School of Motion

What School of Motion does

School of Motion is a private, bootstrapped online education platform founded in 2006 by Joey Korenman and headquartered in Lakewood Ranch, Florida. The company delivers subscription-based training in motion design and animation, teaching industry-standard tools including Adobe After Effects, Cinema 4D, Blender, Unreal Engine, Rive, Photoshop, Illustrator, Premiere Pro, Figma, and Procreate. Its core product is an "All-Access" membership granting learners access to 40+ courses spanning 500+ hours of video content, unlimited personalized critique from working professional teaching assistants, and round-the-clock access to a 30,000+ member community powered by Circle.so.

The platform is built on Bubble.io, integrated with Stripe for payments, Circle.so for community, HubSpot and Customer.io for communications, and supports SSO via Google and Microsoft identities. School of Motion holds dual certification as both an Adobe Certified Training Center and a Maxon Certified Training Center — a credential combination that is rare among online motion design schools. Revenue is generated primarily through individual subscriptions priced at $497/quarter or $1,197/year (with a 30-day money-back guarantee) and through custom-priced Team Training contracts for organizations purchasing three or more seats. A free "Path to MoGraph" course and Credly-issued completion badges function as top-of-funnel acquisition and credentialing respectively.

The company serves two primary segments: individual creative professionals seeking to upskill or build portfolios, and enterprise teams — including studios, agencies, and Fortune 500 companies — purchasing workforce development subscriptions. Named enterprise customers include Netflix, Disney, Apple, Google, Amazon, Microsoft, Ford, MGM, NBC Universal, BBC, The Mill, Deloitte, KPMG, and Lockheed Martin. School of Motion is founder-led and has no disclosed institutional funding. Recent strategic activity in 2026 includes the launch of three new flagship courses (Cinema 4D Insider, Cavalry Kickstart, Unreal Engine for Broadcast Design), two free production plugins (Node Ninja for Cinema 4D and Unreal Engine), and a new quarterly pricing tier — collectively indicating an active product expansion phase rather than a pivot or restructuring.

Name

School of Motion

Legal name

School of Motion, Inc.

Website

https://schoolofmotion.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

School of Motion is a private, bootstrapped online education platform founded in 2006 that offers subscription-based motion design and animation training, serving individual creative professionals and enterprise teams including Netflix, Disney, and Apple through 40+ courses and dual Adobe/Maxon-certified curriculum.

Ownership category

akta.pro rank

Product category

Online Motion Design and Animation Education

NAICS

Computer Training (61142), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Membership Communities with Learning (Community-Led Education) (MPACALAF), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online motion design training
• Animation courses
• After effects education
• Cinema 4d training
• Creative skills platform

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual All-Access Subscription: Annual and quarterly subscription providing unlimited access to all courses, workshops, and learning paths. Includes unlimited critique from teaching assistants and 24/7 community access. Annual plan billed at $1,197/year ($299/quarter effective rate). Quarterly plan at $497/quarter.
2. Team Training / Enterprise Subscriptions: Custom team plans for organizations purchasing 3+ seats. Includes flexible licenses, consolidated billing, team management tools, seat assignment, and basic usage tracking. Sold via direct outreach to [email protected] with custom pricing.
3. Free Course Lead Generation: Free courses like Path to MoGraph serve as top-of-funnel acquisition to convert free users to paid All-Access subscriptions. Certificate issued upon completion via Credly badge system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

School of Motion sells subscription-based online courses and workshops in motion design and animation, covering tools like After Effects, Cinema 4D, Blender, Unreal Engine, Rive, Photoshop, Illustrator, Premiere Pro, Figma, and Procreate. Its All-Access membership delivers 500+ hours of training across 40+ courses with unlimited personalized critique from working professional teaching assistants and 24/7 community access, supplemented by enterprise team plans and free production plugins (Node Ninja).

Differentiator

Problem solved

Functional benefit

Brands

• Node Ninja for Cinema 4D: Free plugin that builds Redshift Materials in Seconds for Cinema 4D users.
• Node Ninja for Unreal Engine

