OASYS Lifestyle Group

What OASYS Lifestyle Group does

OASYS Lifestyle Group Inc. (株式会社オアシスライフスタイルグループ) is a privately held Japanese multi-brand lifestyle operator headquartered in Chiyoda-ku, Tokyo. The group was established in June 2017 with ¥90 million in registered capital, building on its predecessor OASYS Tea Lounge Inc. (founded 2013), and operates as a holding company over a wholly-owned operating subsidiary. Its mission as stated is to pursue customer satisfaction while developing individual and organizational capability, anchored by the slogan "世界一やりたいことができる会社" (a company where you can do what you want most in the world).

The company's commercial activity is organized around four consumer brands spanning food and beverage and apparel. Chun Shui Tang (春水堂) is the company's exclusive Japan licensee for the Taiwan-origin bubble milk tea originator brand, operated through 13+ directly-managed cafes across the Kanto, Kansai, and Kyushu regions (Shibuya, Ginza, Shinjuku, Yokohama, Osaka Grand Front, Nishinomiya Gardens, Hakata, Tenjin, and others). WWS (Workwear Suit) manufactures and sells suit-appearance functional workwear combining formal aesthetics with washable, dirt- and odor-resistant fabric properties, distributed through own retail, department stores, marketplaces (ZOZOTOWN, Amazon Japan, Rakuten), a 3D virtual popup, and a B2B monthly rental program starting at ¥3,000/month. Macqlo is a black-only, high-functionality men's apparel brand targeting 30-40-year-old professionals, and Chill ST is a "street pajama" loungewear/streetwear hybrid brand. The group runs branded e-commerce storefronts per brand, an active earned-media strategy (with a PR team that logged 800+ media placements within six months and 10+ overseas media including BBC), and recurring collaborations such as WWS × ANA × 417 EDIFICE.

The business model combines in-person retail sales (cafe transactions, store apparel), wholesale and B2B uniform supply (corporate clients including Mitsubishi Jisho Community and Laforet Harajuku), a subscription rental layer for WWS, and marketplace and DTC e-commerce. Revenue is concentrated in Japan with no disclosed overseas operations outside the Chun Shui Tang international licensing remit. Notable historical events include a 2018 capital partnership with LOCONDO and a February 2022 absorption merger that folded the apparel subsidiary OASYS Stylewear into the parent. The company remains founder-led by Representative Director and CEO Yuzo Sekiya and has not pursued a public listing.

Name

OASYS Lifestyle Group

Legal name

株式会社オアシスライフスタイルグループ

Website

https://oasys-inc.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Multi-Brand Lifestyle Apparel and Café Operator

NAICS

Clothing and Clothing Accessories Retailers (4581), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Family Clothing Stores (5651), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Bubble Tea (Boba) Shops (THAFAKAC)

Keywords

• Bubble tea cafe
• Workwear apparel
• Street fashion loungewear
• Men's minimalist apparel
• Lifestyle brand operator

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tea Lounge / Cafe Operations (Chun Shui Tang): Operation of Taiwanese bubble tea cafe chain under the Chun Shui Tang brand across Japan. Revenue generated from food and beverage sales at physical store locations.
2. Apparel Manufacturing and Sales (WWS, Macqlo, Chill ST): Design, manufacture, and retail sale of apparel brands including WWS workwear suits, Macqlo men's black apparel, and Chill ST street pajamas through online stores, retail stores, and department store partnerships.
3. WWS Monthly Rental Service: B2B and B2C monthly rental subscription service for Work Wear Suit products, starting from ¥3,000/month for corporate clients.
4. Wholesale and B2B Corporate Sales: Wholesale distribution of WWS workwear to corporate clients as uniform/workwear solutions, including sample and catalog programs for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

OASYS Lifestyle Group designs, manufactures, and retails multiple lifestyle brands: it operates the licensed Taiwan bubble tea cafe chain Chun Shui Tang (13+ stores in Japan) offering Taiwanese cuisine and beverages, while producing and selling three apparel brands — WWS suit-type functional workwear (including B2B corporate rental), Macqlo "black × high-functionality" men's apparel, and Chill ST street-pajama loungewear — through directly operated retail, department stores, marketplaces (ZOZOTOWN, Amazon, Rakuten), and dedicated brand e-commerce sites.

Product overview

OASYS Lifestyle Group operates as a lifestyle innovation company managing four distinct brands: (1) 春水堂 (Chun Shui Tang) - Taiwan café/bubble tea business; (2) WWS (Workwear Suit) - Suit-type functional workwear; (3) Macqlo - "Black × high-functionality" menswear brand; and (4) Chill ST - Street pajama brand. The group also operated subsidiary brands including YZO workwear and WWS Medical before consolidation.

Differentiator

Problem solved

Functional benefit

Brands

• 春水堂（Chun Shui Tang）: 台湾カフェ「春水堂（チュンスイタン）」の運営。タピオカミルクティー発祥の店として知られる台湾トップブランドのカフェ。日本国内・海外への店舗展開を展開。
• WWS（Workwear Suit）
• Macqlo
• Chill ST

Products and services

• Chun Shui Tang (春水堂) — Taiwan Tea Cafe & Bubble Tea Brand Original Taiwan tea cafe chain and originator of bubble milk tea, operated by OASYS Tea Lounge under license across Japan (13+ stores in Kanto, Kansai, Kyushu including Shibuya Mark City, Tokyo Dome City LaQua, Ginza, Shinjuku LUMINE EST, Yokohama Porta, Osaka Grand Front, Nishinomiya Gardens, and Fukuoka). Offers Taiwanese cuisine and beverages with on-site service at each cafe and a web-based pre-order system. Targeted to general consumers seeking authentic Taiwanese tea culture and social dining.
• WWS (Workwear Suit) — Suit-Type Functional Workwear Suit-appearance workwear designed to function as formal business attire while also providing washability, dirt/stain resistance, odor resistance and durability suitable for field work. Sold directly to individual trade/field professionals and to enterprise clients via a B2B monthly rental program (from ¥3,000/month), and distributed through official e-commerce stores, ZOZOTOWN, Amazon Japan, Rakuten, and department stores including Marui Imai Sapporo and Isetan Mitsukoshi.
• Macqlo — "Black × High-Functionality" Men's Apparel Men's apparel brand focused exclusively on black items with high-functionality properties, targeting 30-40 year old Japanese men who want stylish everyday clothing without time spent on outfit selection. Sold via macqlo.jp online store, flagship store at Nagoya HAERA, and pop-up counters at Isetan Mitsukoshi and Kyoto Isetan; the first Tokai permanent store reached 220% of sales plan within one week of opening.
• Chill ST — Street Pajama Brand Streetwear-inspired pajama brand that blurs the boundary between loungewear and streetwear, marketed as comfortable, textured, and design-forward clothing usable at home, outdoors, and during travel. Distributed via chill-st.com online store and pop-up stores at shopping malls including Yokohama Bibury.

Quantifiable outcome

• Macqlo Tokai region first permanent store achieved 220% of sales plan within one week of opening
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LocoDo (ロコンド)minorChannel Partner/ Reseller/ DistributorWWS products are available for purchase through LocoDo's online platform, which also handles returns and exchanges for purchased items.
• Rakuten (楽天市場)minorChannel Partner/ Reseller/ DistributorWWS products are sold through Rakuten's e-commerce marketplace.
• ANA / 417 EDIFICEcoreStrategic or Co-development PartnerTriple collaboration brand — WWS × ANA × 417 EDIFICE released a special business wear collection featuring machine-washable suits, leveraging ANA's brand appeal and 417 EDIFICE's fashion expertise to expand WWS customer base.
• ABAHOUSE (アバハウス)minorChannel Partner/ Reseller/ DistributorABAHOUSE partnered with WWS for limited-period popup sales at multiple ABAHOUSE store locations, introducing WWS workwear to fashion-conscious consumers.
• Kanoya City, Kagoshima PrefectureminorGTM or Marketing PartnerKanoya City PR character 'Kanoya Kanchirow' received WWS workwear uniform donation, generating local media coverage and community engagement.
• Mitsubishi Jisho Community (三菱地所コミュニティ)minorChannel Partner/ Reseller/ DistributorMitsubishi Jisho Community adopted WWS workwear as the uniform for building management staff, providing WWS with a B2B corporate uniform contract.
• Taiwan Chun Shui Tang HQ (台湾春水堂)coreOEM/ Whitelabel/ Licensing PartnerOASYS Tea Lounge holds the license to operate the original Chun Shui Tang (春水堂) brand in Japan, operating all international (non-Taiwan) locations. This is the core brand driving the company's food/beverage revenue.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• United Arrows: Multi-brand specialty apparel retailer with curated menswear brands. Comparable in multi-brand apparel retail format and overlap with Macqlo's target 30-40s male professional consumer.
• Aoyama Trading (Aoyama Shouti): Large Japanese suit and business wear retailer with corporate uniform business. Adjacent competitor to WWS in suit-style workwear and B2B uniform contracts across Japan.

Direct peers

• Workman: Japan's leading workwear/apparel chain. Closest competitor to WWS in functional workwear, including Workman's expansion into 'Kaji Kleen' suits and everyday functional workwear — directly contests WWS's 'suit-type workwear' positioning.
• The Alley (Japan): Taiwanese bubble tea brand with Japan storefronts. Competes for the same Taiwan-authentic, cafe-experience bubble tea consumer that Chun Shui Tang targets.
• KOI Thé (Japan): Taiwan-headquartered bubble tea chain with Japan locations. Direct peer in Taiwanese-origin specialty tea retail and shared target demographic of tea café patrons.
• Gong cha (Japan operations): Taiwan-origin bubble tea chain operating franchise locations across Japan. Directly competes with Chun Shui Tang on Taiwanese tea authenticity and cafe-format bubble tea retail.
• Pearl Lady: Japanese bubble tea chain that competes directly with Chun Shui Tang for in-store Taiwanese tea and boba consumption across shopping malls and train stations. Closest direct competitor within Japan's specialty bubble tea retail category.
• BURTLE: Japanese workwear and uniform manufacturer-retailer selling directly to corporate and individual customers. Competes with WWS in workwear apparel with B2B uniform channel overlap.
• CoCo Ichibanya Bubble Tea (Japan): Bubble tea concept operated by Ichibanya group in Japan. Competes in the same consumer bubble tea cafe segment as Chun Shui Tang with similar mall/storefront distribution.
• Gelato Pique: Japanese loungewear and lifestyle apparel brand. Closest peer to Chill ST in comfortable, design-forward loungewear that blurs home and outdoor wear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oasys_recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OASYS Lifestyle Group