Ultra Fog
Ultra Fog is a privately-held Italian fire protection engineering firm founded in 1990 that designs, supplies and services high-pressure water mist suppression systems for marine, land, offshore, rolling stock and vehicle operators worldwide.
- Company typePrivate
- Founded1990
- HeadquartersColchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ultra Fog does
Ultra Fog is a privately-held Italian fire protection engineering company founded in 1990, headquartered in Massarosa, Italy, with a secondary operational base in Cambourne, United Kingdom. It designs, supplies and commissions high-pressure water mist fire suppression systems built around proprietary stainless-steel nozzle technology that produces droplets of 30-200 micrometres, enabling rapid heat absorption and oxygen displacement with materially lower water consumption (0.9-1.65 Lpm/m²) and pipe diameters (65-80mm) than conventional sprinkler systems. The portfolio spans five primary verticals - Marine, Land/Building, Offshore, Rolling Stock and Vehicles - plus a growing set of specialized applications including data centres, tunnels (tested up to 100MW fire loads), cultural heritage, hospitals, aircraft hangars, libraries, battery energy storage systems and railway infrastructure.
The company sells through a mix of direct enterprise sales from its eight offices (Italy, Sweden, UK, Monaco, India, USA, Romania) and a curated authorized service-provider network supplemented by regional channel partnerships (e.g., Sibca in UAE/Bahrain, State Fire in the US). Revenue is generated across three streams: one-time equipment supply (pumps, nozzles, valves, accumulators), design and engineering services, and a lifetime subscription-like service and aftersales offering that provides recurring maintenance, adjustment and education. Differentiated intellectual property includes a patented nozzle test tool that enables sprinkler verification without breaking the frangible glass bulb - a capability claimed to be unique in the industry - alongside a broad portfolio of third-party approvals (FM HC-1, EN 14972-17, UNI 11565, UNECE R107, SP METHOD 4912).
Ultra Fog firmographics
Firmographics- Name
- Ultra Fog
- Legal name
- Ultra Fog
- Website
- https://ultrafog.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ultra Fog is a privately-held Italian fire protection engineering firm founded in 1990 that designs, supplies and services high-pressure water mist suppression systems for marine, land, offshore, rolling stock and vehicle operators worldwide.
- Ownership category
- akta.pro rank
Ultra Fog industry classification
Industry- Product category
- Fire Protection Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
- akta.pro secondary industries
- Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Protection Piping & Sprinkler System Components (IMADALAJ)
Keywords
Where Ultra Fog is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Ultra Fog business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Supply: Sale of water mist fire protection equipment including pumps, nozzles, valves, and accumulators
- Design and Engineering Services: Design, plan approval, equipment supply, start-up and commissioning services for water mist fire protection systems
- Service and Aftersales: Lifetime provision of service and aftersales including maintenance, adjustment, and education for distributors, service partners and customers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ultra Fog product offering
Product offeringCore offering
Ultra Fog designs, manufactures, and supplies high-pressure water mist fire protection systems for marine vessels, land-based buildings, offshore platforms, rolling stock, and commercial vehicles. The company's offering spans turnkey fire suppression solutions (including design, plan approval, equipment supply, commissioning, and lifetime aftersales) plus a portfolio of proprietary components such as pump stations, nozzles, section valves, accumulator units, and the patented Ultra Fog Nozzles Test Tool. Applications include data centres, tunnels, cultural heritage sites, healthcare facilities, aircraft hangars, libraries, battery energy storage systems, and commercial kitchens.
Product overview
Ultra Fog offers a comprehensive portfolio of high-pressure water mist fire protection systems and solutions. The core offering is the Ultra Fog Water Mist Fire Protection System, which uses high-pressure pumps to force water through stainless steel nozzles, creating ultra-fine droplets (30-200 µm) that rapidly absorb heat and displace oxygen to suppress fires. The product line is organized into application-specific solutions across Marine, Land, Offshore, Rolling Stock, and Vehicles verticals, complemented by specialized offerings for data centers, tunnels, cultural heritage, hospitals, aircraft hangars, libraries, battery energy storage, and railway applications. Supporting the core systems is a complete range of engineered components including nozzles (glass bulb and open types), pump stations (P35, MPU235/335, Micro, and Master variants), section valves (hydraulic and electric), accumulator units, and control cabinets. The company also provides design, plan approval, equipment supply, start-up & commissioning, and lifetime service and aftersales support. The portfolio spans from comprehensive turnkey fire protection systems to individual certified components for system integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Fog Water Mist Fire Protection System High-pressure water mist fire extinguishing system using stainless steel nozzles that discharge millions of droplets 30–200 µm in diameter to maximise heat absorption and displace oxygen upon evaporation, suppressing fires with significantly less water than traditional sprinkler systems.
