Mower County Employees Credit Union

Name

Mower County Employees Credit Union

Legal name

Mower County Employees Credit Union

Website

https://mowercountyecu.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Banking / Credit Union Services

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Credit union services
• Consumer lending
• Retail banking
• Mortgage lending
• Savings accounts

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Lending: Revenue generated from interest charged on various loan products including auto loans, mortgages, home equity loans, personal loans, recreational loans, and credit lines. Student loans are originated through Sallie Mae with referral compensation.
2. Fee-based Services: Revenue from account service fees, wire transfer fees, and other transaction-based charges associated with member accounts and services.
3. Share Savings and Certificate Dividends: Members earn dividends on savings accounts, money markets, share certificates, and retirement accounts (IRAs). Credit union pays competitive dividend rates to members.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Mower County Employees Credit Union is a member-owned financial cooperative that provides deposit accounts, consumer and mortgage lending, debit/ATM card services, and digital banking to Mower County employees and their families. Its core deliverables include checking and savings products, share certificates, IRAs, auto/recreational/personal/share-secured loans, home equity products, mortgages, student loan referrals, gift cards, and wire transfers.

Product overview

Mower County Employees Credit Union offers a comprehensive suite of financial products and services organized into deposit accounts and lending products. Deposit offerings include checking accounts (County Checking, Golden Checking Club, Teen/Youth Checking), savings accounts (Share Savings with sub-accounts, County Kids Club for youth, Money Market, WINcentive Savings, Share Certificates, Christmas Club & Back-To-School Club, and Traditional/Roth IRAs). Lending products include auto loans, recreational loans, personal loans, share secured loans, revolving lines of credit, mortgages (purchase/refinance, home equity loans/LOCs), and student loans through Sallie Mae partnership. The credit union provides digital banking via Online/Mobile Banking with bill pay, debit/ATM cards with Shazam Barella app controls, gift cards, and wire transfer services. All services are accessible at their Austin, MN branch with NMLS #1154437.

Differentiator

Problem solved

Functional benefit

Brands

• County Kids Club: Youth savings program for members ages newborn to 17
• WINcentive Savings
• County Checking
• Golden Checking Club
• Brella Mobile App

