K11 School of Fitness Sciences

Name

K11 School of Fitness Sciences

Legal name

K11 Education Private Limited

Website

https://keleven.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fitness Vocational Education

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness education
• Personal training certification
• Vocational training
• Nutrition certification
• Kettlebell certification

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course and Certification Fees: Revenue generated from one-time course fees for various fitness certifications including personal training, nutrition, kettlebell, weightlifting, gym management, and sales counselling programs. Fees are paid upfront for course enrollment with EMI options available for select programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

K11 School of Fitness Sciences delivers vocational certifications and diploma courses for fitness professionals, including personal training certifications (Certified Personal Trainer, Advanced Personal Trainer, Advanced Personal Trainer Pro, Diploma in Personal Training), Human Performance Nutrition, Personal Training for Special Populations, Gym Setup and Management, Gym Sales Counsellor, Kettlebell and Weightlifting (Snatch) certifications, plus specialized workshops. Programmes are delivered through 8 physical branches across India and a hybrid online platform combining live video classes with in-gym practical training.

Product overview

K11 School of Fitness Sciences (also known as Keleven/K11 Fitness Academy) offers a comprehensive portfolio of vocational education programmes for fitness professionals. The core offering consists of personal training certifications at multiple levels (Certified Personal Trainer, Advanced Personal Trainer, Advanced Personal Trainer Pro, and Diploma in Personal Training), complemented by specialized certifications (Kettlebell, Weightlifting Snatch, Supplementation) and workshops (Performance Boosting Supplements, Testosterone & Testosterone Boosters, Decoding Diets & Nutrition Counselling). Supporting services include Human Performance Nutrition certification, Personal Training for Special Populations, Gym Setup and Management, Gym Sales Counsellor training, Knowledge Seminars, Video Counselling, and Student Placement Assistance. The institution operates 8 branches across India (Mumbai, Pune, Delhi, Bengaluru, Kolkata, Hyderabad, Jaipur, Kochi) with programmes combining theory sessions with hands-on practical training on gym floors.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Personal Trainer Pro (APT-Pro) A six-month comprehensive personal training course combining theory sessions and on-gym practical training to equip students with the knowledge and skills to work as well-rounded personal trainers. Targeted at individuals building a professional fitness career.
• Advanced Personal Trainer (APT) Personal training certification blending theory sessions and practical training to prepare students to work in the fitness industry. Targeted at aspirants seeking a recognized advanced credential.
• Certified Personal Trainer Course (CPT) A focused 12-week personal training certification covering biomechanics, programme design, and client handling with online and classroom learning options. Targeted at entry-level trainers seeking their first recognized credential.
• Diploma in Personal Training (DPT) Comprehensive personal training diploma with structured theory and supervised practical sessions covering anatomy and exercise science. Targeted at learners seeking a foundational, full-spectrum fitness diploma.
• Human Performance Nutrition Certification (HPN) Online certification integrating nutrition planning with training outcomes, teaching learners to create client-specific dietary strategies grounded in performance science. Targeted at fitness professionals and nutrition enthusiasts.
• Personal Training for Special Populations (PT-SP) Certification course training professionals to safely and confidently work with diverse client groups including seniors, prenatal clients, and individuals with medical conditions. Targeted at existing certified personal trainers expanding scope of practice.
• Gym Setup and Management Course (GSM) Comprehensive education pathway for gym ownership and management covering financial planning, staff development, marketing strategy, and member retention. Targeted at fitness entrepreneurs and gym managers.
• Gym Sales Counsellor Course (GSC) A 4-month, 100% live online teacher-led programme teaching enquiry handling, membership counselling, CRM usage, and customer retention strategies for the fitness industry. Targeted at gym sales staff and membership consultants.
• Kettlebell Certification Level-1 Two-day intensive kettlebell training certification covering fundamental and advanced techniques including One-Arm Snatch, One-Arm Jerk, and One-Arm Long Cycle, including a hard copy textbook. Targeted at trainers seeking a structured kettlebell credential.
• Weightlifting Certification: Snatch Olympic weightlifting certification providing 20 hours of in-person training on correct snatch technique and form, accredited by REPS India with 16 CPD points. Targeted at trainers and lifters wanting recognized Olympic-style instruction.
• Supplementation Certification Science-driven 45-hour certification covering protein, carbohydrates, vitamins, minerals, amino acids and performance boosters with label analysis. Targeted at trainers and health practitioners needing evidence-based supplement knowledge.
• Performance Boosting Supplements Workshop One-day intensive workshop on science-based understanding of ergogenic aids including creatine, beta-alanine, caffeine, and pre-workout supplements with focus on mechanisms and dosing. Targeted at fitness enthusiasts and trainers.
• Understanding Testosterone & Testosterone Boosters Workshop One-day science-based workshop on testosterone physiology, hormonal regulation, and evidence-based evaluation of testosterone boosters with ethical client counselling. Targeted at trainers and health practitioners.
• Decoding Diets And Mastering Nutrition Counselling Workshop Two-day intensive nutrition education programme on scientific analysis of popular diets and practical nutrition counselling skills. Targeted at trainers, nutrition students and enthusiasts.
• Knowledge Seminars In-depth free and paid educational seminars covering fitness, biomechanics, exercise programming, muscle building, and nutrition science. Targeted at fitness enthusiasts and prospective certification students.
• Student Placement Assistance Comprehensive placement support including CV preparation, interview guidance, personality development, employer connections, and campus recruitment drives with a documented 85% placement rate. Targeted at K11 students transitioning to employment.
• Student Certificate Verification Online verification system allowing employers and individuals to validate K11 student certificates for authenticity. Targeted at hiring employers and K11 alumni.
• Video Counselling Face-to-face video counselling sessions with experienced course counsellors that provide comprehensive information about programmes without requiring travel. Targeted at prospective students evaluating courses.

