Outback 97

What Outback 97 does

Outback 97 srl is an Italian sales representation agency (agenzia di rappresentanza) that serves as the go-to-market partner for selected outdoor brands seeking distribution in the Italian market. Founded in 1997 and headquartered in Bergamo, Italy, the company acts as a sales agent and strategic partner for both national and international outdoor brands, providing commercial representation, communication support, customer service, and post-sale assistance to its brand principals. The firm curates its brand portfolio along explicit criteria of quality, innovation, field testing, and premium materials, and serves Italian outdoor retailers and specialty stores as its downstream customer base. The company maintains a head office and showroom at Via C. Baioni 24 in Bergamo for retail partner product presentations.

The business model is a B2B commission-based sales agency: revenue is generated through commissions on sales facilitated between Outback 97's brand principals and Italian retailers, supplemented by adjacent services such as marketing communication and post-sales support. Pricing is not publicly disclosed and would be negotiated directly with brand partners and retailers. The go-to-market motion is exclusively channel-partner-based, with retail distribution carried out through the Italian outdoor specialty store network and supported by a small physical showroom. Marketing channels are limited to organic Instagram (@outback97srl) for top-of-funnel community engagement and a digital portfolio flipbook (PORTFOLIO OB97) for mid-funnel retailer engagement.

Outback 97 srl is a privately held Italian limited liability company (srl) with 1-10 employees, no disclosed parent entity, no institutional investors, and no funding rounds on record. Operating geographies are restricted to Italy, with Lombardy as the primary market region. No management team, ownership stakes, founder identities, certifications, patents, or regulatory actions are disclosed in the available source data, and the company does not disclose revenue figures, customer logos, or named brand-partner relationships.

Name

Outback 97

Legal name

Outback 97 srl

Website

https://outback.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Outback 97 srl is an Italian sales representation agency, founded in 1997 and based in Bergamo, that represents a curated portfolio of outdoor brands to Italian retailers and specialty stores, earning commissions on sales and providing commercial, communication, and post-sale support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sales Agency/Representation Services: Operates as a sales representation agency for outdoor brands on the Italian market. Revenue is generated through commissions on sales facilitated for brand partners. Offers complementary services including commercial representation, communication, customer support, and post-vendor assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Outback 97 srl operates as an outdoor brand sales representation agency (agenzia di rappresentanza) on the Italian market, distributing a curated selection of outdoor brands recognized for quality, innovation, and reliability. The company acts as a strategic partner for national and international outdoor brands, offering commercial representation, communication support, customer support, and post-sale assistance to retailers and distributors throughout Italy.

Product overview

Outback 97 srl is an outdoor brand sales agency and strategic partner operating in the Italian market for national and international companies. The company distributes selected outdoor brands recognized for quality, innovation, and reliability. Services offered include commercial representation, communication support, customer support, and post-sale assistance. The company maintains a portfolio of outdoor brands (referenced via external flip-book link) but no individual product or brand names are detailed in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Brand Sales Representation Sales agency service that represents selected outdoor brands on the Italian market, providing commercial representation to retailers and distributors throughout Italy. Brands are curated based on quality, innovation, and reliability criteria.
• Brand Partner Commercial Support Comprehensive commercial support service for outdoor brand partners including sales facilitation, marketing communication, customer service, and post-sale assistance in the Italian market.
• Outdoor Brand Distribution Distribution service channeling a curated portfolio of premium outdoor brands into Italian retail outlets and outdoor specialty stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/outback97srl
• Facebookfacebook.com/outback97
• LinkedInlinkedin.com/company/outback-97-srl.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outback 97