Fjordland AS

What Fjordland AS does

Fjordland AS is a Norwegian branded food company founded in 1994 and wholly owned by TINE, the country's largest dairy cooperative. The company develops, markets, and distributes a multi-brand portfolio led by Fjordland (ready-made meals, porridges, soups, sauces) and supplemented by Yoplait and Safari (yogurt/quark), KOS (chilled desserts), Bremykt (butter), and co-developed lines Brimis (chef Arne Brimi) and Masalamagic (Indian cuisine). Its core production technology is Sous Vide cooking, in which raw ingredients are vacuum-sealed and gently heat-treated to preserve nutrition, flavor, and shelf life without preservatives; the company was also the first in Europe to apply skinpack packaging to ready-meal bowls (2010). Operations span a headquarters in Oslo and a KOS dessert production facility in Brumunddal.

Fjordland generates revenue through branded consumer retail sales via Norwegian grocery chains and direct foodservice/bulk channels. All products flow through TINE Partner for retail distribution and TINE Handel for professional kitchens, with supplemental e-commerce availability via oda.no, mve.no, and Cash&Carry outlets. It serves two primary customer segments: Norwegian consumer households seeking convenient, chef-developed, traditionally Norwegian meals, and Horeca/institutional buyers (hotels, canteens, restaurants, catering, KBS) sourcing 2kg and 4kg bulk formats. The company also operates the Ajour foodservice concept in partnership with Nortura Proff.

The business model is fundamentally a branded CPG operation with a dual consumer/professional channel structure, leveraging TINE's incumbent Norwegian distribution network, local raw-material sourcing, and continuous product innovation (vegetarian, international, seasonal, and signature chef lines). Sponsorship of Norges Skiforbund Freeski and newsletter clubs (Fjordlandklubben, Bremykt Bakeklubb) support consumer engagement, while integration within the TINE group provides raw-material security, scale economies, and national logistics reach.

Name

Fjordland AS

Legal name

Fjordland AS

Website

https://fjordland.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Fjordland AS is a Norwegian branded food company, wholly owned by TINE, that develops and distributes ready-made meals, porridges, yogurts, and desserts under the Fjordland, Yoplait, Safari, and KOS brands to Norwegian consumers and foodservice customers via the TINE Partner distribution network.

Ownership category

akta.pro rank

Product category

Ready-Made Meals

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (311710)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Dairy Products (2020), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

akta.pro secondary industries

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Ready-made meals
• Norwegian food products
• Foodservice solutions
• Yogurt and desserts
• Porridge products

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Retail Products: Sale of branded ready meals, porridges, soups, and sauces through Norwegian grocery retail stores. Products sold in various sizes from single portions to large bulk formats.
2. Foodservice/Professional: Sale of foodservice products in bulk packaging (2kg and 4kg) to hotels, canteens, restaurants, catering businesses and KBS market through TINE Partner distribution.
3. Private Label/ Bulk Orders: Large-format porridge sales for events and gatherings through retail orders or direct purchase via online platforms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fjordland AS is a Norwegian food brand firm that creates, markets, and sells ready-made meals, porridges, soups, sauces, chilled desserts, and yogurts under the Fjordland, Yoplait, KOS, Safari, Bremykt, LIBERTÉ, Litt Mat, Masalamagic, and Brimis brands. Products are manufactured using a proprietary Sous Vide cooking method and distributed to Norwegian grocery retailers (B2C) and to hotels, canteens, restaurants, catering, and KBS operators in bulk foodservice packaging (B2B) via TINE Partner and Nortura Proff.

Product overview

Fjordland AS is a Norwegian food company founded in 1994 by TINE, offering a comprehensive portfolio of ready-made meals, porridges, soups, sauces, and desserts under multiple brands. The core Fjordland brand provides Sous Vide-cooked traditional Norwegian dinners (kjøttkaker, svensk kjøttboller, fiskeprodukter, svinestek) and porridges (risgrøt, rømmegrøt, havregrøt, byggrøt) in various portion sizes including bulk foodservice packaging. Sub-brands include Yoplait (yogurt/KVARG), Safari (squeeze yogurt), and KOS (chilled desserts). Special concepts include Masalamagic Indian cuisine, Arne Brimi signature dishes, and seasonal offerings (Christmas platter, Easter lamb). Products are distributed via TINE Partner for retail and foodservice, with Ajour concept for professional kitchens via Nortura Proff. The company uses Norwegian raw materials and sous vide production method for quality and shelf life.

Differentiator

Problem solved

Functional benefit

Brands

• Yoplait: Yoghurt and KVARG brand managed by Fjordland in Norway
• Safari
• Kos
• Ajour
• Masalamagic
• Brimis
• Litt Mat

