mitemo

What mitemo does

mitemo (ミテモ株式会社) is a Tokyo-based, privately-held Japanese professional services firm founded on June 17, 2011, and operating as a wholly-owned subsidiary of InSource Co., Ltd. The company delivers education, training, and design management services through experiential workshop formats, combining human resource development (人材開発) with design thinking and design management methodologies. Its core technology stack consists of facilitation frameworks including LEGO® SERIOUS PLAY®, Points of You® card-based workshops, the proprietary Torisetsu Sheet (トリセツシート), and the Japan Patent Office's Design Management Compass, delivered via structured programs such as Career Vision Exploration Training, Team Communication Activation, Interdepartmental Collaboration, and Improvisational Communication workshops.

The business model is project-based professional services with pricing publicly disclosed at 440,000 JPY (tax-inclusive) for half-day and 660,000 JPY (tax-inclusive) for full-day corporate training, plus optional custom design fees. Mitemo operates two parallel GTM motions: a corporate HR channel delivered through its parent InSource's public seminar and trial event platform, and a regional co-creation channel (CUE sub-brand) that commissions directly with prefectural and municipal governments to run multi-month design management, SME branding, rural activation, and tourism projects. Named government clients include Nagoya City, Wakayama, Miyazaki, Ibaraki, Kobe, and national ministries (METI/SME Agency, MLIT, MOE, Japan Tourism Agency, Japan Patent Office); named enterprise client is NTT DOCOMO Support.

Name

mitemo

Legal name

ミテモ株式会社

Website

https://mitemo.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

mitemo (ミテモ株式会社) is a Tokyo-based workshop facilitation and design management consultancy, wholly-owned by InSource Co., Ltd., serving Japanese prefectural and municipal governments and corporate HR departments with training, co-creation, and regional revitalization programs.

Ownership category

akta.pro rank

Product category

Professional Training & Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Process Mapping & Improvement (SIPOC, VSM, BPM) (EDABAKAG), Critical Thinking & Problem Solving (EDABAMAG), Collaboration, Teamwork & Conflict Resolution (EDAAAKAF)

Keywords

• Corporate training services
• Workshop facilitation
• Design management consulting
• Regional revitalization programs
• Human resource development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 研修・ワークショップ提供 (Training and Workshop Services): ミテモ provides customized corporate training programs, workshops, and facilitation services to enterprise clients and government organizations. Services include team building workshops, communication training, career vision programs, and design management consulting, delivered either as in-house training or public open seminars. Pricing is project-based, with half-day programs starting at 440,000 JPY and full-day programs at 660,000 JPY.
2. 地域共創事業 CUE (Regional Co-creation Projects): ミテモ serves as project producer and program operator for regional revitalization initiatives commissioned by Japanese prefectures and municipalities. Services include program design, workshop facilitation, producer training, and ongoing accompaniment support for regional businesses. Revenue is generated through government contracts and project fees.
3. 通信教育プログラム (Distance Learning Programs): Correspondence education programs for corporate clients (法人限定). Program fees are quoted separately based on content and scale. Teaching materials are shipped within 7 business days of enrollment, and payment is due after course completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

mitemo provides professional workshop-based training, facilitation, and consulting services that combine human resource development (education) with design thinking/design management approaches. The company delivers customized corporate training programs, team-building workshops, career vision programs, and design management consulting to enterprise clients and government organizations. Its CUE sub-brand operates regional co-creation projects commissioned by Japanese prefectures and municipalities for regional revitalization.

