Natur Invest Sweden

What Natur Invest Sweden does

Natur Invest Sweden operates under the trade name Naturcentrum (legal entity: Naturcentrum Aktiebolag, organisationsnummer 556294-9999), a privately held, personally-owned Swedish limited company headquartered in Stenungsund, Västra Götaland. Founded in 1986 by Jonas Stenström and Svante Hultengren, the firm provides specialist ecological consulting and nature conservation services to Swedish public agencies (Trafikverket, the Länsstyrelser, Skogsstyrelsen), municipalities, forestry companies (Sveaskog), and large industrial clients (Volvo). It employs 33 specialists, all with university degrees in biology, ecology, water management, geoscience, or environmental science, and delivers over 300 project assignments per year across Sweden.

The service portfolio spans thirteen core practices: inventories and surveys (INVENTERING), nature conservation advisory (NATURVÅRD), water management (VATTENVÅRD), community and infrastructure planning (SAMHÄLLSPLANERING), environmental education (MILJÖUTBILDNING), nature information and signage (NATURINFORMATION), a publishing arm and image agency (Fauna & Flora magazine, field guides, BILDBYRÅ), landscape analysis, environmental monitoring, research collaboration, outdoor recreation planning, and species expertise across all major organism groups. The firm was a driving force behind the Swedish SIS standard SS 199000 for nature value inventory (NVI) and holds methodology certifications including Jönköpingsmodellen for watercourse habitat mapping and electrofishing.

Naturcentrum's business model combines project-based professional services (the primary revenue stream, quote-based contracts with government and enterprise buyers), recurring subscription revenue from the Fauna & Flora magazine (330 SEK domestic, 380 SEK international, four issues per year), and one-time retail revenue from its own book publishing house sold via its webshop and bookstore distribution. Reported turnover was 36 MSEK for fiscal year 2023. The firm operates eight offices across Sweden and has continued to expand headcount and office footprint through 2025.

Name

Natur Invest Sweden

Legal name

Naturcentrum Aktiebolag

Website

https://naturcentrum.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Natur Invest Sweden (operating as Naturcentrum) is a Swedish ecological consulting firm founded in 1986, employing 33 specialists who deliver 300+ annual biodiversity inventories, environmental assessments, and nature-conservation projects for government agencies, municipalities, and private companies across Sweden.

Ownership category

akta.pro rank

Product category

Environmental Consulting Services

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

Permitting, Siting & Environmental Impact (EIA/NEPA) Advisory (EUAMANAB)

Keywords

• Ecological consulting services
• Environmental impact assessments
• Nature conservation planning
• Biodiversity inventory surveys
• Habitat mapping services

Headquarters

HQ city

Stenungsund

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ecological consulting services: Project-based consulting assignments for government agencies, municipalities, and private companies. The company conducts approximately 300+ assignments per year including environmental inventories, conservation planning, water management, and nature surveys.
2. Fauna & Flora magazine: Publishing revenue from magazine subscription (330 SEK within Sweden, 380 SEK abroad) and single issue sales. Four issues per year.
3. Book publishing and sales: Nature books published through their own publishing house and sold via webshop and bookstores

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naturcentrum AB is a Swedish environmental and ecological consulting firm providing professional nature inventories, habitat mapping, nature conservation advisory, water management, environmental impact assessments, and community planning services across Sweden. The company conducts over 300 assignments per year for government agencies, municipalities, and private companies, and also publishes the Fauna & Flora nature magazine and nature books.

Product overview

Naturcentrum is a Swedish environmental consulting firm offering a comprehensive portfolio of ecological consulting services. The company operates as a unified service offering rather than a modular software platform. Core services include: biodiversity inventories (INVENTERING), nature conservation advisory (NATURVÄRD), water management (VATTENVÅRD), community planning support (SAMHÄLLSPLANERING), environmental education (MILJÖUTBILDNING), nature information products (NATURINFORMATION including publishing books and signage), an image agency (BILDBYRÅ), landscape analysis (LANDSKAPSANALYS), environmental monitoring (MILJÖÖVERVAKNING), research collaboration (FORSKNING), outdoor recreation planning (FRILUFTSLIV & NATURTURISM), and publication of Fauna & Flora magazine. The company specializes in species surveys across all major organism groups (plants, animals, fungi) and provides end-to-end consulting from field surveys to management plans.

