Parc animalier et botanique de Branféré

What Parc animalier et botanique de Branféré does

Parc animalier et botanique de Branféré is a privately-held zoological and botanical park founded in 1965 in Le Guerno, Morbihan (Brittany, France), operating a 45-hectare site that houses 1,500+ animals across 195 species in a semi-liberty model with no cages, no cars, and no artificial scenery. The company is legally structured as a Société Anonyme (share capital €934,710) but is wholly owned by the Fondation de France, a nonprofit foundation, with all profits directed to animal welfare. Its offering is built on four integrated product pillars: (1) the core zoological and botanical park experience, with themed zones (Plaine Africaine, Vallée Indienne, Espace Madagascar, Plaine du Désert, Zone Sud-Américaine); (2) Trampo' Nature, a 2,900 m² tree-integrated Parcabout trampoline park; (3) the École de la Nature environmental education center (operational since 2004, serving 8,000+ students annually through school stays, BAFA training, and holiday camps on its 180+ bed accommodation facility); and (4) a commercial event and B2B services arm including meeting room rentals, corporate seminars, team building, group restaurant (150 seats), Christmas corporate events, and a souvenir boutique.

The business model is multi-revenue and distributed across channels. Direct-to-consumer ticket sales (individual and dated admission, currently with a 25% "FRAICHEUR" promotion) form the primary demand engine, supported by a 10% commission B2B channel to tour operators and travel agencies, and CSE/collectivités ticket programs with no minimum order for e-tickets. Group visits (20+ persons) at preferential rates, school groups (free entry for accompanying adults), and specialized institutions (IME, IMPRO) constitute additional revenue streams. The park reports 250,000+ annual visitors, is ranked 1st tourist site in Morbihan and 3rd in Brittany, and holds a 4.6/5 rating across 9,400+ Google reviews. It is a member of EAZA, AFDPZ, and IUCN, participates in 60+ European Endangered Species Programmes (EEP), and runs field conservation partnerships in Niger (giraffes, with population multiplied by 10x in 20 years), Paraguay (Chacoan peccary), and for red pandas. In 2024, the company launched a multi-study ethological research program with universities; in July 2026 it introduced a virtual reality experience ("Au cœur des océans"); and in 2025 it marked its 60th anniversary.

Name

Parc animalier et botanique de Branféré

Legal name

Parc animalier et botanique de Branféré

Website

https://branfere.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Parc animalier et botanique de Branféré operates a 45-hectare zoological and botanical park in Brittany, France, serving 250,000+ annual visitors across leisure, education, and corporate event segments. Owned by Fondation de France, it houses 1,500+ animals in semi-liberty and runs the École de la Nature environmental education center.

Ownership category

akta.pro rank

Product category

Wildlife Parks & Botanical Gardens

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoological park services
• Botanical garden visits
• Environmental education programs
• Wildlife conservation tours
• Corporate team building events

