Pool Operation Management

Name

Pool Operation Management

Legal name

Pool Operation Management Inc.

Website

https://pooloperationmanagement.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pool Training & Management Services

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool Opening & Seasonal Startup (HSAIALAD)

Keywords

• Pool certification training
• Commercial pool management
• Pool inspection services
• Aquatic consulting services
• Pool operator certification

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. CPO Certification Training: Revenue from teaching the National Swimming Pool Foundation Certified Pool/Spa Operator certification course. Early registration is $399, late registration is $425. Also includes virtual training at $399-$425 and online primer options at $180-$270.
2. Pool Inspections: Commercial pool inspections starting at $250/hour plus travel. Residential inspections range from $450 for pool in Ocean & Monmouth Counties to $500-$550 in other NJ counties. Leak detection at $200/hour with minimum 1 hour.
3. Commercial Pool Services: Management services for commercial facilities including supervision, training, certified pool operators, chemicals, supplies, maintenance, emergency visits, leak detection, and service work.
4. Residential Pool Services: Services including openings, closings, weekly maintenance, inspections, homeowner training, manuals, service work, and chemicals/products. Full seasonal service combo packs range from $1,940 to $2,740.
5. Product Sales: Sales of pool products including test kits, cleaning equipment, filtration supplies, log books, safety equipment, signs, and CPO-related items through their online store.
6. Pool Director Training: One-day classroom instruction course approved by NJ Department of Health. Cost is $200 early registration or $225 late registration. Certification valid for three years.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Pool Operation Management (POM) sells the National Swimming Pool Foundation (NSPF) Certified Pool/Spa Operator (CPO) certification course, delivered as two-day in-person classes, virtual Zoom classes, and an online primer with proctored exam. The company also offers NJ Department of Health-approved Pool Director Training, commercial and residential pool inspections, full-service commercial pool management, residential seasonal pool maintenance, expert witness services for pool-related litigation, pool consulting, and a small online store of pool products (test kits, signage, safety equipment).

Product overview

Pool Operation Management (POM) operates as a pool management and education company founded in 1980, offering a portfolio of training certification products and service offerings. The core product is the CPO® (Certified Pool/Spa Operator) certification course offered in multiple formats (in-person, virtual via Zoom, and online primer) for pool professionals across 13+ states. Related training includes Pool Director Training for New Jersey pools over 2,000 sq ft. Service offerings span commercial pool management (supervision, inspections, maintenance, chemicals, expert witness), residential pool services (openings, closings, weekly maintenance), and consulting. POM also distributes pool products (test kits, safety equipment, signage) and provides free online tools (pool calculators, troubleshooting guides). The company operates primarily in the Northeast US with training locations in NJ, NY, MA, CT, PA, FL, GA, HI, and other states.

Differentiator

Problem solved

Functional benefit

Products and services

• CPO® (Certified Pool/Spa Operator) Certification Course National certification course teaching pool professionals how to maintain pools per state regulations and industry standards. Covers water chemistry, pool calculations, risk management, pumps, filters, and government codes. Delivered as in-person two-day classes, virtual training via Zoom, or online primer with Day 2 exam. Certification is valid for five years.
• Pool Director Training One-day classroom instruction course approved by the NJ Department of Health for pools larger than 2,000 square feet. Covers general pool knowledge, filtration, water chemistry, sanitation, troubleshooting, NJ bathing code interpretation, supervision, and injury/drowning prevention. Certification valid for three years.
• Commercial Pool Management Services Full-service commercial pool management including supervision, training, CPO-certified technicians, chemical supply, facility evaluations, safety inspections, operational procedures, employee manuals, emergency plans, and intensive training programs. Services available nationwide including Guam and the Caribbean.
• Residential Pool Services Comprehensive residential pool services including openings, closings, weekly maintenance, homeowner training, manuals, service work, chemical supply, and leak detection. Offered as seasonal combo packages or individual services for Ocean and Monmouth County, NJ clients.
• Commercial and Residential Pool Inspections Comprehensive visual inspection services for commercial and residential pools to assess compliance with state recreational bathing codes and industry standards. Commercial inspections start at $250/hour plus travel and include detailed reports with cost-saving tips. Residential inspections (for homebuyers, sellers, and homeowners) range from $450 in Ocean & Monmouth Counties to $550+ in other NJ counties, with add-on pricing for spas, fountains, and ponds.
• Pool Consulting Services Expert consulting covering all aspects of swimming pool regulations, maintenance, and training. Services include troubleshooting, emergency calls, liability/risk management, code compliance, operational manuals, and aquatic facility plans. Nationally recognized for commercial facility consulting.
• Expert Witness Services Professional swimming pool expert witness services for legal cases including diving accidents, drowning accidents, chemical accidents, and improper installation. Trevor A. Sherwood II serves as the primary expert, with over 30 years of industry experience and more than 100 cases served for both plaintiffs and defendants.
• Pool Products and Supplies Swimming pool products including test kits, pool signage, cleaning equipment, filtration supplies, log books, safety equipment, clothing, main drain covers, and safety vacuum release systems. Delivery available for seasonal clients in select New Jersey areas.
• Online CPO Primer Training Self-paced online CPO primer training covering all 18 chapters of the Pool/Spa Operator Handbook. Includes knowledge checks, a final exam, and a certificate of completion. Students have up to 6 months to complete and must attend Day 2 classroom training to take the certification exam.
• Hosted/On-Site CPO Courses Custom CPO certification courses hosted at client facilities. Certified instructors conduct two-day courses in-person or virtually. Minimum 10 participants required. Host provides the training facility, accommodations, and travel fees.
• NJ Health Official Pool Training Specialized training for health officials covering interpretation of the NJ state code and basic understanding of public swimming pools, priced at $100 per attendee.

