Mulberry Media

What Mulberry Media does

Mulberry Publications Ltd (trading as Mulberry Media) is a London-headquartered, privately held B2B media group operating seven editorially independent specialist news titles targeting UK professional audiences: Accountancy Today (finance professionals), Hotel Owner and Hospitality Week (hospitality operators), Retail Sector (retail decision-makers), Jewellery Focus (jewellery trade), Pet Gazette (pet retail), and Funeral Service Times (funeral profession). Founded in 1997 and registered in England & Wales (company no. 03534647), the company runs a small, hybrid-working team of 11-50 employees out of a London operational HQ (Orion House, 5 Upper St Martin's Lane) with a registered office in Colchester.

The company's underlying technology is conventional web publishing infrastructure — dedicated websites, email newsletter platforms, and standard podcast hosting/distribution via Spotify, Apple Podcasts, and RSS. There is no disclosed proprietary platform, API, or AI tooling; Stripe is integrated for subscription and invoice payments. The product portfolio has expanded beyond written journalism into multimedia, with two branded long-form podcasts (Checking In, Talking Shop), pre-recorded sponsored webinar packages for three brands, and an annual flagship event, the Hotel Owner Conference.

Mulberry's revenue mechanics rest on four streams: (1) display advertising, sponsored posts, and e-shot email campaigns sold direct to brands targeting each vertical; (2) annual paid online subscriptions (12-month minimum, 50% introductory offer) granting access to premium subscriber-only content; (3) event sponsorship of the Hotel Owner Conference; and (4) sponsored webinar packages. The company serves both B2C/B2B professional readers (free and paid) and B2B advertiser clients, with all commercial activity confined to the United Kingdom. Ownership is private and undisclosed; no venture capital, private equity, or institutional investor involvement is referenced in source material.

Name

Mulberry Media

Legal name

Mulberry Publications Ltd

Website

https://mulberrymedia.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulberry Media is a London-based B2B media group operating seven specialist news titles — including Hotel Owner, Retail Sector, and Accountancy Today — that serve UK professional audiences across hospitality, retail, accountancy, jewellery, pet, and funeral verticals via websites, newsletters, podcasts, webinars, and events, monetized through advertising, subscriptions, and sponsorships.

Ownership category

akta.pro rank

Product category

B2B Trade Media

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• B2B media publishing
• Trade journalism
• Specialist news media
• Advertising sales
• Vertical media brands

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Services: Paid subscriptions grant unlimited access to subscriber-only online content including premium articles, features and archives. Minimum 12-month subscription period with automatic annual renewal. Introductory offer of 50% off standard annual subscription fee for first year.
2. Advertising & Sponsorship: Display advertising, sponsored posts, branded content, and webinar sponsorships across all seven brand titles. Offers co-branded webinar packages with panel seats for advertisers.
3. Events: Annual Hotel Owner Conference - flagship in-person event for UK hoteliers with sponsorship opportunities. Pre-recorded panel discussions and sponsored webinars.
4. E-Shots: Email shot build requests available for advertising clients to reach audience segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mulberry Media publishes specialist B2B journalism and market intelligence across seven editorially independent vertical titles covering accountancy, hospitality, retail, jewellery, pet trade, and funeral professions. The company monetizes through paid advertising, sponsorships, and content partnerships sold to businesses targeting these professional audiences, alongside annual subscriber access to premium content and ancillary in-person events (the Hotel Owner Conference and co-branded sponsored webinars). Distribution is delivered via owned websites, daily and weekly email newsletters, branded podcasts, and live events.

Product overview

Mulberry Media is a specialist B2B publishing group operating seven editorial brands across distinct industry sectors: Accountancy Today (finance/professional services), Hotel Owner (hospitality), Retail Sector (retail), Hospitality Week (hospitality/F&B), Jewellery Focus (luxury/retail), Pet Gazette (pet retail), and Funeral Service Times (funeral profession). Each brand operates as an editorially independent publication providing specialist journalism and market intelligence. The portfolio extends into multimedia with two branded podcasts (Checking In and Talking Shop), an annual flagship conference (Hotel Owner Conference), and sponsored webinar offerings for select brands. Distribution channels include dedicated websites, email newsletters (daily and weekly), podcasts, webinars, and a printed annual directory (Charity & Appeals Directory for Funeral Service Times). The company also offers advertising solutions including e-shots and sponsored posts.