Headquarters

HQ city

Le Guerno

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission tickets and dated tickets: The park sells individual and dated tickets to visitors. Current promotion offers 25% off dated tickets using code FRAICHEUR. Ticket sales constitute the primary revenue stream from end consumers.
2. Group visits and guided tours: The park offers group visit formulas (libre, découverte 1h, privilège 2h, and VIP evenings) for associations, clubs, schools, and corporate groups, priced at preferential group rates starting from 20 persons.
3. Restaurant and catering services: The park operates a group restaurant (up to 150 covers, privatisable) with table service, a self-service cafeteria, and snack points. Catering serves corporate events, seminars, weddings, and group outings with menus featuring local, organic, and seasonal products.
4. Souvenir boutique: On-site souvenir shop selling plush toys, books, and nature-themed gifts that also support the park's conservation actions.
5. Corporate seminars and team building: Meeting room rental (up to 120 persons) with full equipment, combined with restaurant services and incentive animations. Seminar formulas include half-day, full-day, semi-residential, and residential options. Corporate events represent a significant B2B revenue stream.
6. School stays and vacation camps: The École de la Nature generates revenue through hosted educational stays (2-5 days) for schools, leisure centers, and specialized institutions, with accommodation (180+ beds), meals, and activities included. BAFA training courses are priced at €600 including full board.
7. Professional tourism commission: Tourism professionals (travel agents, tour operators) purchase e-tickets or physical tickets at a 10% commission rate, reselling to end customers. Minimum 25 tickets required for physical ticket orders.
8. Private events (weddings, birthdays, Christmas trees): The park rents facilities for private events including weddings, children's birthday parties (ages 4-11), and company Christmas events (November 18 to December 31), with group sizes from 20 to 500 persons.
9. CSE and collectivités ticket programs: Committee Social Works (CSE) and local government bodies purchase tickets at preferential rates, with no minimum order for e-tickets, and receive a 5% discount on experiences such as 'Soigneur d'un jour', family weekends, and vacation camps.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Parc animalier et botanique de Branféré operates a 45-hectare zoological and botanical park housing 1,500+ animals across 195 species in semi-liberty conditions (no cages, no cars, no artificial scenery), complemented by the Trampo' Nature giant trampoline park (Parcabout, 2,900m²) and the École de la Nature environmental education center. The park sells individual and group admission tickets, immersive experiences (keeper-for-a-day, family weekends, VR ocean), educational stays for schools and specialized institutions, BAFA training courses, corporate seminars and team building, private events, and a souvenir boutique, with revenue reinvested into animal welfare through its Fondation de France ownership.

Product overview

Parc animalier et botanique de Branféré is a unified zoo and botanical park in Le Guerno, Brittany, operating since 1965 as a property of the Fondation de France. Its offering spans three core pillars: (1) the zoo and botanical park itself (45 hectares, 1,500+ animals across 195 species in semi-liberty, no cages), featuring themed zones like Plaine Africaine, Vallée Indienne, and Espace Madagascar; (2) the leisure attraction Trampo' Nature (2,900 m² giant Parcabout), one of the world's largest trampoline parks in trees; and (3) the sub-brand École de la Nature, an environmental education center offering school stays, day activities, BAFA training courses, holiday camps, and a national podcast competition. Additionally, the park operates a commercial arm serving B2B clients — including meeting room rental, corporate seminars, team building animations, group restaurant, Christmas corporate events, CSE/collectivity ticket packages, and tourism professional commissions — and a consumer retail arm through its on-site souvenir boutique.

Differentiator

Problem solved

Functional benefit

Brands

• L'École de la Nature: Environmental education center offering immersive educational experiences, BAFA training, school programs, vacation camps, and specialized institution programs for children and adolescents.
• Trampo' Nature

Products and services

• Parc animalier et botanique de Branféré (Core Park Admission) The core attraction: a 45-hectare zoological and botanical park in Brittany housing 1,500+ animals across 195 species in semi-liberty with no cages, plus a preserved botanical garden. Home to 60+ endangered species, operated as a property of the Fondation de France.
• Trampo' Nature (Parcabout aerial adventure) A 2,900 m² giant trampoline park (Parcabout) nestled among trees, one of the largest in the world. Aerial bouncing and climbing experiences accessible year-round, designed to respect the natural environment.
• École de la Nature - Séjours scolaires et classes découverte Overnight and day-stay educational programs for school groups, including day activities (petits pas, ferme des tout-petits, sauvage et domestique, parcours découverte, journée exploration), classes de découverte (multi-day immersive stays), and integration days. Over 8,000 students served annually since 2004.
• École de la Nature - Activités pour centres de loisirs

Quantifiable outcome

• 8,000+ students educated annually at the École de la Nature since 2004
• +5 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerBranféré is a member of EAZA, participating in over 60 European Endangered Species Programmes (EEP) for breeding and conservation of endangered species. This membership also facilitates knowledge sharing and best practices across European zoos.
• AFDPZ (Association Française des Parcs Zoologiques)coreStrategic or Co-development PartnerMember of the French Association of Zoological Parks, contributing to national conservation programs and standards for animal welfare in French zoological institutions.
• UICN (Union Internationale pour la Conservation de la Nature)coreStrategic or Co-development PartnerMember of IUCN, the global environmental authority that informs and influences conservation policy and action worldwide.
• Red Panda NetworkminorStrategic or Co-development PartnerBranféré supports the Red Panda Network's conservation efforts, which work to protect red pandas in their natural habitat through community-based conservation, creation of reserves, and forest corridors connecting isolated populations in the Himalayas.
• A.S.G.N. (Association pour la Sauvegarde de la Girafe du Niger)minorStrategic or Co-development PartnerBranféré supports the giraffe conservation work of ASGN in Niger, where the giraffe population has been multiplied by 10 in 20 years through community-based conservation. Local villagers are supported in their development and serve as giraffe protectors.
• CCCI (Centro Chaqueño para la Conservación e Investigación)minorStrategic or Co-development PartnerBranféré supports the CCCI conservation program in Paraguay focused on protecting the Chacoan peccary (pécari du Chaco) and its habitat in the Gran Chaco region.
• UBAPARcoreStrategic or Co-development PartnerUBAPAR is the partner organization delivering BAFA (Brevet d'Aptitude aux Fonctions d'Animateur) training courses at the École de la Nature. UBAPAR provides the official certification framework while Branféré provides the training venue and content.
• Université et institutions scientifiques (scientific universities and institutions)coreStrategic or Co-development PartnerSince 2024, multiple ethological research studies have been launched in partnership with scientific institutions and universities. Topics include: bird adaptation to environmental changes, enclosure rotation systems, nocturnal shows and animal welfare, and the link between music and animal well-being.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Le Pal: Theme park and zoo hybrid located in Allier, combining a zoological park with amusement rides. Comparable as a French attraction combining animals with leisure experiences, though with a different geographic catchment and a stronger amusement-park orientation.

Direct peers

• Zoo de la Palmyre: One of the most-visited private zoos in France, located in Charente-Maritime. Direct peer: private zoological park, similar family-visit focus, comparable scale and visitor volume, and similar EEP conservation engagement.
• Planète Sauvage: Zoological park near Nantes combining a drive-through safari and pedestrian zones. Regional peer in Pays de la Loire, comparable visitor demographic, and similar integration of leisure and education.
• Bioparc de Doué-la-Fontaine: A zoological park in Maine-et-Loire that similarly emphasizes animal welfare, naturalistic enclosures, and conservation programs. Direct peer: comparable size, French regional zoo positioning, EEP participation, and focus on education and family visits.
• Parc de Sainte-Croix: Animal park in Lorraine combining European wildlife, nature experiences, and themed accommodation. Direct peer: similar combination of zoo, nature-based experiences, family stays, and educational programs, and comparable scale of annual visitors.
• Réserve Zoologique de la Haute-Touche: Largest zoological park in France (run by ONCFS/Office National de la Chasse et de la Faune Sauvage) with extensive European wildlife focus. Direct peer: comparable free-roaming, multi-species habitats, conservation emphasis, and education programming.

Broad incumbents

• Parc Zoologique de Paris (Muséum national d'Histoire naturelle): The Paris city zoo, operated by the National Museum of Natural History. Comparable as a French zoological park with strong conservation and education focus, but much larger, urban, and institutionally funded; sets the standard for French zoo practice.
• ZooParc de Beauval: One of the largest and most-visited zoological parks in France, located in Saint-Aignan. Comparable as a French zoo destination, but operates at a much larger scale, with international visitor draw, and serves as the leading benchmark for the French zoo industry.

Others

• Fondation Brigitte Bardot: Major French animal welfare foundation. Adjacent ecosystem participant: shares the nonprofit, animal-welfare mission orientation that distinguishes Branféré's ownership structure, and represents a potential partner or competitor for donor-funded conservation initiatives.

Regional players

• Parc Oriental de Maulévrier: Largest Japanese-inspired botanical garden in Europe, located in Maine-et-Loire. Regional peer in western France with comparable botanical garden positioning, family visit focus, and seasonal events, though without a zoo component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSwoQ5qvisdBM8ZNjDtGTyA
• Facebookfacebook.com/Branfere
• LinkedInlinkedin.com/company/parc-de-branfere
• Instagraminstagram.com/branfere
• TikToktiktok.com/@branfere

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc animalier et botanique de Branféré