Norte Invest

What Norte Invest does

Norte Investimentos AI S/S, operating as Norte Invest, is a Brazilian investment advisory firm registered with the CVM under Resolution CVM 178/23 as an Agente Autônomo de Investimentos (autonomous investment agent). Founded in 2019 by five professionals who left careers at major Brazilian banks, the firm provides personalized, high-touch investment advisory across three service tiers — Assessoria On Demand (R$100K–R$300K investors), Assessoria Exclusiva (R$300K–R$3M), and Assessoria Private (above R$3M) — targeting mass-affluent, high-net-worth, and ultra-high-net-worth individuals in Northern and Central-West Brazil. The team includes 5 founders plus at least 13 publicly listed assessors, of which 80% hold the CFP® Certified Financial Planner designation and 100% are ANCORD-certified. The firm holds the XP Investimentos Private Seal and the BAA-2024 Best Advisors Award.

The firm does not operate proprietary technology. Its entire trading, custody, and account-management infrastructure is delivered through the XP Investimentos platform, with clients onboarded via cadastro.xpi.com.br under assessor code A22455 and transacting via portal.xpi.com.br. Norte Invest's differentiated layer is the human advisory overlay: dedicated assessors per tier, ongoing portfolio construction and monitoring, in-person meetings at its physical offices in Manaus-AM (headquarters) and Cuiabá-MT, and reach via phone, WhatsApp, and social channels. There are no APIs, SDKs, or third-party tech integrations disclosed.

Commercially, Norte Invest generates revenue indirectly through a distribution contract with XP Investimentos: as an intermediary referring clients to XP's product shelf (stocks, fixed income, derivatives, funds), the firm receives transaction and distribution fees from XP rather than direct client advisory fees. No pricing is publicly disclosed to end clients; pricing is implicitly tied to portfolio size via the three tiers. No funding events, acquisitions, or external institutional ownership are reported — the firm is privately held by its founding partners, with Carlos Duarte serving as CEO and Founder.

Name

Norte Invest

Legal name

Norte Investimentos AI S/S

Website

https://norteinvest.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Norte Invest is a CVM-registered Brazilian investment advisory firm (founded 2019) that delivers tiered personalized advisory (R$100K–R$3M+) to mass-affluent through private clients across Northern and Central-West Brazil via a distribution partnership with XP Investimentos.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

Keywords

• Investment advisory services
• Wealth management advisory
• Private banking advisory
• Financial planning services
• Portfolio advisory service

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Financial product distribution fees (referred to as 'assessoria'): Norte Invest is an autonomous investment advisor (Agente Autônomo de Investimentos) registered with CVM under Resolution CVM 178/23. The firm maintains a distribution contract with XP Investimentos, acting as an intermediary that refers clients to XP's product offerings and receives fees from XP for distributed financial products. Revenue is generated indirectly through the distribution partnership rather than through direct client fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Norte Invest is a Brazilian investment advisory firm (Agente Autônomo de Investimentos) registered with CVM under Resolution CVM 178/23 that delivers personalized investment advisory services across three tiers — On Demand (R$100K–R$300K), Exclusiva (R$300K–R$3M), and Private (above R$3M). The firm operates as a credentialed office of XP Investimentos, providing portfolio construction, ongoing advisory, and access to XP's product shelf, while all trading and custody are executed on XP's platform.

Product overview

Norte Invest is an investment advisory firm (Agente Autônomo de Investimentos) that operates as an office credentialed to XP Investimentos, the largest broker in Latin America. The company offers three tiers of personalized investment advisory services: Assessoria On Demand (for R$100k-R$300k investors), Assessoria Exclusiva (for R$300k-R$3M investors), and Assessoria Private (for above R$3M investors). Each tier provides progressively more dedicated service with exclusive advisors and specialized teams, allowing clients access to XP Investimentos' platform and a wide range of financial assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria On Demand Entry-level investment advisory service for individual investors with R$100,000 to R$300,000 in investments. An advisor contacts the client to understand objectives and assists in building an initial investment portfolio, with ongoing direct access for questions and XP customer support.
• Assessoria Exclusiva Mid-tier investment advisory service for individual investors with R$300,000 to R$3 million in investments. Features an exclusive dedicated advisor who provides constant proximity and recurring monitoring, assists in building a personalized investment portfolio, and continuously reviews investments.
• Assessoria Private Premium investment advisory service for individual investors with more than R$3 million in investments. Provides a highly specialized team with extensive experience serving Private clients, including profile assessment, personalized investment proposals, joint strategy implementation, and ongoing portfolio evolution monitoring.

Quantifiable outcome

• 80% of professionals are CFP® certified
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XP InvestimentoscoreChannel Partner/ Reseller/ DistributorNorte Invest operates as a contracted investment advisor ('Agente Autônomo de Investimentos') of XP Investimentos, the largest brokerage in Latin America with 1 million active clients and R$ 1.1 trillion in assets under custody (August 2024). Norte Invest maintains a distribution contract with XP under which it refers clients and provides advisory, while XP provides the platform, custody, product shelf, and execution. Clients open accounts through XP's portal using Norte Invest's assessor code (A22455).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Órama: Brazilian independent broker and wealth platform serving retail and HNW investors with advisory and product distribution. Comparable as a multi-channel advisory ecosystem serving similar customer segments.
• XP Investimentos: Largest broker in Latin America and Norte Invest's exclusive platform partner. Comparable as the broader incumbent in the Brazilian retail/HNW wealth ecosystem, with a full product shelf, custody, and technology stack that Norte leverages.
• BTG Pactual Digital: Brazilian investment platform owned by BTG Pactual, offering advisory, brokerage, and wealth management services. Comparable as a competing distribution ecosystem offering advisory across mass-affluent and HNW segments.
• Genial Investimentos: Brazilian broker and investment platform offering advisory, wealth management, and product distribution. Comparable as a broad incumbent serving HNW and Private clients across Brazil.
• Itaú Private Bank: Brazil's largest private bank serving UHNW and HNW clients with dedicated advisors. Comparable as the incumbent that Norte's founders left and that competes for the same Private (R$3M+) client segment.

Emerging players

• Warren: Brazilian wealth-tech platform offering advisory and managed portfolios to retail and HNW investors. Comparable as an emerging player using technology to deliver advisory at price points that compete with traditional high-touch offices like Norte.
• Modal Mais: Brazilian digital investment platform with advisory and wealth services. Comparable as an emerging digital-first competitor in the retail and mass-affluent advisory space.
• Avenue Securities: Brazilian brokerage focused on cross-border investing for Brazilian HNW clients. Comparable as an emerging player addressing HNW wealth with a tailored advisory/distribution model.

Direct peers

• Rico Investimentos: Brazilian broker with a network of credentialed investment advisors distributing its products. Comparable as a direct analogue: a brokerage platform with affiliated assessores operating in the same regulatory and distribution model as Norte Invest within XP.
• BGC Liquidez: Brazilian brokerage and advisory firm with a network of credentialed investment advisors. Comparable as a direct peer in the autonomous-agent / advisory distribution model serving Brazilian HNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/norteinvest
• LinkedInlinkedin.com/company/norteinvest
• Instagraminstagram.com/norteinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norte Invest