What Habakkuk does

Habakkuk is a private orthopedic device distributor and consulting firm founded in 2013 by Clay Steves and headquartered in Oklahoma City, Oklahoma. The company operates as a subsidiary of Restoration Group, a diversified conglomerate, and serves orthopedic surgeons and healthcare facilities across the South Central United States. Habakkuk distributes a portfolio of orthopedic implant products and surgical technologies through distribution partnerships with established manufacturers including Medacta USA, Newclip Technics, and MPM Medical. Its product portfolio spans knee and hip replacements (primary through complex revision procedures, including metal-sensitivity cases), shoulder solutions (primary, reverse, and fracture), and upper extremity fracture care products for the hand, wrist, elbow, and shoulder. The company also distributes the NextAR Augmented Reality Surgical Platform from Medacta, which provides augmented-reality-assisted orthopedic procedures.

Habakkuk generates revenue through a B2B medical device distribution model, reselling implants and surgical devices to healthcare providers and surgeons. The company's go-to-market motion is sales-led, employing field sales representatives, orthopedic service consultants, and DME field technicians who work directly with surgeons in operating-room settings to support product use and surgical team training. Pricing is not publicly disclosed; quotes are provided based on specific customer requirements and product configurations. The company does not disclose revenue figures publicly, and there is no evidence of external institutional investment, private equity, or venture capital involvement.

The company's value proposition centers on exclusive or core-tier distribution partnerships with trusted orthopedic implant manufacturers, combined with a relationship-based field-service model. Habakkuk positions itself with a "restorative" mission and emphasizes in-OR support, surgical-team training, and access to innovative technologies like NextAR. Marketing channels are limited and low-cost: a company website, an email newsletter (The Restoring Life Dispatch), LinkedIn (used primarily for recruitment), and faith-based content via YouVersion reading plans. Leadership includes CEO Laurie Cain, Founder/Visionary Clay Steves, and a small management team supporting sales, operations, and field service functions.

Name

Habakkuk

Legal name

Habakkuk

Website

https://habakkuk.health

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Habakkuk is an Oklahoma City-based orthopedic device distributor and consulting firm serving orthopedic surgeons and healthcare facilities across the South Central United States. Founded in 2013 as a Restoration Group subsidiary, it distributes implants and surgical technologies from Medacta USA, Newclip Technics, and MPM Medical.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Device Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)

akta.pro secondary industries

Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Orthopedic device distribution
• Surgical implant supply
• Medical device consulting
• Joint replacement products
• Orthopedic trauma solutions

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Orthopedic Device Distribution: Distribution of orthopedic implants and surgical devices to healthcare providers and surgeons. Revenue is generated through the sale of medical devices including knee, hip, shoulder, and upper extremity implants from manufacturer partners Medacta, Newclip Technics, and MPM Medical.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Habakkuk distributes and consults on orthopedic surgical implants and devices for orthopedic surgeons and healthcare facilities. The company partners with manufacturers including Medacta USA, Newclip Technics, and MPM Medical to supply knee and hip replacement systems, shoulder solutions, upper extremity fracture care products, and the NextAR Augmented Reality Surgical Platform to surgical practices.

Product overview

Habakkuk is an orthopedic distributor and consulting firm offering a portfolio of implant products and surgical technologies. The core product offerings include Knee & Hip Replacements (covering primary to complex revision procedures including metal sensitivity cases), Shoulder Solutions (primary, reverse, and fracture), and Upper Extremity Fracture Care (hand, wrist, elbow, shoulder). The company also distributes the NextAR Augmented Reality Surgical Platform, a technology platform from Medacta that enables augmented reality-assisted orthopedic surgery. These products are distributed through partnerships with trusted manufacturers including Medacta, Newclip Technics, and MPM Medical.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serving more knee and hip replacements than any other surgery in over a decade of operations

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Medacta USAcoreChannel Partner/ Reseller/ DistributorPartnership with Medacta USA for distribution of orthopedic implant products including the NextAR Augmented Reality Surgical Platform. Habakkuk serves as a distributor for Medacta's innovative surgical solutions in the orthopedic market.
• Newclip TechnicscoreChannel Partner/ Reseller/ DistributorDistribution partnership with Newclip Technics for orthopedic devices. Habakkuk represents Newclip's product portfolio as a trusted distributor in the orthopedic market.
• MPM MedicalcoreChannel Partner/ Reseller/ DistributorPartnership with MPM Medical for distribution of orthopedic products. Habakkuk distributes MPM Medical's product offerings as part of their comprehensive orthopedic device portfolio.
• Restoration GroupflagshipStrategic or Co-development PartnerHabakkuk is a part of Restoration Group, a collective of companies working to restore life in their communities across industries. This is the parent company umbrella organization.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Enovis (DJO): Medical device company with orthopedic implants, extremities, and surgical equipment. Competes with Habakkuk's product categories and shares orthopedic surgeon customers in the US market.
• Stryker: One of the largest global orthopedic implant and medical device manufacturers with a direct sales force across the US. Competes with Habakkuk's manufacturer partners at the hospital purchasing level and represents the structural incumbent Habakkuk must work around.
• Orthofix: Orthopedic and spine medical device company with extremities, biologics, and fracture fixation products. Overlaps with Habakkuk's upper extremity and fracture care distribution portfolio.
• Smith+Nephew: Multinational medical device company with a substantial orthopedic reconstruction and trauma franchise. Competes for the same orthopedic surgeon customers Habakkuk serves across knee, hip, and extremities.
• Exactech: Orthopedic implant company focused on joint replacement and extremities, distributed through independent agent networks in the US. Operates a similar channel-based model and shares Habakkuk's surgeon customer base.
• Zimmer Biomet: Global leader in orthopedic reconstruction (knee, hip, shoulder) with direct US sales coverage. Competes with Habakkuk's portfolio head-to-head in the joint reconstruction segment Habakkuk distributes into.

Emerging players

• Corin: Orthopedic implant company specializing in hip, knee, and shoulder with growing US presence via distribution partners. Comparable to Habakkuk's manufacturer partners by product mix and channel strategy.

Direct peers

• Medacta International: Manufacturer of orthopedic implants including knee, hip, and shoulder systems, and developer of the NextAR Augmented Reality Surgical Platform. Habakkuk serves as a distribution partner for Medacta USA, making Medacta the most directly comparable counterpart by product and partnership relationship.
• Newclip Technics: French orthopedic device manufacturer specializing in extremities and trauma implants. Habakkuk is a distribution partner for Newclip's portfolio, making it a directly comparable counterpart through the same go-to-market and customer overlap.
• MPM Medical: Manufacturer of wound care and orthopedic medical products. Habakkuk distributes MPM Medical's orthopedic product offerings, sharing the same surgeon customer base and B2B medical device distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/habakkuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habakkuk