What Eldan does

Eldan (legal entity: אלדן תחבורה בע"מ / Eldan Transportation Ltd.) is a privately held Israeli mobility services company that has operated for over 55 years under the brand positioning "Israel's Car Company." It runs a fleet of approximately 30,000 vehicles across more than 20 branches nationwide, spanning Ben Gurion Airport, Tel Aviv, Jerusalem, Haifa, Tiberias, Eilat, Ashkelon, and Beersheba. The company's core platform combines four service lines: private car leasing, operational/business leasing, car sales (first-hand and 0 km vehicles), and short- and long-term vehicle rental. Supporting modules include electric vehicle sales/leasing/rental with bundled charging and OTA updates, business rental for corporates, refrigerated vehicles, 24/7 roadside assistance, real estate services, and tourism services.

The business is monetized through a mix of one-time vehicle sales and recurring subscription-style streams — monthly private and operational leasing contracts (₪1,836-₪4,050/month depending on model), daily/weekly rentals (₪145-₪450/day), and subscription-style road and tourism services. Customer segments span individual consumers, corporate/B2B fleets, EV adopters, and international tourists. Eldan supports a B2B portal for enterprise fleet management, a national call center (3003*), WhatsApp sales, a self-service website with an online leasing calculator, AI-powered chat tools for support and transaction processing, vehicle location tracking for fleet management, and the Eldan Magazine content hub.

Go-to-market combines direct-to-consumer digital channels (website, app-adjacent flows, social media on Facebook and Instagram, email/newsletter via ActiveTrail, and content marketing) with a traditional inside-sales and branch-based retail network, complemented by a mutual partnership with Enterprise Rent-A-Car for international referrals. Technology integrations include PlaCard (payments), Au10tix (identity verification), Bump-Yard (multi-channel communications), Emaze (landing pages), Tavona Marketing (surveys), and Google/Facebook advertising and analytics stacks.

Name

Eldan

Legal name

אלדן תחבורה בע"מ (Eldan Transportation Ltd.)

Website

https://eldan.co.il

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Eldan is a privately held Israeli mobility company operating a fleet of approximately 30,000 vehicles across 20+ branches, offering private leasing, operational leasing, vehicle sales, rental, and EV services to individual consumers, corporate fleets, and tourists.

Ownership category

akta.pro rank

Product category

Vehicle Leasing and Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

ELD/HOS Compliance & Tachograph Services (TLABAJAB)

Keywords

• Vehicle leasing services
• Car rental services
• Operational fleet leasing
• Automotive sales
• Mobility services

Headquarters

HQ city

Ashkelon

HQ country

Israel

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles to individual and business customers through dealership network and online platform.
2. Private Leasing: Personal vehicle leasing with monthly payments, low deposits, and included maintenance services. Popular models include KIA Picanto (from ₪1,836/month), Hyundai Elantra (from ₪3,190/month), and Hyundai Kona Hybrid (from ₪3,266/month).
3. Operational Leasing: Business fleet leasing services including operational fleet management, refrigeration vehicles, and business rental solutions.
4. Vehicle Rental: Short and long-term vehicle rentals across Israel with options ranging from mini cars (from ₪145/day) to luxury vehicles. Includes rental categories: mini/economic, compact, family, SUV, luxury, and electric vehicles.
5. Road Services: Roadside assistance and service support for vehicle maintenance and emergency situations.
6. Real Estate Services: Real estate services related to company's property holdings and operations.
7. Tourism Services: Tourism-related services including vehicle rental for travelers and international customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Eldan is a comprehensive Israeli automotive services company that sells new and first-hand vehicles, provides private and operational leasing, and offers short- and long-term vehicle rental through more than 20 branches nationwide. It also supplies electric vehicles, refrigerated fleet vehicles, and 24/7 roadside assistance, serving both individual consumers and business customers across Israel. The company operates a fleet of approximately 30,000 vehicles and supports its services through a digital platform at eldan.co.il, a dedicated B2B portal, and a 24/7 national call center.

Product overview

Eldan is a comprehensive automotive services company operating a platform-plus-modules model. The core platform encompasses four primary service lines: (1) Private Car Leasing — offering new vehicles with bundled maintenance through online and offline channels; (2) Operational/Business Leasing — fleet management services for corporate customers including refrigerated vehicles; (3) Car Sales — retail sale of first-hand and new (0 km) vehicles through a nationwide branch network; and (4) Car Rental — short-term and long-term rental across Israel including at Ben Gurion Airport. Supporting modules include Electric Vehicle services (EV sales, leasing, and rental with a dedicated EV magazine), Business Rental for corporate short-term needs, Road Services (24/7 roadside assistance), and the Eldan B2B platform for enterprise account management. The portfolio is further supported by an Eldan Magazine covering automotive content and a WhatsApp-based customer communication channel. Eldan operates a fleet of approximately 30,000 vehicles across more than 20 branches throughout Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Eldan B2B: Business-to-business leasing and rental services offered by Eldan for corporate clients.

