What AS Automation & Engineering Services does

AS Automation & Engineering Services Private Limited is a Hyderabad-based industrial automation system integrator and custom panel manufacturer serving Indian enterprise customers across process and discrete industries. The company designs, fabricates, supplies, and commissions PLC-based control panels (ABB AC500, Siemens S7, Allen-Bradley CompactLogix/ControlLogix, Delta, Inovance), HMI panels, ABB Zenon SCADA systems, DCS, AC/DC variable frequency drives (ABB ACS150 through ACS880 and DCS880, plus ACS880 multidrives), MV drives, and a broad electrical panel portfolio covering MCC, PCC, APFC, MV panels, switchgear, and control panels. Instrumentation offerings include measuring instruments, temperature transmitters, environmental monitoring systems, and industrial switches and sensors. The company operates as an ABB Authorized Dealer in India and as a UDYAM-registered MSME.

The business model combines project-based one-time revenue (custom panel fabrication and turnkey integration) with professional services revenue (control and automation, process control and instrumentation, electrical services, design engineering, breakdown and maintenance, and consultation) and a recurring component through Annual Maintenance Contracts (AMC). Pricing is quote-based, dependent on project scope and specifications, with no public pricing tiers disclosed. The go-to-market is direct enterprise field sales via seven dedicated phone lines (MD, CEO, Projects Sales, Trading, Projects Support, Purchase, Sales), WhatsApp, email, and a brochure-driven corporate website. Customer segments span pharmaceuticals and biotechnology (Dr. Reddy's, Hetero), cement and steel (Dalmia, Ultra Tech, Chettinad, Zuari), food and beverages (PepsiCo, UB Group, Carlsberg), power and renewable energy (BHEL), infrastructure and government (Indian Railways, HMWS&SB, DRDL, MEIL), and general manufacturing OEMs (Bharathi, Anjani, Sagar, Orient, Signode). Sector-specific solutions are also offered for paper and printing, water and wastewater, data center and BMS, and special packaging machines.

The company operates from a registered office in Hyderabad (Pragathi Nagar) and a dedicated manufacturing facility in Medchal District near Tech Mahindra University. Leadership consists of Managing Director B. Srinivas and CEO S.K. Sharma. Certifications include ISO 9001, ABB Authorized Dealer status, and UDYAM MSME registration. No public funding rounds, institutional investors, revenue disclosures, or headcount figures were identified; the company presents itself as an independently operated, founder-led private limited entity with approximately 10 years of operational history.

Name

AS Automation & Engineering Services

Legal name

AS Automation & Engineering Services Private Limited

Website

https://asautomation.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AS Automation & Engineering Services is a Hyderabad-based industrial automation system integrator and panel manufacturer, serving Indian pharmaceutical, cement, beverage, power, and manufacturing clients with custom PLC, SCADA, DCS, AC/DC drive, and electrical panel solutions as an ABB Authorized Dealer.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Industrial automation systems
• PLC panel manufacturing
• SCADA and DCS integration
• Electrical panel solutions
• Process automation services

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automation Panels and Systems: Design, fabrication, and supply of custom PLC panels, AC/DC drive panels, DCS panels, SCADA systems, and electrical panels (MCC, PCC, APFC, MV). Products are customized to client specifications for specific industrial applications, sold as one-time project-based deliveries or repeat orders.
2. Industrial Automation Services: End-to-end automation services including Control & Automation, Process Control and Instrumentation, Electrical Services, Design Engineering Services, Breakdown & Maintenance Services, and Consultation. Services include project execution, commissioning, AMC (Annual Maintenance Contracts), and technical support.
3. Instrumentation Components: Sale of high-quality instrumentation components including temperature transmitters, measuring instrumentation, switches and sensors, and environmental monitoring systems, with reliable sales and support.
4. AMC (Annual Maintenance Contracts): Recurring maintenance contracts ensuring system accuracy and continuous operation of installed automation systems, providing predictable recurring revenue from existing customer base.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AS Automation & Engineering Services designs, fabricates, and integrates custom industrial automation solutions, primarily custom PLC panels, AC/DC drive panels, SCADA and DCS systems, and electrical panels (MCC, PCC, APFC, MV) for industrial clients. The company also provides end-to-end automation services including design engineering, installation, commissioning, breakdown maintenance, and annual maintenance contracts (AMCs). It operates as an ABB Authorized Dealer in India, supplying genuine ABB automation products and complementary components from Siemens, Allen-Bradley, Delta, and Inovance.

Product overview

AS Automation & Engineering Services is an industrial automation company offering a comprehensive portfolio of products and services. Their core product offerings include PLC systems (ABB, Siemens, Allen-Bradley, Delta, Inovance), Human Machine Interfaces (HMI), SCADA systems (ABB Zenon), AC/DC variable frequency drives (ABB ACS series), Industrial IoT devices, DCS systems, measuring instrumentation, temperature transmitters, environmental monitoring systems, switches & sensors, and electrical panels (MCC, PCC, APFC, MV). They provide end-to-end services including control & automation, process control and instrumentation, electrical services, design engineering, breakdown & maintenance, and consultation. The company serves diverse industries including pharmaceuticals, cement & steel, food & beverages, power & renewable energy, water & wastewater, data centers, and infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• PLC Systems (Programmable Logic Controllers) Programmable Logic Controller systems from multiple brands including ABB (AC500, AC500-eCo, AC500-S, AC500-eCo V3, AC300), Siemens (S7-1200, S7-1500, S7-400, S7-300, LOGO, S7 Safety PLC), Allen-Bradley (CompactLogix, ControlLogix, PLC 5, SLC 500, MicroLogix series), Delta, and Inovance for industrial automation and control applications.
• HMI (Human Machine Interface) Panels Human Machine Interface panels including ABB CP600-ECO, CP600, CP300, Delta HMI, and Inovance HMI for process visualization and operator control in industrial automation systems.
• SCADA Systems ABB Zenon SCADA systems for supervisory control and data acquisition across industrial processes, enabling real-time monitoring and control.
• AC & DC Drives Variable frequency drives including ABB ACS series (ACS150, ACS310, ACS355, ACS180, ACS380, ACS560, ACS580, ACS880) and DCS880 for motor speed control in industrial applications.
• DCS (Distributed Control System) Distributed Control Systems for integrated process management across industrial facilities, supporting complex multi-loop control in sectors like pharmaceuticals, cement, and power.
• Industrial IoT Devices Industrial Internet of Things devices for connecting machines and enabling real-time data monitoring, diagnostics, and predictive maintenance.
• Electrical Panels (MCC & PCC) Motor Control Centers (MCC) and Power Control Centers (PCC) for electrical distribution and motor management in industrial facilities.
• APFC Panels Automatic Power Factor Correction panels for power quality improvement and energy efficiency in industrial electrical systems.
• MV (Medium Voltage) Panels Medium Voltage panels for high-power industrial electrical distribution applications.
• Measuring Instrumentation Industrial measurement and instrumentation components for monitoring process variables such as pressure, flow, and level in industrial automation systems.
• Temperature Transmitters Temperature transmitters for precise temperature measurement and control in industrial process applications.
• Environmental Monitoring Systems Systems for monitoring environmental conditions in industrial and pharmaceutical settings, supporting regulatory compliance.
• Switches & Sensors Industrial switches and sensors for automation and control applications across plant electrical and instrumentation systems.
• MV (Medium Voltage) Drives Medium Voltage drives for controlling high-power motors in heavy industrial applications.
• ACS880 Multidrives ABB ACS880 multidrive systems for coordinated control of multiple industrial motors in a common DC bus configuration.
• Control & Automation Services Comprehensive control and automation solutions using PLCs, AC/DC drives, and instrumentation to streamline and optimize industrial processes for enterprise clients across multiple verticals.
• Process Control & Instrumentation Services Process control and instrumentation services involving sensors, transmitters, controllers, and actuators for monitoring and optimizing industrial processes.
• Electrical Services Design, installation, maintenance, and repair of electrical systems including HV, LV, and control panels for industrial facilities.
• Design Engineering Services Engineering design services for electrical panels, automation systems, control systems, and instrumentation layouts using SCADA and HMI software.
• Breakdown & Maintenance Service Rapid response breakdown services, preventative maintenance, repairs, and Annual Maintenance Contracts (AMCs) for industrial automation and electrical systems.
• Consultation Service Expert consulting for automation, electrical systems, process control, and industrial operations optimization for enterprise clients.

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ABB IndiacoreTechnology or IntegrationAS Automation is an ABB authorized dealer in India, providing access to ABB's full automation portfolio including AC500, AC500-eCo, AC500-S, AC300 PLCs, ACS series AC/DC drives (ACS150 through ACS880), DCS systems, and Zenon SCADA. This partnership enables the company to source genuine ABB components and leverage ABB's technical support for delivering automation solutions across industry verticals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell India (Process Solutions): Honeywell's Indian process automation business delivering DCS, SCADA, instrumentation and integration services to refineries, petrochemical, pharma and power customers. Comparable as a broad incumbent in process control and instrumentation — overlapping with AS Automation's pharma, cement, steel and water treatment footprint.
• Rockwell Automation India: Rockwell Automation's Indian business, covering Allen-Bradley ControlLogix/CompactLogix PLCs, drives and the FactoryTalk software suite plus integration services. Highly comparable as a broad incumbent whose Allen-Bradley controllers are explicitly listed within AS Automation's delivery stack.
• Schneider Electric India: Schneider Electric's Indian business spanning PLCs, drives, SCADA and industrial software alongside panel and integration services. A broad incumbent operating across the same industrial verticals AS Automation serves, with overlapping panel and energy-management offerings.
• ABB India: Indian subsidiary of ABB, supplier of the PLC, drive, DCS and SCADA platforms that anchor AS Automation's portfolio. Overlaps as a broad incumbent in industrial automation hardware, software and direct integration services, while simultaneously acting as AS Automation's principal technology partner.
• Siemens India: Indian arm of Siemens, offering the full Digital Industries portfolio (SIMATIC PLCs, SCADA, drives, industrial software) plus direct integration and services. Comparable as a broad incumbent whose PLC platforms (S7-1200/1500/300/400) sit inside AS Automation's multi-brand delivery capability.
• Emerson India: Indian presence of Emerson, supplying DCS, PLC, valves and instrumentation plus integration services to process industries. A broad incumbent whose process-control and instrumentation portfolio mirrors the instrumentation and DCS work AS Automation performs.
• Yokogawa India: Yokogawa's Indian subsidiary, focused on CENTUM DCS, process instrumentation and control-system integration across oil & gas, power, chemicals and water. Comparable as a broad incumbent in DCS and process instrumentation — the same technology tier AS Automation integrates on ABB Zenon and competing platforms.

Direct peers

• Delta Electronics India: Indian arm of Delta Electronics, a Taiwanese automation vendor whose DVP and AS series PLCs, HMI and drives are explicitly carried by AS Automation. Directly comparable as a vendor-OEM partner that both competes for and supplies automation business across the same Indian industrial verticals.
• L&T Electrical & Automation: The electrical and automation arm of Larsen & Toubro, India's largest domestic industrial automation systems integrator and panel manufacturer. Most directly comparable to AS Automation because it serves the same enterprise verticals (cement, steel, pharma, power, water) with end-to-end design, panel build, integration and AMC services across ABB/Siemens/Rockwell stacks.

Emerging players

• Mitsubishi Electric India: Indian operations of Mitsubishi Electric, offering MELSEC PLCs, HMIs, drives and servo systems used in factory automation. An emerging/adjacent player whose controller platforms are referenced by AS Automation as part of its partner ecosystem, making it a comparable automation vendor with overlapping Indian industrial customer exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Automation & Engineering Services