Longleaf Pine REALTORS

What Longleaf Pine REALTORS does

Longleaf Pine REALTORS® is a non-profit professional trade association chartered on November 12, 1946, headquartered at 2412 Raeford Road, Fayetteville, North Carolina. It serves over 2,400 REALTOR® members and business professionals across southeastern North Carolina (Cumberland, Hoke, and Lee counties), providing MLS access, professional standards enforcement, continuing education, legislative advocacy, and networking. The association operates as part of the tri-party REALTOR® structure with automatic membership extension to NC REALTORS® and the National Association of REALTORS®, and it is governed by an elected Board of Directors and led by CEO Mike Berk (appointed November 2025) with a 7-person staff.

The association's core product is the Longleaf Pine MLS, built on CoreLogic's Matrix MLS platform and accessible through a Clareity SSO dashboard. The platform is bundled with approximately 25 third-party integrations including Supra eKey (electronic lockbox system with Bluetooth/infrared iBox BT LE hardware), ShowingTime (showing management), Forewarn (real-time background checks), Cloud CMA (comparative market analysis), Fast Stats and Info Sparks (market analytics), RPR (Realtors Property Resource), Trestle IDX (data feeds), Realist (property data), CubiCasa (floor plans), Transaction Desk (transaction management), OneHome Learning Lab (training), ListHub (listing syndication), Rate Plug (mortgage rates), SafeRent (tenant screening), Data Checker (data quality), MLS Touch (mobile), and Home Visit (photography). Through the IntraMatrix Agreement, the MLS shares data with TMLS, Canopy MLS, and 7 Williamsburg MLS, extending regional listing coverage.

Revenue is generated primarily through recurring membership dues (Primary REALTOR®, Designated REALTOR®/Broker in Charge, Secondary REALTOR®, MLS Participant, Affiliate Member, Administrative MLS Access), quarterly MLS service fees, monthly Supra eKey subscriptions, a one-time $1,000 new company setup fee, and education/training revenue (continuing education, designation programs such as GRI/ABR/MRP/ePro, and the Annual REALTOR® Rally). Distribution is direct — members enroll through the association website with staff-assisted processing — and the association supports its GTM motion through weekly email newsletters, a comprehensive website, multi-platform social media presence (Instagram, Facebook, LinkedIn, YouTube, X), and recurring in-person events including the 32nd Regional REALTOR® Rally, Fall Luncheon, Nuts & Bolts series, and Practical Skills Series.

Name

Longleaf Pine REALTORS

Legal name

Longleaf Pine REALTORS®, Inc.

Website

https://longleafpinerealtors.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Longleaf Pine REALTORS® is a chartered non-profit trade association serving over 2,400 REALTOR® members across southeastern North Carolina with MLS access, education, advocacy, and professional standards as part of the NC REALTORS®/NAR tri-party structure.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Dues: Association membership dues calculated based on membership type (Primary REALTOR®, Secondary REALTOR®, Designated REALTOR®, Affiliate, MLS-only). Fees vary depending on whether members are joining as primary or secondary, and include state and national dues through automatic extension of membership to NC REALTORS® and NAR. New company set-up fee is $1,000. Dues are subject to change and may be prorated for members reinstating after more than two years.
2. MLS Service Fees: Quarterly MLS service fees billed to members. Deadlines for dropping agents are the 15th of the month prior to quarter end (February 15, May 15, August 15, November 15). If association is not notified that an agent has left prior to billing, the agent is responsible for MLS Service Fee for that quarter.
3. Supra eKey Subscription: Monthly subscription billing for Supra eKey electronic lockbox access, billed on the 22nd of every month. eKEY Basic provides basic keybox functions while eKEY Professional adds MLS data, Google maps integration, and showing details.
4. Education and Training: Continuing education classes, designation programs (GRI, ABR, MRP, ePro), Nuts & Bolts practical skills series, New Member Orientation, and Annual REALTOR® Rally with education and networking. Discounts available through The CE Shop partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Longleaf Pine REALTORS® is a chartered professional trade association that provides its members with access to a Matrix-based Multiple Listing Service (MLS), electronic lockbox access through Supra eKey, continuing education, professional standards enforcement under the NAR Code of Ethics, and legislative advocacy. Membership tiers and MLS subscriptions form the core revenue foundation, with member benefits automatically extending to NC REALTORS® and the National Association of REALTORS®.

Product overview

Longleaf Pine REALTORS operates as a professional REALTOR association providing a comprehensive MLS (Multiple Listing Service) platform as its core product, bundled with an ecosystem of integrated tools and services. The primary MLS platform is Matrix (by CoreLogic), which serves as the central hub for property listings, search, and transaction management. This core platform connects to approximately 25 integrated services including lockbox access (Supra eKey), showing management (ShowingTime), market analytics (Fast Stats, Info Sparks, RPR), property data (Realist, Trestle), photography services (Home Visit, CubiCasa), background checks (Forewarn), tenant screening (SafeRent), and transaction tools (Transaction Desk, Cloud CMA). Additional member services include education programs (The CE Shop, OneHome Learning Lab), Fairhaven 2.0 fair housing training, and the C.A.R.E.S. campaign initiative. The association also provides advocacy, professional standards enforcement, and networking programs alongside the MLS technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary REALTOR® Membership Annual subscription membership for licensed North Carolina real estate agents affiliated with a Designated REALTOR®/Broker in Charge who is a member of LPR; includes Code of Ethics enforcement and automatic extension to NC REALTORS® and NAR.
• Designated REALTOR®/Broker in Charge Membership Annual subscription for licensed real estate agents designated as Broker In Charge of an office; sole proprietor, partner, corporate officer, or branch office manager responsible for all duties and obligations of Membership.
• MLS Service Subscription Quarterly billed Multiple Listing Service access for members, providing Matrix MLS listing search, contact management, reporting, customizable dashboards, mobile access, and IntraMatrix data sharing with TMLS, Canopy MLS, and 7 Williamsburg MLS.
• Supra eKEY Electronic Lockbox Service Monthly subscription electronic lockbox service with eKEY Basic (basic keybox functions) and eKEY Professional (MLS data, Google Maps integration, showing details) tiers, allowing smartphone-based property access via Bluetooth and infrared iBox BT LE keyboxes.
• The CE Shop Continuing Education Online pre/post licensing and continuing education courses delivered through the The CE Shop platform, offered to members with discounts for designation programs such as GRI, ABR, MRP, and ePro.
• Fairhaven 2.0 Fair Housing Training Online fair housing simulation course addressing steering, bias, discrimination, disability accommodations, assistance animals, and lending discrimination with expanded scenarios and historical context, mandated as part of the NAR Code of Ethics training cycle.
• New Company Setup Service One-time $1,000 setup fee paid at the time a new brokerage application is submitted to establish a new company record at LPR.

