Ajuntament de Lloret de Mar

What Ajuntament de Lloret de Mar does

Ajuntament de Lloret de Mar is the municipal government of Lloret de Mar, a coastal municipality in the Selva comarca of Catalonia (Girona province), Spain. It provides statutory public services to residents, visitors, and local businesses, including urban planning, citizen assistance, education, social services, public safety, environmental management, and tourism promotion. The municipality operates with an annual budget of approximately 81.6 million euros (2022 approved budget, 10% YoY increase), funded through municipal taxes (IBI, business taxes), service fees, and significant external subsidies including 7 million euros in Next Generation EU funds — the highest capture among Catalan cities from this program — plus 2.27 million euros in FEDER funding and 5.91 million euros for elderly care infrastructure.

The municipality has invested in smart city and digital administration infrastructure, including the LloretSmart mobile application, the Seu Electrònica electronic administration portal (seu.lloret.cat), the municipal procedures portal (tramits.lloret.org), and the physical OIAC citizen information office. It has deployed third-party technology platforms including Mabrian Technologies for tourism intelligence, Civiciti for participatory budgeting, and inSuit for web accessibility. Notable recent initiatives include the launch of the Escola d'Hostaleria (a 1,000m² vocational training facility with 200-student capacity), construction of a 12.3 million euro senior residence and day care center, a 9.01 million euro social housing development with INCASÒL (68 units, delivery 2026), and acquisition of coastal land along the camí de ronda.

Leadership transitioned in 2023 with Adrià Lamelas assuming the role of mayor following the tenures of Albert Robert and Jaume Dulsat. The municipality holds the 'Soc Smart' distinction from the Government of Catalonia (2019) and was designated Capital de la Cultura Catalana 2023. Distribution to citizens occurs through physical offices, digital platforms, departmental service channels, social media, the Nova Ràdio Lloret municipal radio station, and engagement with the Smart City Expo World Congress.

Name

Ajuntament de Lloret de Mar

Legal name

Ajuntament de Lloret de Mar

Website

https://lloret.cat

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajuntament de Lloret de Mar is the municipal government of Lloret de Mar, Catalonia, Spain, providing statutory public services — citizen assistance, tourism promotion, education, social services, and digital administration — to residents, visitors, and local businesses from an ~81.6M€ annual budget.

Ownership category

akta.pro rank

Product category

Municipal Government and Public Administration Services

NAICS

Public Administration (92), Other General Government Support (92119), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Housing Programs (92511)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

Keywords

• Municipal administration
• Public administration services
• Citizen assistance services
• Smart city governance
• Tourism destination management

Headquarters

HQ city

Lloret De Mar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Collection: Collection of municipal taxes including IBI (property tax), taxes on businesses, and various municipal fees
2. European Subsidies and Grants: Funding from EU sources including Next Generation EU funds (5,910,000€ for senior residence), FEDER programs (2,269,912€ for smart tourism destination), and other regional/national subsidies
3. Municipal Service Fees: Fees for services such as waste collection, market licenses, building permits, and other municipal services
4. Municipal Budget: Annual municipal budget of approximately 81.6 million euros for 2022, representing a 10% increase from 2021

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ajuntament de Lloret de Mar is the municipal government of Lloret de Mar, providing public administration services including citizen assistance, electronic administration, urban planning, social services, education, public safety, environmental management, and tourism promotion. Core service delivery occurs through the OIAC citizen information office, the Seu Electrònica electronic administration portal, municipal departments, and the LloretSmart mobile application. The municipality serves registered residents, local businesses, and visitors within its administrative jurisdiction in Catalonia, Spain.

Product overview

Ajuntament de Lloret de Mar operates as a municipal government offering a portfolio of citizen services, smart city initiatives, and educational programs. The primary digital offerings include the LloretSmart mobile app for citizen services, the Lloret Destino Inteligente smart destination platform with tourism intelligence tools (Mabrian), and participatory budgeting through Civiciti. The municipality provides educational services through the Escola d'Hostaleria vocational school, grants and subsidies programs, and the Pla Educatiu d'Entorn educational initiatives. Additional services include the electronic administrative headquarters (Seu Electrònica), Convention Bureau for tourism, and elderly care facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Lloret Convention Bureau: Local convention bureau for business tourism promotion
• Lloret Convention Bureau
• Lloret Convention Bureau
• LloretSmart
• Civiciti
• Lloret Destino Inteligente

