Applied Survey Research

Name

Applied Survey Research

Legal name

Applied Survey Research

Website

https://appliedsurveyresearch.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Research Consulting

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ)

akta.pro secondary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

Keywords

• Community needs assessments
• Program evaluation services
• Homeless point-in-time counts
• School readiness assessments
• Nonprofit research consulting

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research and Evaluation Consulting Services: Fee-for-service consulting engagements including community needs assessments, homeless assessments, strategic planning, program design, program evaluation, and grantmaking support. Revenue generated through project-based contracts with government agencies, foundations, and non-profit organizations.
2. Kindergarten Readiness Assessment Tools: Licensing and pricing of KOF and P-KOF assessment tools: $300 base for up to 200 children plus $1.50 per additional child per fiscal year. Includes online teacher training and secure database access. Parent Information Form (PIF) available at $750 flat fee per fiscal year for unlimited children.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Applied Survey Research (ASR) is a nonprofit social research consulting firm that delivers community needs assessments, homeless point-in-time counts, strategic planning, program evaluation, and community health needs assessments to government agencies, foundations, healthcare systems, and school districts. The firm also sells its proprietary Kindergarten Observation Form (KOF), Pre-Kindergarten Observation Form (P-KOF), and Parent Information Form (PIF) assessment tools, validated through six longitudinal studies, for kindergarten readiness measurement.

Product overview

Applied Survey Research (ASR) is a non-profit social research consulting firm offering a comprehensive portfolio of research services rather than a single unified software product. The core offerings include community needs assessments, homeless point-in-time counts, strategic planning, program evaluation, and the award-winning Kindergarten Observation Form (KOF) and Pre-Kindergarten Observation Form (P-KOF) assessment tools for school readiness evaluation. These are complemented by specialized assessments for ACEs/mental health, child safety, community health, racial equity, and youth development. ASR provides supporting services including Results Based Accountability (RBA) methodology, online Tableau dashboards, app and text-based data collection, grantmaking support, focus groups, executive summaries, and data visualization/infographics. An upcoming product is the Upstream Prevention Portal. Pricing varies by service: KOF/P-KOF is $300 for up to 200 children plus $1.50 per additional child; PIF has a flat fee of $750 per fiscal year for unlimited children.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Needs Assessments Comprehensive assessments that scan a community's quality of life to set the foundation for collective impact, focusing on populations such as youth, children witnessing domestic violence, farmworkers, veterans, older adults, and Black/African ancestry communities. Delivered to cities, counties, and foundations.
• Homeless Point-in-Time Assessments Point-in-time (PIT) homeless census and survey assessments using ASR's HUD-recognized best practice methodology, conducted every two years across 10-14 locales in the Western United States. Meets federal requirements for counties to count homeless populations every two years to receive further funding.
• Strategic Planning Services helping partners establish vision, mission, community goals, and clarify program-level outcomes, strategies, and measures to evaluate progress. Grounded in the Results-Based Accountability framework.
• Program Evaluation Process and outcome evaluations that examine implementation quality and summative impact on participants, including both formative improvements and comprehensive assessments for foundations and program operators.
• Community Health Needs Assessments (CHNA) Hospital community health needs assessments developed to meet Affordable Care Act requirements and provide insights for directing community benefits funding. Delivered to health systems such as Kaiser Permanente and Sutter Health.
• Kindergarten Observation Form (KOF) A 22-item teacher-completed assessment using observation and direct assessment to measure early academic skills, self-regulation, social emotional, and motor skills for kindergarten readiness. Validated through six longitudinal studies against Woodcock Johnson III, Brigance K-1 Screens, and Ages and Stages Questionnaire. Takes approximately 10 minutes per child with results available immediately. Priced at $300 base for up to 200 children plus $1.50 per additional child per fiscal year.
• Pre-Kindergarten Observation Form (P-KOF) A 22-item assessment for preschool teachers to evaluate early academic skills, self-regulation, social emotional, and motor skills, designed to monitor progress toward kindergarten readiness throughout the school year. Priced at $300 base for up to 200 children plus $1.50 per additional child per fiscal year.
• Parent Information Form (PIF) A caregiver survey capturing information about a child's early learning experiences, readiness skills, family demographics, and access to community resources and supports. Flat fee of $750 per fiscal year regardless of number of parent respondents.
• Grantmaking Support Guidance for funders to define desired outcomes, indicators, and reporting strategies; includes RFP templates, panel scoring reviews, grantee orientation, and grant management system implementation support (Persimmony, Apricot 360).
• Racial Equity Assessments Community outcome analysis through an equity lens to help partners examine disparities and close opportunity gaps for communities of color.
• Focus Groups and Listening Sessions Qualitative data collection through exploratory focus groups and listening sessions to generate issues, as well as confirmatory sessions to validate findings and develop solutions.
• Online Data Dashboards Interactive Tableau-based dashboards providing accessible, engaging data visualization for partners including First 5 Santa Clara, First 5 Sacramento, Yuba CAPC, Black Child Legacy, and First 5 Solano.
• Executive Summaries and Data Visualization Reports Communication services helping partners summarize key takeaways and learnings in compelling, actionable formats for intended audiences, including executive summaries, briefs, community snapshots, and infographics.

Quantifiable outcome

• 97% of partners agreed that ASR demonstrated compassion and heart for the issues they seek to address in their community
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and notable.

• First 5 County Commissions (21 counties)coreStrategic or Co-development PartnerASR has consulted on over 150 projects for First 5 County Commissions in 21 California counties including Alameda, Contra Costa, Del Norte, Kern, Los Angeles, Madera, Marin, Mono, Orange, Sacramento, San Benito, San Francisco, San Mateo, Santa Barbara, Santa Clara, Santa Cruz, Siskiyou, Solano, Sutter, Tehama, Ventura, and Yuba. Projects include community need assessments, strategic plans, program evaluations, and annual reports required by First 5 California.
• US Department of Housing and Urban Development (HUD)coreOthersHUD has cited ASR's homeless point-in-time assessment methodology as a best practice. HUD provides information about ASR's methodology on their website and in their handbook. ASR's methodology meets federal requirements for counties to count homeless populations every two years to receive further funding.
• Kaiser PermanentecoreStrategic or Co-development PartnerASR conducts Community Health Needs Assessments (CHNAs) for Kaiser Permanente facilities including San Jose, Richmond, and Oakland Medical Center locations as required by the Affordable Care Act.
• Sutter HealthcoreStrategic or Co-development PartnerASR provides Community Health Needs Assessments and evaluation services for Sutter Health facilities in Alameda and Contra Costa counties.
• United Way of Santa Cruz CountycoreStrategic or Co-development PartnerASR and United Way of Santa Cruz County jointly won the 2007 national Brookings Institution award for the Santa Cruz County Community Assessment Project (CAP), recognized as the best indicator project in the nation.
• County Governments (Santa Clara, San Mateo, Alameda, etc.)coreStrategic or Co-development PartnerASR partners with multiple California county governments for homeless point-in-time counts, community health needs assessments, behavioral health evaluations, juvenile probation assessments, and public safety planning services.
• Hispanic Foundation of Silicon ValleynotableStrategic or Co-development PartnerASR supported the development of the Latino Report Card 2023, examining community outcomes through an equity lens for Hispanic/Latino communities in Silicon Valley.
• Brookings InstitutionnotableOthersThe Brookings Institution recognized ASR's work with United Way of Santa Cruz County on the Community Assessment Project as having the best indicator project in the nation in 2007.
• Association for Applied and Clinical Sociology (AACS)notableOthersAACS awarded ASR the Community Service Award in 2006 for outstanding work in applying data collection, analysis, reporting, and management skills to addressing homelessness and other social problems.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insight Policy Research: Small- to mid-size policy research and evaluation firm providing program evaluation and survey research for federal agencies. Comparable scope and size to ASR with overlapping government client base and social policy focus.
• James Bell Associates: Research and evaluation firm specializing in human services, child welfare, and juvenile justice program evaluations. Comparable to ASR's child welfare, juvenile probation, and human services evaluation work for government agencies.
• Child Trends: Nonprofit research organization focused on children and families, conducting evaluations and developing assessment tools. Directly comparable to ASR's early childhood and First 5 work, with overlapping client base of foundations and government agencies.
• Abt Associates: Research and evaluation firm serving government agencies in social policy, health, and education — directly comparable services to ASR including community needs assessments, program evaluation, and HUD-related research, but at much larger scale.
• Westat: Employee-owned research firm providing survey research, program evaluation, and statistical analysis for federal, state, and local government agencies. Comparable to ASR in evaluation methodology, mixed-methods research, and government client base.
• Mathematica Policy Research: Major US social policy research and evaluation firm conducting program evaluations, needs assessments, and survey research for government agencies and foundations. Directly comparable to ASR in services offered, though at significantly larger scale and broader geographic footprint.

Broad incumbents

• RAND Corporation: Large, established policy research institution conducting broad social science research and program evaluations for government and foundations. Overlaps with ASR in community assessments and program evaluation but operates across a much wider research portfolio.
• RTI International: Large nonprofit research institute providing survey research, program evaluation, and statistical analysis to government and commercial clients. Comparable methodological capabilities and federal contract experience to ASR.
• NORC at the University of Chicago: Independent research institution conducting survey research, program evaluation, and policy analysis. Comparable methodology and federal/state government client base, but at significantly larger scale and broader research scope.
• American Institutes for Research (AIR): Large behavioral and social science research organization providing program evaluation, assessment, and technical assistance to government agencies. Comparable in education and social services research, with substantially greater resources and federal contract scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asrimpact
• Facebookfacebook.com/appliedsurveyresearch
• LinkedInlinkedin.com/company/applied-survey-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Applied Survey Research