Inlander
Inlander is an independent, family-owned weekly newspaper and regional media company in Spokane, Washington, covering news, arts, dining, music, and events for the Inland Northwest through a free print edition distributed at nearly 1,000 locations and a digital edition serving more than 185,000 adult readers.
- Company typePrivate
- Founded1993
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Inlander does
Inlander is an independent, family-owned community media company headquartered in Spokane, Washington, operating as Pacific Northwest/Inland Publications, Inc. Founded in 1993 by two brothers and their mother, the company publishes a free weekly newspaper distributed at nearly 1,000 locations across the Inland Northwest — spanning Spokane and Kootenai counties, from Sandpoint to Pullman and Moscow, and from Moses Lake to the Silver Valley — reaching an audience of more than 185,000 adult readers weekly through roughly 50,000 printed copies. The publication covers local news, arts and culture, dining, music, screen, health, and events, and the company operates the inlander.com website with a digital edition and daily updates, supported by a social presence on Facebook, Instagram, and Bluesky and email newsletters such as Entree and Weekend Countdown.
The company has built a multi-product portfolio around the flagship weekly, including the Annual Manual glossy regional guide, the six-times-a-year Inlander Health & Home lifestyle magazine, the restaurant directory The Menu, the Shop Local guide, the Green Zone cannabis content section, the annual Inlander Restaurant Week culinary event held each February for over a decade, and the Inlander Insider membership program that lets readers directly support the newsroom. Underlying technology consists of commodity publishing infrastructure — BLOX Digital CMS, Foundation website CMS by Desertnet, the Broadstreet Ads advertising platform, and Cityspark for event submissions — with no proprietary AI/ML component and no public APIs.
Inlander generates revenue primarily through display advertising and marketing promotions sold by an internal sales team, supplemented by mailed print subscriptions at $78/year for the weekly newspaper and $18/year for Health & Home, partner and sponsored content sections, and the Insider membership program at suggested $5/month and tiered up to $1,000/year. The customer base is bifurcated between individual Inland Northwest readers (largely free) and a long tail of local small-business advertisers; an internal team of roughly 30+ employees covers editorial, sales, production, circulation, and back-office functions across the company’s Spokane headquarters.
Inlander firmographics
Firmographics- Name
- Inlander
- Legal name
- Pacific Northwest/Inland Publications, Inc.
- Website
- https://inlander.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inlander is an independent, family-owned weekly newspaper and regional media company in Spokane, Washington, covering news, arts, dining, music, and events for the Inland Northwest through a free print edition distributed at nearly 1,000 locations and a digital edition serving more than 185,000 adult readers.
- Ownership category
- akta.pro rank
Inlander industry classification
Industry- Product category
- Local Weekly Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Inlander is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inlander business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Display Advertising: Display ads on inlander.com and in the print publication, sold through an internal advertising team
- Print Subscriptions: Mailed weekly subscriptions at $78 per year for the newspaper and $18 per year for Health & Home magazine
- Marketing Promotions: Marketing and promotional services sold to local businesses through the advertising department
- Inlander Insider Membership: Monthly support program ($5/month suggested) with tiers offering merchandise, event access, and annual dinner with staff
- Partner/Sponsored Content: Partner content sections including The Menu (restaurant directory) and Shop Local guide
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Subscription - Weekly newspaper |
| Subscription | Annual | Health & Home Magazine |
| Subscription | Monthly | Inlander Insider - Monthly support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Inlander product offering
Product offeringCore offering
The Inlander publishes a free weekly newspaper and digital edition covering local news, politics, arts, culture, food, music, screen, health, and home topics for the Inland Northwest, distributed at more than 1,000 locations across Spokane and Kootenai counties. The company sells display advertising, marketing promotions, and partner content sections (The Menu, Shop Local) to local businesses, and operates the Inlander Insider reader membership program to support independent journalism.
Product overview
The Inlander is a local independent media company offering a multi-platform news and lifestyle publication covering the Inland Northwest. The core product is its weekly newspaper (The Inlander), available both in print (free at 1,000+ locations) and via Digital Edition online. The portfolio includes complementary publications: Annual Manual (glossy regional guide), Inlander Health & Home (lifestyle magazine), The Menu (restaurant directory), and Shop Local (local business guide). The company also organizes Inlander Restaurant Week and operates the Inlander Insider membership program for reader support.
Differentiator
Problem solved
Functional benefit
Brands
- Annual Manual: A glossy insider's guide magazine covering the Inland Northwest region
- Inlander Health & Home
- The Menu
- Shop Local
- Inlander Restaurant Week
- Green Zone
- Inlander Insider
Products and services
- The Inlander Weekly Newspaper The flagship weekly newspaper of The Inlander, covering local news, arts, culture, food, music, screen, and events in the Inland Northwest. Published every Thursday and distributed free at more than 1,000 locations across Spokane and Kootenai counties for an audience of over 185,000 adult readers.