Quantifiable outcome

• Over 5,000 commercial facilities trained nationwide
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pool and Hot Tub Alliance (PHTA)coreStrategic or Co-development PartnerPool Operation Management teaches the PHTA Certified Pool/Spa Operator Certification course and utilizes the PHTA Pool & Spa Operator Handbook. POM has contributed to PHTA educational materials and standards development, including participation in code writing committees SWC-1 and SWC-2.
• National Swimming Pool Foundation (NSPF)coreStrategic or Co-development PartnerPOM staff serves on the NSPF National CPO Certification Advisory Committee and NSPF National Training Staff. The company is a recipient of NSPF Special Achievement Award and NSPF Top Instructor Award.
• Northeast Spa & Pool Association (NESPA)coreStrategic or Co-development PartnerPOM's Trevor Sherwood has been the lead CPO instructor at the Atlantic City Pool and Spa Show for over 15 years. POM received a CPSC grant through NESPA for training health officials on the Virginia Graeme Baker Pool and Spa Safety Act.
• New Jersey Department of HealthcoreStrategic or Co-development PartnerPOM provides training approved by NJ Department of Health for pool director certification and NJ Public Health Continuing Education Contact Hours. In 2022, NJ State Health Department hired POM to train NJ Health Officials on pool inspections.
• Massachusetts State Health DepartmentcoreStrategic or Co-development PartnerPOM has provided guidance and training to Massachusetts State Health Department on code development and training for health officials.
• Community Association Institute - New Jersey ChapterminorStrategic or Co-development PartnerPOM is recognized with the CAI Associate of the Year Award and provides leadership to this organization serving community associations.
• New Jersey Apartment AssociationminorStrategic or Co-development PartnerPOM provides leadership and training services for the New Jersey Apartment Association.
• Pennsylvania Department of AgricultureminorStrategic or Co-development PartnerPOM offers Pennsylvania Department of Agriculture Pesticide Applicator Credits for CPO certification students. Six Core-00 Credits, Four Category 24 Swimming Pool Credits, and Four Category 18 Research and Demonstration Credits available.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• America's Swimming Pool Company (ASP): Largest US pool service franchise network providing residential and commercial pool maintenance, repairs, and CPO-certified service teams — overlapping with POM's residential service and commercial management lines.
• Premier Pools & Spas: National residential pool design and service franchise with full-service operations across the US — comparable on residential openings, closings, weekly maintenance, and homeowner training delivered locally.
• American Pool: Large-scale commercial pool management and service provider in the Northeast/Mid-Atlantic, offering a similar full-service commercial pool operations product (supervision, certified operators, maintenance, chemicals) to hotels, condominiums, and municipalities.
• Pinch A Penny: Pool retail and service franchise with 250+ locations across the Sun Belt, offering chemicals, equipment, residential service, and seasonal openings/closings — comparable to POM's residential combo packs and product store.
• Pool & Hot Tub Alliance (PHTA): The industry body that owns the CPO® certification POM teaches. PHTA itself delivers CPO Fusion online directly to candidates, making it the most direct competitive peer for POM's training revenue.

Broad incumbents

• Richtech Industries / Hayward Holdings: Large incumbent pool equipment manufacturer that also offers training, service-program resources, and trade partnerships with operators. Indirect peer through its dominant footprint in pumps, filters, and heaters that POM services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PoolOpMgmt
• Facebookfacebook.com/PoolOperationManagement
• LinkedInlinkedin.com/company/pool-operation-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Operation Management