Strategy for the Promotion of Acadian Artists on the International Scene
SPAASI is a Canadian non-profit cultural export organization, founded in 1999 and based in Moncton, New Brunswick, that helps professional Acadian artists from Atlantic Canada access international markets across seven artistic disciplines via curated festival showcases, training, and exchange programs in Europe and Louisiana.
- Company typePrivate
- Founded1999
- HeadquartersMoncton, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What Strategy for the Promotion of Acadian Artists on the International Scene does
Strategy for the Promotion of Acadian Artists on the International Scene (SPAASI) is a Canadian non-profit cultural export organization founded in 1999 and headquartered in Moncton, New Brunswick. It operates as a support mechanism entrusted to the Société Nationale de l'Acadie (SNA), the pan-Atlantic governmental entity that serves as spokesperson for the Acadian people. SPAASI's mandate is to enable professional artists from the four Atlantic Canadian provinces (Nova Scotia, Prince Edward Island, New Brunswick, Newfoundland and Labrador) to access international markets, particularly in French-speaking Europe and Francophone Louisiana. The organization has no technology platform or proprietary software; its core delivery model is event-driven and relationship-based, organized around four program pillars: international showcases (Pavillon Acadie at partner festivals), the annual Francofête en Acadie flagship event, the Prix Marc-Chouinard reciprocity exchange program, and theoretical/experiential training for market readiness.
SPAASI's service portfolio covers seven artistic disciplines (music, theatre, dance, circus, literature, visual arts, media arts) plus gastronomy, with discipline-specific export strategies developed by seven sectoral committees comprising 50+ volunteer artists. Distribution occurs exclusively through curated festival partnerships — Festival Pause Guitare (Albi, France), Francofaune (Brussels, Belgium), Festival Voix de Fête (Geneva, Switzerland), Festival International de Louisiane and Festival Acadien et Créole (Lafayette, Louisiana), Festival interceltique de Lorient (France), and the Canadian Cultural Centre in Paris. During the 2019-2020 Francofête edition alone, the international component generated 400 one-to-one professional meetings, 51 showcases, hosted 20 international delegates, and awarded 6 exchange scholarships.
The organization is funded by provincial governments, federal programs (notably Creative Export Canada), and institutional partners; revenue is not publicly disclosed. The operating model is small (3 paid staff) and volunteer-intensive. Selected artists performing at Pavillon Acadie receive a CAD $2,000 appearance fee plus travel coverage up to CAD $1,800 per person and accommodation/meals. Customer-facing outputs are bilateral: Acadian artists receive export development services, while international festival presenters gain curated access to Francophone Canadian content. The entity has no AI, software, or data products, and no commercial ownership, equity, or M&A activity.
Strategy for the Promotion of Acadian Artists on the International Scene firmographics
Firmographics- Name
- Strategy for the Promotion of Acadian Artists on the International Scene
- Legal name
- Société de promotion des artistes acadiennes et acadiens sur la scène internationale
- Website
- https://spaasi.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- SPAASI is a Canadian non-profit cultural export organization, founded in 1999 and based in Moncton, New Brunswick, that helps professional Acadian artists from Atlantic Canada access international markets across seven artistic disciplines via curated festival showcases, training, and exchange programs in Europe and Louisiana.
- Ownership category
- akta.pro rank
Strategy for the Promotion of Acadian Artists on the International Scene industry classification
Industry- Product category
- Performing Arts Promotion and Cultural Export Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Full-Service Artist ManagementMedia, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & AgenciesArtist Booking, Talent Buying & Agency ServicesMedia, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music FestivalsConferences & Conventions Operations Services (Registration, AV, Logistics)Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)Festival & Live Entertainment Brand PartnershipsMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies
Keywords
Where Strategy for the Promotion of Acadian Artists on the International Scene is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Strategy for the Promotion of Acadian Artists on the International Scene business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government and Organizational Grants: SPAASI is a support mechanism entrusted to Société Nationale de l'Acadie, funded by provincial governments and international partners to promote Acadian artists internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Artist appearance fee for Pavillon Acadie 2023 |
| Other | One time | Travel and accommodation coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Strategy for the Promotion of Acadian Artists on the International Scene product offering
Product offeringCore offering
SPAASI promotes Acadian professional artists internationally by organizing showcase opportunities at partner festivals in France, Belgium, Switzerland, and Louisiana (Pavillon Acadie), running the annual Francofête en Acadie international component with professional meetings and networking, administering the Marc Chouinard Prize reciprocal exchange program, and delivering experiential and theoretical training to prepare artists for international markets. Services span seven artistic disciplines (music, theatre, dance, circus, literature, visual arts, media arts) plus gastronomy across the four Atlantic Canadian provinces.