- Digital Edition Online digital version of The Inlander newspaper available through archive.inlander.com, providing access to current and past issues in digital format for readers preferring online reading of the weekly publication.
- Annual Manual Glossy insider's guide magazine to the Inland Northwest covering food and drink, shopping, arts, recreation, nightlife, and Green Zone content. Published annually as a comprehensive regional reference guide.
- Inlander Health & Home Six-times-a-year lifestyle and wellness magazine covering health, home, food and cooking, and lifestyle topics for Inland Northwest readers. Available via annual subscription at $18 per year for bi-monthly delivery.
- Inlander Restaurant Week Annual culinary event held every February that showcases and supports the Inland Northwest dining scene. Operated for over a decade as a signature community event that drives restaurant partnerships and consumer engagement.
- Inlander Insider Membership Monthly support membership program starting at $5/month that lets readers directly support independent local journalism. Higher tiers add Inlander merchandise, books, and tickets to an annual dinner with staff. Includes quarterly newsletters, event invitations, and exclusive deals.
- Display Advertising and Marketing Promotions Display advertising sold on Inlander.com and in the weekly print publication, plus marketing and promotional services sold to local businesses through the advertising department. Sold by an internal team including a director, senior account executives, account executives, and advertising coordinators.
Quantifiable outcome
- Over 185,000 adult readers in the Inland Northwest
- +2 more outcomes
Companies that use Inlander
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Inlander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inlander partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Inlander competitors and assessment
Company assessmentDirect peers
- Tucson Weekly: Tucson-based free alternative weekly covering news, arts, music, and food in the Mountain West. Comparable format, regional scope, and free-distribution business model.
- The Spokesman-Review: Spokane's daily local newspaper and primary local journalism competitor. Same Spokane geographic market with overlapping advertiser base and reader audience.
- Nashville Scene: Nashville-based free alternative weekly covering news, arts, food, and music. Same alternative-weekly format, free-distribution model, and similar mix of news and lifestyle coverage.
- Boise Weekly: Boise, Idaho-based free alternative weekly covering local news, arts, dining, and events. Closely comparable regional Mountain West positioning and similar Inland Northwest-adjacent demographic.
- Austin Chronicle: Long-established free alternative weekly in Austin covering news, music, food, and arts. Comparable free-distribution model, award-winning editorial, and community-event-driven brand.
- Willamette Week: Portland-based free alternative weekly covering news, arts, food, and culture. Highly comparable format, business model, and Pacific Northwest geographic positioning to Inlander.
- L.A. Weekly: Long-running Los Angeles free alternative weekly covering arts, music, food, and culture. Same free-distribution, advertiser-supported alternative-weekly model.
- Washington City Paper: Washington, D.C.-based free alternative weekly covering local news, arts, and culture. Same free-distribution, alternative-weekly format and lifestyle-leaning editorial mix.
- Riverfront Times: St. Louis-based free alternative weekly covering news, arts, dining, and music. Similar format, distribution model, and advertiser-supported revenue mix to Inlander.
- The Stranger: Seattle-based free alternative weekly covering news, arts, music, and food in the Pacific Northwest. Same free-distribution, alternative-weekly format and similar editorial voice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inlander social profiles
Digital presenceInlander financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inlander leadership team
Management profileNumber of profiles
Profiles11 records
Inlander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inlander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inlander
What does Inlander do?
The Inlander publishes a free weekly newspaper and digital edition covering local news, politics, arts, culture, food, music, screen, health, and home topics for the Inland Northwest, distributed at more than 1,000 locations across Spokane and Kootenai counties. The company sells display advertising, marketing promotions, and partner content sections (The Menu, Shop Local) to local businesses, and operates the Inlander Insider reader membership program to support independent journalism.
Is Inlander a public or private company?
Inlander is a private company. It is classified as family owned and is currently operating.
When was Inlander founded?
Inlander was founded in 1993. It employs 11 to 50 people.
Where is Inlander based?
Inlander is headquartered in Spokane, United States, in the North America region.
How does Inlander make money?
Five revenue lines are on record. Display Advertising is the primary driver. The others are print Subscriptions, marketing Promotions, inlander Insider Membership and partner/Sponsored Content.
Who are Inlander's main competitors?
Direct peers on record are Tucson Weekly, The Spokesman-Review, Nashville Scene, Boise Weekly, Austin Chronicle, Willamette Week, L.A. Weekly, Washington City Paper, Riverfront Times and The Stranger.
Does Inlander have an API?
No public API is recorded for Inlander.
What industry is Inlander in?
Inlander's product category is Local Weekly Newspaper Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.