What Surefire does

Surefire Media is a UK-based, privately held digital agency headquartered in Nantwich, Cheshire, operating since 2008 as a certified Shopify Partner. The firm provides end-to-end eCommerce services to UK retailers, including custom Shopify theme design, theme customisation, bespoke development, platform migration from competing systems (Magento, WooCommerce, Squarespace, Visualsoft), and Shopify App integration. Its technical work extends beyond standard Shopify implementations into custom API integrations with back-office platforms such as Linnworks for inventory, Citrus Lime for EPOS, SendOwl for digital downloads, Not On The High Street marketplace, and client CRM systems, as well as bespoke functionality like product configurators and postcode-controlled delivery pricing. Surefire complements its development services with a full digital marketing offering including SEO, Google Ads and Facebook Ads management, social media management, email marketing via Mailchimp, and content production. The client base is horizontally diversified across at least 15 named logos spanning fashion, equestrian equipment, knitting, homewares, conveyancing, watches, fertility health, beauty, heating oil, case management, and equipment rental verticals.

The firm's business model is professional services-based, combining project-based revenue from Shopify builds and replatforming engagements with recurring monthly retainers for digital marketing, SEO/PPC management, and ongoing Shopify support and maintenance. GTM motion is sales-led and direct, targeting UK businesses from startups through enterprise retailers via consultative discovery sessions, bespoke planning, and referrals, supported by UK regional SEO landing pages across 12+ regions. The team is small (1-10 employees) and described as senior-only specialists with no junior staff assigned to client work. Surefire holds a GDPR-compliant privacy posture, is Google Ads Certified, and has completed Shopify Partner Academy certifications across App Development and Marketing disciplines.

Name

Surefire

Legal name

Surefire Media

Website

https://surefiremedia.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Surefire Media is a UK-based certified Shopify Partner agency providing Shopify eCommerce design, development, replatforming, and digital marketing services to UK retailers from startups through enterprise, with custom integrations into back-office systems.

Ownership category

akta.pro rank

Product category

eCommerce Agency Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Shopify agency
• ECommerce design
• Digital marketing
• Shopify replatforming
• Web development

Headquarters

HQ city

Nantwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Shopify eCommerce Design & Development: Full-service agency providing custom Shopify theme design, theme customisation, Shopify store setup, and bespoke eCommerce development. Revenue generated through project-based fees for design, development, and implementation services.
2. Digital Marketing Services: Comprehensive digital marketing including SEO, PPC (Google Ads, Facebook Ads), social media management, email marketing, content creation and blogging. Billed through monthly marketing packages with agreed hourly allocations or retainer arrangements.
3. Shopify Setup & Support: Ongoing technical support, maintenance, and Shopify website support services. Flexible support options for one-off updates through to ongoing maintenance contracts.
4. Training Services: Training courses for social media, Google Ads, and business blogging delivered one-to-one or in small groups, charged per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Surefire is a certified Shopify Partner agency that designs, builds, and promotes Shopify eCommerce websites for UK retailers. Core work includes custom Shopify theme design, theme customisation, store setup, platform migrations from Magento/WooCommerce/Visualsoft/Squarespace, Shopify app development, and bespoke integrations with back-end systems such as Linnworks, Citrus Lime EPOS, CRM platforms, and SendOwl. This is delivered alongside full-service digital marketing including SEO, PPC (Google Ads, Facebook Ads), social media management, email marketing, and content creation.

Product overview

Surefire is a Shopify-focused digital agency offering a unified service combining Shopify eCommerce design and development, web design, and digital marketing. The core offering centers on Shopify stores — including custom theme design, theme customisation, platform migration from competing systems, and Shopify App integration — supported by strategic digital marketing services (SEO, PPC, email, social). The service portfolio functions as an integrated digital strategy offering where Shopify implementation connects with marketing services, SEO, and ongoing support, unified under a single agency relationship. Individual services include Shopify Setup, Replatforming, App Integrations, Digital Strategy, SEO, PPC, Email Marketing, Social Media Management, Content & Blogging, and Marketing Packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Design & Development End-to-end Shopify eCommerce services including custom theme design, theme customisation, Shopify store setup, Shopify App development, and ongoing support for UK retailers ranging from startups to enterprises.
• Web Design & Development General website design and development services including brochure sites, bespoke eCommerce builds, and custom website solutions covering UX design, API integrations, and responsive builds.
• Digital Marketing Full-service digital marketing covering SEO, PPC (Google Ads, Facebook Ads), social media management, email marketing, and content creation, delivered as monthly marketing packages with agreed hourly allocations or retainer arrangements.
• Shopify Replatforming Migration services moving eCommerce stores from Magento, WooCommerce, Squarespace, or Visualsoft to Shopify, including data migration, SEO preservation through 301 redirects, redesign, and integration with existing back-office systems.
• Bespoke eCommerce Solutions Custom eCommerce functionality development including bespoke quoting systems, ordering tools, reporting tools, product configurators, and unique business process solutions tailored to client requirements.
• Search Engine Optimisation (SEO) Ethical, strategic SEO services covering content strategy, keyword research, local search optimisation, technical SEO audits, Google Penalty Recovery, and authority building.
• Paid Search (PPC) Pay-per-click advertising management for Google Ads, Facebook Ads, social ads, retargeting, and display advertising, including landing page design to improve Quality Score and campaign ROI.
• Social Media Management Social media profile setup, account management, promotions, advertising, and training services across Twitter, Facebook, Instagram, Pinterest, LinkedIn, and other platforms.
• Email Marketing Email campaign services including bespoke branded design, email automation (welcome emails, reminders), campaign results tracking, and subscriber management using Mailchimp.
• Training Services Training courses for social media, Google Ads, and business blogging delivered one-to-one or in small groups, charged per session.
• Marketing Packages Bespoke monthly marketing packages bundling SEO, PPC, content, social media, and email marketing services with monthly reports and flexible hours allocation.
• Shopify Setup & Support Initial setup, configuration, and ongoing technical support for Shopify stores including theme installation, settings configuration, product catalogue import, going-live support, and flexible maintenance contracts ranging from one-off updates to ongoing retainers.

Quantifiable outcome

• Organic traffic increase with proper SEO migration and 301 redirects during platform transitions
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial certified Shopify Partner agency with access to exclusive Shopify Partner resources, training, priority support, and Partner Dashboard. Team has completed certifications in App Development, Marketing, and other Shopify specialisations through Shopify Partner Academy.
• LinnworkscoreTechnology or IntegrationCustom API integration built for Black Sheep Wools connecting Shopify with Linnworks order and inventory management system. Full product data transfer including descriptions and category information beyond standard Linnworks App capabilities.
• GooglecoreTechnology or IntegrationGoogle Ads Certified partner. Uses Google Analytics, Google Ads, and Google My Business for client campaigns and local search optimisation.
• Not On The High StreetminorChannel Partner/ Reseller/ DistributorMarketplace integration for Marquis & Dawe connecting Shopify with their NOTHS marketplace account for unified inventory and order management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/surefiremedia
• LinkedInlinkedin.com/company/surefire-media-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefire