Franklin Farms

What Franklin Farms does

Franklin Farms is a U.S. plant-based food company founded in 1981 on a mushroom farm in Franklin, Connecticut, and now operating as a brand under House Foods Holding USA Inc., with the legal entity Nature Soy, LLC (dba Keystone Natural Holdings) based in Folcroft, Pennsylvania. The company manufactures and markets a portfolio of vegetarian and vegan protein products spanning tofu (including organic and super firm variants), seitan, tempeh, edamame, veggie burgers (including the A9Ω premium line), veggie balls, breakfast links/patties, tofu bites, ready-bake tofu kits, chickpea-based tofu and tempeh, plant-powered meat, and plant-based tuna, with most products non-GMO and many kosher or organic certified.

The core technology is conventional plant-protein food manufacturing — extrusion, fermentation-based tofu/tempeh production, and flavor formulation across soy- and chickpea-based proteins — with no proprietary software platform, AI component, or patented technology disclosed. Products are positioned as flavor-forward, ready-to-cook or ready-to-eat meal solutions for health-conscious vegetarian and vegan consumers, with the brand emphasizing ease of preparation and breadth across day parts.

Commercially, Franklin Farms operates a two-channel B2B/retail model with no direct-to-consumer storefront. Revenue is generated through (1) retail grocery and natural food store sales (with named placement at chains such as Price Chopper & Market32) and (2) food service distribution through 50+ distributors including Sysco, Gordon Food Service, Cheney Brothers, Chef's Warehouse, Ben E. Keith, and Shamrock Foods, serving restaurants, universities, hospitals, and institutional kitchens. Pricing is not publicly disclosed; consumer-facing pricing is determined at retail, and product-request forms enable consumers to request SKUs at local stores. The company carries 51-100 employees and is privately held.

Name

Franklin Farms

Legal name

Nature Soy, LLC

Website

https://franklinfarms.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Franklin Farms is a U.S. plant-based food brand (founded 1981) under House Foods Holding USA Inc., producing tofu, seitan, tempeh, veggie burgers, and plant-based meat alternatives for retail grocery and food service distribution across the United States.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Foods

NAICS

Food Manufacturing (311), Other Food Manufacturing (3119)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

Keywords

• Plant-based food manufacturing
• Tofu products
• Vegetarian protein foods
• Seitan and tempeh
• Meatless meal products

Headquarters

HQ city

North Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Franklin Farms generates revenue through the sale of plant-based food products to retail grocery stores and consumers. Products are sold through major retail chains and natural food stores nationwide.
2. Food Service Distribution: Bulk and foodservice-size product sales to restaurants, institutional kitchens, and food service operators through a network of regional and national food service distributors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Franklin Farms manufactures and sells a broad portfolio of plant-based, non-GMO and kosher-certified protein products including tofu (conventional and organic), seitan, tempeh, veggie burgers, veggie balls, breakfast links and patties, plant-based meats, edamame, and plant-based tuna. Products reach U.S. consumers through retail grocery chains and natural food stores and reach food service operators (restaurants, universities, hospitals) through a network of 50+ food service distributors across the United States.