Products and services

• County Checking Share draft checking account providing everyday banking access, check-writing capabilities, and Visa debit card access for individual members of the credit union.
• Golden Checking Club Premium checking account option that delivers enhanced benefits to qualifying members seeking a higher-tier transactional account.
• Teen/Youth Checking Account Checking account designed for teenage and youth members (newborn through 17 via County Kids Club) to learn banking fundamentals under parental or guardian oversight.
• Share Savings Account Primary share savings account automatically provided to all members, with additional sub-share accounts available for special-purpose savings goals.
• County Kids Club Youth savings program for members ages newborn to 17, providing financial literacy, savings incentives, and free piggy bank coin counting services.
• Money Market Savings Account Flexible savings account offering higher returns than traditional savings, with tiered dividend rates that increase as the member's balance grows.
• WINcentive Savings Savings account where members are automatically entered into periodic prize drawings for $100, $1,000, or $5,000, providing an incentive-based approach to saving.
• Share Certificates Term savings accounts that pay competitive dividends in exchange for members locking in funds for a set period, available across a variety of terms.
• Christmas Club & Back-To-School Club Specialty savings accounts that allow members to set aside funds for annual holiday or back-to-school expenses, with balances automatically transferred each year and competitive dividends paid.
• Traditional & Roth IRAs Retirement savings accounts offered in Traditional and Roth formats, providing tax-advantaged growth and competitive dividends to help members build long-term financial security.
• Auto Loans Vehicle financing for the purchase of new or used automobiles, applied for by members through the credit union's HomeCU loan portal.
• Recreational Loans Financing for recreational vehicles and equipment, including boats, RVs, and other leisure items, applied for through the HomeCU loan portal.
• Personal Loans Unsecured personal credit extended to members for various needs, applied for through the credit union's HomeCU loan portal.
• Share Secured Loans Loans secured by a member's existing share savings as collateral, typically used to establish or rebuild credit history.
• Revolving Lines of Credit Open revolving credit lines that allow members to borrow, repay, and reborrow up to their approved credit limit.
• Purchase Mortgage Home purchase financing offered to members through a partnership with MN Mortgage, accessed from the credit union's website.
• Refinance Mortgage Mortgage refinancing options offered to members through a partnership with MN Mortgage, intended to potentially lower rates or change loan terms.
• Home Equity Loans Lump-sum loans using a member's home equity as collateral for larger borrowing needs, applied for through the HomeCU loan portal.
• Home Equity Lines of Credit (HELOC) Revolving credit lines secured by a member's home equity, allowing flexible borrowing and repayment up to an approved limit.
• Student Loans Private student loans offered through a referral partnership with Sallie Mae Bank, providing college financing beyond federal loan options for member families.
• Debit & ATM Cards Visa debit cards providing members with access to the Shazam ATM network for surcharge-free transactions, plus the Brella mobile app for customized card control and management.
• Gift Cards Instant-issuance gift cards available in physical plastic or virtual formats with a variety of designs, with funds available immediately for any gifting occasion.
• Online/Mobile Banking & Bill Pay 24/7 digital banking platform delivered through HomeCU, allowing members to view accounts, transfer funds, access e-Statements, set up account alerts, send secure messages, and pay bills via mobile or desktop.
• Wire Transfers Domestic wire transfer services that allow members to send and receive funds to and from other financial institutions, facilitated through Alloya Corporate Federal Credit Union as the instructed agent.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Sallie MaeminorGTM or Marketing PartnerSallie Mae provides student loan products offered to members through referral from Mower County Employees Credit Union. The credit union receives compensation for referring loan customers. Student loans have a minimum amount of $1,000 and are subject to eligibility criteria.
• ShazamcoreTechnology or IntegrationShazam provides ATM network services and the Brella mobile app for debit card control and management. The credit union's routing number is 291973302 and uses Shazam for card processing. Lost/stolen debit cards can be reported to Shazam after hours at 1-800-383-8000.
• Alloya Corporate Federal Credit UnioncoreTechnology or IntegrationAlloya Corporate Federal Credit Union serves as the instructed agent (f/k/a Receiving Institution) for wire transfers. ABA: 271987635, located in Warrenville, IL. MCECU uses this partnership for processing incoming and outgoing wire transfers.
• MN MortgageminorChannel Partner/ Reseller/ DistributorMN Mortgage provides mortgage lending services for purchase and refinance mortgages offered to members through the credit union's website. The partnership allows MCECU to offer mortgage products without in-house origination.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TruStone Financial Credit Union: Large Minnesota-based credit union offering an extensive consumer and mortgage product menu including digital banking, auto lending, and home equity products. Overlaps MCECU's product categories but serves a much broader geographic and employer base as a scaled regional incumbent.
• Affinity Plus Federal Credit Union: Statewide Minnesota credit union with broad product offerings including checking, savings, consumer and mortgage lending, and digital channels. Compares as a larger incumbent alternative for the same Austin-area resident base, with greater technology and branch investment.
• Connexus Credit Union: Large Minnesota/Wisconsin-based credit union with national digital reach, offering consumer deposit, lending, and mortgage products to defined membership groups. Comparable employer/occupational charter orientation but with materially broader geographic and product scale.

Direct peers

• MEMBERS Cooperative Credit Union: Member-owned cooperative credit union serving northern Illinois and surrounding regions with deposit, consumer lending, and mortgage products. Comparable member-owned structure and full-service community banking model, though operating at materially larger scale.
• TopLine Federal Credit Union: Minnesota-based community credit union offering checking, savings, consumer lending, mortgages, and wealth services across the Twin Cities metro and surrounding counties. Directly comparable product mix and member-owned structure with a similar employer/occupational charter heritage.
• Hiway Federal Credit Union: Minnesota-based member-owned credit union offering a full suite of consumer banking, lending, and digital services to defined membership groups. Comparable in product breadth and member-owned cooperative orientation, though operating at significantly larger scale across the Twin Cities and statewide.
• Riverland Credit Union: Community credit union serving the Austin, MN region with consumer deposit and lending products. Closely comparable in scale, geographic focus, and member-owned cooperative model, making it a head-to-head competitor for Mower County residents and adjacent employer groups.
• Baxter Credit Union (BCU): Employer/occupational credit union serving healthcare employees and their families nationwide with full-service consumer and mortgage products. Closest structural analog in the 'employer-based CU' category, demonstrating the scale MCECU could reach through charter-driven expansion.
• Target Circle Credit Union: Employer-based credit union serving Target team members and their families with checking, savings, consumer lending, and digital banking. Structurally similar — single-employer charter, member-owned, comprehensive consumer product suite — though operating at significantly larger scale.
• Austin Federal Credit Union: Community credit union headquartered in Austin, MN, operating as the most direct in-market competitor to MCECU. Serves a similar geographic footprint with comparable deposit and consumer-lending products for residents and employees in the Austin area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mower-county-employees-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mower County Employees Credit Union