Products and services

• Car Sales Sale of first-hand and new (0 km) vehicles to individual and business customers through Eldan's nationwide branch network and online platform, supported by a fleet of ~30,000 vehicles.
• Private Car Leasing Personal vehicle leasing with monthly payments, low deposits, and included maintenance services, offered to individual customers through Eldan's website and branches (e.g., KIA Picanto from ₪1,836/month, Hyundai Elantra from ₪3,190/month, Hyundai Kona Hybrid from ₪3,266/month).
• Operational Leasing Business-focused operational leasing for companies, providing fleet management with bundled services via the dedicated Eldan B2B portal and corporate account management.
• Car Rental in Israel Short-term and long-term vehicle rental across Israel, with branches nationwide including Ben Gurion Airport, Tel Aviv, Jerusalem, Haifa, Tiberias, Eilat, Ashkelon, and Beersheba; categories include mini/economic (from ₪145/day), compact, family, SUV, luxury, and electric vehicles.
• Business Rental Corporate car rental for short or extended periods at special rates and without commitment obligations, offered to business customers via the Eldan B2B portal.
• Electric Vehicles Electric vehicle sales, leasing, and rental services (e.g., Tesla, BYD from ₪300-420/day), accompanied by a dedicated EV magazine covering driving range, charging, technology, and maintenance topics; EVs support OTA software updates and include charging at selected networks.
• Cooling Vehicles (Refrigerated Vehicles) Refrigerated vehicles offered as part of Eldan's operational leasing fleet for business customers requiring cold-chain transport.
• Eldan B2B Platform Dedicated business-to-business platform providing operational leasing, corporate rental, and refrigerated vehicle services for enterprise customers, with dedicated account managers and sales teams.
• Road Services (Roadside Assistance) Roadside assistance and towing services available 24/7 via phone (3003*) and online channels, provided as part of Eldan's rental and leasing service package.

Quantifiable outcome

• 55+ years of service in Israeli automotive market
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Enterprise (Enterprise Rent-A-Car)coreStrategic or Co-development PartnerEnterprise Rent-A-Car is a global business partner that collaborates with Eldan. When customers book through Enterprise's platforms, booking information is shared with Eldan. Similarly, Eldan may share relevant customer booking information with Enterprise partners.
• PlaCard (פלא-קארד בע"מ)coreTechnology or IntegrationPayment processing and card payment system provider. Processes customer credit card payments for vehicle rentals and services. Operates under PCI-DSS standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avis Budget Group: Global car rental conglomerate operating Avis, Budget, and Zipcar brands. Mirrors Eldan's multi-tier (E-Save/E-Flex/E-Free) booking strategy with diverse pricing tiers and matching core products: short-term rentals, long-term leasing, and corporate fleet services.
• Enterprise Rent-A-Car: Global market leader in car rental; Eldan's named strategic partner for cross-border bookings. Operates an analogous rental/leasing model (short- and long-term vehicle rentals, fleet management for corporates) and competes with Eldan in the same enterprise mobility space.
• LeasePlan: Global operational leasing and fleet management specialist now owned by ALD/SG. Competes with Eldan for multinational and local corporate fleet contracts; equivalent business model of long-term operational leasing with bundled services.
• ALD Automotive: One of the world's largest operational leasing and fleet management providers (part of Société Générale). Direct peer for Eldan's operational leasing, fleet management, and B2B mobility segments serving corporate customers with multi-year contracts.
• Cal Auto Israel: Israeli auto importer and operator of car sales, leasing, and corporate fleet services. Direct domestic peer to Eldan in private and operational leasing as well as new vehicle sales within the same Israeli market.
• Hertz Global Holdings: One of the world's largest car rental brands, operating airport and urban rental locations with similar fleet-based economics, customer segmentation (leisure, business, replacement), and dynamic pricing. Directly comparable core business model to Eldan's rental segment.
• Sixt SE: European mobility leader in rental, leasing, and subscription services. Through the Shlomo Sixt partnership has Israel coverage, competing directly with Eldan. Comparable diversified platform spanning consumer rentals, private leasing, and corporate fleet management.
• Shlomo Sixt Group: Israel's largest direct competitor in car rental, private and operational leasing, also partnering with SIXT globally. Operates comparable services (rental, leasing, sales, fleet management) to Israeli consumers and B2B customers across the same nationwide footprint, making it the closest head-to-head peer to Eldan in Israel.

Broad incumbents

• AutoNation: One of the largest U.S. auto retailers, offering vehicle sales, financing, parts and services. Comparable to Eldan's vehicle sales and ancillary service revenues, though AutoNation operates in a different geography with broader retail focus.

Emerging players

• AutoFleet / Drive Laz (formerly car2go Israel) and similar subscription platforms: Subscription- and app-based car rental services emerging in Israel and globally (e.g. AutoFleet, car2go, U-Go). They target similar urban/professional customers to Eldan's short-term rental business with a digital-only model, representing a forward-looking competitor worth tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eldangroup
• Instagraminstagram.com/eldancars
• Xx.com/eldanisrael
• LinkedInlinkedin.com/company/eldan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldan