Megameedia

What Megameedia does

Megameedia is the outdoor media company.The company started in 1998. as a provider of three types of advertising media, 6 × 3 BB, roadside advertising, and display cases. Today, they have eight different types of advertising media, totaling 390, which provide a good choice for different types of promotions. has been with the company since its early years.

Name

Megameedia

Legal name

Megameedia Grupp OÜ

Website

https://megameedia.ee/firmast/

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Megameedia is the outdoor media company.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Outdoor advertising
• Digital outdoor media
• Ambient media
• Billboard advertising
• LED screen solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Outdoor Advertising Sales: Rental of traditional outdoor advertising surfaces including billboard placements (6x3 meter format), highway billboards, city columns, viaduct advertising surfaces, and custom-sized advertising locations throughout Estonia
2. Digital Outdoor Media: Advertising time slots on digital outdoor screens (outdoor and indoor), leveraging Digiekraanid OÜ network position as Estonia's largest digital outdoor media operator
3. Ambient/BTL Media: Ambient marketing and below-the-line media solutions including retail installations, venue branding, cinema advertising, sports venue marketing, traffic advertising, and experiential activations through Cream OÜ agency
4. LED Screen Sales and Installation: Sale and installation of LED screen solutions including indoor screens, facade lighting, interactive touch screens, light boxes, LED walls, video walls, room management systems, and custom LED installations
5. Audio-Video Production: Audio and video content production services for advertising campaigns
6. Printing Services: Printing production services for advertising materials

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Megameedia Grupp OÜ sells outdoor, digital outdoor, and ambient media advertising space across Estonia, including 6x3m billboards, highway billboards, city columns, viaduct advertising surfaces, digital outdoor and indoor screens, and ambient installations in retail, sports, cinema, traffic, and education venues. The company also sells and installs LED screen solutions (indoor screens, facade lighting, video walls, touch screens, light boxes) and provides audio-video production and printing services. The network is operated through wholly-owned subsidiaries Digiekraanid OÜ (digital outdoor) and Cream OÜ (ambient media).

Product overview

Megameedia Grupp OÜ operates as an integrated outdoor and ambient media company offering a unified portfolio of three core product lines under its umbrella. Digimeedia provides digital outdoor media through outdoor and indoor digital screens. Välimeedia offers traditional outdoor advertising via billboards, highway billboards, city pillars, and viaduct advertising surfaces. AMBIENT delivers ambient/BTL media solutions across retail, sports, education, leisure, traffic, and cinema locations. Additionally, the company provides complementary services including LED screen sales (Ekraanilahendused), printing production (Trükitootmine), and audio-video production, enabling clients to access complete advertising solutions from a single provider. Since spring 2020, the group has consolidated under the Megameedia Grupp brand, combining Digiekraanid OÜ (Estonia's largest digital outdoor media operator) and Cream OÜ (Estonia's leading ambient media agency).

Differentiator

Problem solved

Functional benefit

Brands

• Digiekraanid: Digital outdoor media services - digital screens and displays for outdoor advertising
• Välimeedia
• AMBIENT

Products and services

• Digimeedia (Digital Outdoor Media)
• Välimeedia (Traditional Outdoor Advertising)
• AMBIENT (Ambient/BTL Media)
• Ekraanilahendused (LED Screen Solutions)
• Trükitootmine (Printing Production)
• Audio-videotootmine (Audio-Video Production)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Digiekraanid OÜcoreStrategic or Co-development Partner · 1 January 2020Digital outdoor media operator merged under Megameedia Grupp brand since spring 2020. Digiekraanid OÜ is Estonia's largest digital outdoor media operator, operating a network of digital outdoor and indoor screens. Now consolidated as a wholly-owned subsidiary under the unified Megameedia Grupp brand.
• Cream OÜcoreStrategic or Co-development Partner · 1 January 2020Ambient media agency merged under Megameedia Grupp brand since spring 2020. Cream OÜ is Estonia's leading ambient media agency, specializing in retail, sports, education, leisure, traffic, and cinema advertising. Now consolidated as a wholly-owned subsidiary under the unified Megameedia Grupp brand.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• JCDecaux: World's largest outdoor advertising company operating across billboards, street furniture, and DOOH; maintains a presence in Estonia and the Baltic region. Directly comparable business model — selling classical and digital outdoor advertising space — but at vastly greater global scale.
• Clear Channel Outdoor: Global OOH media company operating billboards, transit advertising, and DOOH networks across the Americas, Europe, and Asia-Pacific. Closely comparable offering in classical + digital outdoor, with Baltic operations competing for the same advertiser demand.
• Lamar Advertising: One of the largest U.S. outdoor advertising operators with a portfolio of billboards, transit, and DOOH assets. Comparable business model focused on classical and digital outdoor surface sales, though predominantly North American footprint.
• OUTFRONT Media: U.S.-focused OOH media company operating billboards, transit, and digital displays. Comparable classical + DOOH sales model with a defined network of physical and digital advertising surfaces for sale to advertisers.
• Ströer: German outdoor and digital out-of-home advertising company with strong European DOOH presence. Comparable integrated OOH + DOOH + digital product portfolio serving advertisers across multiple markets.
• Focus Media: China's largest OOH/DOOH operator, running an elevator and building-screen DOOH network. Comparable DOOH-led advertising model, though operating in a very different geographic and regulatory environment.
• IGPDecaux: Italian/European OOH operator covering airport, transit, and street-furniture advertising. Comparable classical outdoor + DOOH sales model serving advertisers across multiple European markets.

Regional players

• Primedia Group: Lithuanian outdoor media company operating classical and digital outdoor surfaces in the Baltic region. Closest geographic peer to Megameedia — comparable regional Baltic OOH footprint and similar product mix of billboards and ambient media.

Others

• Media Agency Holdingcos (WPP/Dentsu/Publicis OOH desks): Global advertising holding companies operate dedicated OOH/DOOH media-buying units that procure inventory from operators like Megameedia on behalf of advertisers. They are not direct competitors on inventory but compete for advertiser budgets and influence buying decisions.
• VIOOH (programmatic DOOH platform): Programmatic DOOH marketplace enabling automated buying of digital outdoor inventory across operator networks. While not a direct operator, VIOOH represents the technological shift that could either augment or disintermediate Megameedia's traditional DOOH sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megameedia