IWW Institute for Knowledge in Business

What IWW Institute for Knowledge in Business does

IWW Institut für Wissen in der Wirtschaft (IWW Institute for Knowledge in Business) is a Würzburg-headquartered German specialized media company (Fachmedienhaus) founded in 1974 that curates and publishes practice-oriented knowledge for four professional segments: tax consultants (Steuerberater), lawyers (Rechtsanwälte), healthcare professionals (doctors, dentists, pharmacists, physiotherapists), and entrepreneurs/self-employed. The company operates a portfolio of 59 subscription-based information services (newsletters and journals), complemented by webinars, professional development courses (Lehrgänge), and congresses such as the annual IWW-Kongress Praxis Steuerstrafrecht, reaching over 100,000 readers and users and generating approximately 1.5 million monthly website visits. Content is produced through a curated model leveraging 20 in-house editorial staff and a network of over 550 vetted expert authors and presenters who filter, evaluate, and condense regulatory and case-law developments into actionable practice guidance including checklists and sample formulations.

The technical platform combines a web-based content portal, an e-commerce storefront (shop.iww.de), and the myIWW mobile application on iOS and Android, with distribution augmented by partner networks (Schweitzer Fachinformationen, Deubner Verlag, Soldan, BFD, delfi-net) and technology integrations with juris GmbH (legal precedent database) and DATEV (tax/accounting software). Revenue is generated through recurring subscriptions (digital and print Kombi-Abo combinations), individual webinar and day-pass purchases, multi-session webinar bundles, and event/congress fees, with pricing ranging from €10 day passes and €18.90–€34.30/month subscriptions to €426–€569/year webinar series. The company is a wholly owned subsidiary of Vogel Communications Group (VCG), a German specialized publishing conglomerate, operating independently across three German offices (Würzburg, Nordkirchen, Düsseldorf) without external venture or private equity capital.

Name

IWW Institute for Knowledge in Business

Legal name

IWW Institut für Wissen in der Wirtschaft

Website

https://iww.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

IWW Institut für Wissen in der Wirtschaft is a German specialized media company founded in 1974 that publishes 59 subscription-based information services, webinars, courses, and congresses for tax consultants, lawyers, healthcare professionals, and entrepreneurs, and operates as a subsidiary of Vogel Communications Group.

Ownership category

akta.pro rank

Product category

Professional Information Services

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)

akta.pro secondary industries

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI), HR & Employment Law Publishing (Labor, Benefits, Workplace Compliance) (MPAJACAE)

Keywords

• Professional information services
• Specialized publishing
• Tax law information
• Continuing education
• Professional newsletters

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Information Services Subscriptions: Subscription-based access to specialized professional information services covering tax, legal, healthcare, and business topics. Combines digital and print formats with newsletters and working aids.
2. Webinar and Seminar Fees: Live webinar sessions, seminar recordings, and congress attendance sold individually or as part of annual subscriptions. Quarterly webinar series offered.
3. Digital Products: Day passes, individual downloads, and special editions available for purchase. E-books and digital handbooks sold as one-time purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

IWW Institut für Wissen in der Wirtschaft operates as a German Fachmedienhaus (specialized media house) that curates, publishes, and distributes 59 subscription-based professional information services (newsletters and journals) targeting tax consultants, lawyers, healthcare professionals, and entrepreneurs/self-employed. Its offerings combine digital and print formats with live and recorded webinars, professional courses (Lehrgänge), and congresses, providing practitioners with filtered, condensed expert guidance on tax law, case law, and practice management. Content is produced by roughly 20 in-house editors and more than 550 contracted authors and presenters.

Product overview

IWW Institut für Wissen in der Wirtschaft operates as a professional publishing and continuing education company offering a portfolio of 59 specialized information services (newsletters/journals), webinars, courses, and congresses. The core offering consists of subscription-based publications targeting four main professional segments: Steuerberater (tax consultants), Rechtsanwälte (lawyers), Gesundheitsberufe (healthcare professionals including doctors, dentists, pharmacists, physiotherapists), and Unternehmer & Selbstständige (entrepreneurs/self-employed). Individual product lines include ASR Auto Steuern Recht (automotive), UE Unfallregulierung effektiv (accident damage), GStB Gestaltende Steuerberatung (tax planning), and AS Advostart (lawyer career entry). The company also offers the myIWW mobile app for iOS and Android. Formats include printed journals, digital subscriptions, and live/on-demand webinars. The company serves over 100,000 readers/users with approximately 100 events per year.

Differentiator

Problem solved

Functional benefit

Brands

• Advostart (AS): A guidance platform for newly qualified lawyers entering the legal profession, providing practical knowledge and resources for career entry.
• myIWW