Products and services

• All-Access Membership (Individual Subscription) Subscription membership providing individual motion designers and creative professionals unlimited access to School of Motion's full course library, critique from teaching assistants, and 24/7 community access. Billed quarterly or annually.
• Team Training (Enterprise Subscription) Custom enterprise team plan for organizations buying 3 or more seats, including flexible licensing, consolidated billing, seat management, usage tracking, and dedicated support. Targets studios, agencies, and corporate creative departments.
• Path to MoGraph (Free Course) Free introductory course that introduces motion design to prospective students and converts them into paid All-Access subscribers. Issues a Credly-verified badge upon completion.
• After Effects Kickstart Beginner After Effects course covering the interface and core animation skillset. 16+ hours of video training included with All-Access membership.
• After Effects Insider Intermediate After Effects course focused on working faster and with greater confidence. 12+ hours of training included with All-Access membership.
• Advanced Motion Methods Advanced After Effects course covering high-level animation training. 33+ hours of video training included with All-Access membership.
• Cinema 4D Basecamp Foundational Cinema 4D course teaching the 3D skills needed to advance a motion design career. 28+ hours of video training included with All-Access membership.
• Cinema 4D Ascent Intermediate to advanced Cinema 4D course covering next-level 3D techniques. 25+ hours of training included with All-Access membership.
• Cinema 4D Insider Advanced Cinema 4D course covering faster workflows, scene organization, Redshift mastery, and team-ready production techniques. Launched April 2026 as part of the All-Access library.
• Cavalry Kickstart Cavalry animation course covering procedural 2D animation, flexible animation systems, and mograph-style effects. Launched April 2026 as part of the All-Access library.
• Unreal Engine for Broadcast Design Unreal Engine course teaching motion designers how to build broadcast motion graphics packages in real-time, including lower thirds and full-screen GFX blending 2D and 3D. Launched April 2026 as part of the All-Access library.
• Unreal Engine for 3D Artists Foundational Unreal Engine course introducing motion designers to real-time 3D. 7+ hours of video training included with All-Access membership.
• Photoshop + Illustrator Unleashed Introductory Photoshop and Illustrator course covering the basics for motion designers. 18+ hours of video training included with All-Access membership.
• Premiere for Motion Designers Premiere Pro course adding video editing skills to the motion designer's toolbox. 7+ hours of training included with All-Access membership.
• Rive Academy Kickstart Beginner Rive course covering the basics of interactive animation. 6+ hours of training included with All-Access membership.
• Blender for 3D Artists Blender course providing a fast track to learning Blender for real-world motion design projects. 6+ hours of training included with All-Access membership.
• Character Design Fundamentals (Procreate) Character design course using Procreate to design and illustrate animation-ready characters. 4+ hours of training included with All-Access membership.
• UX Animation Essentials (Figma) Figma-based UX motion course teaching how to transform static interfaces into engaging experiences using industry-standard UX motion tools. 4+ hours of training included with All-Access membership.
• Node Ninja for Cinema 4D (Free Plugin) Free Cinema 4D plugin that reads a texture folder and automatically builds complete production-ready Redshift Material Instances with every map connected and projection options ready. Standalone free tool for the motion design community.
• Node Ninja for Unreal Engine (Free Plugin) Free Unreal Engine plugin that reads a texture folder and automatically constructs complete production-ready Material Instances, eliminating manual node graph work. Standalone free tool for the motion design community.

Quantifiable outcome

• 30,000+ alumni working in the motion design industry
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationSchool of Motion is dual certified by Adobe as a Certified Training Center. This certification validates that SOM's training meets Adobe's quality standards for teaching their software products. Courses cover Adobe tools including After Effects, Photoshop, Illustrator, and Premiere Pro.
• MaxoncoreTechnology or IntegrationSchool of Motion is dual certified by Maxon as a Certified Training Center. This certification validates that SOM's training meets Maxon's quality standards for teaching Cinema 4D. Courses include Cinema 4D Basecamp, Cinema 4D Ascent, and Cinema 4D Insider taught by Maxon Certified Trainer EJ Hassenfratz.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CGMA (Computer Graphics Master Academy): CGMA provides structured online courses in 3D animation, VFX, and motion design taught by working professionals. It targets the same motion design and CG professional learner base with mentorship and portfolio-focused tracks similar to School of Motion's All-Access model.
• CreativeLive: CreativeLive offers live and on-demand classes across creative disciplines taught by working professionals. It overlaps with School of Motion's professional-instructor, project-based learning model and targets a similar creative professional audience.
• Skillshare: Skillshare is an online learning subscription platform with extensive motion design, animation, and video content. It competes on the same individual subscription / unlimited access model with a much broader catalog breadth than School of Motion.
• Domestika: Domestika is a global creator-led course marketplace offering courses across creative disciplines including motion graphics. It overlaps in the multi-instructor creator course marketplace model and serves a similar individual creative professional audience.
• Gnomon — School of Visual Effects, Games + Animation: Gnomon is a professional visual effects, games, and animation school offering both online and on-campus programs. It overlaps with School of Motion's portfolio-focused curriculum aimed at preparing students for studio careers in motion design and CG.
• Motion Design School: Motion Design School is a direct competitor offering online courses in After Effects, Cinema 4D, and related motion design tools. Both platforms serve individual learners seeking craft-level motion design training with similar catalog structures.

Broad incumbents

• Pluralsight: Pluralsight is a large technology and creative skills learning platform with individual and team/enterprise subscriptions. It competes with School of Motion for enterprise creative tooling training budgets and offers skill assessments and analytics.
• LinkedIn Learning (Lynda.com): LinkedIn Learning is a broad incumbent offering thousands of courses across creative tools including After Effects and Cinema 4D. It serves the same enterprise upskilling and individual professional learning segments but as one category inside a much wider library.

Others

• Maxon (Cinema 4D) Training: Maxon, the maker of Cinema 4D, offers its own first-party training resources and certifications. It is adjacent/partner to School of Motion (which is a Maxon Certified Training Center) and represents both a collaboration channel and a potential direct competitor.
• Adobe Learn / Adobe Education: Adobe offers first-party tutorials and training for After Effects, Illustrator, Photoshop, and Premiere Pro. It is a partner of School of Motion via Adobe's Certified Training Center program but also represents a free alternative for learners.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SchoolOfMotion
• YouTubeyoutube.com/@schoolofmotion
• Facebookfacebook.com/schoolofmotion
• LinkedInlinkedin.com/company/school-of-motion
• Instagraminstagram.com/schoolofmotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Motion