Gesellschaft im Ostalbkreis für Abfallbewirtschaftung

What Gesellschaft im Ostalbkreis für Abfallbewirtschaftung does

Gesellschaft im Ostalbkreis für Abfallbewirtschaftung mbH (GOA) is a partially privatized municipal waste management company headquartered in Mögglingen, Baden-Württemberg, Germany. Founded in 1992 as a 100% subsidiary of the Ostalbkreis district and partially privatized in 2005 via the sale of a 51% stake to Hörger Holding GmbH (with the district retaining 49%), GOA performs statutory public waste management duties for approximately 130,000 households in the Ostalbkreis. The company operates a vertically integrated asset base comprising two main disposal facilities (Ellert and Reutehau), a commercial waste processing plant (the only one of its kind in Ostwürttemberg), a paper sorting installation, a biogas and composting facility, a block heating power station, a leachate treatment plant, and 18+ Wertstoffhöfe recycling centers. GOA is certified as an Entsorgungsfachbetrieb (Efb) under the Kreislaufwirtschaftsgesetz through September 2027 and holds RAL-Gütesicherung compost quality certification.

GOA generates revenue through four primary streams: (i) regulated household waste fees billed semi-annually based on container size (45L–120L) and minimum emptying rates, (ii) commercial and industrial waste services spanning container rental, commercial waste processing at Ellert, packaging recycling, and specialized waste streams, (iii) container and consumables sales including GOA-certified bio-waste paper bags sold through a network of 70+ GOA-Agenturen, and (iv) ancillary services via the Service-Trupp mobile team for garden and facility maintenance. Distribution combines scheduled door-to-door municipal collection, a deep agency network, the myGOA digital self-service portal, and drop-off points across the district. Marketing and engagement include the annual Kreisputzete district cleanup (22,500 participants in 2025), the "Deutschland trennt" roadshow, and active Facebook and LinkedIn presences.

The company reported a €2.5 million profit in fiscal year 2024 and has announced approximately €20 million in investments for fiscal year 2025 covering fleet modernization (including electric Mercedes-Benz eEconic pilots), digitalization, and new disposal facilities. Workforce is anchored by approximately 100 drivers and workers on municipal collection tours plus dispatchers, with administrative salary benchmarks indicating GOA 6-7 administrative roles at €41,700–€43,200 gross annually and junior controller positions at €50,000–€55,000. A collective bargaining agreement concluded with ver.di in June 2026 provides wage increases of 2.8% from May 2026 and 2.0% from January 2027, running through December 2027.

Name

Gesellschaft im Ostalbkreis für Abfallbewirtschaftung

Legal name

Gesellschaft im Ostalbkreis für Abfallbewirtschaftung mbH

Website

https://goa-online.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

GOA is a partially privatized municipal waste management company performing statutory public duties for approximately 130,000 households in the Ostalbkreis district of Baden-Württemberg, operating disposal facilities, recycling centers, a paper sorting plant, and biogas production with a district-wide collection and agency network.

Ownership category

akta.pro rank

Product category

Municipal Waste Management and Recycling Services

NAICS

Waste Collection (56211), Remediation and Other Waste Management Services (5629), Hazardous Waste Collection (562112), Waste Treatment and Disposal (56221), Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Public Works / In-House Municipal Collection Operations (EUAIAAAF)

akta.pro secondary industries

Source-Separated Recycling (Paper/Plastics/Metals/Glass) Processing (IMAIAFAE), Appliance & Furniture Removal (HSAKALAG), Special Waste Disposal (Asbestos, Treated Wood, PFAS-impacted Residuals, Other Regulated Wastes) (EUAIACAK)

Keywords

• Municipal waste management
• Recycling services
• Hazardous waste disposal
• Container rental
• Biowaste processing

Headquarters

HQ city

Schwäbisch Gmünd

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Household Waste Fees: GOA charges households in the Ostalbkreis for waste collection based on container size and minimum emptying rates. The waste fee notice includes a basic fee plus volume-based charges. Fees are collected semi-annually (April and October).
2. Commercial and Industrial Waste Services: GOA provides comprehensive waste management services for commerce and industry, including container rental, commercial waste disposal, packaging recycling, and specialized waste handling from Altholz (waste wood) to Zinkphosphatschlamm (zinc phosphate sludge).
3. Container Rental and Sales: GOA rents and sells waste containers to private and commercial customers. This includes residual waste, biowaste, blue paper, and garden bins. Additional bags (residual waste extra bags, bio-paper bags) are sold through GOA agencies.
4. Service-Trupp Services: GOA offers garden maintenance and facility management services through its Service-Trupp team, providing additional revenue from ancillary services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

GOA provides statutory municipal waste collection, recycling, and disposal services for approximately 130,000 households in the Ostalbkreis district in Baden-Württemberg. Services span scheduled door-to-door collection of residual, biowaste, paper and packaging; bulky waste and hazardous waste pickup; container rental for commercial customers; and a network of 18+ recycling centers plus two disposal facilities (Ellert and Reutehau) that recover secondary raw materials and convert biowaste into compost and biogas.

Product overview

GOA (Gesellschaft im Ostalbkreis für Abfallbewirtschaftung) operates as a waste management company serving approximately 130,000 households in the Ostalbkreis region of Baden-Württemberg, Germany. Founded in 1992 and partially privatized since 2005, GOA functions as a unified platform with multiple interconnected services rather than discrete product modules. The core offering centers on the myGOA customer portal, which integrates collection scheduling, fee management, and service requests. Physical collection services include Biobeuteltonne (bio waste bins), Restmüll (residual waste), Blaue Tonne (paper recycling), Sperrmüll (bulky waste), Altmetall (scrap metal), and Schadstoffmobil (hazardous waste mobile collection). Supporting infrastructure includes two main disposal facilities (Ellert and Reutehau), a paper sorting facility, a commercial waste processing facility, and 18 recycling centers. Value-added services include the Abfuhrerinnerungsservice (collection reminder email), GOA-Verschenkmarkt (online giveaway marketplace), Containerdienst (container rental), Service-Trupp (mobile service team), and educational offerings like facility tours and paper-making sets for schools.

