Bubbles Dive Center

What Bubbles Dive Center does

Bubbles Dive Center is a privately held, PADI-certified scuba diving education and retail operator headquartered in Jakarta, Indonesia. Founded in 1998 and operating as PADI Dive Center #10860, the company delivers the full PADI curriculum from introductory Discover Scuba Diving experiences through professional Divemaster certification, plus specialty courses in underwater photography, enriched air/nitrox, sidemount, emergency first response, and Poseidon eCCR rebreather diving. The business recently relocated to a newly built central-Jakarta facility featuring a unique 7-meter deep training pool and 3-meter underwater viewing area, allowing trainees to practice descent and equalization under simulated ocean conditions without leaving the city. A retail dive shop on-site sells equipment and accessories.

The business generates revenue through three streams: professional services (PADI course delivery), hardware sales (dive equipment and gear), and recurring online knowledge development via PADI E-Learning available in seven languages. Go-to-market is direct-to-consumer via the company website, Instagram (@bubblesdivers), WhatsApp, email, walk-in, and inbound phone inquiries. Customer segments include first-time divers, certified recreational divers seeking specialty advancement, and aspiring dive professionals. The company is independently owned with no disclosed institutional investment, operates a single facility, and has 11–50 employees.

Bubbles Dive Center's competitive position rests on three pillars: (i) PADI brand affiliation providing globally recognized certification, (ii) the differentiated 7-meter deep urban training pool that eliminates the need for coastal travel, and (iii) over 25 years of operating history with the founder, Daniel Carnadie, identified as co-owner. No funding rounds, M&A activity, or leadership changes have been disclosed in the available data.

Name

Bubbles Dive Center

Legal name

Bubbles Dive Center

Website

https://bubblesdivecenter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubbles Dive Center is a PADI-certified scuba diving training facility in Jakarta, founded in 1998, offering beginner-through-professional certification courses, specialty dives, and retail dive equipment sales from a single urban site.

Ownership category

akta.pro rank

Product category

Scuba Diving Training and Services

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Underwater Photography & Videography Tours/Workshops (THAAAIAK), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Scuba diving courses
• PADI certification training
• Underwater photography courses
• Dive equipment retail
• Diving center services

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. PADI Scuba Diving Courses: Revenue from teaching PADI certification courses ranging from beginner (Discover Scuba) to professional level (Divemaster), including specialty courses
2. Dive Equipment and Gear Sales: Retail sales of scuba diving equipment, masks, fins, regulators, tanks, and accessories through the on-site dive shop
3. PADI E-Learning Online Courses: Online knowledge development portion of PADI courses available in multiple languages including English, Spanish, German, French, Italian, Japanese and Dutch

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bubbles Dive Center is a PADI-certified dive center (no. 10860) that delivers scuba diving education from beginner Discover Scuba through professional Divemaster, including specialty certifications in Underwater Photography, Enriched Air/Nitrox, Rebreather, and Sidemount diving. It also operates an on-site dive shop for retail equipment sales and uses its unique 7-meter deep training pool to simulate ocean conditions for confined water and depth training.

