What Vitas Jordan does

Vitas Jordan (legal name: Partners for Microfinance Company – Vitas Jordan) is a regulated microfinance institution headquartered in Amman, Jordan, operating 13 branches across the country's North, Central, and South regions. Founded in 1998 as a USAID/Global Communities development project (the Southern Jordan Access to Credit Project), it was formally registered in 2003 as the Middle East Micro Credit Company (MEMCC), restructured into a for-profit subsidiary of Vitas Group in 2013, and separated into its current standalone for-profit form in 2017. The company is wholly owned through Vitas Group, a commercial holding entity established by Global Communities in 2011.

The company's product offering spans eight loan products across two categories. Individual loans include Agriculture Loans (up to JOD 20,000), Business Development Loans (up to JOD 70,000), Home Improvement Loans (up to JOD 14,000), and Education Loans (up to JOD 10,000). Business loans include Commercial Invoice Financing, Factoring of Accounts Receivable (Solutions Loan), Fixed Asset Loans, and Working Capital Loans (each up to JOD 70,000). Pricing is unit-based with nominal interest rates of 21-30%, declining as loan size increases, with repayment terms of 6-48 months. Loan processing fees are set per Central Bank of Jordan Commission Instructions (No. 1/2023).

Vitas Jordan distributes products through a relationship-led, branch-based model supported by Client Relationship Officers, augmented by digital channels including an iOS/Android mobile application, an online loan calculator and application portal, and integration with Jordan's national eFAWATEERcom electronic payment platform. Payment collection is also enabled through partner bank branches (Housing Bank, Cairo Amman Bank) and exchange offices (Alawneh Exchange). The company operates under Central Bank of Jordan regulatory oversight, holds 12,000+ active loans, and reports a portfolio outstanding of JOD 58M (JOD 48M business, JOD 10M individual). Customer segments are primarily underserved individuals and small-sized enterprises across Jordan, with secondary specialization in agricultural sector financing.

Name

Vitas Jordan

Legal name

Partners for Microfinance Company – Vitas Jordan (شركة الشركاء للتمويل الأصغر)

Website

https://vitasjordan.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Vitas Jordan is a Central Bank-regulated microfinance company headquartered in Amman, operating 13 branches across Jordan. It provides individual and SME loan products to underserved borrowers, holding JOD 58M in portfolio outstanding across 12,000+ active loans.

Ownership category

akta.pro rank

Product category

Microfinance / Consumer & SME Lending

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)

akta.pro primary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Microfinance lending
• Individual loans
• Small business loans
• Agricultural financing
• Working capital loans

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Microfinance Lending - Individual Loans: Interest income from individual microfinance loans including Agriculture Loans (up to JOD 20,000), Home Improvement Loans (up to JOD 14,000), Education Loans (up to JOD 10,000), and Business Development Loans (up to JOD 70,000). Interest rates range from 21-30% depending on loan amount and type, with repayment terms from 6-48 months.
2. Microfinance Lending - Business Loans: Commercial lending products including Commercial Invoice Financing, Factoring of Accounts Receivable (Solutions Loan), Fixed Assets Loans, and Working Capital Loans. Loan amounts up to JOD 70,000 with terms from 1-24 months for short-term facilities and up to 48 months for fixed assets.
3. Loan Processing Fees: Commission and fees charged on loan disbursements in accordance with Central Bank of Jordan instructions for microfinance companies (Commission Instructions No. 1/2023). Application fees vary by loan amount from 21-30 JOD.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vitas Jordan is a Jordanian microfinance company that provides small-ticket loans to individuals and small-sized enterprises. Its Individual Loan products cover Agriculture, Home Improvement, Education and Business Development needs, while its Business Loan products include Commercial Invoice Financing, Factoring of Accounts Receivable, Fixed Asset Loans and Working Capital Loans. Loans range from JOD 1,000 to JOD 70,000 with repayment terms of 6 to 48 months, distributed through 13 branches and digital channels.