Differentiator

Problem solved

Functional benefit

Products and services

• myGOA Customer Portal Online customer portal enabling citizens and commercial customers to manage their waste collection account, view digital waste fee notices, order containers, schedule bulky waste pickup, update bank details, and access collection schedules for the Ostalbkreis district.
• Containerdienst (Container Rental Service) Container rental and delivery service for private and commercial waste disposal needs, available 24/7 and ordered online through containerbestellung24.de.
• Sperrmüllabfuhr (Bulky Waste Collection) Collection service for bulky household waste using disposal vouchers (Entsorgungsscheine), available online via myGOA or by mail to citizens of the Ostalbkreis district.
• Gewerbeabfallaufbereitungsanlage (Commercial Waste Processing Facility) Immission-control permitted commercial waste processing facility (GAA) at the Ellert disposal site - the only one of its kind in East Württemberg - providing emission-controlled handling and recovery of secondary raw materials from commercial waste streams.
• Papiersortieranlage (Paper Sorting Facility, PPK) Facility at Ellert for processing and sorting paper waste (PPK) for recycling, supporting both household Blaue Tonne collection streams and commercial paper waste customers.
• Wertstoffhöfe (Recycling Centers) 18+ recycling centers operated on behalf of the Ostalbkreis district, accepting various recyclable materials for drop-off by households, with stationary hazardous waste collection at the Ellert facility.
• Schadstoffmobil (Hazardous Waste Mobile Collection) Mobile hazardous waste collection service for households, visiting recycling centers throughout the Ostalbkreis on scheduled dates to accept small quantities of household hazardous materials.
• Entsorgungsanlagen (Disposal Facilities) Two main disposal facilities (Ellert near Mögglingen and Reutehau near Ellwangen-Killingen) plus the Herlikofen earth excavation and construction debris landfill, operating under strict environmental regulations as the disposal backbone for the Ostalbkreis district.
• Biobeuteltonne (Bio Waste Bin Collection) Bio waste collection service available in 45L, 60L, 80L, and 120L bin sizes, with chip-based side-loader collection vehicles and required officially certified GOA paper bags; waste is processed into compost and biogas.
• Service-Trupp (Mobile Service Team) Mobile service team providing garden maintenance, facility management, and related ancillary services for residential and commercial customers in the Ostalbkreis district.
• Altpapier-Entsorgung (Paper Waste Disposal) Paper and cardboard collection service via the Blaue Tonne (blue bin) system, feeding into the PPK paper sorting installation for recycling and recovery of secondary raw materials.
• Recyclingbaustoffe (Recycled Construction Materials) Sale of recycled construction materials produced from processed construction and demolition waste at GOA's facilities, supporting circular economy in the construction sector.

Quantifiable outcome

• Recycling and recovery of secondary raw materials reduces primary resource extraction and associated climate-relevant emissions
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• REMONDIS SE & Co. KG: One of Germany's largest private waste management and recycling companies, operating across municipal collection, commercial waste, hazardous waste, and materials recovery. Highly comparable service stack to GOA but at national/international scale rather than a single district.
• PreZero Stiftung & Co. KG: Schwarz Group's waste and recycling division covering collection, sorting, and processing for both municipal and commercial clients across Germany. Comparable vertical integration (collection → sorting → recycling) but with multi-region scale GOA does not have.
• ALBA Group: German-headquartered recycling and waste services group with municipal, commercial, and industrial offerings including hazardous materials handling. Directly overlaps GOA's collection-to-recycling value chain at much larger scale.
• Veolia Umweltservice Süd GmbH & Co. KG: German subsidiary of global waste/water utility Veolia providing commercial and municipal waste services in southern German regions. Comparable customer mix (municipal + commercial) and similar service breadth including hazardous waste.
• SUEZ Recycling & Recovery Deutschland GmbH: German arm of SUEZ (now part of Veolia) operating municipal waste management contracts and recycling facilities. Direct overlap in MSW collection and recycling infrastructure with GOA's service scope.

Direct peers

• Heinrich Drogmann GmbH & Co. KG: Regional German waste management and recycling firm offering container services, commercial/industrial disposal, and recycling center operations. Comparable mid-market positioning and service breadth to GOA.
• Knettenbrech + Gurdulic AG: Mid-sized German waste management company with municipal and commercial collection, recycling, and disposal services across multiple regions. Closest scale and operating-model match for GOA.
• AWSH Abfallwirtschaftsgesellschaft des Kreises Stormarn mbH: Partially-privatized district-level waste management company in Schleswig-Holstein, performing public waste duties for a defined district. Structurally very close to GOA's 51%/49% hybrid ownership and statutory mandate model.

Regional players

• Berliner Stadtreinigung (BSR): Berlin's municipal waste management operator running household collection, bulky waste, recycling, and disposal across a defined urban territory. Comparable statutory municipal mandate but at metropolitan scale rather than a single rural district.
• aha Zweckverband Abfallwirtschaft Region Hannover: Municipal public-sector waste management association serving the Hannover region with collection, recycling centers, and disposal facilities. Same statutory public-duty mandate as GOA but operating purely publicly without private ownership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goa.abfall
• LinkedInde.linkedin.com/company/go-mbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gesellschaft im Ostalbkreis für Abfallbewirtschaftung