Products and services

• LloretSmart Mobile Application (LloretSmart App) Mobile application providing citizens and visitors access to municipal services, real-time information, and smart city features for Lloret de Mar.
• Lloret Destino Inteligente (Smart Tourist Destination) Comprehensive smart destination initiative integrating tourism intelligence tools and data analytics to position Lloret de Mar as an intelligent tourist destination, developed in collaboration with Red.es using Mabrian Technologies analytics.
• Escola d'Hostaleria de Lloret de Mar (Hospitality School of Lloret de Mar) Municipal hospitality school providing vocational training in Culinary Arts, Gastronomy, Restaurant Services, and Tourism Accommodation Management, operated in collaboration with Institut Ramon Coll i Rodés at the Hotel BPM facilities with 1,000m2 of space and capacity for 200 students.
• Seu Electrònica (Electronic Administration Portal) Digital electronic headquarters (seu.lloret.cat) providing online administrative procedures, electronic registration, public procurement, and digital government services to citizens, businesses, and visitors.
• Pressupostos Participats (Participatory Budgets) Participatory budgeting initiative allowing registered citizens (empadronats) to propose and vote on municipal investment projects in their neighborhoods, with an initial allocation of €500,000. Implemented via the Civiciti digital platform and open to 32,159 eligible voters.
• Lloret Convention Bureau Convention bureau promoting Lloret de Mar as a corporate tourism destination, part of the Olot-Girona-Lloret meetings tourism alliance combining three territories for business tourism (Olot for incentive products, Girona for associative, Lloret de Mar for corporate).
• Residència de la Gent Gran i Centre d'Atenció Diürna (Residence for the Elderly and Day Care Center) New elderly care residence and day care center under construction, partially funded with €5.91 million from Next Generation EU funds and operated as part of the municipality's social services infrastructure.
• Subvencions i Ajuts (Subsidies and Grants Program) Municipal subsidy programs offering financial assistance including grants for commerce, IBI property tax reductions, meal scholarships, university scholarships, youth employment programs co-financed with SOC, and European funding services.
• SOM Servei d'Ocupació Municipal (Municipal Employment Service) Municipal employment service providing job search support, employment programs, and youth employment initiatives incorporating young people through European Youth Employment Initiative and ESF 2014-2020 co-financed programs.
• Pla Educatiu d'Entorn - Projecte Arrela't (Educational Environment Plan) Educational environment plan integrating school activities with community resources, including school visits to municipal buildings and citizenship programs for students, supporting 5,377 students at the start of the school year.

