Groupe Vedrenne

What Groupe Vedrenne does

Groupe Vedrenne is a privately held French family distillery group headquartered in Nuits-Saint-Georges (Burgundy) and controlled by the RENAUD-COINTREAU family, which acquired VEDRENNE in 1997 and merged it with PAGÈS. The group consolidates multiple historic French liqueur and spirits houses — PAGÈS (1859, Verveine du Velay), SALERS (1885, gentian), IZARRA (1906, Basque herbal liqueur), VEDRENNE (1923, crème de cassis and fruit liqueurs), plus acquired brands BIRLOU, Whisper (Barbados rum, 2021), and Gin Le Parfumeur — under the Entreprise du Patrimoine Vivant (EPV) label, renewed in 2023 for five years. The group operates multiple production sites across Burgundy, Auvergne, Limousin, Île-de-France, and the Basque Country, employing cold maceration in rotary stainless steel tanks, copper Charentais pot-still distillation, and Limousin oak barrel aging, with two IFS-certified in-house R&D laboratories supporting both internal product development and external clients.

The group's revenue model combines branded B2C sales of liqueurs, crème de fruits, and syrups through its own e-commerce site (premiumliqueur.com), five owned French boutiques, and a network of distributors covering 60+ countries; B2B sales to hospitality professionals (bars, cafés, hotels, restaurants, mixologists); and contract manufacturing / bespoke spirits development under the Vedrenne Développement division, which serves third-party liquor brands, distillers, and food manufacturers globally. Spiritourism revenue is generated at five visitor sites (Cassissium in Nuits-Saint-Georges, Distillerie Pagès in Le Puy-en-Velay, Burons de Salers, Distillerie du Noyau de Poissy, and boutique locations in Collonges-la-Rouge). No public pricing, subscription, or revenue figures are disclosed; registered share capital for SAS PAGES VEDRENNE is €7,414,209, and the company maintains 101-250 employees.

The go-to-market is sales-led and channel-partner enabled, supported by event-driven brand-building through the Concours Général Agricole, the Salon International de l'Agriculture, and on-site spiritourism experiences. Marketing channels center on a cocktail recipe platform (recettes.vedrenne.fr), Facebook, and Instagram, with QR-code-enabled product traceability and a newsletter. The B2B division's contract manufacturing, R&D lab capacity, and proprietary ingredient supply network — including organic cultivation (Les Jardins de Pagès) and specialty inputs (Barbados rum, Sicilian lemon, Basque honey) — form the core differentiation, alongside heritage brand assets and the EPV credential.

Name

Groupe Vedrenne

Legal name

SAS PAGES VEDRENNE

Website

https://vedrenne.fr

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Vedrenne is a French family-owned distillery group (RENAUD-COINTREAU) producing liqueurs, syrups, and spirits under historic brands including VEDRENNE, PAGÈS, SALERS, IZARRA, BIRLOU, and Whisper. It serves premium consumers, hospitality professionals, and B2B brand clients across 60+ countries via owned boutiques, e-commerce, distributors, and contract manufacturing.

Ownership category

akta.pro rank

Product category

Premium French Liqueurs and Spirits

NAICS

Distilleries (31214), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Food And Kindred Products (2000)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Premium French liqueurs
• Fruit maceration production
• Herbal liqueurs spirits
• Contract distillation manufacturing
• Fruit syrups cordials

Headquarters

HQ city

Nuits-saint-georges

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Liqueurs, Crèmes de Fruits, and Syrups (B2C & B2B): The group's primary revenue stream comes from manufacturing and selling a broad portfolio of branded liqueurs (e.g., Supercassis crème de cassis, Verveine du Velay, Salers gentian, IZARRA, Birlou), fruit crèmes, and fruit/herb syrups under the Vedrenne, Pagès, Salers, IZARRA, and Birlou brands. Products are sold through the company's own e-commerce site (premiumliqueur.com), its physical boutique network, and via distributors in 60+ countries. The portfolio spans premium traditional liqueurs, cocktail ingredients, and non-alcoholic syrups targeting both consumers and hospitality professionals.
2. Private-label / Contract Manufacturing (B2B): Vedrenne Développement provides bespoke spirits manufacturing to third-party brands — developing custom Gin, Vodka, Liqueur, Pastis, Absinthe, Vermouth, Amer, and alcohol-free spirit recipes, including production and bottling. This B2B revenue stream serves liquor brands, distillers, aromaticians, and food manufacturers globally. The group also produces custom infusions, macerations, and alcoholates of plants, spices, fruits, and roots for industrial clients.
3. Spiritourism and Visitor Experiences: Revenue generated from tourist visits at five spiritourism sites: Cassissium (Nuits-Saint-Georges), Distillerie Pagès (Le Puy-en-Velay), Burons de Salers, the Distillerie du Noyau de Poissy, and boutique locations. Visitor activities include guided production tours, interactive museum experiences, and product tastings with direct on-site sales.
4. Bespoke R&D and Recipe Development Services: The group's two in-house R&D laboratories provide recipe development and quality assurance services to external clients, including confidentiality-guaranteed assistance in defining and executing spirits projects. This complements the contract manufacturing stream as a consultative upsell.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Groupe Vedrenne manufactures and distributes premium French liqueurs (crème de cassis, herbal and gentian liqueurs), spirits (gin, pastis, rum, whisky), and fruit syrups under seven historic brands, with sales through e-commerce, owned boutiques, and 60+ country distributor networks. The group also operates a B2B contract-manufacturing and bespoke recipe-development division (Vedrenne Développement) for liquor brands, distillers, and food manufacturers.