Product overview

Franklin Farms is a plant-based food company founded in 1981, offering a diverse portfolio of vegetarian and vegan products. The company's product line centers on multiple plant protein categories: Veggie Burgers (including A9Ω™ premium line), VeggiMornin' Breakfast products, Veggie Balls, Seitan (Chik'n and Beefless varieties), Tofu (conventional and organic in multiple firmness levels), Tofu Bites, Ready Bake Tofu Kits, Plant-Powered Meat, Seasoned Seitan, Edamame & Mukimame, Organic Tempeh, Fusion Tofu, Chickpea Tofu & Chickpea Tempeh, and Plant-Based Tuna. The products are non-GMO, with many also certified organic and kosher, serving retail consumers and food service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Veggie Burgers Plant-based, non-GMO, gluten-free frozen veggie burgers sold to grocery shoppers and food service operators, offered in Original, Portabella, BBQ, Mediterranean, Garden Broiler, Black Bean & Salsa, Beet & Kale, Peppadew, California, Southwest Black Bean & Sweet Potato, and Black Bean Chipotle varieties.
• A9Ω Plant-Based Burgers Premium plant-based burger lineup targeting shoppers seeking elevated culinary plant-based options, including A9Ω Smoked Salsa Chipotle, A9Ω Mediterranean, and A9Ω K.C. BBQ varieties.
• VeggiMornin' Breakfast Links & Patties Plant-based, non-GMO, gluten-free breakfast sausage links and patties sold to grocery shoppers and food service operators for breakfast menus and recipes.
• Veggie Balls Plant-based, non-GMO, baked veggie balls sold to consumers and food service operators in Pineapple Teriyaki, Cuban Style Black Bean & Plantain, and Falafel varieties for appetizers and entrées.
• Seitan Plant-based seitan products for consumers and food service operators, including Chik'n Seitan, Beefless Seitan, Seitan Cubes, and Seitan Strips; designed to be served hot or cold across meal occasions.
• Tofu Bites Plant-based, non-GMO, ready-to-eat tofu bites sold to consumers in Lemon Pepper, Teriyaki, Lemon Curry, and BBQ flavors for snacks and entrées.
• Tofu Plant-based, non-GMO, kosher tofu sold to grocery shoppers and food service operators in Extra Firm, Super Firm Pressed, Firm, Medium Firm, and Soft varieties for everyday cooking.
• Organic Super Firm Tofu Organic, non-GMO, kosher and gluten-free super firm tofu sold to consumers, available in grilled and fried ready-to-use varieties for high-protein meals.
• Organic Tofu Plant-based, organic, kosher tofu sold to consumers in pre-pressed/vacuum-packed and water-packed formats including Extra Firm, Pressed Firm, Firm, Medium Firm, and Silken varieties.
• Ready Bake Tofu Kits Non-GMO soy tofu kits sold to consumers, offering three flavorful options designed for air-fryer or oven preparation as a quick weeknight meal.
• Plant-Powered Meat Kosher, non-GMO plant-based meat alternatives sold to consumers in BBQ, Ropa Vieja, and Carnitas varieties for dishes traditionally made with shredded or braised meats.
• Seasoned Seitan Pre-seasoned seitan products sold to consumers in Lemon Pepper, Southwest, and Jamaican Jerk varieties for ready-to-cook flavorful plant protein meals.
• Edamame & Mukimame Non-GMO, gluten-free whole pod edamame and shelled mukimame sold to consumers, made from 100% natural soybeans for snacks, sides, and recipes.
• Organic Tempeh Plant-based, organic, kosher tempeh sold to consumers in Original and 5-Grain varieties for high-protein plant-based meals.
• Fusion Tofu Plant-based, non-GMO, flavor-infused tofu sold to consumers in Italian and Mediterranean varieties, designed as ready-to-use seasoned protein for recipes.
• Chickpea Tofu & Chickpea Tempeh Vegan, soy-free, non-GMO, kosher chickpea-based alternatives to traditional tofu and tempeh sold to consumers seeking soy-free plant protein options.
• Plant-Based Tuna Plant-based, non-GMO tuna alternative sold to consumers in Original and Jalapeno varieties, providing 9-10g of protein per serving for sandwiches, salads, and bowls.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SyscocoreChannel Partner/ Reseller/ DistributorNational food service distributor providing Franklin Farms products to restaurants, hotels, and institutional food service operators across the United States.
• Gordon Food ServicecoreChannel Partner/ Reseller/ DistributorRegional food service distributor covering Midwestern and Eastern United States, distributing Franklin Farms plant-based products to food service operators.
• Price Chopper & Market32coreChannel Partner/ Reseller/ DistributorRetail grocery chain partner offering Franklin Farms Organic Super Firm Tofu products in stores.
• House Foods Holding USA Inc.coreOthersFranklin Farms is a brand under House Foods Holding USA Inc., a parent company in the plant-based and Asian food products industry. For more information, visit https://www.housefoodsusa.com/
• House BEANatura GmbHminorOthersEuropean subsidiary website for House Foods products, referenced as related entity for Franklin Farms parent company House Foods Holding USA Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Impossible Foods: Impossible Foods produces plant-based burgers and meat alternatives sold through grocery and major restaurant chains. It directly competes with Franklin Farms' veggie burger line for retail and food service customers, including in the burger category.
• Tofurky: Tofurky produces tofu-, tempeh-, and seitan-based plant-based meats and deli slices. It is a direct competitor to Franklin Farms' seitan, tempeh, and plant-based meat categories, particularly in natural food retail and among vegan consumers.
• Lightlife: Lightlife (owned by Maple Leaf Foods) makes plant-based burgers, hot dogs, sausages, and tempeh. It is a direct competitor to Franklin Farms' veggie burgers and breakfast products in grocery retail, and competes in food service as well.
• Boca Foods: Boca Foods (owned by Kraft Heinz) makes plant-based veggie burgers and meat alternatives. It is a legacy competitor in the frozen veggie burger category directly overlapping with Franklin Farms' core veggie burger SKUs.
• Gardein: Gardein (owned by Conagra Brands) produces plant-based meat alternatives including burgers, tenders, meatballs, and breakfast items. It competes with Franklin Farms across multiple product categories in both retail and food service channels.
• Beyond Meat: Beyond Meat is a leading plant-based meat company selling burgers, sausages, and ground products in retail and food service. It is the closest direct competitor to Franklin Farms' veggie burger and plant-powered meat lines, competing for the same shelf space and food service menus.
• Amy's Kitchen: Amy's Kitchen produces organic, plant-based frozen meals, pizzas, and veggie burgers. It is comparable to Franklin Farms for its organic, non-GMO positioning and overlap in veggie burgers and prepared plant-based meals across retail and food service.
• Sweet Earth Foods: Sweet Earth Foods (a Nestlé brand) produces plant-based burritos, bowls, burgers, and protein products. Its portfolio breadth in plant-based entrees and retail presence makes it a comparable peer to Franklin Farms' broader prepared and convenience offerings.
• Morningstar Farms: Morningstar Farms (owned by Kellanova) offers a broad portfolio of plant-based veggie burgers, breakfast links, and meat alternatives. Its product breadth, retail distribution, and breakfast-sausage category overlap make it one of the most direct peer comparables to Franklin Farms.

Broad incumbents

• House Foods America: House Foods America is the parent company of Franklin Farms and the US arm of House Foods Group, producing tofu and Asian plant-based products. It is comparable as a parent/incumbent plant-protein manufacturer with overlapping tofu, seitan, and Asian food portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FranklinFarmsFoods
• Instagraminstagram.com/franklinfarmsfoods
• LinkedInlinkedin.com/company/franklin-farms-foods-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Farms