Curver

What Curver does

Curver is a producer and seller of plastic household products for home and leisure, operating since 1949 and headquartered in Niedercorn, Luxembourg, with its operating corporate entity, Keter Italia Spa, registered in Roncadelle di Ormelle, Italy. The company is a wholly owned brand under Keter Group BV, a diversified consumer goods conglomerate that exercises direction and coordination over the operating entity. Curver organizes its offering into six product categories — Storage, Laundry, Waste, Kitchen, Cleaning, and Pets — supplemented by the Jute lifestyle line made from 100% recycled plastic that mimics handcrafted textile aesthetics. The underlying technology is physical plastic manufacturing, including sustainable recycled-plastic processes, with no disclosed proprietary digital or AI components.

The business serves residential consumers seeking home organization, tidying, and storage solutions, with use cases spanning living rooms, bedrooms, offices, kitchens, and laundry areas. Distribution runs through two parallel channels: a global direct-to-consumer e-commerce catalog (global.curver.com) and physical retail and home goods stores. Pricing is not publicly disclosed on the website, with customers directed to the online catalog for product information. Marketing is content-driven, anchored by a Style & Inspiration hub, a blog, and an active presence across Facebook, Instagram, Pinterest, and YouTube, primarily targeting top-of-funnel consumer engagement. The website supports six European languages (English, French, Dutch, German, Spanish, Italian), indicating multi-market European reach. Headcount is reported in the 101-250 range, and no funding rounds, M&A, leadership changes, or revenue disclosures are present in the source data.

Name

Curver

Legal name

Keter Italia Spa

Website

https://curver.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Curver produces and sells plastic household products — storage, laundry, waste, kitchen, cleaning, and pet organization solutions — to residential consumers across Europe, operating as a brand under Keter Group BV via Keter Italia Spa since 1949.

Ownership category

akta.pro rank

Product category

Plastic Household Storage and Organization Products

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Plastic household products
• Home storage solutions
• Household organization products
• Laundry and waste bins
• Recycled plastic housewares

Headquarters

HQ city

Niedercorn

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels6 records

Core offering

Curver designs, produces, and sells plastic household storage and organization products for residential use across categories including Storage, Laundry, Waste, Kitchen, Cleaning, and Pets. The brand also offers the Jute lifestyle line made from 100% recycled plastic, bringing a natural textile aesthetic to its home organization portfolio. Products are distributed via an own-brand online catalog and through retail storefronts.

Product overview

Curver creates beautiful and innovative storage solutions along with offering advice and ideas to organize the home. The company offers a unified portfolio of home organization products across six main categories: Storage, Laundry, Waste, Kitchen, Cleaning, and Pets. Their latest product line is Jute, a lifestyle collection inspired by handcrafted textiles made from 100% recycled plastic. The products are distributed through their online catalog and various retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Storage products Curver Storage products are plastic household storage solutions for organizing various spaces in the home, including living rooms, bedrooms, and offices.
• Laundry products Curver Laundry products are plastic laundry organization and storage solutions for residential laundry rooms.
• Waste products Curver Waste products are household waste management and bin solutions for residential use.
• Kitchen products Curver Kitchen products are plastic kitchen organization and storage solutions for residential kitchen spaces.
• Cleaning products Curver Cleaning products are plastic cleaning organization and storage solutions for residential use.
• Pets products Curver Pets products are plastic pet care and organization products for residential pet owners.
• Jute product line The Jute line is a Curver lifestyle product line inspired by handcrafted textiles and made entirely from 100% recycled plastic, intended to bring an authentic natural aesthetic to the home while remaining a fully plastic-recycled product offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keter Group BVcoreOthersKeter Group BV is the ultimate parent company and exercises direction and coordination (direzione e coordinamento) over Keter Italia Spa, the operating entity for the Curver brand. This is a corporate ownership and governance relationship, not a commercial partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sterilite: Large North American plastic storage container manufacturer. Directly comparable to Curver on the Storage category with a similar plastic-moulding cost model and value-to-mid-tier positioning across retail.
• Joseph Joseph: UK-based design-led brand of kitchen, waste, and home organization products. Directly comparable to Curver across overlapping categories (Waste, Kitchen, Storage) with a similar premium-consumer positioning and similar D2C plus retail distribution model.
• Simplehuman: Premium home organization brand with strength in kitchen, bath, and waste solutions. Comparable to Curver in the Waste and Kitchen categories and in D2C-driven premium positioning, though Simplehuman leans more toward stainless steel and sensor-enabled products.
• Brabantia: Dutch home organization brand specializing in waste bins, laundry, and kitchen storage. Closely comparable to Curver on category overlap (Waste, Laundry, Kitchen) and European retail footprint, with a similar sustainability positioning.

Emerging players

• HAY: Danish design brand with a home organization and storage assortment. Comparable to Curver on category overlap and design-led positioning, though HAY targets a higher-end, design-conscious consumer.
• Sistema Plastics: New Zealand-based plastic kitchen and home storage brand. Comparable to Curver across Storage and Kitchen categories with a similar coloured-plastic product aesthetic and mass-market retail distribution.

Broad incumbents

• IKEA: Global broad-line furniture and home goods retailer/manufacturer with deep assortment in Storage, Laundry, Waste, and Kitchen organization. Comparable to Curver as a competitor for the same consumer wallet and shelf space, particularly in European markets.
• Keter Group: Curver's parent company and a broad incumbent in resin-based home and outdoor storage products (sheds, deck boxes, indoor storage). Comparable because it shares the same manufacturing platform, plastic-moulding expertise, and retail channels that Curver leverages through Keter Italia Spa.
• Rubbermaid: Iconic US plastic storage and home organization brand (part of Newell Brands). Comparable to Curver across Storage, Laundry, and Waste categories with a much broader incumbent scale and retail penetration.

Regional players

• Rotho Kunststoff: German/European plastic household products manufacturer with strength in waste bins, laundry, and kitchen storage. Closely comparable to Curver on material (plastic), category mix, and DACH-region retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/curverofficial
• Facebookfacebook.com/CurverOfficial
• Instagraminstagram.com/curverofficial
• Pinterestpinterest.fr/curver
• LinkedInlinkedin.com/company/european-plastic-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curver