Product overview

Groupe Vedrenne is a family group of traditional French distilleries and liqueur makers unified under the Entreprise du Patrimoine Vivant label. The product portfolio centers on four main sub-brands: VEDRENNE (liqueurs, crème de cassis, and syrups since 1923), PAGÈS (Verveine du Velay herbal liqueur since 1859), SALERS (gentian liqueur and gin since 1885), and IZARRA (Basque herbal liqueur since 1906), plus acquired brands BIRLOU (apple-chestnut) and Whisper (Barbados rum). The company also produces custom spirits through its B2B development division and operates spiritourism sites. Products include fruit liqueurs, herbal liqueurs, fruit creams, syrups, gin, pastis, rum, whisky, and non-alcoholic alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Supercassis: Iconic crème de cassis from Burgundy, flagship product of VEDRENNE since 1923, made with Noir de Bourgogne blackcurrant variety.
• Verveine du Velay
• Liqueur de Gentiane SALERS
• IZARRA
• Le Parfumeur Gin
• Les Jardins de PAGÈS

Products and services

• VEDRENNE Liqueurs Premium liqueurs and fruit creams including the iconic Supercassis (blackcurrant cream), fruit liqueurs, and spiritueux produced from VEDRENNE's facility in Nuits-Saint-Georges, Burgundy, since 1923. Sold to consumers and hospitality professionals through retail, e-commerce, and distributor networks.
• VEDRENNE Sirop (Syrups)

Quantifiable outcome

• 100 years of continuous operation since 1923 (Vedrenne brand), with brands spanning 1859 (Pagès), 1885 (Salers), and 1906 (IZARRA)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Jacques Salles (Local Beekeeper)minorStrategic or Co-development Partner · 1 January 2023In 2023, IZARRA partnered with Jacques Salles, a local beekeeper with over 30 years of experience, to source acacia honey from the Basque Country for inclusion in the IZARRA Jaune recipe, replacing previous honey supply.
• Barbados Rum Distillery (Whisper)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2021Groupe Vedrenne acquired the Whisper rum brand in 2021. Whisper is manufactured by a traditional Barbadian rum distillery using molasses from superior quality local cane sugar, fermented in vats and column-distilled. The rums mature 5–8 years in 200L ex-Bourbon barrels in the Caribbean climate before being imported to France for bottling.
• Armagnac Clé des DucsminorOthersHistorical Armagnac supplier to the IZARRA brand since at least the 1906 recipe. Armagnac Clé des Ducs provides the Armagnac added to IZARRA distillates after copper pot still distillation. This is a long-standing ingredient supply relationship rather than a formal strategic partnership.
• Hervé Gambs (Fragrance Designer)coreStrategic or Co-development PartnerHervé Gambs, a fragrance designer and former designer of the vegetal, collaborated with the Distillerie des Terres Rouges for approximately one year to create Gin Le Parfumeur — a premium French gin combining perfumery and distillation traditions. Gambs contributed the olfactory design, bottle concept, and botanical selection for the product.
• ESAT (Établissement et Service d'Aide par le Travail) / AGEFminorStrategic or Co-development PartnerVedrenne collaborates with ESAT (sheltered workshops) for green space maintenance and creation of promotional materials. The group also partners with AGEF, a Nuits-Saint-Georges association supporting people with disabilities, as sponsor of the Chemin Gourmand de Nuits-Saint-Georges annual food walk, with event proceeds funding the association's Day Care Service.
• Maison Arostéguy (Biarritz)minorOthersFeatured as a recommended Basque gastronomy retailer alongside IZARRA in Vedrenne's spiritourism editorial content, referencing the specialty food shop as a destination for discovering Basque regional products.
• Louise Grenadine (Food Blogger)minorOthersLouise Grenadine, a food and cocktail blogger, collaborated with Vedrenne to develop and publish the Pumpkin Spice Latte recipe using Vedrenne's Gingerbread Syrup, featured on Vedrenne's blog. An example of content creator/influencer collaboration for recipe marketing.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vedrenne
• Instagraminstagram.com/vedrenne_liqueurs_syrups

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Vedrenne