Products and services

• Fjordland (core ready-made meal brand) Core brand of Norwegian ready-made meals, porridges, soups, sauces, and meal components. Products include Sous Vide dinners (kjøttkaker, svinestek, laksefilet, torsk, svenske kjøttboller), traditional Norwegian porridges (rice, oat, barley, sour cream), soups, sauces, and seasonal dishes. Sold in single portions to family sizes through Norwegian grocery retail and in bulk 2 kg / 4 kg to foodservice.
• Yoplait (yogurt and KVARG) French yogurt and quark brand distributed by Fjordland in Norway, including KVARG quark products (vanilla, strawberry-vanilla), Double 0 (0% fat, 0% added sugar, 30% more fruit/berry), and yogurt variants.
• Safari (yogurt in squeeze packaging) Yogurt brand in squeeze packaging, including yogurt with oats, distributed by Fjordland in Norway.
• KOS (chilled desserts) Chilled desserts brand including chocolate pudding, caramel pudding, crème brûlée, and fruit sauces. Production facility in Brumunddal. Nyt Norge labeled.
• Masalamagic (Indian ready-made food) Indian ready-made food line including Chicken Tandoori, Tikka Masala, Butter Chicken, and Butter Chickpeas, produced in collaboration with Masala Magic.
• Fjordland I SKÅL (unified bowl concept) Unified product concept combining Fjordland Express, Lunsj, and Supper ranges with shared skinpack-on-bowl packaging design for ready meals served in bowls.
• Bremykt Flytende (liquid butter) Liquid butter product, the only liquid variant on the Norwegian market containing dairy butter (meierismør).
• LIBERTÉ (yogurt) Yogurt brand launched in Norway in 2020.
• Litt Mat (snack meals series) Series of snack / light meal products launched in 2017.
• Ajour (foodservice concept) Food concept developed in collaboration between Nortura Proff and Fjordland offering traditional and unique dishes with consistent quality and homemade character for the foodservice market.
• Arne Brimi signature dishes (Brimis) Line of traditional Norwegian dishes developed with chef Arne Brimi, including Grove Middagskaker (hearty dinner cakes with smoked bacon, Gudbrandsdalsost, and 48% vegetables), Fyldig Betasuppe (hearty beetroot soup), and Skogsgryte (forest stew with smoked bacon and vegetables).
• Fjordland Proff (foodservice bulk packaging) Dedicated foodservice product line sold in bulk 2 kg and 4 kg packaging through TINE Handel to hotels, canteens, restaurants, catering businesses, and the KBS (kantine/buffet/småbord) market.

Quantifiable outcome

• Fjordland dinner is as nutritious as corresponding homemade food according to Nofima and NIFES research
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Nortura ProffcoreStrategic or Co-development PartnerJoint development of Ajour food concept between Nortura Proff and Fjordland, offering traditional and unique dishes with consistent quality and homemade character. Sales and distribution handled by Nortura Proff.
• TINE PartnercoreChannel Partner/ Reseller/ DistributorTINE Partner handles all sales and distribution of Fjordland products. TINE Handel portal for professional ordering of foodservice products. Primary distribution channel for all Fjordland brands.
• Norges Skiforbund FreeskiflagshipGTM or Marketing PartnerFjordland as main sponsorship partner (hovedsamarbeidspartner) for Norges Skiforbund Freeski. Combines proud Norwegian brand identity with young, developing sport in strong growth.
• Masala MagiccoreStrategic or Co-development PartnerCollaboration launched 2022 for Indian ready-made meals under Masalamagic series. Includes Chicken Tandoori, Butter Chicken, Butter Chickpeas products.
• Arne BrimicoreStrategic or Co-development Partner2022 collaboration with chef Arne Brimi to launch new traditional Norwegian ready meals under Arne Brimi product line including Grove Middagskaker and Fyldig Betasuppe.
• Ofossen MøllecoreOthersSupplier of barley from Skjåk for Fjordland Byggrøt products. Ofossen Mølle has operated since 1865 using traditional production methods. Barley from Skjåk has unique qualities due to low rainfall and controlled irrigation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Synnøve Finden: Norwegian producer of ready meals and meat-based dishes (kjøttkaker, middagsretter) sold across Norwegian grocery. Directly competes with Fjordland's core dinner category in the same stores.
• Findus Group: Nordic-headquartered frozen and prepared food manufacturer with overlapping product categories (fish, ready meals, vegetables). Most direct category competitor in Scandinavian retail and foodservice.
• Frosta AG: German frozen food manufacturer with a similar 'no additives / clean label' positioning and product breadth in ready meals, vegetables and fish. Comparable in target customer (retail and foodservice) and brand-led go-to-market model.
• Scandza AS: Norwegian food company marketing multiple Nordic food brands (e.g., Sørlandschips, Sætre, KiMs) in Norwegian retail. Comparable multi-brand portfolio strategy and convenience/snack-meal adjacencies.
• Haugen-Gruppen: Norwegian food manufacturer producing ready meals, sauces and porridges for retail and HoReCa. Directly comparable in product mix, sous-vide-adjacent processing, and Norwegian retail/foodservice channels.

Broad incumbents

• Orkla ASA: Norwegian food conglomerate owning multiple food brands (Orkla Foods Norge, Stabburet, Hjem-IS, Kims, etc.) sold through the same Norwegian grocery retail channels as Fjordland. Significant overlap in ready meals, sauces and dessert categories, but operates at far broader scale and portfolio.
• Coop Norge SA: Norwegian retailer cooperative operating a large private-label portfolio that competes head-to-head with Fjordland in ready meals, porridges, soups and sauces. Key competitor on Norwegian grocery shelves as a private label alternative.

Others

• Nortura SA: Norwegian meat cooperative that is both a raw-material supplier and a co-development partner via Nortura Proff (Ajour concept). Comparable in Norwegian raw-material sourcing and foodservice reach, with overlapping HoReCa customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FjordlandNorge
• Facebookfacebook.com/fjordland
• Instagraminstagram.com/fjordlandnorge
• Xx.com/Fjordland_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fjordland AS