What I Love Eco Essentials does

I Love Eco Essentials (ILEE) is a Danish sustainable cosmetics company that manufactures and supplies natural and organic personal care amenities to the hospitality industry. Founded in 2016, the company offers a portfolio of bulk-packaged toiletries — body wash, shampoo, conditioner, body lotion, body oil, hand soap, hand cream, and hand sanitizer — formulated with 98–100% natural origin ingredients and free from microplastics, parabens, silicones, and synthetic fragrances. Products are packaged in large-format 150–600ml containers made partly from Ocean Waste Plastic (OWP) collected from coastal areas, and the company holds a layered certification stack including ECOCERT, COSMOS Natural, BDIH, FSC, and Vegan.

The business model is B2B-focused, selling account-based to hotels and hospitality partners across 15+ European countries through direct sales, a login-required e-commerce storefront, and a network of 50+ hotel partner locations. Pricing is per-box unit pricing in EUR (e.g., €368.64/box for body wash pump, €509.44/box for conditioner pump; €60.99/box for hand sanitizer). A secondary revenue lever comes from in-reception resale — hotels purchase amenities and resell them to guests as a profit center, supported by accessories including matte black aluminum holders (€38.62–€67.75 each) and luxury gift bags.

ILEE operates with a lean team of 1–10 employees and develops formulations in collaboration with Mádara Cosmetics, emphasizing sustainability credentials across its go-to-market motion. The company is co-founded by Jannie Lybeck and Mia Thielsen, with no disclosed institutional funding, parent company, or revenue figures. Its competitive positioning centers on certifications, zero-microplastic formulations, large-format packaging designed to reduce waste relative to miniatures, and a partner-facing resale model intended to align hotel incentives with sustainable amenity procurement. Notable customers include Guldsmeden Hotels, Manon Les Suites, Hotel Montanus, Atlantic Hotels, and corporate buyer A.P. Møller - Mærsk.

Name

I Love Eco Essentials

Legal name

I Love Eco Essentials

Website

https://iloveecoessentials.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

I Love Eco Essentials manufactures natural, organic, and zero-microplastic personal care amenities — body wash, shampoo, conditioner, lotion, hand soap, hand cream, body oil, and hand sanitizer — and supplies them in bulk boxes to hotels and hospitality partners across 15+ European countries under ECOCERT and COSMOS certifications.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Amenity Product Sales: Sale of hotel amenity products (body wash, shampoo, conditioner, body lotion, body oil, hand soap, hand cream, hand sanitizer) to hotel and hospitality partners. Products sold in bulk boxes (e.g., 16 pcs per box for body wash at €368.64-368.64 per box). Both pump and cap versions available for most products.
2. Hotel Accessory Sales: Sale of eco-friendly accessories including matte black aluminum holders (for 1, 2, or 3 products), eco-friendly recycled paper bags, cosmetics bags, and luxury gift bags to hotel partners.
3. In-Reception Product Sales (Profit Model): Hotels can sell ILEE products in their reception, covering amenity expenses and potentially generating profit. Hotel guests can purchase products to take home, creating an additional revenue stream for hotel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

I Love Eco Essentials manufactures and supplies eco-friendly hotel amenities and natural personal care products—including body wash, shampoo, conditioner, body lotion, body oil, hand soap, hand cream, and hand sanitizer—to the hospitality industry. Products are plant-based, certified organic and vegan, contain zero microplastics, and are delivered in bulk packaging and refill-friendly bottles made partly from reclaimed ocean waste plastic.

Product overview

I Love Eco Essentials offers a unified portfolio of sustainable hotel amenities for the hospitality industry. The core product line consists of natural and organic personal care cosmetics including Body Wash (Body bubbles), Shampoo (Fresh mop), Conditioner (Silky Locks), Body Lotion (Smooth save), Body Oil (Jazz it up), Hand Soap (Squeaky clean), Hand Cream (Soft touch), and Hand Sanitizer Gel 70%. Each cosmetic product is available in both pump and cap dispenser variants. Accessories complement the offering with Matte Black Holders (for 1, 2, or 3 products), Recycled Paper Bags (Lux Bag), Cosmetics Bags, and Luxury Gift Bags. The complete portfolio is designed for B2B hotel partnerships with bulk packaging (typically 15-32 units per box) and is certified natural/organic, vegan, and free from microplastics.

