Sucesso em Vendas

What Sucesso em Vendas does

Sucesso em Vendas is a privately held Brazilian commercial consulting firm founded in 1991 and headquartered in Curitiba, Paraná, with additional offices in Leiria and Lisbon, Portugal. The company provides sales transformation services to enterprise and mid-market clients across seven primary verticals: retail, automotive, agribusiness, financial services, real estate, industrial distribution, and services. Core offerings include Commercial Consulting (Consultoria Comercial), Commercial Mentorship (Mentoria Comercial), Sprint SV intensive advisory (6-week), Commercial Training programs, the Assessment/DOV sales opportunity diagnosis, customized Sales Playbooks, lectures, and a Sales Academy, all delivered through a Taylor Made, project-based engagement model.

The firm's intellectual property is anchored in proprietary methodologies developed over three decades, including the APONTE sales method and the 8 Atitudes Vencedoras (8 Winning Attitudes) behavioral framework, supplemented by a Driva territory management tool, an RFV (Recency, Frequency, Value) portfolio policy, and a Corporate Education Platform with a mobile application for EAD delivery. Technology is integrated rather than sold: the firm partners with Ploomes CRM (Latin America's largest CRM), BI, Sales Engagement, and Market Intelligence solutions and embeds them into client sales processes. The methodology combines strategy, process structuring, people development, hands-on field execution, and technology adoption.

Sucesso em Vendas generates revenue through professional services engagements of varying duration, with pricing negotiated based on scope, duration, company size, and client needs (not publicly disclosed). It claims 1,000+ cumulative clients and 1 million+ trained professionals, with documented marquee engagements including Havan, Gerdau, Leroy Merlin, Casas Bahia, Boticário, BASF, Johnson & Johnson, Vivo, Sicredi, Unimed, Iveco, CAOA Chery, and Grupo Tapajós. The company operates a founder-led model under managing partner Paulo Lugli and coordinator Thiago Vieira, with sector-specialized consultant squads delivering on-site at client locations. Distribution is direct enterprise sales supported by content marketing, social media, email, case studies, and graduation/client events; international expansion is channeled through Portugal offices and emerging engagements in Cabo Verde and other Lusophone markets.

Name

Sucesso em Vendas

Legal name

Sucesso em Vendas

Website

https://sucessoemvendas.com.br/

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Sucesso em Vendas specializes in providing marketing, sales, and human resources solutions for businesses.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Customer Success (Adoption, Retention & Expansion) (EDABABAG), Sales Management & Coaching (Frontline Leadership) (EDABABAI), Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Sales consulting services
• Commercial transformation
• Sales training programs
• Sales methodology implementation
• Sales leadership development

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commercial Consulting Services: Core revenue stream from providing commercial consulting services including diagnostic assessment, strategic planning, process structuring, and implementation support. Projects are customized (Taylor Made) and typically span multiple months with ongoing engagement.
2. Commercial Mentorship: Mentorship programs for commercial leaders and sales professionals, focused on behavioral development, leadership, and strategic thinking. Provided as ongoing or cohort-based programs.
3. Commercial Training and Formation Programs: Sales training programs and commercial development courses for leaders and multipliers. Includes workshops, bootcamps, and ongoing development programs.
4. Commercial Assessment Services: Assessment solutions including Diagnóstico de Oportunidades de Vendas (DOV) - sales opportunity diagnosis providing analysis of commercial gaps, leadership performance, and growth potential.
5. Sprint SV (Commercial Assessment): Intensive short-duration assessment method designed to resolve commercial problems or address needs within 6 weeks.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sucesso em Vendas provides commercial consulting, mentorship, and training services that help mid-market and enterprise companies structure sales operations, implement sales methodologies, develop sales leaders, and integrate technology (CRM, BI, Sales Engagement) into their commercial processes. The core deliverables are tailored consulting engagements (Consultoria Comercial), leadership mentorship (Mentoria Comercial), short-cycle advisory projects (Sprint SV), and ongoing training programs (Formações Comerciais), all powered by proprietary frameworks such as the APONTE sales methodology and the 8 Atitudes Vencedoras behavior framework.

