Sinus Center LA

What Sinus Center LA does

Sinus Center LA is a private, physician-led medical practice headquartered at 2811 Wilshire Blvd., Suite 940, Santa Monica, California, specializing in ear, nose, and throat (ENT) care, sinus disorders, snoring, and obstructive sleep apnea. The practice was founded and is led by Dr. C. Philip Amoils, MD, FACS, a board-certified otolaryngologist serving as Chief of Surgery with over 25 years of specialty experience, and Dr. Richard Jacobson as Founder/CEO. It operates as part of a multi-specialty medical center network that includes affiliated practices Face Center LA, Jaw Center Los Angeles, and Orthodontic Center LA, all located at the same Santa Monica address, with an additional AAAHC-accredited surgical center in Pacific Palisades.

The practice's core methodology is the Breathe Logic® algorithm, a proprietary multi-specialty evaluation framework integrating ENT, oral-maxillofacial, and orthodontic assessment using CT-guided navigation and minimally invasive techniques. Its service catalog spans diagnostic testing (home sleep studies), non-invasive therapies (custom oral appliances, CPAP masks), in-office minimally invasive procedures (balloon sinuplasty, coblation turbinate reduction, laser-assisted palatoplasty, Latera nasal valve implants, eustachian tube balloon dilation), and outpatient/inpatient surgeries (endoscopic sinus surgery/FESS, septoplasty, genioglossus advancement, and broader sleep apnea/snoring surgery suites).

The business model is fee-for-service professional practice revenue, predominantly insurance-reimbursable, supplemented by cash-pay service lines such as the at-home Mobile Concierge Service (using a Halo-fog-sanitized vehicle) and telemedicine consultations. Customer acquisition is direct-to-consumer via the practice website, content marketing, YouTube educational videos, an interactive Sinus Quiz, and patient testimonials, with patients able to self-refer or be referred by other physicians. The practice markets itself as the only LA-area clinic integrating ENT, maxillofacial surgery, and orthodontics into a single airway-centered care pathway.

Name

Sinus Center LA

Legal name

Sinus Center LA

Website

https://sinuscenter.la

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sinus Center LA is a private, physician-led ENT practice in Santa Monica that treats sinus disorders, snoring, nasal airway obstruction, and sleep apnea through its proprietary Breathe Logic® multi-specialty protocol combining ENT, maxillofacial, and orthodontic care.

Ownership category

akta.pro rank

Product category

Otolaryngology / ENT medical practice

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sleep Surgery & Snoring (ENT) (HLAKAMAH)

akta.pro secondary industries

Rhinology & Sinus Surgery (HLAKAMAD), Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Medicine Clinic (HLAKANAB)

Keywords

• Sinus surgery services
• ENT medical practice
• Sleep apnea treatment
• Minimally invasive otolaryngology
• Nasal airway treatment

Headquarters

HQ city

Pacific Palisades

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consultation and Treatment Services: Fee-for-service medical practice providing ENT consultations, diagnostic services (home sleep studies, CT scans), and treatments including office procedures and surgeries. Most insurance plans cover the costs.
2. Custom Oral Appliances: Custom-made oral sleep apnea devices prescribed and fabricated on-site. Appliances are similar to mouth guards, worn during sleep to prevent airway collapse.
3. Surgical Procedures: Outpatient and inpatient surgical procedures including endoscopic sinus surgery, septoplasty, genioglossus advancement, and other sleep apnea surgeries performed in surgical centers.
4. Mobile Concierge Service: At-home mobile medical service offering full sinus treatment from the safety of the patient's own home, including telemedicine consultations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sinus Center LA is a multidisciplinary medical practice that diagnoses and treats sinus, snoring, sleep apnea, nasal airway obstruction, ear pressure, and related upper-airway conditions. It integrates ENT, oral-maxillofacial, and orthodontic specialties through its proprietary Breathe Logic® algorithm and delivers a full care continuum — home sleep diagnostics, non-invasive therapies (oral appliances, CPAP masks), in-office minimally invasive procedures (Balloon Sinuplasty, Latera implants, Coblation turbinate reduction, laser palatoplasty, Eustachian tube dilation), and outpatient/inpatient surgical procedures (FESS, septoplasty, genioglossus advancement, sleep apnea and snoring surgeries). Services are delivered on-site at the Santa Monica clinic, through telemedicine, and via a mobile concierge service that brings treatment to patients' homes.

Product overview

Sinus Center LA is a multidisciplinary medical practice offering a comprehensive suite of sinus, snoring, and sleep apnea treatments through an integrated approach combining ENT (ear, nose, throat), oral-maxillofacial, and orthodontic specialties. Their core methodology is the Breathe Logic® algorithm, which guides personalized treatment planning. The practice offers diagnostic services (Home Sleep Study), non-invasive treatments (Oral Appliances, CPAP Masks), and minimally invasive procedures (Balloon Sinuplasty, Coblation Turbinate Reduction, Palatoplasty, Nasal Valve Repair with Latera Implant, Eustachian Tube Balloon Dilation). Surgical options include Endoscopic Sinus Surgery, Septoplasty, Genioglossus Advancement, and Sleep Apnea & Snoring Surgeries. They also provide a unique Mobile Concierge Service for at-home treatment delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Breathe Logic®: A proprietary scientific algorithm and technology approach developed by Sinus Center LA for evaluating and treating upper airway conditions using CT-guided and scientifically formulated methods to improve airway breathing using minimally invasive techniques.

Products and services

• Breathe Logic®
• Home Sleep Study

Quantifiable outcome

• Eustachian tube balloon dilation is 70-80% successful in terms of reduction in symptoms
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Face Center LAcoreStrategic or Co-development PartnerMulti-specialty partner practice within the same medical center combining ENT, maxillofacial, and orthodontic specialties. Located at the same Santa Monica address. Collaborates on patient care and surgical procedures.
• Jaw Center Los AngelescoreStrategic or Co-development PartnerSpecialist partner practice for jaw surgery and orthognathic procedures. Collaborates with Sinus Center LA on combined treatment plans for sleep apnea and facial bone conditions. Part of the multi-specialty Breathe Logic approach.
• Orthodontic Center LAcoreStrategic or Co-development PartnerOrthodontic specialist partner practice within the network. Works with Sinus Center LA on integrated treatment plans including post-surgical orthodontia and airway treatment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ENT & Allergy Associates: Large, multi-site otolaryngology and allergy practice group in the US. Provides comparable comprehensive adult ENT service lines including sinus, sleep, and allergy care, though concentrated on the East Coast.
• Providence Specialty ENT (LA): Multi-specialty health system with otolaryngology and sinus services in the LA area. Competes on the same procedural menu (balloon sinuplasty, septoplasty, sleep apnea surgery) under a larger payer network.
• Cedars-Sinai Sinus Center: Major Los Angeles academic health system with a dedicated sinus and ENT program that offers balloon sinuplasty, endoscopic sinus surgery, and sleep apnea treatment. Overlaps directly with Sinus Center LA's core service lines in the same geographic market.
• USC Caruso Department of Otolaryngology: USC's ENT department provides sinus surgery, sleep apnea surgery, and image-guided procedures in Los Angeles. A local academic competitor with overlapping surgeon expertise and clinical training reputation.
• UCLA Health Otolaryngology: Academic ENT department offering sinus, rhinology, and sleep surgery within a large LA health system. Competes for the same patient pool and referring physicians, with greater institutional resources and brand recognition.

Direct peers

• Kaplan Sinus Relief: Dedicated sinus specialty practice offering balloon sinuplasty, turbinate reduction, and related sinus treatments. Closely comparable niche, single-specialty procedural focus and direct-to-consumer positioning.
• House Clinic: Long-standing independent ENT specialty practice in Los Angeles known for otology, neurotology, and sinus care. Shares the independent specialist clinic model and overlapping patient demographic with Sinus Center LA.
• Pacific Eye & Ear Specialists: Independent LA-based ENT specialty practice offering sinus surgery, sleep apnea treatment, and related ear/nose/throat services. Direct competitor for the same patient demographic in the Los Angeles market.
• Breathe Clear Institute: Independent sinus and breathing-focused practice emphasizing in-office procedures and patient education. Similar minimally invasive procedure mix and direct-to-consumer content marketing approach.

Regional players

• Dallas Breathe Free Sinus & Allergy Centers: Multi-location sinus and allergy specialty group in Texas offering balloon sinuplasty and related procedures. Comparable procedural menu and clinic model but operates in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinus Center LA