Differentiator

Problem solved

Functional benefit

Brands

• ILEE: Sustainable hotel amenities brand offering natural and organic cosmetics including body wash, shampoo, conditioner, body lotion, hand soap, and hand cream for the hospitality industry

Products and services

• Hotel Body Wash Natural, organic, plant-based body wash formulated for hospitality in-room amenity use, certified vegan and plastic-free, sold in bulk packaging for hotels, resorts, and short-term rentals.
• Hotel Shampoo Natural, plant-based shampoo formulated for hospitality in-room amenity use, with vegan and ECOCERT-aligned formulation, sold in bulk for hotels and resorts.
• Hotel Conditioner Natural, plant-based hair conditioner formulated for hospitality use, offered in bulk packaging for hotels and short-term rentals.
• Hotel Body Lotion Natural, organic body lotion designed for in-room guest use in hotels, distributed in bulk cartons with refill-friendly packaging.
• Hotel Body Oil Natural body oil sold in bulk for hospitality in-room or spa use as part of the I Love Eco Essentials amenity range.
• Hotel Hand Soap Plant-based hand soap for hotel guest rooms and public restrooms, supplied in bulk with refill-friendly dispensers.
• Hotel Hand Cream Natural hand cream formulated for guest-use amenity programs in hotels, packaged in bulk.
• Hotel Hand Sanitizer Plant-based hand sanitizer supplied to hotels and corporate offices as part of the I Love Eco Essentials eco amenity offering.
• Refill-System Dispenser Bottles Refillable, ocean-waste-plastic and FSC-sourced bottles for hotel amenity dispensing, designed to reduce single-use plastic waste in guest rooms and restrooms.
• Hotel Mini Bottle Collection Branded single-use mini bottles of body wash, shampoo, conditioner, and lotion for hotels that still prefer portion-controlled guest amenities.
• Hotel Essentials Collection Guest-room essentials such as shoe polish and sewing kits distributed alongside I Love Eco Essentials' personal care amenity line for hotels.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Mádara CosmeticscoreStrategic or Co-development PartnerCollaboration with Mádara cosmetics for natural ingredient formulations. Mádara provides expertise in natural cosmetics development, ensuring products are safe for groundwater, marine life, and future generations. Products contain 0% microplastics through this partnership.
• Ocean Waste Plastic (OWP)coreStrategic or Co-development PartnerOcean Waste Plastic organization collects waste plastic from coastal areas and recycles it into new components. Part of ILEE pumps and packaging are made with OWP-collected plastic, helping reduce marine pollution while giving resources a new life.
• ECOCERT GreenlifecoreOthersECOCERT Greenlife provides COSMOS Natural certification for ILEE products. Sets the standard for natural and organic cosmetics worldwide, ensuring sustainability, environmentally friendly processes, and products formulated without harsh chemicals, parabens, silicon, nanoparticles, or synthetics.
• Forest Stewardship Council (FSC)coreOthersFSC certification for all bamboo materials. Confirms wood/bamboo comes from responsibly managed forests or post-consumer waste. Bamboo used in single-use items is harvested from renewable sources (FSC certified bamboo grows up to 1 meter in 24 hours).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pure Beauty (UK): UK-based manufacturer of eco-friendly hotel amenities with vegan and cruelty-free certifications. Direct competitor in the European eco-hotel amenity segment with similar bulk-format, natural-origin positioning.
• Gilchrist & Soames: Premium hotel amenity supplier known for natural and botanical formulations supplied to luxury and boutique hotels globally. Closely mirrors ILEE's positioning around natural ingredients, certification emphasis, and boutique-hotel customer base.
• This Works: Natural sleep-and-wellness brand with a hotel amenity range distributed to boutique and luxury hotels. Comparable in product category (natural personal care), customer segment (boutique hotels), and sustainability-forward positioning.
• Aromatherapy Associates: Natural essential-oil-based bath, body, and skincare brand with a dedicated hotel and spa amenity division. Comparable to ILEE in natural-ingredient positioning, premium pricing, and B2B hospitality distribution.
• ADA Cosmetics International: One of the largest global hotel amenity manufacturers, supplying branded and private-label bath, body, and hair care to hotels worldwide. Most directly comparable to ILEE in business model (B2B amenity supply to hotels with bulk packaging), with significantly broader scale.

Broad incumbents

• ESPA: Spa-grade natural skincare brand with established hotel and resort amenity partnerships worldwide. Comparable in natural/clean positioning and B2B hotel distribution, but at significantly larger scale and broader product portfolio.
• Molton Brown: Premium British bath, body, and fragrance house with a dedicated hotel amenities division. Comparable in luxury-bath amenity positioning and B2B hotel supply, with much broader geographic and retail footprint than ILEE.
• L'Occitane en Provence: Global natural personal care brand with dedicated hotel amenity lines supplied to luxury and boutique hotels. Comparable in natural-ingredient positioning and B2B hospitality distribution, with substantially larger scale and brand reach.

Emerging players

• Dr. Bronner's: Family-owned natural soap and personal care brand with growing hospitality and amenity channel presence. Comparable in organic/natural ingredient positioning, sustainability ethics, and bulk-format amenity supply, though with a US-centric distribution base.
• The Handmade Soap Company: Small-batch natural soap and amenity brand with a growing hotel partnership channel. Comparable to ILEE in scale, eco-certification emphasis (vegan, cruelty-free), and natural-positioning, though with less developed hospitality distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ileeorganiccare

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Eco Essentials