Devir
Devir is a privately held, founder-led publisher and distributor of board games, card games, role-playing games, and graphic novels, operating through 10 regional subsidiaries across Europe and the Americas as the largest publisher of modern games in Spanish, Portuguese, and Catalan.
- Company typePrivate
- Founded1987
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Devir does
Devir (legal entity Devir Investments SL, headquartered in Madrid with operational roots in Barcelona and origin in Santiago, Chile) is a privately held publisher and distributor of board games, card games, role-playing games, and graphic novels, founded in 1987 by Brazilian IT engineers who transitioned from corporate careers into American comics distribution. Over 38 years the company has expanded its catalog from comics into RPGs, collectible card games, graphic novels, and board games, positioning itself as the largest publisher of modern games in Spanish, Portuguese, and Catalan, and a reference point for comics culture in Brazil and Portugal.
The company operates through 10 wholly-owned regional subsidiaries across Europe and the Americas (Spain, Portugal, Italy, Brazil, Argentina, Chile, Colombia, Mexico, and the United States), each with localized e-commerce websites, customer service, and distribution. Devir sells through three channels: direct B2C e-commerce on country-specific storefronts, B2B wholesale via the dedicated portal at b2b.devir.es, and a network of hobby game retailers supported by a store locator tool. The product portfolio spans Juegos de Mesa (board games), Juegos de Cartas (card games), Juegos de Rol (role-playing games), and graphic novels, with revenue generated primarily through one-time physical product sales.
Devir supports its consumer base through educational and community resources including Home Academy, Devirpedia, Tutorials, and Partidas (game sessions), and targets hobby gamers, comic readers, and private schools adopting card games as educational tools. The firm is privately held with no disclosed external funding, no recorded M&A, and operates at a headcount of 51-100 employees.
Devir firmographics
Firmographics- Name
- Devir
- Legal name
- Devir Investments SL
- Website
- https://devir.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Devir is a privately held, founder-led publisher and distributor of board games, card games, role-playing games, and graphic novels, operating through 10 regional subsidiaries across Europe and the Americas as the largest publisher of modern games in Spanish, Portuguese, and Catalan.
- Ownership category
- akta.pro rank
Devir industry classification
Industry- Product category
- Tabletop Games Publishing and Distribution
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industries
- Strategy/Euro Board Games Retail (CRALALAC), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Collectibles & Trading Cards Distribution (CRAOAMAC)
Keywords
Where Devir is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices10 records
Markets served
Devir business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Physical Game Products: Devir generates revenue primarily through the sale of physical board games, card games, role-playing games, and graphic novels. Products are sold through direct e-commerce, B2B wholesale to retailers, and distribution partnerships across multiple countries.
- B2B Wholesale Distribution: Devir operates a B2B portal (b2b.devir.es) enabling retailers and distributors to purchase products directly from the publisher, supporting their multi-regional distribution strategy across Spanish, Portuguese, and Catalan speaking markets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Devir product offering
Product offeringCore offering
Devir publishes and distributes board games (Juegos de Mesa), collectible card games (Juegos de Cartas), role-playing games (Juegos de Rol), and graphic novels in Spanish, Portuguese, and Catalan across Latin America and Southern Europe. The company operates regional subsidiaries in ten countries and sells directly to consumers through country-specific e-commerce sites and to retailers through a dedicated B2B wholesale portal.
Product overview
Devir is a multi-platform publishing company offering physical and digital games and entertainment products. The company operates as a unified publisher portfolio with three core product categories: Juegos de Mesa (Board Games), Juegos de Cartas (Card Games), and Juegos de Rol (Role-Playing Games), complemented by Graphic Novels and comics. Founded in 1987, Devir publishes content primarily in Spanish, Portuguese, and Catalan, serving markets across Latin America (Brazil, Mexico, Argentina, Colombia, Chile) and Europe (Spain, Portugal, Italy). The company maintains regional operations through dedicated country-specific websites and platforms including devir.com.br, devir.es, devir.pt, devir.com.ar, devir.cl, devir.co, devir.mx, devir.it, and devirgames.com for English-language markets.
Differentiator
Problem solved
Functional benefit
Brands
- Devir Media: Media/news section of the company covering news, agenda, and current events related to Devir products.
- Home Academy
- Devirpedia
Products and services
- Juegos de Mesa (Board Games)
- Juegos de Cartas (Card Games)
- Juegos de Rol (Role-Playing Games)
- Graphic Novels and American Comics
Companies that use Devir
Customer profileSegments3 records
Ideal customer profiles4 records
Devir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Devir partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Devir competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Devir social profiles
Digital presenceDevir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devir leadership team
Management profileNumber of profiles
Devir subsidiaries and ownership
Company hierarchySubsidiaries10 records
Devir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devir
What does Devir do?
Devir publishes and distributes board games (Juegos de Mesa), collectible card games (Juegos de Cartas), role-playing games (Juegos de Rol), and graphic novels in Spanish, Portuguese, and Catalan across Latin America and Southern Europe. The company operates regional subsidiaries in ten countries and sells directly to consumers through country-specific e-commerce sites and to retailers through a dedicated B2B wholesale portal.
Is Devir a public or private company?
Devir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Devir founded?
Devir was founded in 1987. It employs 51 to 100 people.
Where is Devir based?
Devir is headquartered in Santiago, Chile, in the Latin America region.
How does Devir make money?
Two revenue lines are on record. Physical Game Products are the primary driver. The others are B2B Wholesale Distribution.
Does Devir have an API?
No public API is recorded for Devir.
What industry is Devir in?
Devir's product category is Tabletop Games Publishing and Distribution. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALALAC, Strategy/Euro Board Games Retail. Its NAICS code is 45912 and its SIC code is 5945.