- Marine Fire Protection Tailored water mist fire suppression systems for cruise ships, Ro-Ro, Ro-Pax, tankers, naval vessels, historic ships, special purpose vessels, and luxury yachts, certified to FM Approval HC-1.
- Land Fire Protection Fire protection solutions for hotels, commercial offices, shopping malls, schools, historic buildings, museums, restaurants, care homes, hospitals, power plants, and tunnels, optimised for minimal water damage in buildings and infrastructure.
- Offshore Fire Protection Water mist fire protection for offshore machinery spaces, engine rooms, gas turbine enclosures, power generator transformers, accumulator units, and control rooms in challenging environmental conditions.
- Rolling Stock Fire Protection Fire protection systems for single and double deck trains, high-speed trains, locomotives, and metro lines, compliant with UNI 11565:2021 railway fire safety standards.
- Vehicle Fire Protection System Fire protection system for buses, heavy transport, trucks, and industry machines using an accumulator unit with compressed gas and water, offering manual, detector tube, and remote driver-side activation at 110 bar standby pressure.
- Nozzles with Glass Bulb Normally closed nozzles for systems with conventional activation, working at 100 bar; the glass bulb keeps the piston in place to prevent leakage, and Ultra Fog is the only company that can test the nozzle without breaking the frangible glass bulb.
- Open Nozzles Normally open nozzles for systems with intelligent activation, with a unique patented design delivering high cooling performance and low water consumption; Model 202 supplied with a star lock for easy mounting.
- Ultra Fog Nozzles Test Tool Patented solution to verify the function of the sprinkler system by flushing each Ultra Fog nozzle to check water quality without breaking the frangible glass bulb.
- Pump Station P35 High-pressure pump station for Ultra Fog water mist fire protection systems.
- Pump Station MPU235 – MPU335 Electric-driven piston high-pressure pumps with frequency-controlled RPM (MPU235 up to 100 L/min, MPU335 up to 150 L/min at 100 bar), including integrated pilot pump, strainer, safety valve, pressure gauge, and transmitter.
- Micro Pump Station Compact pump station with 1–4 high-pressure pumps and an air-driven pilot pump, optionally with frequency-controlled RPM for extended low rate.
- Master Pump Station Flexible pump station with 1–4 internal buffer tanks holding high-pressure pumps (2–8 pumps typically with one spare), equipped with electric/air-driven pilot pump.
- Hydraulic Section Valve Section valve for hydraulic activation of dry pipe systems, with flow up to 200 L/min at 100 bar, easy to install, access, operate and maintain.
- Electric Section Valve Sand-cast/forged brass section valves for electrical activation of the dry pipe system, with modular design for flexible configuration, peak pressure reduction, and section isolation for maintenance.
- Accumulator Unit Compact modular accumulator skid unit combining a 50-litre nitrogen bottle with a 68-litre water bottle, with electrically controlled gas valve, manual override, and low-nitrogen pressure switch, paintable to RAL specification.
- Main Electrical Cabinet (AS1) Main electrical control cabinet for pump management with manual and automatic control options for Ultra Fog high-pressure water mist systems.
- Design and Engineering Services Custom design and plan approval services for water mist fire protection systems tailored to vessel, building, offshore, rail or vehicle applications.
- Start-up and Commissioning Services On-site start-up and commissioning of Ultra Fog water mist fire protection systems to validate installation, performance, and compliance.
- Lifetime Service and Aftersales Lifetime provision of service and aftersales including maintenance, adjustment, and education for distributors, service partners, and customers, delivered directly and via trained authorised service providers.
Quantifiable outcome
- Water consumption density reduced to 0.9-1.65 Lpm/m² compared to 10.2-25 lpm/m² for sprinkler systems
- +2 more outcomes
Companies that use Ultra Fog
Customer profileSegments5 records
Ideal customer profiles5 records
Ultra Fog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ultra Fog partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SibcacoreSibca is one of UAE and Bahrain's leading Fire Protection, Security, BMS, ELV and ICT solutions providers. This partnership allows distribution of Ultra Fog fire protection products in the United Arab Emirates.
- State FireminorState Fire is a distributor supporting Ultra Fog's presence at PowerGen International 2025 in Dallas, USA.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Ultra Fog competitors and assessment
Company assessmentDirect peers
- Marioff (HI-FOG): Marioff is the original developer of high-pressure water mist (HI-FOG) fire protection and is Ultra Fog's closest direct competitor in marine, offshore, and land applications. Comparable product architecture (high-pressure pumps, nozzles, water-only suppression) and shared customer base across cruise ships, offshore, and tunnels make it a head-to-head peer.
