Storey Publishing
Storey Publishing, founded in 1983 and now an imprint of Hachette Book Group, publishes practical nonfiction and children's books on homesteading, gardening, natural health, crafts, and sustainable living for self-reliance-oriented adult readers and young children.
- Company typePrivate
- Founded1983
- HeadquartersNorth Adams, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Storey Publishing does
Storey Publishing is a book publishing imprint founded in 1983 and currently operating as a wholly-owned imprint of Hachette Book Group, itself a division of Hachette Livre. The company publishes practical nonfiction and children's books aimed at adult readers interested in creative self-reliance — homesteading, gardening, natural health, farming, crafts, cooking, house and home improvement, and nature/outdoor living — and at children across three age bands (0–5, 5+, 8+). Its product portfolio spans 10 adult subject categories plus children's lines, with sub-brands including the Backpack Explorer sticker series and the Tattoo Activity Book series, distributed as physical books, digital editions, and audiobooks.
The company's core technology is traditional book publishing: editorial curation, author contracting, print and digital production, and catalog management. There are no disclosed proprietary technology platforms, APIs, or software products. Distribution is executed through Hachette Book Group's wholesale network, which reaches retail bookstores and major online retailers including Amazon, supplemented by direct online sales through the Hachette Book Group website. Marketing is conducted via a broad social media presence (Facebook, Instagram, YouTube, Pinterest, X, LinkedIn), an email newsletter offering 20% off sitewide, and a content-marketing article engine on gardening, herbal health, and DIY topics.
Storey's revenue model is one-time book sales to consumers across diversified retail and online channels, with no disclosed enterprise contracts, subscription, or licensing arrangements. Customer segments are split between a primary adult self-reliance audience and a secondary children's audience. The company is privately held, has 101–250 employees, and is headquartered in North Adams, Massachusetts, with Hachette Book Group's corporate headquarters in New York. Revenue figures are not publicly disclosed.
Storey Publishing firmographics
Firmographics- Name
- Storey Publishing
- Legal name
- Storey Publishing
- Website
- https://storey.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Storey Publishing, founded in 1983 and now an imprint of Hachette Book Group, publishes practical nonfiction and children's books on homesteading, gardening, natural health, crafts, and sustainable living for self-reliance-oriented adult readers and young children.
- Ownership category
- akta.pro rank
Storey Publishing industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
- akta.pro secondary industries
- Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Educational & Curriculum Publishing (MPAJAFAF)
Keywords
Where Storey Publishing is headquartered
LocationHeadquarters
- HQ city
- North Adams
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storey Publishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Book Sales: Storey Publishing generates revenue through the sale of physical and digital books directly to consumers via online retail channels and through Hachette Book Group's distribution network to bookstores and other retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Storey Publishing product offering
Product offeringCore offering
Storey Publishing publishes practical nonfiction books and children's books that promote creative self-reliance and hands-on learning. Its catalog spans crafts, gardening, farming, cooking, nature, wellness, and home topics, organized into two main product lines—Books for Adults and Books for Kids—with sub-brands including the Backpack Explorer Series and Tattoo Activity Book Series, plus an audiobook edition offered via Storey Audiobooks.
Product overview
Storey Publishing is a book publishing imprint under Hachette Book Group that publishes practical books for creative self-reliance. The company's portfolio consists of print books organized into two main categories: Books for Adults and Books for Kids. Adult books span 10 subject categories including Crafts, Drink, Farm Animals/Horses & Pets, Farming & Sustainable Living, Food, Gardening, Health & Well-being, House & Home, Nature & Outdoor Living, and Recipes. Children's books are divided by age range (0-5, 5+, and 8+). The company also maintains sub-brands including the Backpack Explorer Series and Tattoo Activity Book Series. The products are distributed as physical and digital books, with audiobooks also available through Storey Audiobooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Books for Adults A broad catalog of practical nonfiction books for adult readers covering crafts, gardening, farming, cooking, nature, wellness, house & home, and related self-reliance topics. Targeted at hobbyists, homeowners, and gift-buyers seeking hands-on instruction.
- Books for Kids A line of children's books organized by age group, focused on nature, animals, hands-on activities, and educational topics. Aimed at parents, grandparents, and educators buying for children.
- Backpack Explorer Series A sub-brand of children's nature activity books designed to engage young readers in outdoor exploration. Aimed at families and educators introducing children to nature.
- Tattoo Activity Book Series A sub-brand of children's activity books using a tattoo-style activity format for engaging, hands-on play. Targeted at young children and gift-buyers.
- Storey Audiobooks Audiobook editions of select Storey Publishing titles, extending the practical nonfiction catalog to consumers who prefer audio consumption.
Companies that use Storey Publishing
Customer profileSegments2 records
Ideal customer profiles2 records
Storey Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storey Publishing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hachette Book GroupcoreStorey Publishing operates as an imprint of Hachette Book Group, leveraging the parent company's global distribution network, publishing infrastructure, and administrative support. This is a wholly-owned subsidiary relationship within a major publishing house.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Storey Publishing competitors and assessment
Company assessmentDirect peers
- Chronicle Books: Chronicle publishes illustrated lifestyle, cooking, craft, and children's books with strong gift and stationery adjacencies. Like Storey, it combines a focused adult lifestyle list with a substantive children's and activity offering, and competes for the same retail shelf and seasonal gifting demand.
- Artisan Books: Artisan publishes high-design cookbooks, crafts, and home/lifestyle titles aimed at the same design-conscious self-reliance and slow-living reader that Storey targets, making it a direct trade-publishing comparable for premium lifestyle titles.
- Timber Press: Timber Press specializes in gardening, horticulture, and sustainable landscaping titles, directly overlapping Storey's Gardening category. It is a go-to imprint for serious hobbyist gardeners and competes for the same author and reader pool.
- Rodale Books: Rodale is the longstanding publisher of organic gardening, natural health, and sustainable-living titles and is the most direct editorial competitor to Storey's Farming & Sustainable Living, Gardening, and Health & Well-being categories.
- Workman Publishing: Workman publishes practical lifestyle, cooking, gardening, and how-to books with a similar instructional, gift-driven catalog. Its category mix (calendars, cookbooks, gardening, parenting, home) overlaps heavily with Storey's adult self-reliance focus, making it the closest direct comparable in editorial positioning and trade channel strategy.
- Quarry Books: Quarry Books publishes crafts, DIY, and maker-focused titles with strong instructional design, positioning it as a direct competitor to Storey's Crafts category and a comparable for hobby-driven instructional publishing.
- Cool Springs Press: Cool Springs Press focuses on gardening, home improvement, and DIY titles for hobbyist consumers, directly overlapping Storey's Gardening, House & Home, and Farming & Sustainable Living categories.
- Quarto Group: Quarto publishes illustrated practical nonfiction across crafts, cooking, gardening, wellness, and home, with strong children's and activity lines. Its breadth and category mix closely mirror Storey's adult-plus-kids portfolio structure.
- Roost Books: Roost Books (Shambhala's illustrated imprint) publishes crafts, wellness, and contemplative lifestyle titles for adult readers, making it an editorial and aesthetic comparable in Storey's Crafts, Health & Well-being, and Recipes categories.
- National Geographic Kids: National Geographic Kids publishes nature-exploration and educational activity books for similar age tiers to Storey's Backpack Explorer series, competing for the same parent-purchased educational nature category shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Storey Publishing social profiles
Digital presenceStorey Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storey Publishing leadership team
Management profileNumber of profiles
Storey Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storey Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storey Publishing
What does Storey Publishing do?
Storey Publishing publishes practical nonfiction books and children's books that promote creative self-reliance and hands-on learning. Its catalog spans crafts, gardening, farming, cooking, nature, wellness, and home topics, organized into two main product lines—Books for Adults and Books for Kids—with sub-brands including the Backpack Explorer Series and Tattoo Activity Book Series, plus an audiobook edition offered via Storey Audiobooks.
Is Storey Publishing a public or private company?
Storey Publishing is a private company. It is classified as corporate owned and is currently operating.
When was Storey Publishing founded?
Storey Publishing was founded in 1983. It employs 101 to 250 people.
Where is Storey Publishing based?
Storey Publishing is headquartered in North Adams, United States, in the North America region.
How does Storey Publishing make money?
One revenue line is on record: book Sales.
Who are Storey Publishing's main competitors?
Direct peers on record are Chronicle Books, Artisan Books, Timber Press, Rodale Books, Workman Publishing, Quarry Books, Cool Springs Press, Quarto Group, Roost Books and National Geographic Kids.
Does Storey Publishing have an API?
No public API is recorded for Storey Publishing.
What industry is Storey Publishing in?
Storey Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing, with a secondary code of MPAJAFAG, Children’s Activity & Workbook Publishing. Its NAICS code is 51313 and its SIC code is 2731.