Muebles Romero

What Muebles Romero does

Muebles Romero S.A.S. is a Colombian custom furniture manufacturer headquartered in Bogotá (Cra. 70 No. 31 - 45 Sur) with 47+ years of operating history, structured as a Sociedad por Acciones Simplificadas (SAS) and operating as an independent family-owned business. The company designs, fabricates, and installs customized corporate furniture — including ergonomic chairs, workstations, reception counters, meeting tables, dividers and paneling, coworking pods, lockers, mobile archives, shelving, academic and auditorium furniture, laboratory tables, and display vitrines — using Colombian-sourced materials with what it describes as advanced manufacturing technology and multidisciplinary design teams.

Muebles Romero serves three primary verticals: corporate/enterprise buyers, educational institutions (universities, schools), and government/public-sector organizations, with selected exposure to healthcare (Hospital Militar), hospitality (Grand Hyatt), and retail (Makro). The company also operates as an authorized distributor of Rimax plastic furniture (outdoor, indoor, shelving, cafeteria), extending its catalog beyond custom fabrication. Pricing is quote-based and not publicly disclosed; projects are typically multi-year contracts delivered end-to-end from advisory and design through manufacturing to professional installation, supported by a warranty department.

The go-to-market is sales-led and consultative: free advisory without commitment, direct sales force, a website portfolio for top-of-funnel showcasing, WhatsApp messaging for project discussions, and direct delivery and installation across Colombia. The company claims national coverage from its single Bogotá manufacturing facility and reports no external investors, no parent company, and no disclosed digital/software platform or AI capabilities — i.e., a traditional craft-and-project manufacturer rather than a technology-enabled business.

Name

Muebles Romero

Legal name

Muebles Romero S.A.S.

Website

https://mueblesromero.com.co

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Muebles Romero S.A.S. is a Bogotá-based Colombian custom furniture manufacturer with 47+ years of history that designs, builds, and installs corporate, educational, and government furniture projects nationwide and distributes Rimax plastic furniture.

Ownership category

akta.pro rank

Product category

Corporate and Institutional Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Corporate furniture manufacturing
• Custom office furniture
• Educational furniture solutions
• Institutional furniture design
• Ergonomic seating products

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Corporate Furniture Sales: Design, manufacture, and sale of customized corporate furniture including ergonomic chairs, workstations, storage solutions, and academic furniture. Revenue is generated through project-based sales to corporate, government, and educational clients with full-service offerings including design, manufacturing, and installation.
2. Rimax Plastic Furniture Distribution: Distribution of Rimax brand plastic furniture products including outdoor, indoor, shelving, and cafeteria furniture as an authorized distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Muebles Romero S.A.S. designs, manufactures, and installs custom furniture for corporate offices, educational institutions, government facilities, and hospitality clients across Colombia. The catalog spans ergonomic chairs, workstations, reception counters, meeting tables, office dividers, coworking pods, storage/lockers, auditorium seating, laboratory tables, and display vitrines, complemented by authorized distribution of RIMAX plastic furniture for indoor, outdoor, and cafeteria use.

Product overview

Muebles Romero S.A.S. is a Colombian furniture manufacturer with 47+ years of experience specializing in corporate furniture solutions. The company offers a comprehensive portfolio of furniture products organized into six main categories: (1) Ergonomic Chairs and Waiting Rooms including managerial, executive, operational, interlocutor, gamer, and stool variants; (2) Corporate Furniture encompassing workstations (managerial, U-type, L-type, straight, adjustable, work island configurations), reception desks/counters (RECEPNEX, RECEPCORE, RECEPGEN, RECEPMASTER, RECEPWISE), meeting tables (CELESTIAL, NOVA, QUANTUM, RADIANCE, STELLAR), office dividers (DIVIDYNAMO, DIVILOOM, DIVIGENESIS, DIVIRADIAN, DIVIMOTION), coworking spaces (CUBIKSPACE, NEXSPACE, WORKNEW), and accessories (GESTELL, KEYBOARD HOLDER, RELAXFEET, SHELF); (3) Storage and Filing including lockers (6, 12, 25-door variants), filing cabinets, mobile archives, and shelving (light-duty ECO/SHELF, heavy-duty POWER); (4) Plastic Furniture and Cafeteria including RIMAX-branded products (shelves, wardrobes, chairs, tables) and outdoor/indoor solutions; (5) Academic and Auditorium furniture for schools/universities (MESA SYNERGY, TABLERO, BIBLIOTECA), auditoriums (Atril, TARIMA, GRADERÍA), and laboratories (MESA PARA LAVADO, MESA RECTA); (6) Special/Display Furniture including custom vitrines (VITRINA, VITRINA MAX, VITRINA NOVA) and grandstands (GRADERÍA, GRADERÍA PLUS). The company manufactures custom furniture using Colombian materials with advanced technology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Transforms corporate spaces with furniture solutions that enhance productivity and reflect brand identity

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RimaxcoreChannel Partner/ Reseller/ DistributorMuebles Romero is an authorized distributor of Rimax plastic furniture products, including outdoor furniture, indoor furniture, shelving systems, and cafeteria furniture. They offer Rimax products alongside their own custom manufacturing, providing customers with a comprehensive range of plastic furniture solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Haworth: Privately held global office furniture manufacturer with a broad portfolio of workstations, seating, storage, and architectural interiors serving enterprise and public-sector clients. Closely aligned with Muebles Romero's corporate and institutional customer profile at much larger scale.
• Steelcase: Global leader in office furniture and workplace solutions, offering workstations, seating, and architectural solutions for corporate and institutional customers. Directly comparable to Muebles Romero in product category and B2B/B2G focus, but operating at far greater scale and geographic reach.
• MillerKnoll (Herman Miller + Knoll): Combined entity of Herman Miller and Knoll, a leading designer and manufacturer of office, healthcare, and educational furniture including workstations, seating, and casegoods. Comparable to Muebles Romero across corporate, education, and healthcare verticals at global scale.
• Vitra: Swiss design and manufacturing company producing office seating, workstations, and architectural solutions for corporate and public-sector clients globally. Comparable institutional/corporate office furniture category with design-led differentiation versus Muebles Romero's customized product approach.
• Kimball International: US-based manufacturer of office and hospitality furniture offering desks, seating, storage, and casegoods across multiple brands. Direct product overlap with Muebles Romero's corporate furniture and storage/locker categories, with broader geographic reach.

Others

• Office Depot: Global office supplies and furniture retailer offering business furniture, seating, and workspace products to SMB and enterprise customers via online and physical channels. Adjacent competitive overlap with Muebles Romero's smaller-ticket office seating and storage SKUs, but operates as a retailer rather than manufacturer.

Direct peers

• OFM (Office Furniture Manufacturers): US-based office furniture manufacturer and online retailer offering chairs, desks, tables, and reception seating for businesses and institutions. Comparable mid-market positioning to Muebles Romero with stronger e-commerce distribution motion.
• National Office Furniture: US office furniture manufacturer offering casegoods, seating, tables, and storage for corporate, healthcare, and education clients. Closely aligned with Muebles Romero's broad-vertical institutional focus and custom-configurable product approach.
• Teknion: Canadian office furniture manufacturer offering workstations, seating, panels, storage, and architectural walls for corporate and institutional clients. Highly comparable custom-grade office furniture portfolio and B2B contract model to Muebles Romero.

Regional players

• Kinnarps: European office furniture manufacturer with a strong focus on sustainable workplace interiors, offering workstations, seating, and storage for public-sector and enterprise buyers. Direct product and B2B/B2G model parity, but operates primarily in EMEA rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muebles-romero-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muebles Romero