Repères Communication

What Repères Communication does

Repères Communication (legal entity Repères S.à r.l) is a Luxembourg-based for-profit communication agency headquartered in Kehlen, founded in 1989 and structured as a private limited company (SARL) under Luxembourg law with registered capital of €25,200. The firm offers an integrated suite of professional communication services including graphic design and visual identity creation, editorial layout and desktop publishing for brochures, financial reports, magazines, and institutional publications, custom website development with CMS integration (WordPress), responsive/accessible web design (WCAG 2.1 AA and PDF/UA compliant), digital communication (emailing, social media), signage and vehicle graphics, packaging design, motion design/video production, and full-service event organization. Service delivery emphasizes French/German multilingual capability and Luxembourg-specific institutional communication requirements.

The business operates on a project-based professional services revenue model, with pricing ranging from hundreds of euros for logo design to tens of thousands of euros for annual report layout and website projects (eligible projects ranging €3,000–€25,000 HT under the SME Package Digital government subsidy). Go-to-market is sales-led and direct, with no resellers or distributors; client engagement occurs through the Kehlen office and remote collaboration. Marketing is driven by an organic portfolio website (reperes.lu), LinkedIn and Facebook company pages, and educational blog content covering accessibility, digitalization subsidies, and externalized graphic support.

Repères serves three primary customer segments: Luxembourg institutions and public organizations (government ministries, communes, agencies), cultural and educational institutions, and Luxembourg SMEs and enterprises. Select customers include FGFC, Luxembourg City Tourist Office, Bio-Ovo, Fordstore Paul Wengler, Commune de Vichten, Ovolux, Fondatioun Kriibskrank Kanner, EIDE, Gaart & Heem, SNJ, MEN (Ministère de l'Éducation Nationale), Lëtzebuerger Bicherediteuren, and Renita Inhouse. The agency has also extended operations into the cross-border Grande Région. There are no disclosed funding rounds, parent companies, or external investors; Sandrine Angotti is identified as the publication responsible (responsable de la publication).

Name

Repères Communication

Legal name

Repères S.à r.l

Website

https://reperes.lu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Repères Communication is a Luxembourg-based agency providing graphic design, editorial layout, web development, event organization, and motion design services. It serves government institutions, public organizations, cultural/educational institutions, and SMEs across Luxembourg and the Greater Region.

Ownership category

akta.pro rank

Product category

Communication and Design Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAE

Public Affairs & Government Relations

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFAFAI

Customer Engagement & Messaging (Email, SMS, Push, In-App)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYEDAEAJAD

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage)

Education/Education Facilities & Support Services/Printing, Copying & Reprographics Services

Keywords

• Graphic design services
• Editorial layout publishing
• Website design development
• Visual identity branding
• Event organization communication

Headquarters

HQ city

Kehlen

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Communication Services: Project-based design and communication services including graphic design, visual identity creation, corporate design, and publication layout. Revenue generated through one-time project fees and ongoing service arrangements.
2. Web Development Services: Creation and redesign of professional websites for businesses, with SME Package Digital government subsidies covering up to 70% of eligible costs for qualifying projects.
3. Print Production Coordination: Coordination of printing services including quality control, file preparation, liaison with printers, and delivery of printed materials.
4. Event Organization Services: Full-service event organization including concept development, visual identity, promotional materials, venue setup, and event management for client events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Repères Communication is a Luxembourg-based communication agency that provides graphic design, editorial layout, and digital content creation services tailored to institutional and corporate clients. The agency creates visual identities, brochures, annual reports, magazines, websites, signage, vehicle wraps, and motion design videos, with particular expertise in multilingual (French/German) print and digital publications. It also offers event organization and print production coordination as integrated services.

