Edgenda

What Edgenda does

Edgenda is a privately held Canadian professional services firm incorporated in Quebec (legal name Edgenda conseil inc.) that helps enterprise organizations adapt to continuous digital and organizational transformation. Headquartered in Montreal with an additional office in Quebec City and approximately 150 employees, Edgenda delivers its services through four integrated practice areas: Strategy and Operations, Coaching and Leadership, Emerging Technologies, and Learning and Skills Development. The firm differentiates on a human-centered thesis — that successful transformation requires integrating people, process, and technology rather than treating technology adoption as an end in itself.

The firm's product surface combines consulting engagements with a family of wholly-owned sub-brands — AFI par Edgenda (learning experience design, rapid eLearning, custom programs, business coaching), Apprentx par Edgenda (digital learning solutions including the B12 eLearning platform), and Afi U. (learning platform for individuals and organizations) — that together package intellectual property into reusable learning assets. Technically, Edgenda operates against the Microsoft 365 ecosystem (SharePoint Online, Teams, OneDrive, Viva), Copilot, and major cloud platforms (Azure, AWS, Google Cloud), and has built advisory capabilities around generative AI (Microsoft 365 Copilot, ChatGPT, Claude), AI agent design using Copilot Studio, and RAG-based knowledge retrieval architectures.

Edgenda generates revenue through project-based and retainer professional services engagements with enterprise clients and executive buyers, with pricing quote-driven and not publicly disclosed. Its go-to-market is consultative and relationship-driven, targeting C-suite decision-makers and business leaders primarily through thought-leadership content, an active LinkedIn presence, a monthly newsletter, and direct enterprise field sales rather than self-service or product-led channels. No external institutional investors, funding rounds, or parent company are disclosed; ownership appears founder/management-controlled.

Name

Edgenda

Legal name

Edgenda conseil inc.

Website

https://edgenda.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Edgenda is a privately held Quebec-based consulting firm (~150 employees) that helps enterprises navigate continuous digital and organizational transformation through strategy, coaching, emerging-technology (including AI/Copilot), and learning services, delivered via its integrated 'Edgenda Family' of sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Strategy and Operations: Consulting engagements focused on organizational transformation, digital strategy, business architecture, and operational excellence. These are typically project-based or retainer engagements with enterprise clients.
2. Professional Services - Leadership and Coaching: Executive coaching, leadership development, and human development services provided to organizations and individuals. Engagements may include workshops, team coaching, and individual mentorship programs.
3. Professional Services - Emerging Technologies: Technology advisory and implementation services including Microsoft 365 Copilot architecture, cloud migration, enterprise architecture, and AI integration consulting.
4. Training and Learning Development (via AFI par Edgenda): Learning experience design, rapid e-learning solutions, custom training programs, and business coaching services for organizational skill development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Edgenda is a professional services and consulting firm that helps enterprise organizations adapt to continuous digital and business transformation. It sells four integrated service practices — Strategy and Operations, Coaching and Leadership, Emerging Technologies (including Microsoft 365, Copilot, cloud, and AI), and Learning and Skills Development — plus sub-brands for learning content and platforms (AFI par Edgenda, Apprentx par Edgenda, Afi U.).

Product overview

Edgenda is a professional services and consulting firm that helps organizations adapt to continuous change and digital transformation. The company operates as a unified platform with multiple specialized divisions and service offerings. The Edgenda Family includes AFI par Edgenda (learning experience design, rapid eLearning, custom programs, business coaching), Apprentx par Edgenda (digital learning solutions including B12), and Afi U. (learning platform for individuals and organizations). Core service offerings span Strategy and Operations, Coaching and Leadership, Emerging Technologies (including AI, Microsoft 365, Copilot, cloud), and Learning and Skills Development. Edgenda emphasizes the human element in technology-driven transformation, integrating AI capabilities like Microsoft 365 Copilot, generative AI tools, and autonomous agents into their consulting practice.

Differentiator

Problem solved

Functional benefit

Brands

• AFI par Edgenda: Learning experiences design and development, rapid eLearning solutions, custom programs, and business coaching services.
• Apprentx par Edgenda
• Afi U.

Products and services

• Strategy and Operations Consulting services helping organizations align strategic objectives with operational capabilities and digital transformation initiatives.
• Coaching and Leadership Leadership development and coaching services focused on human-centered transformation and organizational culture, delivered to enterprise clients.
• Emerging Technologies Advisory services on emerging technologies including AI, Microsoft 365, Copilot, cloud solutions, and digital transformation technologies for enterprise clients.
• Learning and Skills Development Professional development and training services including eLearning, virtual training, workshops, microlearning, and competency development programs for organizations and individuals.
• AFI par Edgenda A specialized division of Edgenda focused on learning experiences design and development, rapid eLearning solutions, custom training programs, and business coaching services.
• Apprentx par Edgenda An Edgenda subsidiary offering digital learning solutions, including the B12 rapid eLearning platform for organizational and individual learners.
• Afi U. A learning platform under the Edgenda family offering programs for individuals, organizations, and immersive Afi U. learning experiences.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CGI Group: Canada-headquartered IT and business consulting services firm of significantly larger scale that competes with Edgenda across digital transformation, Microsoft ecosystem delivery, and enterprise modernization in the Canadian market. Most relevant Canadian-headquartered peer.
• Thoughtworks: Global technology consultancy that designs, builds, and delivers digital transformation with an explicit human-centered, technology-for-good narrative. Comparable in combining strategy, delivery, and emerging technology advisory for enterprise clients pursuing continuous transformation.
• Slalom: US-headquartered mid-size transformation and technology consulting firm of comparable scale (~14,000 employees) with similar human-centered, regional-delivery model across strategy, tech, and change. Closely parallel to Edgenda in GTM (consultative, regional go-to-market) and Microsoft ecosystem depth.
• Baringa Partners: Independent consulting firm advising on transformation across operations, technology, and risk for enterprise clients. Comparable mid-sized positioning with deep advisory practice and technology-enabled services, similar to Edgenda's profile.
• North Highland: Mid-sized management consulting firm specializing in transformation, change, and experience consulting with a delivery-led model. Edgenda's combination of strategic transformation, culture/change, and emerging tech advisory is a near-direct mirror of North Highland's service mix.
• Optimum Conseil: Quebec-based organizational development and HR/leadership consulting firm comparable in size, regional positioning, and focus on coaching and cultural transformation — overlaps directly with Edgenda's Coaching and Leadership practice.

Regional players

• WSP Global: Large Canadian-headquartered professional services firm (engineering/consulting) anchored in Quebec. While focused on built-environment consulting, it shares Montreal/Quebec roots and Canadian enterprise client base with Edgenda.

Broad incumbents

• Accenture: Global professional services giant whose Strategy & Consulting, Technology, and Talent practices all directly overlap Edgenda's portfolio of organizational transformation, Microsoft/AI advisory, and learning services — but at vastly larger scale and global footprint.
• Deloitte (Deloitte Digital / Consulting): Big Four consultancy whose Human Capital and Technology Transformation practices compete head-on with Edgenda's coaching/leadership and emerging technology offerings, including Microsoft Copilot enterprise transformation engagements.
• KPMG (incl. KPMG Microsoft Business Applications): Big Four professional services firm with dedicated Microsoft/AI transformation practice and a global change management advisory; competes with Edgenda in the same Microsoft ecosystem and organizational change domains at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edgenda
• Xx.com/GroupeEdgenda

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgenda