Evil Genius Beer

What Evil Genius Beer does

Evil Genius Beer Co. is a Philadelphia-based craft brewery founded in 2011 that produces a portfolio of beers branded with distinctive pop-culture themed names, including I Love Lamp, Stacy's Mom, 867-5309, There's No Crying in Baseball, Purple Monkey Dishwasher, and #ADULTING. The company holds these names as unregistered common-law trademarks used on tap handles, sales sheets, and packaging. The firm is co-founded and co-led by Luke Bowen and Trevor Hayward as Co-CEOs and operates with a headcount in the 11-50 range.

The company generates revenue through three primary streams: wholesale distribution of packaged and draft beer to retailers, bars, and restaurants via national distributors; direct-to-consumer sales through its Philadelphia taproom at 1727 Front Street, including on-premises pint and flight service, ticketed drag brunch entertainment, and private event hosting; and ancillary online channels including beer-to-go ordering via the Arryved platform and merchandise sales through a Shopify storefront. Marketing relies primarily on organic social media (Instagram, Facebook, Twitter, TikTok) plus an email newsletter and on-premise events.

In April 2026, Evil Genius acquired 21st Amendment Brewery following its November 2024 shutdown, gaining a California production facility, national distribution rights, and a portfolio of classic brands (Hell or High Watermelon, Brew Free! or Die IPA, Monk's Reserve, and 21st Amendment IPA), with four already restored to distribution. The acquisition shifts Evil Genius from a single-taproom regional operator to a multi-state platform and signals a stated intent to acquire additional distressed craft brands. Financial terms were undisclosed.

Name

Evil Genius Beer

Legal name

Evil Genius Beer Co.

Website

https://evilgeniusbeer.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Evil Genius Beer Co. is a Philadelphia craft brewery founded in 2011 that produces pop-culture themed craft beers for wholesale distribution, its Philadelphia taproom, and direct-to-consumer channels; it acquired 21st Amendment Brewery in April 2026 to add national distribution and a California production facility.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Wholesale beer distribution
• Taproom operations
• Branded beer portfolio
• Brewery hospitality

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Beer Sales: Sales of packaged and draft craft beer to wholesalers and distributors for resale to retail establishments, bars, and restaurants.
2. Taproom Direct Sales: On-premises beer sales and food/beverage service at the Philadelphia taproom location. Includes beer flights, pints, and special events like drag brunches.
3. Merchandise Sales: Online merchandise sales through Shopify storefront including branded apparel and goods.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Evil Genius Beer Co. is a craft brewery that manufactures and sells a portfolio of branded craft beers with pop-culture themed naming. Products are distributed through a national wholesale network to retailers, bars, and restaurants, and sold direct-to-consumer via a Philadelphia taproom, online beer-to-go ordering, and branded merchandise. Following its 2026 acquisition of 21st Amendment Brewery, the company also produces and distributes four restored classic 21st Amendment beer brands from a California production facility.

Product overview

Evil Genius Beer Co. is a craft brewery that operates as a beer producer and hospitality business. The company offers a portfolio of branded beer products through wholesale distribution and operates a taproom in Philadelphia. The core product portfolio consists of named beer brands including I Love Lamp, #SORRYNOTSORRY, 867-5309, Fernando, Santa! I Know Him!, Trick or Treat, Purple Monkey Dishwasher, There's No Crying in Baseball, #ADULTING, and Stacy's Mom. Following the 2026 acquisition of 21st Amendment Brewery, the company expanded to include acquired beer brands with four classic 21st Amendment beers already back in distribution. The company also provides hospitality services including taproom operations, drag brunch entertainment events, beer-to-go sales, and private event venue rental.

Differentiator

Problem solved

Functional benefit

Brands

• I Love Lamp: Beer brand featuring witty naming convention
• #SORRYNOTSORRY
• 867-5309
• Fernando
• SANTA! I KNOW HIM!
• TRICK OR TREAT
• PURPLE MONKEY DISHWASHER
• THERE'S NO CRYING IN BASEBALL
• #ADULTING
• STACY'S MOM

Products and services

• I Love Lamp

Quantifiable outcome

• Four classic 21st Amendment beers restored to market following acquisition

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 21st Amendment BrewerycoreStrategic or Co-development Partner · 21 April 2026Evil Genius Beer Co. acquired 21st Amendment Brewery including full ownership of their California production facility and national distribution rights. Four classic 21st Amendment beers have already been restored to distribution. The acquisition aims to build a nationwide network to preserve beloved beer brands affected by COVID, tariffs, or rising production costs. Financial terms were not disclosed.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Weyerbacher Brewing Company: Pennsylvania craft brewery selling packaged and draft beer nationally with a taproom presence — comparable regional craft peer in both geography and scale.
• Yards Brewing Company: Philadelphia-based craft brewery with a taproom, wholesale distribution, and a heritage of flagship branded beers — directly comparable regional competitor operating in Evil Genius's home market.
• Victory Brewing Company: Pennsylvania-rooted craft brewer with broad national distribution and branded taproom venues — highly comparable mid-tier independent craft operator with similar multi-channel GTM.
• Tröegs Independent Brewing: Pennsylvania craft brewer with a strong regional identity, taproom experience, and packaged distribution — comparable independent craft operator with similar branding and on-premise/wholesale mix.
• Dogfish Head Craft Brewery: Independent US craft brewer known for off-centered, branding-forward beers with strong taproom and national wholesale presence — closely comparable business model, scale, and brand-led positioning to Evil Genius.
• 21st Amendment Brewery: Former San Francisco craft brewery whose California production facility and national distribution rights Evil Genius acquired in 2024/2026 — historically a direct peer in branded craft brewing with national reach.

Broad incumbents

• Boston Beer Company: Public craft brewer (Samuel Adams, Truly, Twisted Tea) with national distribution and broad portfolio — comparable as a large incumbent that defines trade terms and shelf access for the craft category.
• Sierra Nevada Brewing Co. Top-tier US craft brewer with two coast production, national distribution, and flagship brands — comparable as a broad incumbent setting the competitive bar for national craft reach.
• Lagunitas Brewing Company: National craft brewer (now part of Heineken) with broad distribution, branded taprooms, and large-scale brewing — comparable as a larger craft incumbent competing for the same shelf and tap handles.
• New Belgium Brewing Company: National craft brewer (now part of Kirin/Lion) with strong branded identity, taproom, and packaged distribution — comparable as a larger incumbent craft operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/evilgeniusbeer
• Facebookfacebook.com/EvilGeniusBeerCompany
• Instagraminstagram.com/evilgeniusbeer
• TikToktiktok.com/@evilgeniusbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evil Genius Beer