Product overview

Repères Communication is a Luxembourg-based communication and publishing agency providing a comprehensive suite of design and communication services. The offering consists of integrated core services rather than a modular software product: graphic design and visual identity creation, editorial layout and desktop publishing for print materials (brochures, financial reports, magazines), website development, digital communication (emailing, social media), signage and vehicle graphics, event organization, packaging design, and print production coordination. Services are delivered as custom creative projects tailored to each client, with particular expertise in multilingual institutional and corporate communications for Luxembourg and the Greater Region.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design and Visual Identity Creation of visual identities including logos, graphic charters, and brand design for corporate and institutional clients. Includes professional logo design ranging from hundreds to several thousand euros depending on complexity and number of proposals.
• Page Layout and Editorial Design Desktop publishing and layout services for brochures, financial reports, annual reports, magazines, and institutional publications, including multilingual adaptations (French/German). Pricing ranges from thousands to tens of thousands of euros depending on page count and complexity.
• Website Creation and Redesign Design and development of custom websites, including multilingual sites (LU/FR/DE), with CMS integration (WordPress) for easy content management, SEO optimization, and WCAG 2.1 AA accessibility compliance. Eligible projects may qualify for the SME Package Digital government subsidy covering up to 70% of costs.
• Digital Communication and Social Media Management Emailing campaigns, social media content creation, digital newsletters, and online publications. Includes photography for digital campaigns.
• Event Organization Full-service event planning and management including concept development, visual identity, promotional materials, venue setup, and event management for corporate events, inaugurations, festivals, and promotional campaigns.
• Signage and Vehicle Graphics Interior and exterior signage, vehicle wrapping (including large trucks), branded merchandise production coordination, and shop window displays.
• Packaging Design Product packaging design with modern, warm aesthetics for retail and consumer goods, including multilingual packaging adaptations.
• Print Production Coordination Coordination of printing services with Luxembourg printers, including file preparation, quality control, liaison with printers, and delivery of printed materials.
• Externalized Graphic Support Service Flexible ongoing design partnership providing externalized graphic support for clients with variable communication needs, including ad-hoc design tasks, publication design, and communication consistency maintenance.
• Motion Design and Video Production Motion design explainer videos and video production for client communications, including podcasts and promotional videos.

Quantifiable outcome

• +720% increase in reach for Fordstore Paul Wengler social media campaign
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ministry of Economy (Luxembourg)coreGTM or Marketing PartnerPartnership facilitating SME digitalization through the SME Package Digital program. Repères assists clients in obtaining government subsidies covering up to 70% of eligible website creation and redesign costs for projects ranging from 3,000€ to 25,000€ HT.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP (Luxembourg operations): Global communications holding company with brand and creative agencies operating in Luxembourg. Comparable as the largest incumbent competing for the same institutional and enterprise communications budgets with vastly greater resources.
• Saint-Paul Luxembourg: Major Luxembourg media and communications group with publishing, advertising, and digital operations. Comparable as a larger diversified incumbent competing for institutional communications and publication budgets in Luxembourg.
• Scholz & Volkmer: German creative agency focused on corporate publishing, brand systems, and digital communications. Comparable as a larger editorial design and corporate communications peer with institutional clients, though primarily serving DACH rather than Luxembourg.
• Leo Burnett Luxembourg: Global creative network with a Luxembourg office serving institutional and corporate clients across branding, advertising, and digital. Comparable because it competes for the same institutional mandates with a wider portfolio and deeper resources.
• Publicis Luxembourg: Global advertising and communications network with a Luxembourg presence serving major institutional, financial, and enterprise accounts. Comparable as a broader incumbent offering overlapping creative and digital capabilities to many of the same clients.

Direct peers

• Bene Luxembourg: Luxembourg-based communications and branding agency offering integrated creative services to institutional and corporate clients. Comparable because it competes head-to-head with Repères for the same Luxembourg institutional, public-sector, and enterprise design mandates.
• HZH Luxembourg: Luxembourg creative agency serving institutional, financial, and enterprise clients with branding, design, and digital communications. Comparable due to similar full-service creative offering and shared focus on Luxembourg institutional accounts.
• Binsfeld Communication & Stratégie: Long-established Luxembourg communication agency providing advertising, publishing, and strategic communications. Comparable as a fellow full-service LU agency targeting similar government, institutional, and SME clients.

Emerging players

• Strichpunkt Design (Stuttgart/Berlin): German design agency specializing in corporate communications, editorial design, and brand systems. Comparable as a peer in editorial layout and corporate publishing expertise, though operating at larger scale and primarily in DACH rather than Luxembourg.
• Web & More Luxembourg: Luxembourg digital agency specializing in website creation, SEO, and digital campaigns for SMEs and institutions. Comparable because it overlaps on the SME Package Digital website pipeline and serves similar institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReperesCommunication
• LinkedInlinkedin.com/company/reperes-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repères Communication