- Fike Corporation: Fike manufactures special hazard fire suppression systems including water mist, clean agent, and detection technologies for industrial, marine, and process protection. Closely comparable technology portfolio and shared end markets with Ultra Fog in oil & gas, marine, and process industries.
- Fogtec (Brandschutz / IFEX): Fogtec develops high-pressure water mist fire protection systems for tunnels, rail, marine, and industrial applications. Closely comparable technology focus (high-pressure water mist), overlapping verticals (rolling stock and tunnels) and similar scale positioning to Ultra Fog.
- WAG Group (Wassernebel-Technik): WAG is a German water mist fire protection specialist serving marine, rolling stock, and industrial markets with proprietary nozzles and pumps. Closely comparable technology stack and overlapping end-market emphasis (especially rolling stock/metro) to Ultra Fog.
Broad incumbents
- Kidde (Carrier): Kidde (Carrier) supplies special hazard and clean agent fire suppression for marine, offshore, and industrial verticals. Comparable on special hazard suppression and major marine/offshore accounts but with a much broader product portfolio and global service network.
- Johnson Controls (Tyco Fire Protection): Johnson Controls offers fire suppression (sprinkler, water mist, gas) and life safety across marine, data centre, and commercial buildings. Provides overlapping water mist capability but competes primarily through bundled, integrated offerings at much larger scale than Ultra Fog.
- Minimax: Minimax is a global fire protection specialist offering special hazard suppression (gas, water mist, foam) across marine, industrial, and commercial segments. Overlaps with Ultra Fog on water mist for marine and offshore but operates at significantly larger scale and with broader integrated fire solutions.
- Danfoss Semco (Fire Protection): Danfoss Semco supplies water mist and pre-action sprinkler systems for marine, offshore, and onshore industrial applications. Similar product positioning and customer base to Ultra Fog in marine/offshore but operates within the broader Danfoss organisation with broader scale and distribution.
Emerging players
- SEVO Systems (Fire Suppression Systems): SEVO Systems supplies clean agent and water-based fire suppression for marine, military, and industrial applications. Comparable to Ultra Fog's marine and offshore product lines, particularly for special hazard enclosures and engine rooms.
- Firetrace International: Firetrace International specialises in localised fire suppression (tube-based and water mist systems) for enclosures, vehicles, and small industrial applications. Overlaps with Ultra Fog's vehicles and small-equipment segments but is more focused on localised suppression versus full room flooding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ultra Fog social profiles
Digital presenceUltra Fog compliance and trust
Trust signalCompliance6 records
Ultra Fog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Fog leadership team
Management profileNumber of profiles
Profiles2 records
Ultra Fog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Fog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Fog
What does Ultra Fog do?
Ultra Fog designs, manufactures, and supplies high-pressure water mist fire protection systems for marine vessels, land-based buildings, offshore platforms, rolling stock, and commercial vehicles. The company's offering spans turnkey fire suppression solutions (including design, plan approval, equipment supply, commissioning, and lifetime aftersales) plus a portfolio of proprietary components such as pump stations, nozzles, section valves, accumulator units, and the patented Ultra Fog Nozzles Test Tool. Applications include data centres, tunnels, cultural heritage sites, healthcare facilities, aircraft hangars, libraries, battery energy storage systems, and commercial kitchens.
Is Ultra Fog a public or private company?
Ultra Fog is a private company. It is classified as unknown and is currently operating.
When was Ultra Fog founded?
Ultra Fog was founded in 1990. It employs 51 to 100 people.
Where is Ultra Fog based?
Ultra Fog is headquartered in Colchester, United Kingdom, in the Europe region.
How does Ultra Fog make money?
Three revenue lines are on record. Equipment Supply is the primary driver. The others are design and Engineering Services and service and Aftersales.
Who are Ultra Fog's main competitors?
Direct peers on record are Marioff (HI-FOG), Fike Corporation, Fogtec (Brandschutz / IFEX) and WAG Group (Wassernebel-Technik). Broad incumbents are Kidde (Carrier), Johnson Controls (Tyco Fire Protection), Minimax and Danfoss Semco (Fire Protection). Emerging players are SEVO Systems (Fire Suppression Systems) and Firetrace International.
Does Ultra Fog have an API?
No public API is recorded for Ultra Fog.
What industry is Ultra Fog in?
Ultra Fog's product category is Fire Protection Systems. Its primary akta.pro industry code is IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood), with a secondary code of IMAJAIAG, Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting). Its NAICS code is 333415 and its SIC code is 3590.