What Crans Montana Ski Resort does

Crans Montana Ski Resort operates as the commercial entity behind the Crans-Montana ski area in the Valais region of Switzerland, legally constituted as Remontées mécaniques de Crans Montana Aminona (CMA) SA, a private Swiss société anonyme founded in 1999 with 101–250 employees. The company runs the full cable-car and lift infrastructure connecting Crans to altitudes up to approximately 3,000 meters (including Crans-Cry d'Er, Violettes, Montana, Arnouva, and Plaine Morte), and licenses access through seasonal ski passes, daily tickets, and the Epic Pass program (a Vail Resorts partnership covering 90+ resorts globally). On-mountain F&B operations are managed through subsidiary Crans-Montana Food & Beverage SA across at least nine venues ranging from self-service cafeterias to the altitude Plaine Morte restaurant at ~3,000m.

Revenue is generated across four streams: ski and season passes (subscription/recurring), food and beverage at on-mountain restaurants (transactional), summer mountain activities such as hiking, mountain cart, yoga, and the signature Brunch at Plaine Morte (transactional), and insurance add-ons (SUMMER-ASSIST, SNOWASSIST) bundled into checkout. The go-to-market is direct-to-consumer via the shop.mycma.ch webshop supported by Google Pay, Apple Pay, Twint, and credit card, with physical pickup at station boxes and a seasonal pre-sale campaign running May–July. Marketing relies on the official mycma.ch site, an email newsletter, Facebook, and EpicPass.com listings.

The digital platform is built on Spotlio's third-party technology for ticketing, weather monitoring, and live webcam feeds — no proprietary AI/ML capabilities are disclosed. The company is set to host the FIS Alpine World Ski Championships from February 1–14, 2027, positioning the 2026–2027 winter season and the subsequent summer 2027 period as significant brand and visitation catalysts. No enterprise/B2B customer concentration is present; the customer base is composed of individual skiers, families, summer mountain visitors, and international Epic Pass holders.

Name

Crans Montana Ski Resort

Legal name

Remontées mécaniques de Crans Montana Aminona (CMA) SA

Website

https://mycma.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Crans Montana Ski Resort (CMA SA) is a private Swiss ski area operator in Valais running cable-car infrastructure up to 3,000m, selling season and Epic Pass lift access, operating 9+ on-mountain restaurants via a subsidiary, and hosting the FIS Alpine World Ski Championships in February 2027.

Ownership category

akta.pro rank

Product category

Ski Resort Services

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine ski resort
• Mountain cable cars
• Ski lift operations
• Alpine dining services
• Ski pass sales

Headquarters

HQ city

Crans

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ski Passes and Season Passes: Primary revenue stream from lift tickets and season passes. The resort participates in the Epic Pass program, offering unlimited access to the ski area with an Epic Pass that also provides access to 90+ other resorts worldwide. Season pass pre-sales run annually.
2. Food & Beverage: Multiple restaurants and bars operating at various altitudes including Plaine Morte (highest at 3000m), Violettes, Cry d'Er, Arnouva, Vache Noire, and Zerodix. Revenue from dining, fondue specialties, and Sunday brunch experiences.
3. Summer Activities: Summer mountain activities including cable car access to Cry d'Er, sunrise experiences at Plaine Morte, hiking, mountain cart, and yoga sessions. Brunch reservations sold through the webshop.
4. Insurance Add-ons: Optional SUMMER-ASSIST and SNOWASSIST insurance products available for purchase during pass checkout, providing trip protection and coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crans Montana Ski Resort operates cable cars, gondolas, chairlifts, and drag lifts providing access to alpine skiing terrain up to approximately 3,000 meters. It sells seasonal and Epic Pass lift access, runs nine on-mountain restaurants and bars, and offers year-round mountain experiences including hiking, sunrise events, yoga, mountain cart, and high-altitude brunch at Plaine Morte. Revenue is generated primarily from ski pass subscriptions, lift tickets, and food & beverage operations.

Product overview

Crans Montana Ski Resort operates as a ski area management company offering ski passes, lift access, and dining services. The core product portfolio includes season passes (Epic Pass and Ski Pass 2026-2027), access to ski lift infrastructure (cable cars, gondolas, chairlifts), and 9 on-mountain restaurants (Seven Burgers & Beers, Zerodix, L'Atelier Gourmand, Arnouva, Les Violettes, Plaine Morte, Self de Cry d'Er, Self des Violettes, La Vache Noire). Supporting services include a webshop for pass purchases, real-time webcams and weather forecasting, and summer activities including brunch experiences, yoga, and mountain cart. The resort hosts major events including the 2027 FIS Alpine World Ski Championships.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Pass: Unlimited access to Crans-Montana and 90+ other resorts worldwide during winter season.

Products and services

• Epic Pass

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Epic Pass (Vail Resorts)coreChannel Partner/ Reseller/ DistributorCrans-Montana is a partner resort in the Epic Pass network, offering unlimited skiing access to Epic Pass holders. Pass holders receive a physical card valid on the ski area starting autumn 2026, with partial opening from November 28, 2026. This partnership provides access to millions of potential visitors globally.
• FIS (International Ski Federation)flagshipStrategic or Co-development PartnerCrans-Montana will host the FIS Alpine World Ski Championships from February 1-14, 2027, a premier international skiing competition that will significantly boost the resort's global visibility and reputation as a world-class ski destination.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vail Resorts: Owner/operator of the Epic Pass network and Crans-Montana's distribution partner; operates dozens of US and Australian resorts with similar lift, F&B, and digital commerce models. Most relevant strategic peer given the integrated pass relationship.
• Compagnie des Alpes: Largest European ski-resort operator (Tignes, Val d'Isère, Paradiski, Les Arcs), running lift infrastructure and F&B at scale across multiple French resorts. Comparable on lift operations, F&B, and digital ticketing; broader portfolio provides useful benchmark.

Regional players

• Chamonix Mont-Blanc: Premier high-altitude Alpine resort in neighboring France with similar terrain profile, international visitor mix, and high-altitude dining. Closest cross-border comparable, though operates under a different national regulatory and pass ecosystem.

Direct peers

• Méribel (Les 3 Vallées): Major French Alps resort within the world's largest ski area, hosting premier events and operating comparable lift, F&B, and digital ticketing infrastructure. Closely comparable on event-driven business model and premium mid-market positioning.
• St. Moritz: Ultra-premium Swiss ski destination with extensive lift infrastructure, on-mountain F&B, and event hosting (including Olympic pedigree). Comparable on luxury positioning, infrastructure scale, and event-driven demand.
• Saas-Fee: Swiss high-altitude resort with year-round lift operations, glacier skiing, and on-mountain F&B. Comparable in operating philosophy, high-altitude positioning, and reliance on international guests.
• Gstaad (Gstaad Mountain Rides): Swiss premium ski resort with multiple interconnected lift areas, on-mountain restaurants, and a similar affluent international clientele. Directly comparable on operating model and customer profile.
• Zermatt Matterhorn: Iconic Swiss alpine resort operating cable cars and lifts year-round with similarly distinctive high-altitude dining and a global luxury visitor base. Closely comparable on premium positioning, altitude, and international demand mix.
• Verbier (4 Vallées): Premier Swiss ski resort also located in the Valais canton with similar high-altitude terrain, international clientele, and après-ski/F&B ecosystem. Directly comparable on geography, customer profile, and lift-based operating model.
• Andermatt-Sedrun-Disentis: Mid-sized Swiss ski area operator with cable car and lift infrastructure plus year-round mountain activity programming. Comparable in scale (lift count, employee base) and year-round operating philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cransmontana.resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crans Montana Ski Resort