Differentiator

Problem solved

Functional benefit

Brands

• Accountancy Today: The daily news destination for UK accountants, auditors and tax professionals.
• Hotel Owner
• Retail Sector
• Hospitality Week
• Jewellery Focus
• Pet Gazette
• Funeral Service Times

Products and services

• Accountancy Today Daily news publication and B2B brand serving UK accountants, auditors and tax professionals with specialist journalism on financial regulation, tax updates, and professional services. Sold via direct advertising, sponsorships and subscriber-only premium content.
• Hotel Owner Trusted B2B publication for independent and group UK hoteliers, operating for over two decades. Provides hotel industry news, operational insights, podcasts and conference programming alongside advertising and sponsorship inventory.
• Retail Sector Intelligence brand covering the UK's fastest-moving retail stories with news and market intelligence for retail industry professionals. Supplemented by the Talking Shop podcast and sponsored webinar offerings.
• Hospitality Week Weekly essential reading B2B publication for UK restaurateurs, operators and suppliers in the hospitality and food & beverage sector, distributed via website and newsletter.
• Jewellery Focus B2B publication covering craft, commerce and culture across the UK jewellery trade, serving jewellery retailers and brands with sector-specific news and market intelligence.
• Pet Gazette B2B voice of the UK pet industry, serving pet retailers, brands and innovators with specialist news and product/market intelligence.
• Funeral Service Times B2B publication serving UK funeral directors and the funeral profession with dignity and insight, combining online news and a printed annual Charity & Appeals Directory.
• Checking In Podcast Long-form interview podcast from Hotel Owner featuring conversations with the operators, founders and thinkers shaping UK hospitality. Distributed via Spotify, Apple Podcasts and RSS.
• Talking Shop Podcast Long-form interview podcast from Retail Sector delivering unfiltered retail insight from high-street veterans to DTC disruptors. Distributed via Spotify, Apple Podcasts and RSS.
• Hotel Owner Conference Annual flagship in-person event for UK hoteliers featuring keynotes, debate and networking, with sponsorship opportunities sold to businesses targeting the UK hospitality sector.
• Sponsored Webinars Co-branded pre-recorded in-person panel discussions filmed at Mulberry's central London HQ with a professional video crew and multi-camera shoot, sold to advertisers as a sponsorship product. Available for Retail Sector, Accountancy Today and Hotel Owner.
• Mulberry Media Premium Subscription Paid annual subscription granting subscribers unlimited access to subscriber-only premium online content across the Mulberry Media portfolio, processed via Stripe checkout with a 12-month minimum term and a 50% first-year introductory offer.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emap: UK B2B media and events business operating trade publications and conferences across retail, fashion, health, and entertainment. Comparable multi-brand B2B trade media structure with strong events adjacency.
• Haymarket Media Group: UK-headquartered B2B and consumer media group operating multiple specialist trade titles, content marketing, and events. Highly comparable to Mulberry's specialist B2B portfolio structure, though Haymarket operates at significantly greater scale.
• Mark Allen Group: Independent UK B2B publisher operating specialist magazines, digital content, and events across healthcare, education, automotive, and other professional sectors. Closely analogous multi-vertical specialist publisher profile.
• Questex: B2B media and events company producing specialist content across hospitality, travel, wellness, and technology verticals. Comparable specialist B2B media-plus-events operating model with strong vertical-focus orientation.
• Datateam Publishing: UK independent B2B media group operating specialist trade titles, digital editions, and events. Analogous multi-title specialist publisher with overlapping mid-market positioning.
• William Reed: UK B2B media and events company focused on food, drink, hospitality, and retail verticals. Direct comparable given Mulberry's overlapping coverage in hospitality (Hotel Owner, Hospitality Week) and retail (Retail Sector).
• DVV Media International: UK-based B2B media group publishing specialist trade titles and organizing industry events. Similar specialist-publisher-plus-events model with recurring revenue across multiple vertical brands.
• Faversham House: UK-based B2B media and events business serving regulated and specialist professional sectors. Similar mix of trade publications, newsletters, and recurring events aimed at niche professional audiences.

Broad incumbents

• Informa: Large UK-listed B2B information services, events, and media group operating thousands of specialist brands globally. Comparable B2B brand portfolio and events franchise model, though vastly larger and more diversified.
• RELX: UK-listed information and analytics group including LexisNexis Risk, Elsevier, and exhibition businesses. Broad incumbent operating in B2B information services and events at global scale; useful for benchmarking against larger B2B information players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulberry Media