Currumbin Wildlife Sanctuary

Wildlife Sanctuary and Zoological Parkcws.org.au

Currumbin Wildlife Sanctuary is a not-for-profit wildlife sanctuary on Australia's Gold Coast that conserves native species and generates revenue through day admissions, $79 annual memberships, premium animal encounters, the Astra Lumina night walk, education programs, and event venue hire, serving tourists, local families, schools, and corporate clients.

Company typePrivate
Founded1976
HeadquartersCurrumbin, Australia
Headcount101–250
GTM typeB2C
OfferingServices

What Currumbin Wildlife Sanctuary does

Currumbin Wildlife Sanctuary is a not-for-profit wildlife sanctuary operating from a single site at 28 Tomewin St, Currumbin, on Queensland's Gold Coast, Australia. Established in 1947 and organized as a not-for-profit, the sanctuary conserves and exhibits Australian native wildlife (and select non-native species such as ring-tailed lemurs and capybaras) while generating revenue through day passes, annual memberships ($79 during the active Birthday Sale), premium animal encounters (Breakfast with Koalas, lorikeet feeding), an after-dark light experience called Astra Lumina, the TreeTop Challenge aerial course, Croc Wetlands, and event venue hire. Educational programming includes on-site educational visits, school incursions delivered off-site, school holiday programs, and curriculum-aligned resources.

The business monetizes through a diversified visitor-spend and membership model: one-time ticketed admissions and premium experiences, $79 annual memberships granting unlimited entry plus reciprocal access to 1,000+ National Trust Queensland heritage properties, B2B event hosting, online merchandise, and donations (including an adopt-an-animal program). Multi-language digital presence (English plus Korean, Japanese, Simplified Chinese, Traditional Chinese) and seasonal events (DINOMANIA, NAIDOC Week, Kids Glow Free) support inbound and repeat visitation. Marketing is dominated by direct-to-consumer channels—sanctuary website, TikTok, email newsletter, and partnership co-promotion through National Trust Queensland. Headcount is in the 101–250 range.

Adjacent operations include the wholly-owned Currumbin Wildlife Hospital (a separate not-for-profit providing veterinary care to injured wildlife), a dedicated events sub-brand (currumbinsanctuaryevents.com.au), and an online merchandise storefront. No technology platform, no AI capability, and no disclosed funding, M&A activity, or revenue figures are present in the source data.

Currumbin Wildlife Sanctuary firmographics

Firmographics

Name: Currumbin Wildlife Sanctuary
Legal name: Currumbin Wildlife Sanctuary
Website: https://cws.org.au
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 101–250 employees
Short description: Currumbin Wildlife Sanctuary is a not-for-profit wildlife sanctuary on Australia's Gold Coast that conserves native species and generates revenue through day admissions, $79 annual memberships, premium animal encounters, the Astra Lumina night walk, education programs, and event venue hire, serving tourists, local families, schools, and corporate clients.
Ownership category
akta.pro rank

Currumbin Wildlife Sanctuary industry classification

Industry

Product category: Wildlife Sanctuary and Zoological Park
NAICS: Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)
akta.pro secondary industries: Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

Keywords

Wildlife sanctuary
Animal encounters
Wildlife conservation
Educational programs
Venue hire events

Where Currumbin Wildlife Sanctuary is headquartered

Location

Headquarters

HQ city: Currumbin
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Currumbin Wildlife Sanctuary business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Ticket Sales: Day passes to the sanctuary, with tickets purchased online in advance or at the gate. Pricing varies for adults, children, concessions, and families. Last admission at 3:30 PM.
Memberships: Annual membership program offering unlimited entry, exclusive discounts, and access to 1000+ National Trust heritage properties. Currently offering $79 annual Adult Memberships.
Animal Experiences: Premium animal encounter experiences including Breakfast with Koalas, lorikeet feeding, and other animal experiences available for additional purchase.
Astra Lumina: Separate ticketed after-dark light experience featuring cosmic-themed installations throughout the sanctuary. Kids glow free promotions available periodically.
Event Hosting: Venue hire for weddings, birthdays, corporate functions with unique indoor and outdoor event spaces.
Merchandise: Online store selling sanctuary merchandise including the National Trust Queensland membership card and related products.
Donations and Support: Donations, adopt-an-animal programs, and wishlist item purchases supporting wildlife conservation efforts.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Day Pass - General Admission
Subscription	Annual	Annual Membership - Adult
Unit Pricing	Pay-as-you-go	Astra Lumina Night Experience
Unit Pricing	Pay-as-you-go	Animal Experiences

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Currumbin Wildlife Sanctuary product offering

Product offering

Core offering

Currumbin Wildlife Sanctuary operates a not-for-profit zoological park on the Gold Coast, Queensland, providing day-visitor access to Australian native wildlife exhibits, shows, and animal encounters. It sells day passes, annual memberships, separately ticketed experiences such as the Astra Lumina night walk and premium animal encounters (e.g., Breakfast with Koalas), and runs school and corporate educational programs alongside venue hire for weddings and functions.

Product overview

Currumbin Wildlife Sanctuary operates as a not-for-profit wildlife attraction offering a unified visitor experience centered on wildlife conservation, education, and entertainment. The core product consists of day passes and annual memberships providing access to animal exhibits and attractions. The portfolio includes enhanced paid experiences such as Astra Lumina (night-time light show), Animal Encounters (koala experiences, lorikeet feeding), TreeTop Challenge (aerial adventure), and Croc Wetlands (crocodile exhibit). Educational offerings comprise school programs, incursions, and holiday activities. Supporting services include event venue hire, an online store, and an animal adoption program. A separate Wildlife Hospital entity provides veterinary care. The sanctuary is affiliated with National Trust Queensland, with memberships offering reciprocal access to over 1,000 heritage properties.

