Kassel Marketing

What Kassel Marketing does

Kassel Marketing GmbH is the official municipal destination marketing organization (DMO) for the City of Kassel, Germany, wholly owned by the Stadt Kassel municipal government. Founded in 1995 and headquartered at Obere Königsstraße 15, 34117 Kassel, the company employs 51-100 people and operates a multi-channel tourism platform anchored on the official kassel.de city website. Its core technology is a city website platform serving as the primary digital hub for Kassel tourism, visitor services, and event information.

The company's product portfolio spans four verticals: (1) digital visitor services including the Visit Kassel travel guide, online ticket booking, and a comprehensive event calendar; (2) physical visitor services comprising the Tourist Information office, a municipal service point inside GALERIA Kassel department store, and guided tours of UNESCO World Heritage sites (Bergpark Wilhelmshöhe and documenta artworks); (3) e-commerce via Kasselshop.de selling regional products such as coffee, Ahle Wurscht sausage, and honey; and (4) business and event services through the Kassel Convention Bureau and Kongress Palais venue targeting corporate event organizers. Sub-brands include Visit Kassel, Kassel Convention Bureau, and Kassel Kongress Palais.

The business model combines a mix of transactional revenue streams (ticket sales, tour fees, e-commerce on regional products, event admissions) with what appears to be substantial municipal appropriation from its parent Stadt Kassel, as no external investors are indicated. The end-customer base consists of domestic and international leisure tourists, group bookers, and corporate convention planners, all concentrated within a single geography — the city of Kassel.

Name

Kassel Marketing

Legal name

Kassel Marketing GmbH

Website

https://kassel-marketing.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Kassel Marketing GmbH is the official municipal destination marketing organization for the City of Kassel, Germany, operating the kassel.de portal and bundled visitor services including ticketing, guided UNESCO site tours, a regional e-commerce shop, and the Kassel Convention Bureau for business events.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

akta.pro secondary industries

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE), Exhibitions, Trade Shows & Booth Management (HSACADAH), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Destination marketing services
• Tourist information services
• Guided city tours
• Convention bureau services
• Regional online retail

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales and tours: Selling tickets and guided tours of Kassel's cultural sites including UNESCO World Heritage Bergpark Wilhelmshöhe, documenta artworks, and city walking tours.
2. Online retail - Kassel Shop: Operating the Kassel Shop (kasselshop.de) selling regional products including coffee, Ahle Wurscht sausage, honey, and local gift items to visitors and locals.
3. Event management and conventions: Organizing and hosting events including the Summer Open Air concert series and operating the Kassel Convention Bureau and Kongress Palais for conference and meeting services.
4. Service point operations: Operating a service point within GALERIA department store providing municipal services to citizens and visitors.

Distribution channels4 records

Marketing channels5 records

Core offering

Kassel Marketing GmbH operates as the official municipal destination marketing organization for the City of Kassel, providing visitor information, guided city tours, ticket booking for cultural attractions (including UNESCO World Heritage sites Bergpark Wilhelmshöhe and documenta exhibitions), an online shop for regional products, event/convention management services, and municipal service point operations. It serves both individual tourists visiting Kassel and corporate clients organizing conferences, meetings, and events through its Convention Bureau and Kongress Palais venue.

Product overview

Kassel Marketing GmbH operates a multi-channel tourism and visitor services platform centered around the kassel.de website. The portfolio comprises digital services (Visit Kassel travel guide, online ticket booking, event calendar), physical visitor services (Tourist Information, Kassel Service Point, group offers), e-commerce (Kassel Shop for regional products), and business/event venues (Kassel Convention Bureau, Kassel Kongress Palais, Kassel Business). These offerings work together to promote Kassel as a destination city, facilitate visitor experiences, support local commerce, and serve corporate event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• Kassel Convention Bureau: Convention bureau for business events and conferences in Kassel
• Kassel Kongress Palais
• Visit Kassel

Products and services

• Kassel Shop (kasselshop.de)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hessen Kassel HeritagecoreStrategic or Co-development PartnerKassel Marketing collaborates with Hessen Kassel Heritage on joint guest satisfaction surveys, working together to gather feedback from visitors to assess and improve the Kassel tourism experience. Both organizations share image credits in documentation, indicating an ongoing collaborative relationship in heritage tourism promotion.
• Kassel Convention BureaucoreChannel Partner/ Reseller/ DistributorA dedicated convention and meeting services entity operated by Kassel Marketing, targeting business event organizers and conference planners. Promotes Kassel as a destination for conventions, meetings, and corporate events through a dedicated online portal (kassel-convention.de).
• Kassel Kongress PalaiscoreChannel Partner/ Reseller/ DistributorThe Kongress Palais (kongress-palais.de) is a key venue for conferences and events in Kassel, marketed through Kassel Marketing as part of the Kassel Convention Bureau offering. Represents the primary meeting and event infrastructure promoted by the organization.
• World Freestyle Skateboarding Championships 2026minorGTM or Marketing PartnerAn international sports event hosted in Kassel from August 14-16, 2026, featuring approximately 130 freestyle skateboard athletes from over 30 nations. Kassel Marketing promotes this event as a major attraction drawing visitors to the city and showcasing Kassel as an international events destination.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiqets: Online ticketing platform for museums, attractions, and tours. Overlaps with Kassel Marketing's ticketing and attractions-booking business, but operates as a private global aggregator rather than a single-city DMO.
• GetYourGuide: Global online marketplace for tours, attractions, and activities. Comparable in tours and ticketing offerings, but operates as a broad private aggregator serving many destinations including German cities.

Direct peers

• Dresden Marketing GmbH: Municipal marketing and tourism organization for Dresden. Comparable as a city-owned entity handling tourism marketing, ticketing, tours, and event promotion for a German heritage city.
• Düsseldorf Marketing & Tourismus GmbH: Official DMO for Düsseldorf. Directly comparable as a city-owned tourism and convention organization offering visitor information, tours, and ticket booking services.
• Hamburg Tourismus GmbH: Official destination marketing organization for Hamburg, Germany. Directly comparable as a municipally-owned DMO operating tourism marketing, ticket sales, tours, and convention bureau services for a German city.
• Stuttgart-Marketing GmbH: Municipal DMO for Stuttgart, Germany. Comparable as a city-owned tourism and convention marketing entity offering visitor services, ticket booking, and event promotion.
• München Tourismus: Municipal tourism organization for Munich, Germany. Directly comparable as a city-owned DMO providing visitor information, guided tours, ticket booking, and convention services.
• Berlin Tourismus & Kongress GmbH: Official DMO and convention bureau for Berlin, operating visitBerlin as the city's tourism/convention platform. Directly comparable in role, ownership structure (city-owned), and product mix (ticketing, tours, events, conventions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kasselmarketing
• Facebookfacebook.com/kassel.ist.klasse
• LinkedInlinkedin.com/company/kassel-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kassel Marketing