Product overview

ミテモ株式会社 is a collaboration company that provides three core service areas: (1) Human Resources Development / Education Support Services, (2) Design Support Services, and (3) the CUE Regional Co-creation Business. The education and training offerings include structured workshop programs such as the LEGO Serious Play Workshop, Career Vision Exploration Training, Team Communication Activation Workshop, My Instruction Manual Workshop (自分のトリセツ), Interdepartmental Collaboration Workshop, Improvisational Communication Workshop, and Points of You card-based workshops. The CUE sub-brand focuses on regional revitalization through co-creation with local enterprises and public institutions. Design support services are delivered through Design Management workshops. The overall portfolio operates as a service-based business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Resources Development / Education Support Services Customized corporate training programs, team building workshops, communication training, career vision programs, and facilitation services delivered to enterprise HR departments and government organizations. Programs are project-based (half-day from 440,000 JPY, full-day from 660,000 JPY, tax-inclusive) and include structured workshops such as LEGO® SERIOUS PLAY®, Career Vision Exploration, Team Communication Activation, My Instruction Manual, Interdepartmental Collaboration, and Improvisational Communication workshops.
• Design Support Services Design thinking and design management consulting services helping companies and regions solve challenges through creative methodologies. Includes the Design Thinking / Design Management Workshop, which helps organizations innovate and refine their brand using design management concepts (人格形成, 文化醸成, 価値創造).
• CUE Regional Co-creation Business (地域共創事業 CUE) Regional co-creation business focused on regional revitalization, community development, and sustainable local economies. mitemo serves as project producer and program operator for regional revitalization initiatives commissioned by Japanese prefectures and municipalities, including program design, workshop facilitation, producer training, and ongoing accompaniment support. Engagements include INSPIRE IBARAKI, PROJECT ALAKASHI (Miyazaki), VALUE-WAKAYAMA, Nagoya City FUXION, LOCAL CRAFT JAPAN, CIRCULAR YOUTH CAMP, and Log KOBE.

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, core and moderate.

• 株式会社インソースデジタルアカデミー (InSource Digital Academy Co., Ltd.)minorOthersRelated company within the InSource group. Listed as a related/affiliated company of ミテモ.
• 株式会社インソースビジネスレップ (InSource Business Rep Co., Ltd.)minorOthersRelated company within the InSource group. Listed as a related/affiliated company of ミテモ.
• 株式会社インソースコンサルティング (InSource Consulting Co., Ltd.)minorOthersRelated company within the InSource group. Listed as a related/affiliated company of ミテモ.
• 株式会社インソースクリエイティブソリューションズ (InSource Creative Solutions Co., Ltd.)minorOthersRelated company within the InSource group. Listed as a related/affiliated company of ミテモ.
• 株式会社らしく (Rashiku Co., Ltd.)minorOthersRelated company within the InSource group ecosystem. Listed as a related/affiliated company of ミテモ.
• 経済産業省・中小企業庁 (Ministry of Economy, Trade and Industry / Small and Medium Enterprise Agency)coreStrategic or Co-development Partnerミテモ has served as 教育ディレクター (Education Director) for the 'ふるさとデザインアカデミー' (Hometown Design Academy), a national program for SME design management support. Representative Sawada has been involved in multiple national-level design management initiatives.
• 特許庁 (Japan Patent Office)coreStrategic or Co-development PartnerRepresentative Sawada was involved in the 令和5年度中小企業のデザイン経営推進プロジェクト (FY2023 Design Management Promotion Project for SMEs). ミテモ uses the デザイン経営コンパス tool developed by the Japan Patent Office in its workshops.
• 旅游局 (Japan Tourism Agency)coreStrategic or Co-development PartnerLOCAL CRAFT JAPAN was an approved project under the 旅游庁来訪意欲を増進させるためのオンライン技術活用事業.ミテモ served as producer for this sustainable regional craft and tourism initiative.
• 環境省 (Ministry of the Environment)moderateStrategic or Co-development Partnerミテмо organized the ローカルSDGsユースセミナー CIRCULAR YOUTH CAMP, a youth seminar program for local SDGs promoted by the Ministry of the Environment.
• 名古屋市立大学 (Nagoya City University)moderateStrategic or Co-development Partnerミテモ conducted the 杭州市主催高校生スタートアップ促進事業 STARTUP YOUTH CAMP in collaboration with Nagoya City.
• 宮崎大学 (Miyazaki University)moderateStrategic or Co-development PartnerHOST of the 10/10 PROJECTアラカシ matching session. Miyazaki University provided venue (錦本町ひなたキャンパス コミュニティラウンジ) for the matching event between participating SMEs and support providers.
• 中部経済産業局 (Chubu Bureau of Economy, Trade and Industry)moderateStrategic or Co-development PartnerOrganized the トークイベント：デザイン経営の舞台裏　企業×支援者が語る実践のリアル symposium for Chubu region enterprises and support organizations.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mitemo
• Facebookfacebook.com/mitemocontents

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mitemo