Berkshire Hathaway HomeServices

What Berkshire Hathaway HomeServices does

Berkshire Hathaway HomeServices Michigan Real Estate is an independently owned and operated franchisee of BHH Affiliates, LLC, providing residential real estate brokerage services across Michigan, Northern Indiana, and the Chicagoland region. The firm operates under multiple DBAs including Tomie Raines REALTORS® and Executive Realty, and ranks as one of the largest REALTOR networks in Michigan and second in the state by agent count, with what it describes as the largest referral network in its footprint. Service lines include buyer and seller representation, a Luxury Collection, commercial properties, relocation services, and property management, supported by dedicated agent-career and licensing pipelines.

The company's product surface centers on a consumer-facing property search platform (bhhsmichiganrealestate.com) and the Great Lakes Home Search mobile app on iOS and Android, which offers draw-your-search-area mapping, saved listings, a built-in mortgage calculator, and direct agent connectivity. Core technology is delivered through Burrow Services as the software platform provider. Ancillary services are delivered through integrated partners: Prosperity Home Mortgage (NMLS #75164) for lending, Title Resource Agency for title and settlement, and Insurance Resource Agency, giving clients a single transaction stack across listing, financing, closing, and insurance.

The business model is commission-based on closed residential transactions, with the brokerage earning a split on each agent-closed deal; ancillary referral revenue flows from mortgage, title, insurance, relocation, and property management. Pricing is not publicly disclosed and varies by transaction. Go-to-market combines a self-serve website/app, agent-led field sales, a referral-driven word-of-mouth engine, and national brand marketing under the Berkshire Hathaway mark, with listings syndicated to over 100 real estate websites.

Name

Berkshire Hathaway HomeServices

Legal name

Berkshire Hathaway HomeServices Michigan Real Estate (operated by BHH Affiliates, LLC franchisee)

Website

https://bhhsmichiganrealestate.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

Berkshire Hathaway HomeServices Michigan Real Estate is a residential real estate brokerage franchise operating across Michigan, Northern Indiana, and Chicagoland, providing buying, selling, relocation, and property management services through a large agent network, a consumer property search platform, and the Great Lakes Home Search mobile app.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (531110)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Property search and listing
• Home buyer representation
• Mortgage and title services
• Relocation and property management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Revenue generated from residential real estate transaction commissions through the network of real estate agents and brokerages operating under the Berkshire Hathaway HomeServices franchise brand.
2. Ancillary Services Revenue: Revenue from affiliated services including mortgage lending (Prosperity Home Mortgage), title services (Title Resource Agency), property management, insurance referrals, and relocation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Berkshire Hathaway HomeServices Michigan Real Estate is an independently owned and operated franchisee real estate brokerage providing residential and commercial property search, buyer and seller representation, home valuation, and listing services across Michigan, Northern Indiana, and Chicagoland through a network of independent real estate agents and brokerages. The firm bundles adjacent services through partner brands (Prosperity Home Mortgage, Title Resource Agency, Insurance Resource Agency) plus in-house relocation, property management, and proprietary tools including the Great Lakes Home Search mobile app and map-based property search platform.

Product overview

Berkshire Hathaway HomeServices Michigan Real Estate operates as a real estate brokerage platform offering a comprehensive suite of services for buying, selling, and managing residential and commercial properties. The product portfolio includes a primary web platform for property search with map-based navigation, the Great Lakes Home Search mobile application for iOS and Android, home valuation tools, market trend reporting, and listing alert notifications. Additional services include mortgage financing through Prosperity Home Mortgage, title services through Title Resource Agency, relocation assistance, and property management. The platform covers multiple regions including Eastern Michigan, Grand Rapids Area, Northern Indiana, and Chicagoland, serving clients through a network of real estate professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Great Lakes Home Search: Mobile application for property search with advanced tools like drawing desired search areas, saving favorite homes, and accessing a built-in mortgage calculator.
• Prosperity Home Mortgage

