Just for Pets
Just for Pets is a pet store chain firm that sells pet food, accessories, and supplies for dogs, cats, small animals, fish, reptiles, birds.
- Company typePrivate
- Founded2008
- HeadquartersRedditch, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Just for Pets does
Just for Pets is a pet store chain firm that sells pet food, accessories, and supplies for dogs, cats, small animals, fish, reptiles, birds, and wildlife, allowing pet owners to get everything they need for their pets at a reasonable price. It also has an online store.
Just for Pets firmographics
Firmographics- Name
- Just for Pets
- Legal name
- Just For Pets
- Website
- https://justforpets.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Just for Pets is a pet store chain firm that sells pet food, accessories, and supplies for dogs, cats, small animals, fish, reptiles, birds.
- Ownership category
- akta.pro rank
Just for Pets industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Food & Treats Retail (CRALAHAB)
- akta.pro secondary industries
- Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Toys & Enrichment Retail (CRALAHAE), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Just for Pets is headquartered
LocationHeadquarters
- HQ city
- Redditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just for Pets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales (Physical Stores): Revenue generated from in-store sales across physical retail locations. The company operates 24-42 stores (varying by source timing) across the UK, selling pet food, treats, accessories, and related products.
- E-commerce Sales: Online sales through justforpets.co.uk with free delivery on orders over £44.99. Customers can browse, purchase, and have products delivered directly to their homes.
- Subscribe & Save: Subscription service offering 5% discount on regular pet supplies. Customers can set up recurring deliveries at intervals that suit them, providing predictable recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard product pricing with Subscribe & Save discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Just for Pets product offering
Product offeringCore offering
Just for Pets operates a UK specialist pet retail chain selling pet food, treats, and accessories for dogs, cats, small animals, fish, reptiles, and birds through physical stores, an e-commerce site, and a Subscribe & Save delivery subscription. The company also runs an in-house Doodles Deli sub-brand for natural pet food and a separate DOG by Just for Pets website catering to designer dog owners, and offers in-store dog grooming services.
Product overview
Just for Pets is a specialist UK pet retail chain offering a comprehensive range of pet products and services. The core offering centers on an extensive pet food and accessory portfolio organized by animal type (dogs, cats, small animals, fish/reptiles, birds/wildlife). Key product categories include dry and wet dog/cat food, treats, toppers, and pate from both premium third-party brands (Canagan, Orijen, Forthglade, Acana, Cooper & Co, Years) and their own Doodles Deli natural treats brand. The company operates physical retail stores with grooming services, supplemented by an e-commerce platform. Additional services include Subscribe & Save subscription delivery, and a designer dog gear sub-brand via Dogonline.co.uk. Recent expansion includes acquisition of Pets & Friends stores and partnership with Years Fresh Dog Food for exclusive fresh food offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Doodles Deli: Pick n mix natural treat section for dogs, featuring all natural ingredients that are low in fat and high in protein.
- DOG by Just for Pets / Dogonline.co.uk
Products and services
- Doodles Deli
- Subscribe & Save Recurring delivery subscription service for pet food, treats, and accessories ordered through justforpets.co.uk, providing scheduled home delivery at a discounted subscription price for regular pet care purchases.
- In-Store Dog Grooming Services Dog grooming services offered within selected Just for Pets UK retail stores, providing bathing, grooming, and related care for dog owners who want on-site specialist grooming alongside their retail visit.
- DOG by Just for Pets (dogonline.co.uk) Separate sub-brand e-commerce site (dogonline.co.uk) operated by Just for Pets, focused on fashion-led and breed-specific gear and accessories for designer dog breeds, distinct from the main justforpets.co.uk range.
