Solid Design
Solid Design is a five-person, Winchester, Indiana-based professional services firm delivering custom software and device engineering services — spanning embedded systems, hardware design, and enterprise applications — to clients with complex technical project needs.
- Company typePrivate
- Founded2013
- HeadquartersWinchester, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Solid Design does
Solid Design is a privately held professional services firm that delivers custom software and device engineering services to clients with complex technical project needs. The company is based in a single location in Winchester, Indiana, and operates with a five-person bench — owner Joe Batt and four named staff members — providing direct, consultative engagement rather than productized offerings. Its stated value proposition centers on supplying external technical resources so that client organizations can concentrate on their own product, sales, and relationship priorities, with particular emphasis on rescuing projects that have hit technical challenges and training client permanent staff to sustain the work long-term.
The firm's technical footprint spans embedded systems and CAN bus integration, hardware design, enterprise web applications using AJAX, desktop interfaces using Java Swing, database management systems, CPU emulators, and IoT-style hardware built on Raspberry Pi with GWT web UIs. Solid Design has also maintained three internal research projects — an autonomous aerial imaging hexcopter platform, NDVI-based vegetation analysis for agricultural imagery, and the Backbone Box IoT controller — which serve as capability-building exercises rather than commercial products. The GTM motion is sales-led and direct: services are scoped per engagement with no public pricing, no marketing channels beyond a basic website, and no disclosed customer logos or partnerships. Revenue mechanics are pure professional services billings against bespoke engineering work, with no recurring, product, or platform revenue stream identified.
Solid Design firmographics
Firmographics- Name
- Solid Design
- Legal name
- Solid Design
- Website
- https://soliddesign.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solid Design is a five-person, Winchester, Indiana-based professional services firm delivering custom software and device engineering services — spanning embedded systems, hardware design, and enterprise applications — to clients with complex technical project needs.
- Ownership category
- akta.pro rank
Solid Design industry classification
Industry- Product category
- Engineering Services
- NAICS
- Industrial Design Services (54142)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering Services (8711), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Solid Design is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solid Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Engineering Services: Software and device engineering services provided to customers, offering technical resources to support product development, allowing clients to focus on their products, sales, and relationships
Go-to-market motion1 record
Distribution channels1 record
Solid Design product offering
Product offeringCore offering
Solid Design provides software and device engineering services to organizations that need external technical resources for their projects. The firm delivers custom software development (including AJAX web interfaces, Swing desktop interfaces, database management systems, and CPU emulators) and device/embedded systems engineering (hardware design and CAN bus integration), enabling clients to focus on their products, sales, and relationships.
Product overview
Solid Design is a services company offering software and device engineering services. The core offerings consist of custom software engineering (including AJAX web interfaces, Swing interfaces, database systems, and CPU emulators) and device engineering (hardware design and embedded systems). The company also maintains three internal research projects—Autonomous Aerial Imaging (drone-based aerial photography), Image Analysis of Vegetation (agricultural image analysis using NDVI), and Backbone Box (Raspberry Pi-based hardware controller)—which appear to be exploratory projects rather than commercial products.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Engineering Services Custom software development services including AJAX web interfaces, drag-and-drop Swing desktop interfaces, database management systems, and CPU emulators. Implements complex high-level applications for organizations needing external software engineering expertise.
- Device Engineering Services Hardware design and embedded systems engineering services, including interfacing with embedded systems on CAN bus. Provides customers with technical resources for device development so they can focus on their products, sales, and relationships.
- Technical Project Rescue and Staff Training Specialized service offering focused on fixing projects with technical challenges and training permanent staff to manage the project for the long term. Targeted at organizations with troubled or stalled technical initiatives.
Companies that use Solid Design
Customer profileSegments1 record
Ideal customer profiles1 record
Solid Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Solid Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Solid Design competitors and assessment
Company assessmentBroad incumbents
- Globant: Global IT and digital services conglomerate with extensive embedded systems, IoT, and custom software development practices. A scaled incumbent operating broadly in the same space as Solid Design but at vastly greater scale and breadth.
Direct peers
- Instrument: Digital product engineering and design services firm building custom software and connected experiences. Comparable to Solid Design's integrated software and hardware product development services.
- Table XI: Boutique software development consultancy providing custom application development, with similar tool-agnostic philosophy and direct client engagement model to Solid Design.
- Nerdery: Custom software development and digital experience consultancy serving enterprise clients. Comparable to Solid Design's custom software engineering services and direct client engagement model.
- Cardinal Peak: Boutique engineering services firm specializing in embedded systems, IoT, and hardware/firmware design. Directly comparable to Solid Design's embedded systems and CAN bus integration work, though typically operating at a larger scale.
- Synapse Design: Design services firm providing embedded software, hardware, and system-on-chip engineering to semiconductor and product companies. Overlaps with Solid Design's hardware design and embedded systems services.
- Logic PD: Product development services company with expertise in connected device engineering, embedded systems, and IoT. Comparable in offering embedded and device engineering services to industrial clients.
- DockYard: Custom software product development consultancy providing web and digital platform engineering services. Comparable to Solid Design's custom application development offering for enterprise clients.
- Very (Verypossible): Product development consultancy that combines hardware engineering with embedded software and connected device expertise. Strong direct match given Solid Design's combined software and device engineering positioning.
- 10up: Web engineering services firm specializing in content platforms, design systems, and custom application development. Similar in providing tool-agnostic software engineering services to enterprise clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Solid Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solid Design leadership team
Management profileNumber of profiles
Profiles5 records
Solid Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solid Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solid Design
What does Solid Design do?
Solid Design provides software and device engineering services to organizations that need external technical resources for their projects. The firm delivers custom software development (including AJAX web interfaces, Swing desktop interfaces, database management systems, and CPU emulators) and device/embedded systems engineering (hardware design and CAN bus integration), enabling clients to focus on their products, sales, and relationships.
Is Solid Design a public or private company?
Solid Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solid Design founded?
Solid Design was founded in 2013. It employs 1 to 10 people.
Where is Solid Design based?
Solid Design is headquartered in Winchester, United States, in the North America region.
How does Solid Design make money?
One revenue line is on record: engineering Services.
Who are Solid Design's main competitors?
Globant is listed as a broad incumbent. Direct peers are Instrument, Table XI, Nerdery, Cardinal Peak, Synapse Design, Logic PD, DockYard, Very (Verypossible) and 10up.
Does Solid Design have an API?
No public API is recorded for Solid Design.
What industry is Solid Design in?
Solid Design's product category is Engineering Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54142 and its SIC code is 7371.