Kubler Group

What Kubler Group does

Kübler Group is a privately held German family-owned industrial sensorics manufacturer operating as Fritz Kübler GmbH from Villingen-Schwenningen, Germany since 1960. The company designs and produces a broad portfolio of measurement, transmission, and evaluation devices for industrial automation, including incremental and absolute encoders, bearingless encoders, motor feedback systems, integrated servomotors, slip rings, signal converters, displays and counters, process devices, SIL3/PLe-certified safe speed monitors, signal towers, and FMCW-based radar sensors. It employs 500+ people and serves customers in more than 50 countries via direct sales from headquarters, three regional subsidiaries (Kuebler Inc. in the USA, Kubler Sp. z o. o. in Poland, Kuebler Automation India Pvt. Ltd. in India), and a distributor PartnerPortal, with primary verticals in drive technology, elevator technology, mobile automation and general factory automation, and secondary verticals in heavy industry, solar, wind and packaging/bottling. Revenue is generated primarily through hardware product sales of standard catalog items and customized/modified special solutions, supplemented by technical service, support and on-site commissioning; pricing is quote-based and not publicly disclosed. The go-to-market is event-driven (SPS Nuremberg, NAEC, AUTOMATE Chicago, Interlift, Rockwell Automation Fair, ISEE Expo India, All About Automation, safety.tech26), supported by newsletter, technical press releases, downloads via the Docu Finder, and a virtual showroom on Matterport.

Underlying technology and product architecture: Kübler organizes its portfolio around three technology pillars — Measurement, Transmission, and Evaluation. The Measurement pillar includes proprietary sensing architectures spanning inductive encoders, magnetic encoders with magnetic rings, and diametral magnet (end-of-shaft) encoders, plus FMCW radar technology in the RAD5xx (compact) and RAD7xx (high-precision) sensor families for distance, position, level, object detection and collision avoidance. The Transmission pillar covers slip rings for power, signal, fieldbus, Ethernet and media transfer between stationary and rotating platforms, plus signal converters (fiber optic, level, frequency dividers, splitters), I/O modules, and cables/connectors. The Evaluation pillar delivers pulse, preset, hour and energy-time counters, position and multifunction displays, process controllers, and safe speed monitors with OLED display and SIL3/PLe certification. Across the encoder and slip ring lines, Kübler embeds an Industry 4.0/IIoT capability layer — Connectivity (OPC-UA, BiSS, SCS open link, IO-Link, Modbus, PROFIsafe), Identification (electronic data sheet / digital nameplate per IEC 61406), Diagnostics (integrated temperature and vibration sensors, lifetime histograms, log and time-stamp) and Adaptability (in-operation parameter changes, firmware updates as standard on all fieldbus and Industrial Ethernet encoders). Manufacturing is designated "Made in Germany" for the evaluation product family, and the firm has been awarded the TOP 100 Innovator seal four times, most recently on 25 February 2026.

Business model and customer economics: Kübler's primary revenue stream is hardware product sales across encoders, slip rings, signal converters, displays/counters, process devices, radar sensors and integrated servomotors, with secondary streams from customized engineering solutions and modifications, and recurring technical service/support/commissioning work. Pricing is quote-based and not publicly disclosed; sales channels include direct domestic sales in Germany, three regional subsidiaries, a global distributor PartnerPortal, and on-site trade fair engagement, with personal consultation worldwide in 50+ countries. Customer segmentation is vertical-based, with explicit segments defined for Drive Technology, Elevator Technology, Mobile Automation, Heavy Industry, Solar Industry, Wind Turbines, Packaging & Bottling and General Factory Automation; primary pain points addressed are precise position and speed feedback for motor control, safety-critical monitoring for elevator compliance, robust sensing for harsh outdoor or mobile environments, and high-precision tracking for solar concentration and PV efficiency.

Name

Kubler Group

Legal name

Fritz Kübler GmbH

Website

https://kuebler.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Kübler Group is a German family-owned industrial sensorics manufacturer producing encoders, slip rings, signal converters, counters, process devices, radar sensors, and integrated servomotors for factory automation, drive technology, elevator, mobile automation, and renewable energy applications worldwide.

Ownership category

akta.pro rank

Product category

Industrial Position and Motion Sensors

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Relay and Industrial Control Manufacturing (335314), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670)

akta.pro primary industry

Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial encoders
• Slip ring assemblies
• Position sensors
• Process counters
• Radar distance sensors

Headquarters

HQ city

Buchenbach

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales (Encoders, Slip Rings, Signal Converters, Displays & Counters, Process Devices, Radar Sensors, Integrated Servomotors): Primary revenue from sale of standard products and customized/modified/special solutions (Modifikationen und Sonderlösungen). Portfolio spans measurement, transmission and evaluation devices for industrial automation. Made in Germany.
2. Customized engineering solutions and special modifications: Kübler offers modifications and special solutions implemented in a quick and straightforward way for specific customer challenges. Examples include customized slip ring solutions and individual encoder integration.
3. Technical service, support and commissioning: Revenue from technical product support, technical advice for special solutions, on-site commissioning support, and repair/returns service. Personal consultation worldwide in 50+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kübler Group designs, manufactures and sells industrial sensor, transmission and evaluation hardware for factory and process automation. Its portfolio covers encoders (incremental, absolute singleturn/multiturn, bearingless, motor feedback, integrated), slip rings, signal converters, displays and counters, process devices, radar sensors and integrated servomotors, supplemented by modifications and special solutions plus worldwide technical advice and commissioning support.

Product overview

Kübler Group offers an integrated industrial sensor and automation portfolio organized into three pillars — Measurement, Transmission, and Evaluation — rather than a single software product. The Measurement pillar covers encoders (Incremental, Absolute Singleturn, Absolute Multiturn), bearingless encoders, motor feedback systems, integrated servomotors, linear measurement systems (draw-wire encoders, magnetic length measuring systems, measuring wheel systems), radar sensors (RAD5xx, RAD7xx), shaft copying systems, inclinometers, condition monitoring sensors (e.g. CMSVT38), and integrated encoder solutions (inductive, magnetic, end-of-shaft). The Transmission pillar includes slip rings (standard and customized, e.g. SR085SE), I/O modules, signal converters (fiber optic, signal splitters, signal converters, level converters, frequency dividers), and cables/connectors. The Evaluation pillar provides displays and counters (pulse, preset, hour meters, time-preset counters, tachometers/frequency displays, position displays, multifunction displays, energy-time counters), process devices (process displays, process controllers, temperature displays, temperature controllers, strain-gauge controllers, setpoint adjusters), safe speed monitors (SIL3/PLe certified), and signal towers/lights (ST40, SL35/SL55). Specific named Codix series offerings include Codix 534 (process display), Codix 565 (process controller), 573T (touch process controller), and Codix 144 (IO-Link counter). The portfolio is supported by an Industry 4.0 / IIoT-ready solution layer that emphasizes Connectivity (OPC-UA, BiSS, SCS open link, IO-Link, Modbus), Identification (electronic datasheet/nameplate), Diagnostics (integrated temperature/vibration sensors) and Adaptability (firmware updates, parameter changes), with all fieldbus and Industrial Ethernet encoders including firmware update functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Encoders (Incremental, Absolute Singleturn, Absolute Multiturn) Incremental, absolute singleturn and absolute multiturn encoders for precise position and speed feedback in drive, elevator and industrial automation applications. Available with PROFIsafe interface option for functional safety communication. Target buyers: drive and motor manufacturers, elevator OEMs, general factory automation customers.
• Bearingless Encoders Bearingless encoders for external rotor motors, including elevator-specific bearingless variants for applications where conventional bearings are undesirable. Target buyers: elevator and gearless drive manufacturers.
• Motor Feedback Systems Encoder systems purpose-built as feedback for servomotors, asynchronous motors, stepper motors, large motors/generators and linear motors. Target buyers: industrial drive and motor manufacturers.
• Integrated Servomotors All-in-one drive combining motor, power electronics and sensorics in a single compact unit. Reduces wiring, simplifies machine architecture and minimizes cabinet space while maintaining dynamics and precision. Target buyers: drive technology and machine builder customers needing compact integrated drive solutions.
• Linear Measurement Systems (Draw-wire Encoders, Magnetic Length Measuring Systems, Measuring Wheel Systems, Shaft Copying Systems) Linear measurement portfolio including draw-wire encoders, magnetic length measuring systems, measuring wheel systems and shaft copying systems for elevator technology. Target buyers: linear motor manufacturers, elevator OEMs, mobile automation customers.
• Radar Sensors (RAD5xx / RAD7xx) FMCW-based radar sensors for non-contact distance, position, level and object/collision detection. Robust against dust, fog, rain and ambient light with no mechanical wear. RAD5xx is the compact series; RAD7xx delivers high precision for demanding measurement tasks. Target buyers: factory automation, mobile automation and process industry customers needing reliable non-contact measurement.
• Inclinometers Inclination sensors for measuring tilt angles in industrial applications. Target buyers: solar trackers, mobile automation, heavy industry customers.
• Condition Monitoring Sensor (CMSVT38) Vibration-based condition monitoring sensor used to detect anomalies and report on the health of rotating equipment and bearings. Target buyers: industrial customers requiring predictive maintenance on rotating machinery.
• Integrated Encoder Solutions (Inductive, Magnetic, Diametral Magnet) Encoder solutions designed for direct integration into motor shafts or housings, with inductive, magnetic or end-of-shaft diametral magnet variants enabling bearingless and integrated motor feedback. Target buyers: motor manufacturers needing compact integrated feedback.
• Slip Rings (Standard and Customized, including SR085SE) Slip rings for transmitting power, signals, fieldbus, Ethernet and media (liquids/gases) between stationary and rotating parts, available as standard or customized solutions. Target buyers: wind turbines, mobile cranes, mobile automation, packaging and general rotating-platform machinery OEMs.
• I/O Modules Input/output modules for transmitting signals between control systems and field devices. Target buyers: factory automation system integrators and machine builders.
• Signal Converters (Fiber Optic, Signal Splitters, Signal Converter, Level Converter, Frequency Divider) Devices enabling communication between control systems and sensors, including fiber optic links, signal splitters, level converters, signal converters and frequency dividers. Target buyers: industrial automation customers needing reliable long-distance or protocol-converting signal transmission.
• Cables and Connectors Encoder and signal cables, pigtail cables, self-assembled connectors and pre-fab cables/connectors for stable and reliable signal transmission. Target buyers: industrial automation customers integrating Kübler sensors and slip rings.
• Displays and Counters (Pulse, Preset, Hour Meters/Timers, Time Preset Counters, Tachometers/Frequency Displays, Position Displays, Multifunction Displays, Energy-Time Counters) Comprehensive line of electromechanical, electronic and pneumatic counters and displays for pulses, positions, time, velocity and energy in kWh, including pulse counters, preset counters, hour meters, time-preset counters, tachometers/frequency displays, position displays, multifunction displays and energy-time counters. Target buyers: packaging, bottling, factory automation and machine builder customers.
• Process Devices (Process Displays, Process Controllers, Temperature Displays, Temperature Controllers, Strain-Gauge, Setpoint-Adjuster) Electronic process devices for acquisition, control and monitoring of standard signals (V/mA), temperature and strain-gauge/weight signals, including scalable displays, multicolor/touch displays, min/max storage and totalizer functionality. Target buyers: process automation customers in packaging, bottling and general factory automation.
• Safe Speed Monitors (SIL3 / PLe) Compact speed monitors for safe speed monitoring with OLED display in tight installation spaces, certified to SIL3 / PLe for functional safety. Target buyers: elevator manufacturers, wind turbines, machine builders requiring functional safety speed monitoring.
• Signal Towers and Signal Lights (ST40, SL35 / SL55) Modular signal towers and compact signal lights for visual signaling of machine and plant states. ST40 offers modular design and long service life; SL35 / SL55 offer compact, space-saving plastic housings. Target buyers: factory automation and machine builder customers needing reliable machine-state signaling.
• Codix 144 — IO-Link Counter (PNP/NPN goes IO-Link) New 7-digit LCD counter that bridges PNP/NPN signals to IO-Link, extending connectivity in the Codix series. Target buyers: factory automation and machine builder customers needing IO-Link connectivity in a counter device.
• H57R Hour Meter (Round, Low Installation Depth) Round hour meter with low installation depth (Ø 58 mm front, Ø 50.5 mm cut-out), without zero reset. Target buyers: machine builders and panel builders needing compact round hour meters.
• Codix 534 — Process Display for Standard Signals Compact 5-digit LED panel-mount process display for V/mA standard signals with automatic min/max acquisition, totalizer and galvanic isolation. Front panel 48 x 24 mm, cut-out 45 x 22 mm, IP65, 10–30 V DC, 14-bit resolution. UL, CE and RoHS certified. Target buyers: process automation, packaging and bottling customers.
• Codix 565 — Standard Signal Process Controller with Min/Max and Totalizer Scalable display process controller with programmable input characteristic, min/max storage, totalizer and 2 limits. Supports AC supply, LED/multicolor display and touch variants with fast measured value acquisition up to 50 ms. Target buyers: process automation and machine builder customers.
• 573T — 2-Channel Modular Touch Process Controller Standard signal device with two separately scalable analog inputs, 4 limits, analog output, 2 relay outputs and 3 display ranges. AC/DC supply. Available as a touch display variant and with optional IO-Link slave display (up to 3 display values in one device). Target buyers: process automation customers needing multi-channel touch controllers.
• Industry 4.0 / IIoT-Ready Solution Layer Cross-portfolio Industry 4.0/IIoT offering covering Connectivity (OPC-UA, BiSS, SCS open link, Industrial Ethernet), Identification (electronic datasheet / digital nameplate per IEC 61406), Diagnostics (integrated temperature and vibration sensors, lifetime histograms) and Adaptability (parameter changes in operation, firmware updates). All fieldbus and Industrial Ethernet encoders include firmware update functionality as standard. Target buyers: factory automation customers implementing IIoT, asset management and digital twin initiatives.

Quantifiable outcome

• SIL3 / PLe certified safe speed monitors
• +4 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• HEIDENHAIN: HEIDENHAIN is a German specialist in length and angle measurement technology, offering incremental and absolute encoders, angle encoders and CNC controls that directly compete with Kübler's Measurement pillar (encoders, motor feedback, linear measurement). Most comparable peer on technology, customer base (machine tool, drive OEMs) and German Mittelstand heritage.
• Baumer Group: Baumer is a Swiss sensor specialist offering encoders, inclination, distance and process sensors plus vision technology. It competes head-on with Kübler in motor feedback, bearingless encoders, encoders for elevators and process instrumentation, with similar OEM customer base.
• SICK AG: SICK is a leading German manufacturer of factory, logistics and process sensors including encoders, distance sensors, radar and safety solutions. Kübler's radar sensors, slip rings and safe speed monitors directly intersect with SICK's portfolio in factory automation and safety.
• Hengstler: Hengstler (a Fortive/Resideo brand) manufactures incremental and absolute encoders, counters, timers, relays and printers that overlap almost one-to-one with Kübler's encoder and Displays & Counters portfolios, serving the same industrial automation and elevator OEMs.
• Wachendorff Automation: Wachendorff is a German specialist in encoders, draw-wire systems and measurement technology. Directly comparable to Kübler on bearingless encoders, motor feedback and linear measurement, particularly for elevator and drive OEMs.

Emerging players

• Pilz: Pilz is a German specialist in safe automation and functional safety (safety controllers, sensors, operating mode selection). Comparable to Kübler at the safety-monitoring intersection through Kübler's SIL3/PLe safe speed monitors and PROFIsafe encoders.

Broad incumbents

• Turck: Turck is a German manufacturer of sensors, fieldbus, connectivity and interface technology for factory automation. Comparable on factory automation customers, encoder/position sensing and IO-Link connectivity infrastructure.
• Pepperl+Fuchs: Pepperl+Fuchs is a broad industrial sensor and explosion-protection incumbent offering encoders, position sensors, identification and interface technology. Comparable on encoder portfolio and factory automation channels; larger and more diversified than Kübler.
• Balluff: Balluff is a German industrial sensor specialist offering encoders, position sensors, RFID and IO-Link networking. Comparable on encoder technology, factory automation customers and German Mittelstand positioning, with broader networking and connectivity scope.
• ifm electronic: ifm is a German sensor and connection-systems manufacturer offering position sensors, encoders, process sensors and IO-Link masters. Comparable on industrial process instrumentation and IO-Link-enabled evaluation devices (e.g. counter family).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=sAmgVfOiBvE
• Instagraminstagram.com/kuebler_group
• Xx.com/KueblerGroup
• Facebookfacebook.com/KueblerGroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubler Group