Quantifiable outcome

• Over 2,400 REALTOR® members and business professionals served
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Core Logic (Matrix MLS)coreTechnology or IntegrationMatrix MLS by Core Logic serves as the primary Multiple Listing Service platform for the association. Provides advanced listing search, contact management, reporting, customizable dashboards, and mobile access. IntraMatrix Agreement enables data sharing with TMLS, Canopy MLS, and 7 Williamsburg MLS.
• Supra (UTC Fire & Security)coreTechnology or IntegrationSupra provides electronic keybox system (iBox BT LE) and eKEY smartphone application for property access. Two service levels: eKEY Basic (basic keybox functions) and eKEY Professional (MLS data, Google maps, showing details).
• Triangle MLS (TMLS)coreTechnology or IntegrationIntraMatrix Agreement enables data sharing between LPR MLS and TMLS, extending property data access across regional markets.
• Canopy MLScoreTechnology or IntegrationIntraMatrix Agreement enables data sharing between LPR MLS and Canopy MLS, providing expanded regional coverage.
• ShowingTimecoreTechnology or IntegrationProperty showing scheduling and management platform integrated with MLS services for appointment scheduling and tracking.
• ForewarncoreTechnology or IntegrationReal-time background check service included with membership. Helps ensure safety of real estate professionals by identifying red flags associated with potential clients before meetings or showings.
• The CE ShopcoreChannel Partner/ Reseller/ DistributorPartnership for virtual pre/post licensing classes and continuing education with member discounts available through https://longleafpinerealtors.theceshop.com/real-estate
• Trestle (Cotality)coreTechnology or IntegrationIDX/VOW data feed provider for MLS data distribution to member websites. Contact: [email protected] or 844-530-8855.
• ClareitycoreTechnology or IntegrationIdentity provider for MLS dashboard access at https://longleafpine.clareityiam.net/idp/login
• NC REALTORS®coreStrategic or Co-development PartnerState association partnership. Membership in LPR automatically extends to NC REALTORS®, providing access to jointly approved forms, Legal Hotline (336-714-0332), Tech Helpline (877.573.5612), Tarheel REALTOR® magazine, and state-level advocacy.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association partnership. Membership in LPR automatically extends to NAR, providing access to national resources, educational opportunities, annual conference, broker forums, market research, and legislative advocacy. NAR contact: 1.800.874.6500.
• FTCC FoundationminorOthers$500,000 donation to FTCC Foundation to support scholarships for skilled trades in the housing industry, reflecting commitment to workforce development in communities served.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• CoreLogic (Matrix MLS): Technology vendor providing the Matrix MLS platform, OneHome Portal, Fast Stats, Info Sparks, RPR support, and Cloud CMA that LPR distributes to its members — an enabling/infrastructure peer rather than direct competitor.

Broad incumbents

• National Association of REALTORS (NAR): National REALTOR trade association to which LPR membership automatically extends. Provides Code of Ethics, Fairhaven 2.0, national advocacy, RPR, and REALTOR store — the broad incumbent setting standards and tools that local associations like LPR deliver.
• NC REALTORS: State-level North Carolina REALTOR trade association under whose umbrella LPR operates. Provides state dues collection, Legal Hotline, Tech Helpline, and Tarheel REALTOR magazine — a broader incumbent with overlapping membership.

Direct peers

• Charlotte Regional Realtor Association (Canopy REALTOR Association): Regional North Carolina REALTOR association affiliated with Canopy MLS, serving the Charlotte metro with member services, MLS, and advocacy — a larger-scale same-state peer of Longleaf Pine REALTORS.
• Raleigh Regional Association of REALTORS: Regional North Carolina REALTOR association serving the Raleigh/Triangle market with MLS, education, advocacy, and member services — directly comparable to Longleaf Pine REALTORS in structure, member base, and product mix.
• Triangle MLS (TMLS): Regional MLS operator sharing IntraMatrix data with Longleaf Pine REALTORS; comparable as an MLS utility connecting real estate professionals to listings with similar technology partnerships (Matrix/CoreLogic).
• Wilmington Cape Fear REALTORS: Neighboring North Carolina regional REALTOR association in the Cape Fear region offering MLS access, education, advocacy, and member benefits to licensed professionals — a same-state peer with overlapping technology partnerships.
• Greater Piedmont Triad REALTORS Association: Regional North Carolina REALTOR association covering the Piedmont Triad region (Greensboro/Winston-Salem). Comparable as another in-state regional REALTOR association delivering MLS, education, advocacy, and member services.
• Outer Banks Association of REALTORS: North Carolina regional REALTOR association serving coastal NC; comparable regional association model with MLS services, education, and advocacy for local real estate professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LPRAssociation
• YouTubeyoutube.com/user/fayncrealtors/featured
• Facebookfacebook.com/longleafpinerealtors
• LinkedInlinkedin.com/company/longleaf-pine-realtors%C2%AE
• Instagraminstagram.com/longleaf_pine_realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longleaf Pine REALTORS