA launched a collaborative online resource to address lithium-ion battery fires in the waste and recycling sector. The platform includes an anonymous fire reporting tool, searchable battery drop-off location finder, and educational resources. This initiative centralizes previously fragmented incident data and supports SWANA's advocacy and outreach around responsible battery disposal. The partnership builds on existing collaboration between the two organizations.
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
Fire Rover competitors and assessment
Company assessmentDirect peers
- Marioff (HI-FOG): Marioff, part of UTC/Carrier, manufactures HI-FOG water mist fire suppression systems used in marine, industrial, and special hazard applications. It is directly comparable to Fire Rover's Enforcer/CAFS suppression offering for high-risk industrial environments.
- Fike Corporation: Fike is a private manufacturer of fire suppression and explosion protection systems, with a strong specialty in industrial and special hazard applications. It is directly comparable to Fire Rover as a provider of detection + suppression solutions for high-risk industrial environments, including lithium-ion and process industry applications.
- Minimax: Minimax is a privately held fire protection company providing detection, suppression, and monitoring solutions across industrial, marine, and energy markets. It is a direct peer to Fire Rover with similar integrated fire protection offerings and a comparable special hazard focus.
- Firetrace International: Firetrace manufactures automatic fire detection and suppression systems for special hazard equipment and industrial machinery, including enclosed and localized applications. It competes with Fire Rover in industrial special hazard detection + suppression, particularly for equipment-protection use cases.
- Stat-X (Fireaway Inc.): Stat-X produces condensed aerosol fire suppression systems used in industrial, marine, and energy applications. It is a direct peer to Fire Rover's Enforcer line as a specialized, non-traditional suppression technology targeting high-risk industrial sites.
Broad incumbents
- Kidde (Carrier Global): Kidde is a long-established fire safety brand under Carrier Global, offering detection, suppression, and alarm products across residential, commercial, and industrial markets. It is a broad incumbent in the same space as Fire Rover with overlapping industrial fire protection capabilities, though it does not specialize in outdoor / special hazard industrial environments.
- Johnson Controls Fire Protection: Johnson Controls is a broad incumbent providing integrated fire detection, suppression, and building safety solutions through brands like Tyco and Simplex. It is comparable to Fire Rover as a full-stack fire protection provider, though it serves much larger commercial and institutional customers rather than the outdoor / waste / recycling vertical.
- Siemens Building Technologies (Smart Infrastructure): Siemens Smart Infrastructure provides fire detection, alarm, and integrated building safety systems globally. It is a broad incumbent offering overlapping detection and monitoring technology to industrial customers, though it does not focus on the special hazard / outdoor industrial segment that Fire Rover specializes in.
- Honeywell Fire Safety (Notifier): Honeywell's fire safety business (including Notifier) is a major incumbent in commercial and industrial fire detection and alarm systems. It overlaps with Fire Rover's detection and monitoring capabilities but is not specialized in the special hazard / outdoor industrial niche that Fire Rover targets.
Regional players
- Dafo Brand (Dafo Fomtec): Dafo Brand and Fomtec provide foam-based fire suppression systems and concentrates, particularly strong in the European and Nordic markets. They are comparable to Fire Rover as providers of specialized foam-based suppression technology for industrial and high-risk environments, primarily serving European geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Rover social profiles
Digital presenceFire Rover compliance and trust
Trust signalCompliance3 records
Fire Rover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Rover leadership team
Management profileNumber of profiles
Profiles8 records
Fire Rover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Rover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Rover
What does Fire Rover do?
Fire Rover designs, manufactures, and sells proprietary fire detection and suppression hardware systems for high-risk industrial facilities, including thermal/early detection systems, continuous and mobile suppression units, and portable CAFS (compressed air foam) Enforcer units. The company pairs this hardware with 24/7 live human monitoring, AI-driven analytics, incident reporting, and maintenance services to detect and suppress fires before they spread in environments where traditional sprinkler systems are impractical.
Is Fire Rover a public or private company?
Fire Rover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fire Rover founded?
Fire Rover was founded in 2015. It employs 11 to 50 people.
Where is Fire Rover based?
Fire Rover is headquartered in West Bloomfield, United States, in the North America region.
How does Fire Rover make money?
Three revenue lines are on record. Fire Detection and Suppression Hardware Systems are the primary driver. The others are 24/7 Monitoring and Remote Response Services and incident Reporting and Maintenance Services.
Who are Fire Rover's main competitors?
Direct peers on record are Marioff (HI-FOG), Fike Corporation, Minimax, Firetrace International and Stat-X (Fireaway Inc.). Broad incumbents are Kidde (Carrier Global), Johnson Controls Fire Protection, Siemens Building Technologies (Smart Infrastructure) and Honeywell Fire Safety (Notifier). Dafo Brand (Dafo Fomtec) is listed as a regional player.
Does Fire Rover have an API?
No public API is recorded for Fire Rover.
What industry is Fire Rover in?
Fire Rover's product category is Industrial Fire Detection and Suppression Systems. Its primary akta.pro industry code is IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood), with a secondary code of IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service). Its NAICS code is 56162 and its SIC code is 3823.