Differentiator

Problem solved

Functional benefit

Products and services

Day Passes Standard admission tickets to the wildlife sanctuary, offering access to animal exhibits, shows, and attractions for individual visitors and families.
Annual Memberships

Companies that use Currumbin Wildlife Sanctuary

Customer profile

Segments4 records

Ideal customer profiles4 records

Currumbin Wildlife Sanctuary technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Currumbin Wildlife Sanctuary partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

National Trust QueenslandcoreStrategic or Co-development PartnerCurrumbin Wildlife Sanctuary is part of the National Trust Queensland network. Members receive unlimited entry to the sanctuary plus access to 1000+ other National Trust heritage properties across Queensland. This partnership provides cross-promotional benefits and membership revenue sharing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Currumbin Wildlife Sanctuary competitors and assessment

Company assessment

Direct peers

Werribee Open Range Zoo: Victoria-based safari-style zoo offering open-range wildlife experiences, conservation education, and group bookings. Comparable as a managed wildlife park with conservation focus and similar school and educational programming to Currumbin.
Australia Zoo: Australia's largest privately-owned wildlife park on the Sunshine Coast, operated by the Irwin family. Directly comparable as a wildlife sanctuary and ticketed wildlife attraction offering animal encounters, conservation programs, and similar visitor experiences to Currumbin.
Taronga Zoo Sydney: Iconic Sydney-based zoological park operated by a conservation trust. Directly comparable as a ticketed wildlife attraction with animal encounters, conservation education programs, and a wildlife hospital, competing for similar domestic tourist and family segments.
WILD LIFE Sydney Zoo: Compact CBD wildlife attraction featuring Australian native animals including koalas and kangaroos. Comparable as a ticketed native wildlife experience targeting tourists and families, though at smaller scale and urban location versus Currumbin.
Lone Pine Koala Sanctuary: Brisbane-based koala sanctuary claiming status as the world's oldest koala sanctuary. Directly comparable as a not-for-profit wildlife sanctuary offering koala encounters, educational visits, and Australian native animal experiences within driving distance of Currumbin's catchment.

Regional players

Dreamworld: Major Gold Coast theme park featuring a wildlife precinct (Tiger Island) and animal exhibits. Comparable as a Gold Coast ticketed attraction competing for family tourism dollars, though primarily an amusement park rather than a wildlife sanctuary.
Sea World Gold Coast: Adjacent Gold Coast marine theme park operated by Village Roadshow. Comparable as a Gold Coast ticketed wildlife and animal attraction competing for the same tourist and family visitor base, though focused on marine rather than native terrestrial wildlife.

Broad incumbents

Melbourne Zoo: Major metropolitan zoo operated by Zoos Victoria, offering wildlife exhibits, conservation programs, and education. Comparable as a ticketed wildlife attraction with conservation and education focus, though larger scale and urban versus Currumbin's nature-park positioning.

Emerging players

Monarto Safari Park: Large-scale South Australian safari park operated by Zoos Victoria. Comparable as a managed open-range wildlife and conservation-focused park, with growing visitor programming that overlaps with Currumbin's experiential and education offerings.

Others

Australian National Botanic Gardens: Canberra-based public institution focused on native plant conservation and visitor education. Comparable as a conservation-education destination with school programs and membership offerings, adjacent rather than competing directly with Currumbin's wildlife focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

Currumbin Wildlife Sanctuary financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Currumbin Wildlife Sanctuary leadership team

Management profile

Number of profiles

Currumbin Wildlife Sanctuary subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Currumbin Wildlife Sanctuary funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Currumbin Wildlife Sanctuary M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Currumbin Wildlife Sanctuary

What does Currumbin Wildlife Sanctuary do?

Is Currumbin Wildlife Sanctuary a public or private company?

Currumbin Wildlife Sanctuary is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Currumbin Wildlife Sanctuary founded?

Currumbin Wildlife Sanctuary was founded in 1976. It employs 101 to 250 people.

Where is Currumbin Wildlife Sanctuary based?

Currumbin Wildlife Sanctuary is headquartered in Currumbin, Australia, in the Oceania region.

How does Currumbin Wildlife Sanctuary make money?

Seven revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, animal Experiences, astra Lumina, event Hosting, merchandise and donations and Support.

Who are Currumbin Wildlife Sanctuary's main competitors?

Direct peers on record are Werribee Open Range Zoo, Australia Zoo, Taronga Zoo Sydney, WILD LIFE Sydney Zoo and Lone Pine Koala Sanctuary. Regional players are Dreamworld and Sea World Gold Coast. Melbourne Zoo is listed as a broad incumbent. Monarto Safari Park is listed as an emerging player. Australian National Botanic Gardens is listed as an others.

Does Currumbin Wildlife Sanctuary have an API?

No public API is recorded for Currumbin Wildlife Sanctuary.

What industry is Currumbin Wildlife Sanctuary in?

Currumbin Wildlife Sanctuary's product category is Wildlife Sanctuary and Zoological Park. Its primary akta.pro industry code is THAAAFAA, Wildlife Sanctuaries & Rescue Centers (Visitor Operations), with a secondary code of THAAAFAG, Wildlife Interpretation & Education Centers (Visitor Centers, Museums). Its NAICS code is 712130 and its SIC code is 7900.