Products and services

• ASR Auto Steuern Recht Subscription information service providing specialized tax and legal knowledge for automotive trade and service businesses, covering topics such as VAT in automotive businesses, cross-border trade, and automobile purchase and workshop law. Target audience: Kfz-Betriebe (automobile dealers and repair shops) and related professionals.
• UE Unfallregulierung effektiv Subscription information service for professional accident damage management, providing strategies against insurance cuts, current plaintiff-friendly rulings, and expert exchange for professionals in vehicle damage handling. Target audience: lawyers, insurance intermediaries, and accident-claims specialists.
• GStB Gestaltende Steuerberatung Subscription information service delivering tax-planning recommendations and design models for practice, covering the latest developments in tax law for tax consultants and Mittelstand advisory. Digital-only and Kombi (combined digital + print) packages available. Target audience: Steuerberater (tax consultants) and Mittelstand advisors.
• AS Advostart Resource platform providing guidance and practical tips for lawyers new to the profession, covering topics from mandate practice and professional ethics to Kanzleiorganisation and beA system usage. Target audience: newly qualified Rechtsanwälte (lawyers) entering legal practice.
• Praxis Nachhaltigkeit (PN) Monthly newsletter delivering practice-relevant, cross-industry sustainability information to help IWW's professional audience stay comprehensively informed on sustainability topics. Target audience: IWW's core professional subscriber base across tax, legal, healthcare, and entrepreneur segments.
• myIWW Mobile App Mobile application for Apple iOS and Android that lets users access all IWW content on the go, using the same login credentials as the website. Target audience: existing and prospective IWW subscribers across all segments.
• IWW-Webinare Live and recorded webinar series covering law, taxes, and business practice topics for professionals. Available as individual bookings or as discounted annual subscription packages (e.g., 4-session series). Target audience: Steuerberater, Rechtsanwälte, healthcare professionals, and entrepreneurs seeking accredited, practice-oriented continuing education.
• IWW-Lehrgänge Professional development courses and certification programs spanning multiple sessions, designed for sustained learning. Target audience: tax consultants, lawyers, healthcare professionals, and entrepreneurs pursuing multi-session structured education.
• IWW-Kongresse Periodic in-person congress events such as the 28th IWW-Kongress Praxis Steuerstrafrecht, bringing together professionals for intensive knowledge exchange on focused topics (e.g., tax-criminal law, Betriebsprüfung, Ermittlungs- und Steuerstrafverfahren). Target audience: tax consultants, tax-criminal-law specialists, and compliance professionals, with early-bird (Frühbucher) discounts.

Quantifiable outcome

• Over 100,000 readers and users across all information services
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vogel Communications Group (VCG)coreOthersParent company of IWW. Vogel Communications Group is a professional publishing group operating worldwide. Provides IWW with resources and advantages of a globally operating specialist media company.
• Schweitzer FachinformationenminorChannel Partner/ Reseller/ DistributorPartner publisher and distributor of professional information services
• BFD (Berufsfortbildungsdienste)minorChannel Partner/ Reseller/ DistributorProfessional education and training services partner
• Deubner VerlagminorChannel Partner/ Reseller/ DistributorPublishing partner for professional information distribution
• SoldanminorChannel Partner/ Reseller/ DistributorLegal literature and professional information distributor
• delfi-netminorChannel Partner/ Reseller/ DistributorPartner network for professional information distribution

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DATEV: DATEV is the dominant tax-software cooperative for Steuerberater in Germany and IWW's listed integration partner. While primarily software-driven, DATEV's information services and partner network position it both as complement and indirect competitor for tax-practitioner relationships.
• LexisNexis Deutschland: LexisNexis provides legal research databases and professional content subscriptions to German lawyers, offering precedent searching and editorial summaries that overlap with IWW's BFH/BGH tracking newsletters.
• Wolters Kluwer Deutschland: Wolters Kluwer operates tax, legal, and compliance information businesses (LexisNexis, DATEV competitor products, AnNoText) across Germany, with subscription products and professional software targeting the same accountant/lawyer segments as IWW at much larger scale.

Direct peers

• Haufe Group: Haufe Group is Germany's largest professional information publisher, offering subscription-based tax, legal, and HR compliance content targeting exactly the same professional segments (Steuerberater, Rechtsanwälte, HR, entrepreneurs) that IWW serves, with similar recurring revenue and seminar/webinar model.
• Erich Schmidt Verlag (ESV): ESV publishes subscription professional journals, commentaries, and reference works for tax consultants, lawyers, and HR professionals in Germany—directly competing in the same niche practitioner-information category as IWW.
• Deubner Verlag: Deubner Verlag publishes subscription legal, tax, and HR advisory content for German professionals and is a listed IWW distribution partner—and therefore also a competitor in the overlapping practitioner-information markets.
• Verlag Dr. Otto Schmidt: Otto Schmidt publishes German tax, labor, and business law journals (Ubg, DB, BB supplements) and subscription legal content for professionals, overlapping IWW's tax and labor-law verticals.
• Verlag C.H. Beck: C.H. Beck is the dominant German legal publisher (NJW, Beck-online) with subscription legal commentary, journals, and digital research tools. It directly overlaps IWW's lawyer-focused information services (BFH/BGH decision tracking, practice guidance).
• NWB Verlag: NWB Verlag publishes tax-advisory professional information services (NWB Datenbank, NWB Steuer­briefe) targeting Steuerberater with subscription journals, databases, and continuing-education content, closely mirroring IWW's tax-practitioner portfolio.

Emerging players

• Bund-Verlag: Bund-Verlag publishes subscription legal and HR-compliance content for works councils, labor-law specialists, and HR managers in Germany—an adjacent niche that intersects with IWW's lawyer-targeted labor-law offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IWW_Recht
• Facebookfacebook.com/iww.institut
• LinkedInlinkedin.com/company/iww-institut

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IWW Institute for Knowledge in Business