Differentiator

Problem solved

Functional benefit

Products and services

• INVENTERING (Inventory & Surveying) Professional natural inventory services including habitat mapping of watercourses (biotopkartering), electrofishing, nature value assessments (NVI), key biotope surveys in forests, tree inventories, and specialized species surveys for government agencies, municipalities, and private clients.
• NATURVÅRD (Nature Conservation) Nature conservation consulting including Natura 2000 management, practical conservation work, advisory services, red-listed species expertise, management plans, and protected area guidance for authorities and landowners.
• VATTENVÅRD (Water Care) Water conservation services including habitat work in flowing waters, wetland and pond construction, and stream restoration with total contracting or expert support, delivered primarily to municipalities and water authorities.
• SAMHÄLLSPLANERING (Community Planning) Environmental planning services for detailed development plans, gravel and bedrock pits, municipal comprehensive plans, environmental impact assessments (EIA), conservation programs, environmental permits, roads and railways, and wind power installations.
• MILJÖUTBILDNING (Environmental Education) Environmental education services including guided nature tours, university courses, and customized training programs for companies, authorities, and educational institutions.
• NATURINFORMATION (Nature Information) Nature communication services including books and publishing, brochures, websites, map illustrations, signage, sign stands, and pamphlets for natural areas and protected sites.
• BILDBYRÅ (Image Agency) Comprehensive image services including a digital archive of over 25,000 photos and illustrations, aerial photography, custom illustrations, and commissioned photography for nature-related projects.
• Fauna & Flora Magazine One of Sweden's oldest nature journals (founded 1906), published quarterly with news, reports, and popular science articles on plants, animals, ecology, and nature conservation. Available by annual subscription (330 SEK in Sweden, 380 SEK abroad).
• LANDSKAPSANALYS (Landscape Analysis) Landscape ecological analysis for preserving plants and animals, identifying core areas, consideration zones, and deficit environments across larger landscapes for municipalities and regional planners.
• MILJÖÖVERVAKNING (Environmental Monitoring) Environmental monitoring services tracking natural values and environmental parameters, including method development for monitoring programs for authorities and agencies.
• FRILUFTSLIV & NATURTURISM (Outdoor Life & Nature Tourism) Outdoor recreation planning and nature tourism development including municipal outdoor plans, hiking trails, nature centers, visitor planning, and facility planning for municipalities and tourism operators.
• FORSKNING (Research Collaboration) Environmental research collaboration with universities, colleges, and external research institutes, contributing specialist expertise to major research projects in ecology and conservation.
• VÄXTER, DJUR & SVAMPAR (Plants, Animals & Fungi - Species Expertise) Species expertise services covering mammals, birds, fish, bats, amphibians/reptiles, insects, vascular plants, lichens, mosses, freshwater mussels, and fungi for surveys, assessments, and conservation projects.
• Nature Books and Field Guides (Naturcentrum Förlag) Self-published nature books and field guides sold via the company's own webshop and through bookstores, covering lichens, mosses, butterflies, and other natural history topics.

Quantifiable outcome

• 300+ assignments completed per year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Flyguppdraget ABminorStrategic or Co-development PartnerLong-term collaboration with Flyguppdraget AB in Backamo for aerial photography services. This partnership enables Naturcentrum to provide comprehensive landscape documentation for environmental assessments and planning.
• TrafikverketcoreImplementation/ SI/ Consulting PartnerMajor client and partner for environmental impact assessments related to transportation infrastructure including roads, railways, and waterways.
• IVL Swedish Environmental Research InstituteminorStrategic or Co-development PartnerCollaborated in groundwater project in Gårdsjön studying effects on groundwater chemistry and vegetation.
• Uppsala UniversityminorStrategic or Co-development PartnerCollaboration on Nordic lichen flora project and participation in university education programs.
• Swedish University of Agricultural Sciences (SLU)minorStrategic or Co-development PartnerCollaboration on research projects, participation in ArtDatabanken expert committees, and involvement in university education.
• University of GothenburgminorStrategic or Co-development PartnerTeaching participation in ecology and species identification courses.
• Halmstad UniversityminorStrategic or Co-development PartnerTeaching participation in environmental courses.
• Swedish Forest Agency (Skogsstyrelsen)coreImplementation/ SI/ Consulting PartnerKey partner for key habitat inventories and biodiversity assessments in forests.
• Swedish Standards Institute (SIS)coreStrategic or Co-development PartnerNaturcentrum was a driving force in developing the SIS standard SS 199000 for nature value inventory (NVI). This partnership shapes industry standards for environmental assessment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ramböll Sverige: Swedish operations of Danish-headquartered Ramboll, providing environmental consulting, impact assessments, and sustainability advisory. Competes in environmental permitting and EIA segments with global delivery capacity.
• WSP Sverige: Swedish arm of global engineering consultancy WSP, offering multi-disciplinary environmental and ecological services alongside infrastructure design. Competes for the same public-sector tenders but with far broader capability and headcount.
• Tetra Tech: Global environmental consulting firm with European operations covering water, ecology, and environmental impact assessment. Comparable in service mix but at vastly larger scale and geographic reach than Naturcentrum.
• COWI Sverige: Danish engineering consultancy with Swedish operations covering environmental impact assessments, infrastructure ecology, and water management. Global delivery capacity and competes for major Swedish infrastructure tenders.
• AFRY (ÅF): Nordic engineering consultancy (formerly ÅF) with environmental and sustainability consulting practices serving infrastructure, energy, and industrial clients in Sweden. Multi-disciplinary competitor on large tenders.
• Sweco Sverige: Nordic engineering and design consultancy with a substantial environmental practice covering EIA, water management, and nature conservation. Bids for the same Swedish infrastructure and municipal contracts as Naturcentrum but as one stop shop across engineering disciplines.

Direct peers

• Ekologigruppen AB: Linköping-based ecological consultancy providing nature value inventories, environmental assessments, and biodiversity surveys. Closely comparable Swedish specialist with overlapping service lines and government client base.
• Calluna AB: Stockholm-based ecological consulting firm offering species inventories, environmental impact assessments, and nature conservation planning. Direct Swedish peer competing for the same Länsstyrelsen, municipality, and Trafikverket assignments as Naturcentrum.
• IVL Swedish Environmental Research Institute: Swedish environmental research institute doing applied research, environmental monitoring, and consulting on air, water, and ecosystems. Partner of Naturcentrum on the Gårdsjön groundwater project and a comparable research-oriented environmental organization.

Emerging players

• Enetjärn Natur: Smaller Swedish nature consultancy focused on ecological inventories and nature conservation advisory. Niche overlap with Naturcentrum on species surveys and NVI work, but smaller scale and more limited geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natur Invest Sweden