Product overview
SPAASI is a cultural promotion organization (not a technology platform) that provides a comprehensive suite of services to help Acadian artists export internationally. The core offering includes: Francofête en Acadie as the flagship annual event for professional meetings and showcases; the Prix Marc-Chouinard exchange program with partner festivals in France, Belgium, Switzerland, and Louisiana; Pavillon Acadie programming at international festivals; experiential and theoretical training programs; and marketplace/prospecting services. The organization supports seven artistic disciplines (music, theatre, dance, literature, circus, visual arts, media arts) through sectoral committees and advisory support across the four Atlantic Canadian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Francofête en Acadie (International Component)
- Prix Marc-Chouinard (Marc Chouinard Prize)
- Pavillon Acadie
- Experiential Training (Scenic Coaching)
- Theoretical Training
- Marketplace and Prospecting Services
Quantifiable outcome
- 400 one-to-one professional meetings organized during single Francofête edition (2019-2020)
- +2 more outcomes
Companies that use Strategy for the Promotion of Acadian Artists on the International Scene
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Strategy for the Promotion of Acadian Artists on the International Scene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strategy for the Promotion of Acadian Artists on the International Scene partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Festival International de LouisianecoreFestival in Lafayette, Louisiana - newer partner (2020) hosting Pavillon Acadie for Acadian artists
- Festival Pause GuitarecoreFestival in Albi, France - partner for the Marc Chouinard Prize exchange program, hosting Acadian artists and receiving European artists in return
- Festival FrancofaunecoreFestival in Brussels, Belgium - partner for the Marc Chouinard Prize exchange program facilitating reciprocal artist exchanges
- Festival Voix de FêtecoreFestival in Geneva, Switzerland - partner for Marc Chouinard Prize providing experiential training and networking for Acadian artists
- Festival Acadien et CréolecoreFestival in Lafayette, Louisiana - co-hosting Pavillon Acadie with Festival International de Louisiane
- Société Nationale de l'Acadie (SNA)coreParent organization to which SPAASI is entrusted as a support mechanism. SNA has pan-Atlantic mandate and acts as spokesperson for Acadian people internationally
- Francofête en AcadiecoreFlagship annual event organized by SPAASI for nearly 20 years, featuring international component with professional meetings, showcases, networking, and training
- Festival interceltique de LorientminorMajor Celtic festival in Lorient, France hosting Pavillon Acadie as part of 250th anniversary of Acadian return
- Canadian Cultural Centre in ParisminorHosting Rendez-vous Acadie-Paris event featuring Acadian artistic programming
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Strategy for the Promotion of Acadian Artists on the International Scene competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strategy for the Promotion of Acadian Artists on the International Scene social profiles
Digital presenceStrategy for the Promotion of Acadian Artists on the International Scene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy for the Promotion of Acadian Artists on the International Scene leadership team
Management profileNumber of profiles
Profiles3 records
Strategy for the Promotion of Acadian Artists on the International Scene funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy for the Promotion of Acadian Artists on the International Scene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy for the Promotion of Acadian Artists on the International Scene
What does Strategy for the Promotion of Acadian Artists on the International Scene do?
SPAASI promotes Acadian professional artists internationally by organizing showcase opportunities at partner festivals in France, Belgium, Switzerland, and Louisiana (Pavillon Acadie), running the annual Francofête en Acadie international component with professional meetings and networking, administering the Marc Chouinard Prize reciprocal exchange program, and delivering experiential and theoretical training to prepare artists for international markets. Services span seven artistic disciplines (music, theatre, dance, circus, literature, visual arts, media arts) plus gastronomy across the four Atlantic Canadian provinces.
Is Strategy for the Promotion of Acadian Artists on the International Scene a public or private company?
Strategy for the Promotion of Acadian Artists on the International Scene is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Strategy for the Promotion of Acadian Artists on the International Scene founded?
Strategy for the Promotion of Acadian Artists on the International Scene was founded in 1999.
Where is Strategy for the Promotion of Acadian Artists on the International Scene based?
Strategy for the Promotion of Acadian Artists on the International Scene is headquartered in Moncton, Canada, in the North America region.
How does Strategy for the Promotion of Acadian Artists on the International Scene make money?
One revenue line is on record: government and Organizational Grants.
Does Strategy for the Promotion of Acadian Artists on the International Scene have an API?
No public API is recorded for Strategy for the Promotion of Acadian Artists on the International Scene.
What industry is Strategy for the Promotion of Acadian Artists on the International Scene in?
Strategy for the Promotion of Acadian Artists on the International Scene's product category is Performing Arts Promotion and Cultural Export Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 8600.