Quantifiable outcome

• 30% increase in mediations and improved case resolution by Síndic de la Ciutadania in 2025
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Red.esmajorTechnology or Integration · 1 January 2023Spanish digital transformation agency providing 2,269,912€ FEDER funding for smart tourism destination positioning. Part of Lloret Convention Bureau smart destination initiative.
• INCASÒL (Institut Català del Sòl)majorStrategic or Co-development Partner · 1 January 2023Catalan land institute building 68 social housing units with projected cost of 9.01M€ for delivery in 2026.
• Hotel BPMcoreStrategic or Co-development Partner · 1 January 2022Collaboration agreement for hosting the new Hospitality School at Hotel BPM facilities. The municipality leases 1,000m2 space with 200 student capacity for vocational training in culinary arts and hospitality management. Initial lease for course 2022-2023 valued at 81,675€ including VAT.
• Institut Ramon Coll i RodéscoreStrategic or Co-development Partner · 1 January 2022Educational institution providing vocational training programs in hospitality (Culinary Arts, Gastronomy, Restaurant Services, and Tourism Accommodation Management) through municipal facilities.
• Gremi d'Hostaleria de Lloret de MarmajorStrategic or Co-development Partner · 1 January 2022Hospitality guild collaborating on vocational training and professional development in tourism sector. Partner in convention bureau and tourism promotion initiatives.
• Generalitat de CatalunyacoreStrategic or Co-development Partner · 1 January 2022Regional government providing 5,910,000€ Next Generation EU funding for senior residence construction. Also delegated education authority for vocational training programs.
• SOC (Servei d'Ocupació de Catalunya)minorStrategic or Co-development Partner · 1 January 2022Catalan employment service providing 66,000€ co-financed funding for youth employment program incorporating 6 young people through European Youth Employment Initiative and ESF 2014-2020.
• Gremi de Bars, Restaurants i CafeteriesminorStrategic or Co-development Partner · 1 January 2022Bars, restaurants and cafes guild collaborating on hospitality vocational training programs.
• Associació de Comerç de Lloret de MarminorStrategic or Co-development Partner · 1 January 2022Commerce association participating in hospitality school inauguration and tourism sector collaboration.
• Fundació Climent GuitartminorStrategic or Co-development Partner · 1 January 2022Foundation participating in hospitality school inauguration representing tourism sector educational interests.
• Consorci per a la Normalització LingüísticaminorStrategic or Co-development Partner · 1 January 2022Catalan language normalization consortium providing Catalan language courses with 11% increase in places for third trimester, nearly 29,000 places across 1,344 courses.
• Galeria d'Art ElysiumminorStrategic or Co-development Partner · 1 January 2018Art gallery partnership for joint exhibitions and cultural promotion. Gallery holds collection of Catalan painters including Opisso, Nonell, Casas, Rusiñol, Mir, Sorolla. Planned joint annual exhibitions, guided visits, and educational visits for schoolchildren.
• Olot-Girona-Lloret Meeting Tourism AlliancemajorStrategic or Co-development Partner · 1 January 2016Pioneering alliance in Catalonia combining three territories for business tourism. Olot specializes in incentive products, Girona in associative, and Lloret de Mar in corporate tourism. Goal to create comprehensive MICE product with 35-minute connectivity between destinations.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ajuntament de Tossa de Mar: Neighboring Costa Brava municipality in the same Selva region with a similar tourism-dependent municipal model, comparable population scale, and parallel heritage and beach tourism offerings. Both serve as small coastal town municipal governments in Catalonia.
• Ajuntament de Sitges: Catalan coastal tourist municipality with a similar mix of beach tourism, cultural events, and a comparable mid-sized municipal government operating model. Both invest in smart city initiatives and serve as tourism anchors for their respective regions.
• Ajuntament de Girona: Catalan municipal government that is a co-partner in the Olot-Girona-Lloret MICE tourism alliance. Both provide the full municipal service stack and have comparable operating-budget scale and digital administration maturity.
• Ajuntament de Calella: Catalan coastal municipality in Maresme with a similar tourism and municipal service profile. Both operate as mid-sized municipal governments focused on beach tourism, citizen services, and digital administration modernization.
• Ajuntament de Cambrils: Catalan coastal municipality in Tarragona province with a tourism-led economy and similar municipal service responsibilities. Comparable in population scale, budget size, and the mix of tourism, citizen services, and EU-funded infrastructure projects.
• Ajuntament de Salou: Catalan coastal municipality with a comparable tourism-led economy and resident population. Both operate as small-to-mid-sized municipal governments delivering citizen services, smart destination initiatives, and beach tourism management on the Costa Daurada/Costa Brava.

Broad incumbents

• Ajuntament de Barcelona: Larger Catalan municipal government operating similar functions (citizen services, tourism, smart city, EU funding) but at much greater scale. Overlaps in digital administration priorities and tourism intelligence but serves a far larger population and budget.
• Generalitat de Catalunya: Regional government that supervises Lloret, provides delegated education authority, and channels Next Generation EU funding (5.91M€ for senior residence). Operates in the same public administration space at a higher level and is a critical dependency for the municipality.

Others

• Diputació de Girona: Provincial government body that supports municipal governments in the Girona province, including Lloret. Functions as a coordinator, technical assistance provider, and funding channel for smaller municipalities, making it an enabling peer rather than a direct competitor.

Regional players

• Ajuntament de Benidorm: Spanish coastal tourist municipality in the Valencian Community with a comparable tourism-dominated municipal economy. Similar operating model and seasonal challenges, but operates in a different autonomous community and regulatory environment than Lloret de Mar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lloret_de_Mar
• YouTubeyoutube.com/user/ajuntlloretmar
• Facebookfacebook.com/ajuntLloretdemar
• Instagraminstagram.com/ajuntlloret/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament de Lloret de Mar