Product overview

Sucesso em Vendas is a commercial consulting firm offering a comprehensive portfolio of sales transformation services. The core offerings include Commercial Consulting (Consultoria Comercial) for deep diagnosis and operation transformation, Commercial Mentorship (Mentoria Comercial) for leadership development, Commercial Advisory (Assessoria/Sprint SV) for implementation support, and Commercial Training (Formações Comerciais) for ongoing team development. These are powered by proprietary methodologies including the APONTE method and 8 Winning Attitudes, along with customized Sales Playbooks built for each client. Additional services include Lectures (Palestras Comerciais), Sales Academy programs, Assessment Solutions (DOV) for opportunity diagnosis, and a Corporate Education Platform with mobile application for EAD delivery. All offerings are delivered through a 100% customized, Taylor Made approach combining strategy, methodology, people development, and technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria Comercial (Commercial Consulting) Comprehensive commercial consulting service that analyzes, structures, and transforms sales operations. Includes deep diagnosis, personalized method, applied technology, clear strategy, and on-field execution to transform teams into high-performance sales units. Targeted at enterprise and mid-market companies seeking tailored sales transformation.
• Mentoria Comercial (Commercial Mentorship) Personalized development program for commercial leaders focused on building maturity, leadership, and consistent results while respecting the real context of those in the field. Targeted at commercial directors and sales leaders at enterprise and mid-market companies.
• Sprint SV (Assessoria Comercial) Intensive method of limited duration designed to solve problems and meet needs in the commercial area within 6 weeks. Provides practical and recurring support for implementing processes. Targeted at companies needing rapid commercial diagnostics and implementation support.
• Formações Comerciais (Commercial Training Programs) Continuous development programs for sales leaders and multipliers, focused on practice, performance management, and real field application. Includes training, workshops, and bootcamp-style formations. Targeted at organizations building permanent sales leadership capabilities.
• Palestras Comerciais (Commercial Lectures) Commercial lectures delivered to client teams and partner networks, covering leadership, sales management, and customer service topics. Targeted at client organizations and partner networks seeking structured knowledge transfer events.
• Método de Vendas Exclusivo (Proprietary Sales Methodology) Proprietary sales methodology including the APONTE method and 8 Atitudes Vencedoras (8 Winning Attitudes), validated over 30+ years of operation. Provides models that are tested, adaptable, and oriented to real operational results. Licensed as part of consulting engagements.
• Programa de Multiplicadores (Multiplier Program) Internal trainer development program that trains consultants to support team development and habilitation using methods, processes, and intelligent tools. Targeted at organizations building internal commercial training capacity.
• Solução Assessment (DOV - Diagnóstico de Oportunidades de Vendas) Sales Opportunity Diagnosis that provides an in-depth analysis of the client's commercial area, identifying gaps in sales professional performance, leadership development needs, sales potential, and commercial management strengths and weaknesses. Targeted at organizations beginning a sales transformation initiative.
• Plataforma de Educação Corporativa (Corporate Education Platform and Mobile App) Corporate education platform and mobile application used for training delivery and management, including EAD support for leadership development programs. Targeted at client organizations requiring scalable ongoing learning infrastructure.

Quantifiable outcome

• 21.7% revenue growth and 56.5% increase in average value per item (Vannucci case)
• +6 more outcomes

Named customers35 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• PloomescoreTechnology or IntegrationPloomes is the leading CRM platform in Latin America. Sucesso em Vendas implements Ploomes CRM for clients as part of their commercial transformation projects, integrating CRM technology into client sales processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Force Management: US-based sales effectiveness consultancy that builds customized sales methodologies, enablement programs, and customer success frameworks for enterprise clients. Directly comparable to Sucesso em Vendas' APONTE-based consulting, mentorship, and multiplier training offerings.
• Winning by Design: Global sales methodology and transformation firm offering frameworks, training, and certification programs (including in LATAM). Competes in the same B2B sales consulting and enablement space as Sucesso em Vendas.
• ValueSelling Associates: Sales methodology and training company providing consultative/value-based selling frameworks globally. Comparable as a methodology-driven sales transformation competitor with similar content and licensing model.
• Mercuri International: Global sales training and performance improvement firm with operations in Europe and LATAM. Directly comparable as a multi-decade sales training and consulting provider serving enterprise B2B clients.
• Dale Carnegie Brasil: Brazilian arm of the global sales training and leadership development franchise. Competes directly with Sucesso em Vendas in corporate sales training, leadership development, and customer service programs across Brazilian enterprise clients.
• FranklinCovey Brasil: Sales and leadership training provider operating in Brazil with methodology-driven programs. Comparable as a corporate sales and leadership training competitor with structured content offerings.
• BTS Brasil: Global sales transformation and simulation-based consulting firm with Brazilian operations. Comparable as a sales capability and strategy execution consultancy serving similar enterprise clients.

Broad incumbents

• HSM Group: Brazilian executive education, knowledge, and management content company with broader scope than sales (leadership, innovation, strategy). Comparable as a Brazilian provider of high-end corporate training and executive development competing for the same enterprise training budgets.
• Falconi: Leading Brazilian management consulting firm focused on operational excellence and results delivery. Adjacent as a Brazilian management consultancy serving many of the same enterprise clients (Gerdau, etc.) and competing for transformation budgets.

Others

• Ploomes: Leading LATAM CRM platform and existing strategic partner of Sucesso em Vendas. Included as a peer because Ploomes' sales motion overlaps with CRM-enabled sales transformation, and the partnership shapes Sucesso em Vendas' go-to-market into clients deploying new CRM stacks.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sucessoemvendas
• Xx.com/sucessoemvendas
• Facebookfacebook.com/Sucessoemvendas

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sucesso em Vendas