Product overview

Vitas Jordan is a microfinance company offering a unified portfolio of loan products categorized into Individual Loans and Business Loans. Individual loans include Agriculture Loans (up to JOD 20,000, 36 months), Business Development Loans (up to JOD 70,000, 36 months), Home Improvement Loans (up to JOD 14,000, 48 months), and Education Loans (up to JOD 10,000, 48 months). Business loans include Commercial Invoice Financing (up to JOD 70,000, 24 months), Solutions/ Factoring Loans (up to JOD 70,000, 12 months), Fixed Asset Loans (up to JOD 70,000, 48 months), and Working Capital Loans (up to JOD 70,000, 24 months). All products are designed for micro and small-sized enterprises and individuals, with flexible repayment terms and amounts ranging from JOD 1,000 to JOD 70,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriculture Loans

Quantifiable outcome

• Serving the Jordanian market for over 20 years with portfolio outstanding of JOD 58M
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Central Bank of JordancoreOthersVitas Jordan operates under the regulatory oversight of the Central Bank of Jordan. The company adheres to all CBJ regulations including Finance Companies Regulation No. (107)/2021, microfinance commission instructions, and consumer protection requirements.
• Housing Bank for Trade and FinanceminorChannel Partner/ Reseller/ DistributorHousing Bank branches throughout Jordan serve as payment collection points where customers can pay their monthly loan installments.
• Cairo Amman BankminorChannel Partner/ Reseller/ DistributorCairo Amman Bank branches serve as payment collection points for loan installments.
• Alawneh ExchangeminorChannel Partner/ Reseller/ DistributorAlawneh Exchange branches throughout Jordan provide payment collection services for loan installments.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Al-Amal Microfinance Bank (Yemen): Yemen-based regulated microfinance bank serving SMEs and individuals with comparable small-ticket lending products. A regional MENA peer that benchmarks microfinance economics, portfolio risk, and regulatory design against Vitas Jordan.

Direct peers

• Tanmiyat for Finance: Jordan-based Shariah-compliant microfinance institution serving SMEs and individuals. Listed as a Vitas Jordan partner on its own website but operates as a competing MFI in the same Jordanian market with comparable Sharia/non-Sharia microcredit products.
• Vitas Palestine: Sister company under the same Vitas Group / Global Communities umbrella, operating as a microfinance institution in the Palestinian territories. Closely comparable business model, regulatory framework, and product set, providing a regional benchmark for the parent's portfolio.
• Microfund for Women: Jordanian MFI focused on lending to women-owned microenterprises and underserved female borrowers. Directly competes for the same microfinance customer base as Vitas Jordan, with overlapping small-ticket individual and SME loan products.
• Tamweelcom (Jordan Micro Credit Company): One of the largest licensed microfinance institutions in Jordan, offering individual and SME loans to underserved segments. Operates under the same Central Bank of Jordan regulatory framework and serves overlapping customer segments with very similar microcredit products.
• National Microfinance Company (NMC): Jordan-licensed microfinance institution providing small-ticket loans to individuals and micro-enterprises nationwide. Competes head-to-head with Vitas Jordan on branch distribution, ticket sizes, and product breadth in the same regulatory regime.

Broad incumbents

• ACCION: Global nonprofit microfinance and fintech investor with portfolio companies across the Middle East and emerging markets. Overlapping impact-investing and small-business lending thesis with Vitas Jordan, but operating at a portfolio/network level rather than as a single-country MFI.
• FINCA International: Global microfinance network operating across MENA and other emerging markets, including Jordan, providing individual and small-business loans. Larger and more geographically diversified than Vitas Jordan but offers overlapping microcredit products to similar unbanked customer segments.
• Housing Bank for Trade and Finance: Largest Jordanian bank by assets, serves as a Vitas Jordan payment partner but also competes for the same SME and retail customer base with broader commercial-banking products. Represents the regulated-banking incumbent alternative to Vitas's microfinance offering.
• Cairo Amman Bank: Jordanian commercial bank listed as a Vitas Jordan payment-collection partner but also an indirect competitor providing SME and consumer loan products. Captures some of the same Jordanian SME segment at typically lower rates, representing a broad incumbent overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitas Jordan