Product overview

Bubbles Dive Center is a PADI-certified Dive Center (no. 10860) founded in 1998, offering a comprehensive portfolio of scuba diving courses and retail services. The company provides PADI certification programs ranging from introductory experiences (Discover Scuba Diving) through professional-level training (Divemaster), along with specialty courses in sidemount diving, rebreather diving, enriched air/nitrox, underwater photography, and emergency response. The center features a 7-meter deep training pool and operates a retail dive shop. Online knowledge development is available through PADI E-Learning, allowing students to complete theory components remotely in multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Water Diver Course PADI Open Water Diver certification course teaching basic scuba diving skills through five confined water dives and four open water dives with five knowledge development sessions. Eligible to learners aged 10+ (Junior) and 15+ (full Open Water).
• Advanced Open Water Diver Course PADI Advanced Open Water Diver course comprising five adventure dives, including deep and underwater navigation, with three elective dives from over 15 specialty options such as night, wreck, and deep diving.
• Discover Scuba Diving PADI introductory program allowing non-divers to experience scuba under professional supervision through basic training, confined water skills, and an open water dive, with credit applied toward Open Water certification.
• Rescue Diver Course PADI Rescue Diver course covering self-rescue, stress management, emergency response, panicked diver response, in-water rescue breathing, and accident scenario handling.
• Dive Master Course PADI Divemaster professional training program developing leadership abilities for supervising dives and assisting instructors, with nine knowledge development modules and a minimum 60 logged dives.
• Underwater Photography Course PADI Underwater Photography specialty covering basic underwater picture-taking skills, equipment care, and safety protocols. Can be completed as part of the Advanced Open Water Diver course.
• Enriched Air (Nitrox) Course PADI Enriched Air Diver specialty teaching extended no-decompression dive times using enriched air nitrox, oxygen exposure management, tank analysis, and dive computer configuration.
• Rebreather Diver Course PADI Rebreather Diver course on Type R electronic rebreathers such as the Poseidon eCCR Discovery MK VI/VII, covering extended no-stop limits, reduced gas consumption, and bubble-free diving.
• Sidemount Diver Course PADI Sidemount Diver course teaching flexible cylinder attachment techniques for recreational diving, facilitating easier water entry and streamlined positioning with multiple tanks.
• Emergency First Response Emergency First Response CPR and first aid training covering adult, child, and infant CPR, AED usage, and emergency first aid skills. Satisfies PADI Rescue Diver prerequisites and applies to everyday emergencies.
• PADI E-Learning Online Knowledge Development PADI online knowledge development courses including Open Water Diver (English, Spanish, German, French, Italian, Japanese, Dutch), Advanced Open Water Diver, Enriched Air Diver, Digital Underwater Photographer, Scuba Tune-up, Dive Theory, and Instructor Development.
• Dive Shop and Service Center Retail dive shop located at Jalan Guru Mughni No.18, Karet Kuningan, Setiabudi, Jakarta Selatan, selling scuba diving equipment and providing equipment servicing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerBubbles Dive Center operates as PADI Dive Center no. 10860, authorized to deliver PADI certification courses from beginner to professional levels. PADI is the world's largest and most respected diver training organization, providing curriculum, certification standards, and brand credibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Mermaid Liveaboards: Indonesia-focused liveaboard dive operator offering PADI courses aboard vessels serving Komodo, Raja Ampat, and Banda Sea. Comparable Indonesian dive market participation with coastal/liveaboard model that may attract the same Indonesian and regional customer base.
• Wakatobi Dive Resort: Indonesian luxury dive resort offering PADI certifications and dive packages. Operates in the same Indonesian regulatory and certification ecosystem and competes for the premium Indonesian and international dive-training customer segment.

Direct peers

• Crystal Divers Bali: PADI 5 Star IDC Center in Bali offering full PADI course range and dive retail. Directly competes for the same PADI certification revenue pool with coastal location advantage.
• Bali Reef Divers: PADI dive center in Bali offering similar full-range PADI courses from Discover Scuba through Divemaster plus dive retail. Closely comparable product offering and target customer with the difference being coastal Bali location vs. Bubbles' urban Jakarta position.
• Blue Horizon Bali: PADI 5 Star Dive Center in Bali offering similar PADI course portfolio from beginner to professional plus dive retail. Comparable in product offering (PADI certifications + retail) and customer base (Indonesian and tourist divers), differing in coastal vs. urban location.
• Two Fish Divers: Indonesian PADI dive operator with multiple resort locations across Bali, Lembeh, and other Indonesian destinations. Directly comparable as a PADI-affiliated dive training center in Indonesia, though primarily coastal rather than urban-focused.

Others

• PADI (Professional Association of Diving Instructors): Global certifying body and strategic partner of Bubbles Dive Center (Bubbles is PADI #10860). While not a competitor, PADI's ecosystem, curriculum, and brand licensing are foundational to Bubbles' business model.
• Aqua Lung: Major global dive equipment manufacturer and a PADI historical partner. Relevant as a competing retail brand in Bubbles' on-site dive shop and as a benchmark for specialty training equipment supply relationships.
• Poseidon Diving Systems: Swedish manufacturer of the Poseidon eCCR rebreather used in Bubbles' Rebreather Diver course. Equipment enabler for Bubbles' highest-margin specialty training; poseidon supply and certification standards directly affect Bubbles' rebreather offering viability.

Broad incumbents

• Scuba Schools International (SSI): One of the two largest global recreational scuba training agencies alongside PADI. While not a direct dive center, SSI competes for affiliate dive centers offering certifications — relevant when considering certification-body competition for instructor training partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bubblesdivers
• Xx.com/bubblesdiver
• LinkedInlinkedin.com/company/bubbles-dive-ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubbles Dive Center