Companies that use Just for Pets
Customer profileSegments4 records
Ideal customer profiles4 records
Just for Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just for Pets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YearscoreYears, a premium fresh dog food brand, announced its first retail partnership with Just for Pets in November 2025. The partnership makes Years' range of gourmet everyday, exclusive, limited edition, and seasonal recipes available across Just for Pets 24 stores nationwide. Recipes were developed by Years' in-house pet chefs and nutritionists. The range launched in all stores from November 7th, 2025. This represents a strategic expansion combining Years' fresh dog food expertise with Just for Pets' focus on premium, ethically-driven retail.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Just for Pets competitors and assessment
Company assessmentDirect peers
- Pets at Home: UK's leading specialist pet retailer operating superstores and an integrated veterinary (Vets4Pets) and grooming offer. Direct comparable to Just for Pets as a multi-store specialist pet chain serving UK pet owners across food, accessories, and services.
- Jollyes: UK specialist pet retail chain with a multi-store physical estate plus online offering, selling pet food, accessories, and in-store services. Comparable in scale and category breadth to Just for Pets and competing for similar UK pet-owner customers.
- Pets Corner: UK family-owned specialist pet retailer with a network of stores and online presence focused on natural and premium pet food and accessories. Closely comparable to Just for Pets on premium/natural positioning and store-based specialist format.
- Zooplus: Europe's largest online pet retailer, offering pet food, accessories, and supplies across multiple European markets. Comparable to Just for Pets on product breadth and category, though channel (pure-play online vs. store-led) differs.
- Pets at Home (Vets4Pets / grooming services): In-store grooming and veterinary service arm of Pets at Home. Comparable to Just for Pets' grooming salon estate (17 acquired salons) and serves as the dominant benchmark for pet-adjacent services bundled with retail.
Broad incumbents
- PetSmart: Largest North American specialist pet retail chain with stores, grooming, training, and in-store veterinary partnerships. Comparable as a broad specialist pet retail incumbent with services, though operating in a different geography.
- Chewy: US-based leading online pet food and supplies retailer with subscription (Autoship) and pharmacy services. Comparable to Just for Pets on omnichannel retail model and subscription recurring revenue, though pure-play online and US-focused.
- Amazon (UK Pet Supplies): Generalist e-commerce incumbent offering broad pet food, treat, accessory, and supply categories via marketplace. Comparable on category and price competition pressure faced by Just for Pets, though not a specialist pet retailer.
Others
- B&M (general merchandise with pet ranges): UK value general merchandise multiple retailer stocking pet food, treats, and accessories at discount price points. Adjacent competitor for budget-conscious UK pet owners; relevant as a price-comparison reference rather than direct specialist peer.
- Kennelpak (former Pets & Friends parent): UK pet products manufacturer, distributor, and retailer that sold Pets & Friends to PSR Trading in 2024. Comparable as a UK pet retail and supply-chain participant and counterparty in Just for Pets' 2024 acquisition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Just for Pets social profiles
Digital presenceJust for Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just for Pets leadership team
Management profileNumber of profiles
Just for Pets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Just for Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just for Pets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just for Pets
What does Just for Pets do?
Just for Pets operates a UK specialist pet retail chain selling pet food, treats, and accessories for dogs, cats, small animals, fish, reptiles, and birds through physical stores, an e-commerce site, and a Subscribe & Save delivery subscription. The company also runs an in-house Doodles Deli sub-brand for natural pet food and a separate DOG by Just for Pets website catering to designer dog owners, and offers in-store dog grooming services.
Is Just for Pets a public or private company?
Just for Pets is a private company. It is classified as corporate owned and is currently operating.
When was Just for Pets founded?
Just for Pets was founded in 2008. It employs 51 to 100 people.
Where is Just for Pets based?
Just for Pets is headquartered in Redditch, United Kingdom, in the Europe region.
How does Just for Pets make money?
Three revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are E-commerce Sales and subscribe & Save.
Who are Just for Pets's main competitors?
Direct peers on record are Pets at Home, Jollyes, Pets Corner, Zooplus and Pets at Home (Vets4Pets / grooming services). Broad incumbents are PetSmart, Chewy and Amazon (UK Pet Supplies). Others are B&M (general merchandise with pet ranges) and Kennelpak (former Pets & Friends parent).
Does Just for Pets have an API?
No public API is recorded for Just for Pets.
What industry is Just for Pets in?
Just for Pets's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAB, Pet Food & Treats Retail, with a secondary code of CRALAHAL, Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters). Its NAICS code is 45991.