Quantifiable outcome

• 85% of students secure placements after completing programs
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• PD:ApprovalcoreStrategic or Co-development PartnerInternational accreditation body providing K11 students with globally recognized certifications enabling employment opportunities across REPS member countries worldwide. This partnership ensures K11's curriculum meets international benchmarks for fitness professional education.
• REPS IndiacoreStrategic or Co-development PartnerProfessional fitness industry registry in India. K11 is recognized as an Approved Training Partner, allowing graduates to obtain REPS India registration and practice across all REPS member countries internationally.
• National Skill Development Corporation (NSDC)coreStrategic or Co-development PartnerGovernment-backed skill development corporation under Ministry of Skill Development & Entrepreneurship (MSDE). K11's Approved Trainer Partner status aligns courses with NSQF and Skill India standards, enhancing credential value for students.
• Skill IndiacoreStrategic or Co-development PartnerNational initiative under Ministry of Skill Development & Entrepreneurship. K11 contributes to the Skill India mission by providing vocational fitness education aligned with national skill standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Council on Exercise (ACE): Major NCCA-accredited personal trainer, health coach, and group fitness certification provider serving a global learner base. Closely parallels K11's core certification offering (CPT/DPT-style credentials) and continuing education catalogue.
• American College of Sports Medicine (ACSM): Credentialing body offering ACSM-CPT, ACSM/EP-C, and group exercise certifications grounded in exercise science. Comparable to K11's science-based curriculum and exercise-physics emphasis reflected in alumni testimonials.
• National Strength and Conditioning Association (NSCA): Offers CSCS, NSCA-CPT, and tactical strength certifications aimed at aspiring and practicing strength coaches and trainers. Directly comparable in target learner (credentialing trainer), modular certification structure, and global credentials recognized in India-adjacent markets.
• National Academy of Sports Medicine (NASM): Globally recognized personal training certification body offering CPT, nutrition, and specialty credentials. Directly comparable to K11's certifying business model, with similar programmatic structure and target learner (aspiring and upgrading fitness professionals).
• International Sports Sciences Association (ISSA): Online personal training, nutrition, and specialty fitness certification provider with a similarly structured self-paced/delivered model. Comparable to K11 in product mix, online delivery, and target learner profile.
• American Fitness Professionals & Associates (AFPA): Multi-credential fitness education provider offering personal trainer, nutrition, and specialty certifications online. Comparable to K11 in catalog breadth, online delivery, and proprietary curriculum content approach.

Emerging players

• Precision Nutrition: Specialized nutrition coaching certification (Pn1/Pn2) targeting fitness and health professionals. Directly comparable to K11's Human Performance Nutrition (HPN) certification, with a similar buyer persona (existing trainers seeking nutrition add-on credentials).

Regional players

• VLCC Institute of Beauty & Fitness: India-based vocational training institute covering fitness, beauty, and wellness disciplines with a multi-branch presence. Comparable as an India-domestic vocational education peer targeting career-changers in adjacent wellness verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/k11fitnessacademy
• Xx.com/K11School
• Facebookfacebook.com/k11schooloffitnesssciences

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K11 School of Fitness Sciences