Allure MedSpa

What Allure MedSpa does

Allure MedSpa is a NABH-certified cosmetic surgery and aesthetic-treatment practice operating two Mumbai locations (Goregaon and Andheri West) as a division of Vardan Nursing Home Pvt. Ltd. The practice is led by Dr. Milan Doshi, a board-certified plastic surgeon with 27+ years of experience, international fellowships in Brazil and Kuwait, and a recorded caseload of 16,000+ surgeries spanning rhinoplasty, body contouring, breast, facial, and cosmetic-gynecology procedures. The service catalog covers five primary categories — body surgery (liposuction, tummy tuck, mommy makeover, bariatric surgery), facial surgery (rhinoplasty, facelift, hair transplant, blepharoplasty), breast surgery (augmentation, reduction, gynecomastia correction), cosmetic skin treatments (chemical peels, anti-aging injectables, HIFU, PRP, dermal fillers), and cosmetic gynecology — supplemented by laser and injectable sub-categories.

The underlying technology stack is conventional for an advanced aesthetic clinic: VASER, laser, and POWEREX liposuction platforms; fractional CO2 and other dermatology lasers; HIFU, PRP, and dermal-filler modalities. There is no proprietary platform architecture; equipment is sourced from established medical-device vendors, and clinical IP resides primarily in surgeon technique and accumulated before/after content.

The revenue model is straightforward transactional healthcare: one-time procedure fees with per-case pricing denominated in INR, plus a separate non-refundable consultation fee. Procedure tickets range from ~₹50,000 for entry-level rhinoplasty variants to ~₹5,00,000 at the premium end of the Mumbai market. Go-to-market is direct-to-consumer, anchored by Dr. Doshi's personal brand and supported by a multi-channel digital presence (website SEO, Google Business Profile, WhatsApp booking, social media, third-party review platforms such as RealSelf and WhatClinic). Customers are predominantly individual consumers — both domestic Mumbaikars and out-of-station or international medical-tourism patients — with celebrity testimonials functioning as earned-media endorsements rather than B2B contracts.

Name

Allure MedSpa

Legal name

Vardan Nursing Home Pvt. Ltd.

Website

https://alluremedspa.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Allure MedSpa is a NABH-certified cosmetic surgery and aesthetic-treatment practice in Mumbai, founded in 2005 and led by Dr. Milan Doshi, offering surgical and non-surgical body, facial, breast, skin, and gynecology procedures to individual adult consumers and medical-tourism patients across India.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Rhinoplasty procedures
• Body contouring surgery
• Non-surgical aesthetic treatments
• Dermal filler injectables

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: Primary revenue stream from invasive cosmetic and plastic surgeries including rhinoplasty, breast surgery, body surgery (liposuction, tummy tuck), facial surgery, and cosmetic gynecology procedures. Each procedure is individually priced based on complexity, with consultation fees charged separately.
2. Non-Surgical Aesthetic Treatments: Revenue from minimally invasive and non-invasive cosmetic treatments including laser treatments, skin treatments, anti-aging procedures, injectables (dermal fillers, Botox), and body contouring fillers. These procedures typically have lower price points than surgical options.
3. Consultation Services: Fees charged for initial consultations with Dr. Milan Doshi. Consultation fee is non-refundable and pays for the doctor's time and expertise. Online consultation options also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Allure MedSpa is a NABH-certified cosmetic surgery and skin treatment center operating from two locations in Mumbai, India. The clinic fundamentally provides elective surgical and non-surgical aesthetic medical procedures — body surgery (liposuction, tummy tuck, body lift), facial surgery (rhinoplasty, facelift, hair transplant), breast surgery (augmentation, reduction, gynecomastia), cosmetic skin and laser treatments, and cosmetic gynecology — delivered through in-person and online consultations.

Product overview

Allure MedSpa (a division of Vardan Nursing Home Pvt. Ltd.) is a NABH-certified cosmetic surgery center and skin treatment clinic operating two locations in Mumbai, India (Goregaon and Andheri). The company offers a comprehensive portfolio of aesthetic medical services organized into five primary categories: Body Surgery (liposuction, tummy tuck, body lift, mommy makeover, bariatric surgery, Brazilian butt lift), Facial Surgery (rhinoplasty, facelift, hair transplant, blepharoplasty), Breast Surgery (augmentation, reduction, lift, gynecomastia), Cosmetic Skin Treatments (laser treatments, chemical peels, anti-aging injectables, HIFU, PRP, dermal fillers), and Cosmetic Gynecology. Rhinoplasty represents a particular specialty area with sub-procedures including septorhinoplasty, revision rhinoplasty, ethnic rhinoplasty, and targeted nasal corrections (bulbous tip, drooping tip, crooked nose, broad nose, wide nostrils). Services span surgical and non-surgical approaches with a stated focus on natural-looking results and personalized treatment planning under the lead surgeon Dr. Milan Doshi.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Surgery Comprehensive surgical body contouring and reshaping procedures including liposuction, tummy tuck, body lift, mommy makeover, Brazilian butt lift, buttock augmentation, weight loss (bariatric) surgery, lipoma removal, and vitiligo treatment for adult patients seeking aesthetic body improvements.
• Facial Surgery Cosmetic facial surgical procedures including facelift, rhinoplasty, dimple creation, hair transplant, brow lift, laser eyelid surgery (blepharoplasty), ear correction, neck lift, cheek reduction, chin augmentation, facial fat grafting, lip reduction, scar revision, and thread lift for adults seeking facial aesthetic improvement.
• Breast Surgery Breast cosmetic and reconstructive surgeries including breast augmentation with implants, breast reduction, breast lift, gynecomastia surgery (male breast reduction), breast asymmetry correction, and inverted nipple correction for adults seeking breast aesthetic improvement.
• Cosmetic Skin Treatments Non-surgical aesthetic skin treatments including skin peels, skin whitening, acne treatment, dark circle removal, dermaroller, glutathione injection, hand and feet rejuvenation, Cosmelan peel, microdermabrasion, microneedling radiofrequency, pigmentation treatment, anti-aging treatments (HIFU, non-surgical facelift, wrinkle removal), PRP, hair loss treatment, mesotherapy, hyperhidrosis treatment, dermal fillers, lip filler, body contouring fillers, laser hair removal, laser tattoo removal, fractional CO2 laser, and photo facial for adults seeking non-invasive aesthetic improvement.
• Cosmetic Gynecology Female genital cosmetic surgical procedures including G-spot amplification, hymenoplasty, labiaplasty, and vaginoplasty for adult women seeking intimate aesthetic or functional improvement.
• Rhinoplasty Surgery Nose reshaping surgical procedures including primary rhinoplasty, septorhinoplasty, revision rhinoplasty, ethnic rhinoplasty, and targeted corrections for hump nose, bulbous tip, boxy tip, drooping tip, crooked nose, broad nose, wide nostrils, flat bridge, alar anatomy correction, nasal dorsum deformities, cleft-related deformity, and post-traumatic deformity; includes both open and closed surgical approaches. Recognized as a clinical specialty with sub-procedures and granular educational content.
• Online Consultation Remote patient consultation service enabling prospective patients to connect with Allure MedSpa specialists via digital channels for initial assessment and treatment planning prior to in-person procedure, particularly suited to outstation and international patients.

Quantifiable outcome

• 20,000+ patients satisfied
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VLCC Wellness: Large listed Indian beauty and wellness chain with significant clinic footprint. Overlaps with Allure on skin, hair, and slimming services; a broader-scope, lower-priced alternative rather than a surgical specialist.
• Kaya Skin Clinic: One of India's largest organized chains of aesthetic clinics, owned by Marico. Overlaps with Allure on non-surgical treatments (laser, injectables, skin) but generally does not offer invasive cosmetic surgery at the same scale.
• Apollo Cosmetic Clinics: Cosmetic surgery arm of Apollo Hospitals, one of India's largest hospital groups. Overlaps with Allure on cosmetic surgery procedures but benefits from a much larger parent brand and broader hospital infrastructure.

Direct peers

• MedLinks Aesthetic Clinic: India-based clinic chain offering cosmetic surgery, dermatology, and hair transplant services. Directly comparable in surgical and non-surgical aesthetic procedures for urban Indian consumers.
• Cocoona Centre of Aesthetic Transformation: India-based multi-city cosmetic surgery and aesthetic clinic offering surgical and non-surgical procedures similar to Allure MedSpa, with comparable pricing structure and a celebrity-surgeon-led brand positioning.
• Dr. Rashmi Shetty Clinics: Celebrity dermatologist-led aesthetic clinic in Mumbai/Hyderabad offering non-surgical injectables, skin treatments, and select cosmetic procedures. Comparable celebrity-surgeon-led brand and Mumbai-based positioning.
• Eternesse Anti-Aging & Cosmetic Clinic: Mumbai-based cosmetic and anti-aging clinic offering similar surgical and non-surgical aesthetic services. Direct regional competitor to Allure's Mumbai locations.
• BodyCraft Salon & Cosmetology: India-based chain offering cosmetic surgery, skin treatments, and aesthetic procedures with multiple locations. Comparable in service breadth, target customer (urban Indian aesthetic consumers), and digital-led GTM.

Emerging players

• Skin & Hair Academy: India-based dermatology and aesthetic clinic offering skin, hair, and select cosmetic treatments. Smaller-scale emerging competitor focused primarily on non-invasive procedures.
• Cutis Skin Solution & Hair Transplant Centre: India-based clinic offering cosmetic dermatology, hair transplant, and limited surgical procedures. Partial overlap with Allure's service portfolio, primarily serving tier-1 Indian metro markets.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allure_medspa
• YouTubeyoutube.com/@Bestcosmeticsurgerycenterindia
• Facebookfacebook.com/AllureMedSpaIndia
• LinkedInlinkedin.com/company/alluremedspa
• Instagraminstagram.com/alluremedspaindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure MedSpa