Products and services

• Residential Real Estate Brokerage (Buyer and Seller Representation) A real estate brokerage service providing buyer and seller representation for residential properties (single-family homes, condos, townhouses, luxury homes, commercial properties, and land) across Michigan, Northern Indiana, and Chicagoland, delivered through a network of independent real estate agents and brokerages operating under the Berkshire Hathaway HomeServices brand.
• Great Lakes Home Search Mobile App An all-in-one mobile property search app for iOS and Android that allows home buyers to search listings, draw custom search areas on a map, save favorite homes, access a built-in mortgage calculator, and connect directly with agents to schedule showings.
• Relocation Services Assistance services for individuals and families relocating to or from the Michigan and Northern Indiana region, including community guidance, housing search, and coordination of move logistics.
• Property Management Services Rental property management services for landlords and property owners in Michigan, handling day-to-day operations of rental properties on behalf of owners.
• Home Mortgage Lending (Prosperity Home Mortgage referral) Home financing and mortgage lending services offered to Berkshire Hathaway HomeServices clients through integrated partner Prosperity Home Mortgage (NMLS# 75164), providing buyers with access to home loan products.
• Title and Settlement Services (Title Resource Agency referral) Title insurance and settlement services for real estate transactions, provided to clients through integrated partner Title Resource Agency as a core service partner.
• Luxury Collection Property Search Property search program dedicated to luxury residences (single-family homes, condos, townhouses, and vacant land at the luxury tier), providing access to high-end listings and supporting high-value property transactions.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Prosperity Home Mortgage, LLCcoreGTM or Marketing PartnerProsperity Home Mortgage is an integrated mortgage lending partner that provides home financing services to Berkshire Hathaway HomeServices Michigan Real Estate clients. The partnership is prominently featured on the company website with dedicated landing pages and branch access for Michigan clients. NMLS# 75164.
• Title Resource AgencycoreGTM or Marketing PartnerTitle Resource Agency provides title insurance and settlement services for real estate transactions, integrated as a core service partner on the BHHS Michigan website.
• Insurance Resource AgencysupportingGTM or Marketing PartnerInsurance partner providing home and related insurance resources to clients of Berkshire Hathaway HomeServices Michigan Real Estate.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX: Global real estate franchise network with significant agent presence in Michigan; competes directly with Berkshire Hathaway HomeServices for agent recruitment and listing inventory across the same markets.
• Century 21: Globally recognized residential brokerage franchise with active presence across Michigan; offers a similar commission-based model and competes for the same agent and consumer pools.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, with substantial operations in Michigan; competes head-to-head on agent recruiting, commission splits, and consumer-facing technology.
• Coldwell Banker: Long-standing national real estate brand with comparable franchise structure and Midwest agent footprint; competes directly with BHHS Michigan for franchisees, agents, and luxury listings.
• Howard Hanna Real Estate: Largest privately held real estate brokerage in the Midwest/Pennsylvania region with strong Michigan operations; directly competes with BHHSMI for agents and listings, especially in Southeast and Central Michigan.

Others

• Zillow: Largest real estate search and lead-generation platform in the US; functions as a key upstream marketing and lead source for BHHSMI and other Michigan brokerages, with intermittent direct competition via Premier Agent and Zillow Offers.

Emerging players

• Redfin: Technology-led brokerage offering discounted commission models; competes in Michigan metros on price-sensitive seller business, pressuring traditional commission structures.
• eXp Realty: Cloud-based brokerage with rapidly growing agent counts nationwide; competes for agent recruitment with attractive commission splits and equity participation rather than on local brand.
• Compass: Tech-forward national brokerage expanding into Midwest markets including Michigan; competes for premium agents and high-end listings with differentiated technology and aggressive commission structures.

Regional players

• Five Star Real Estate: Michigan-based regional brokerage with strong Grand Rapids and Western Michigan presence; competes with BHHSMI primarily in West Michigan for agents, listings, and market share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bhhsmichigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices