HASE

What HASE does

HASE Kaminofenbau GmbH is a family-owned German manufacturer of premium wood-burning fireplace stoves (Kaminöfen), founded in 1979 and headquartered in Trier, Germany, where all products are designed, developed, and assembled under a single-roof vertical-integration model. Its core product portfolio centers on free-standing stoves and corner-format fireplaces organized around three technology tiers: manual air control, iQ automatic air regulation, and iQ+ with embedded catalytic combustion for lower emissions; flagship lines include the SILA family (including SILA PLUS with approximately 141 kg of magnetite heat storage) and the SENDAI PRO series in 135 and 165 cm configurations, with multiple other models such as Astana, Basilia, Como, Elvas, Jena, Lima, Luno, Osaka, Padua, and Patna filling the catalog. The company operates approximately 51-100 employees at the Trier site, holds no external investors, and sells exclusively through authorized specialist dealers (Fachhändler) across at least 13 European countries (Germany, Austria, Switzerland, France, Netherlands, Belgium, Luxembourg, Poland, Czech Republic, Slovakia, Slovenia, Italy, Great Britain, and Ireland), with website-driven quote requests routed to local dealers who handle consultation, installation, and after-sales service.

The business model is a one-time hardware sale with non-binding manufacturer recommended retail pricing, supplemented by dealer-installed accessories and service. Revenue mechanics depend on dealer sell-through rather than direct consumer transactions, and pricing transparency is intentionally limited to push price discovery through the Fachhandel. Marketing is conducted via the company's website, a dealer-locator tool, and organic social channels (Instagram, Pinterest, YouTube, LinkedIn), feeding demand into the authorized dealer network. Proprietary technological differentiation rests on iQ and iQ+ combustion control, rotatable stove bodies, room-air-independent fireplace configurations, and heat-storage variants, all framed as craftsmanship-driven, sustainable, decades-long-duration heating solutions.

HASE presents as a stable, privately held niche manufacturer with a multi-generation family ownership structure, no M&A history, no external funding, and no disclosed leadership transitions; product evolution is incremental and line-extension based rather than category-defining. Concentration risk on individual end-customers is low by construction (residential B2C through fragmented dealer network), while indirect exposure to the European premium home-heating demand cycle and to dealer-network health is the principal commercial sensitivity.

Name

HASE

Legal name

HASE Kaminofenbau GmbH

Website

https://hase.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

HASE Kaminofenbau GmbH is a family-owned German manufacturer of premium wood-burning fireplace stoves, founded in 1979 and headquartered in Trier, selling exclusively through authorized specialist dealers across 13 European countries.

Ownership category

akta.pro rank

Product category

Wood-Burning Fireplace Stoves

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

Keywords

• Wood-burning stoves
• Fireplace manufacturing
• Clean combustion technology
• Residential heating products
• German stove craftsmanship

Headquarters

HQ city

Trier

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wood Stove Sales: HASE generates revenue through the sale of wood-burning stoves and fireplaces. Products are sold exclusively through authorized specialist retailers (Fachhändler) who provide consultation, installation, and after-sales service. Pricing includes unverbindliche Preisempfehlung (recommended retail price) with additional costs for accessories, delivery, and installation handled by the dealer.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

HASE designs, develops, and manufactures premium wood-burning fireplace stoves (Kaminöfen) at its Trier, Germany facility. The product portfolio includes free-standing stoves and corner fireplaces across manual, iQ, and iQ+ technology tiers, configurable in steel, ceramic, and soapstone finishes. All stoves are sold exclusively through authorized specialist retailers (Fachhändler) who handle customer consultation, installation, and after-sales service.

Product overview

HASE is a family-owned German manufacturer of premium wood-burning fireplace stoves and inserts, based in Trier, producing 100% regionally since 1979. The product portfolio centers on free-standing fireplace stoves (Kaminöfen) and corner fireplaces available in three technology tiers: (1) manual air control, (2) iQ with automatic air regulation, and (3) iQ+ adding catalytic technology. Key product families include the versatile SILA/SILA+ series (with heat storage), the corner-format SENDAI PRO series (135 and 165 cm heights), and the SILA/SILA+ iQ/iQ+ variants with smart combustion management. The company sells exclusively through specialist trade partners (Fachhandel) and emphasizes craftsmanship, sustainable heating with wood, and long product lifespans.

Differentiator

Problem solved

Functional benefit

Brands

• iQ-Technologie: Intelligent software and automatic air control system for clean combustion
• iQ+ Technologie

Products and services

• SILA Versatile steel fireplace stove with manual air control and efficient combustion technology; configurable in three metal colors with steel, ceramic, or soapstone overlays; features rotatable body for flexible fire viewing. Sold through authorized specialist dealers.
• SILA PLUS Premium version of the SILA featuring a 141 kg magnetite heat storage core for prolonged warmth after flames extinguish; tall panoramic glass; rotatable body with fire presentation up to 225 degrees.
• SENDAI PRO 165 Large-format corner fireplace with an extra-large double-corner firebox for panoramic flame viewing; integrated side shelf for wood storage; available in left and right door configurations.
• SENDAI PRO 135 Compact variant of the SENDAI PRO series; high-positioned corner firebox with integrated wood shelf; designed for seamless corner installation without visible connections.
• SILA iQ+ SILA model equipped with HASE iQ automatic air regulation and additional catalytic technology built into the stove body for ultra-clean combustion.
• SILA iQ SILA model with HASE iQ intelligent software and automatic air control, enabling automatic combustion regulation for cleaner fires.
• ASTANA HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Basilia HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Como HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Elvas HASE rotatable wood-burning stove model; sold via authorized specialist dealers.
• JENA HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Lima iQ HASE rotatable wood-burning stove model equipped with iQ intelligent air regulation; sold via authorized specialist dealers.
• Luno Keramik HASE wood-burning stove with ceramic finish offered through the product catalog; sold via authorized specialist dealers.
• Osaka HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Padua 160 HASE corner wood-burning stove (160 cm height); sold via authorized specialist dealers.
• Padua 185 HASE corner wood-burning stove (185 cm height); sold via authorized specialist dealers.
• Patna HASE wood-burning stove model offered through the product catalog; sold via authorized specialist dealers.
• Sendai 155 HASE wood-burning stove model in the Sendai series; sold via authorized specialist dealers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HaseKaminoefen
• LinkedInde.linkedin.com/company/hase-kaminofenbau-gmbh
• Instagraminstagram.com/hasekaminofen
• Pinterestpinterest.de/kaminoefen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HASE